accent inns

this is our brand.

table of contents

TH IS I S OUR BR AND – ACCENT INNS

friendly.

brand traits

2

local/BC owned.

TH IS I S OUR BR AND – ACCENT INNS

3

good value.

brand traits

4

authentic.

TH IS I S OUR BR AND – ACCENT INNS

5

nimble/flexible.

brand traits

6

different (in a good way).

TH IS I S OUR BR AND – ACCENT INNS

7

if our brand were a person, it would

look like this:

brand personality

8

TH IS I S OUR BR AND – ACCENT INNS

A fun, quirky, out there (in a good way) guy. He is clean and wholesome, 30ish and down to earth. He is an outdoor enthusiast and considers

himself to be an expert on all of the local hotspots in his hometown. He wears flannel, plaid and jeans, smells like Downy and has a day’s

growth. He drinks beer. He’s a good guy who still calls his mom. He is definitely a Canucks fan.9

primary colour palette

secondary colour

75%

100%

50%

25%

Pantone 1797C 0 M 100 Y 100 K 35R 167 G 14 B 19

Pantone BlackK 100R 0 G 0 B 0

Pantone 485C 0 M 100 Y 100 K 0R 237 G 28 B 36

Pantone 1375C 0 M 50 Y 100 K 0R 247 G 148 B 30

Pantone 124C 0 M 27 Y 100 K 0R 253 G 194 B 20

Pantone 7462C 90 M 55 Y 10 K 0R 255 G 194 B 14

Pantone 534C 100 M 50 Y 0 K 50R 0 G 64 B 113

10

our colours are bright, bc

and fun.

TH IS I S OUR BR AND – ACCENT INNS

11

vag roundedis our typeface. it is available

in a variety of weights.

primary typeface

12

VAG Rounded Black

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm

Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1234567890$ %@(,.;:#!?)

VAG Rounded Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm

Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy

Zz

1234567890$ %@(,.;:#!?)

VAG Rounded Light,

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm

Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1234567890$ %@(,.;:#!?)

VAG Rounded Thin

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm

Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1234567890$ %@(,.;:#!?)

THIS I S OUR BR AND – ACCENT INNS

13

The rationale behind choosing VAG Rounded as the corporate font is that it is a fun and sophisticated font that is available in a variety of

weights. Its rounded corners and clean design represent the friendly and professional nature of Accent Inns. VAG Rounded Black can be used as

an effective headline font as it is bold, highly legible and suitable for billboards, posters and a variety of print and web applications.

brand visualization

14

our brand’s photo album.

TH IS I S OUR BR AND – ACCENT INNS

15

our brand promise.

16

We’re committed to delivering a local, authentic,

value-driven travel experience to you.

17

30 second elevator pitch

A pint-sized, boastfully BC hotel chain committed to

delivering a local, authentic, value-driven travel

experience — each and every time.

18

30 second elevator pitch.

TH IS I S OUR BR AND – ACCENT INNSTH IS I S OUR BR AND – ACCENT INNS

19

a new brand. a new logo.

logo evolution

20

TH IS I S OUR BR AND – ACCENT INNS

21

stay local. stay real.

accent inns