brand development bootcamp overview &...

IMPACT BRANDING CONSULTING INC

Brand Development BootCamp Overview &

Sponsorship Educating Micro-Businesses to Leverage the New

Economy & Technology for Sustainability 2 Day Intensive Program

Designed & Fully Owned Impact Branding Consulting, Inc Ms. Natasha Davis RN-BSN, MBA-M, CEME, CSMA

Updated 2016

Impact Branding, Inc is the creator and owner of all content related to the Brand Development Bootcamp. No part of this material may be copied, duplicated or redesigned. This document is designed to be viewed by the specific person/company it was sent to. Impact Branding Consulting, Inc maintains all exclusive rights as of 10/2010.

P.O. Box 1347 Snellville, Georgia 30078 Office: 678-390-2681

W: www.ImpactBrandingConsulting.com E: [email protected]

Summary:

Small Businesses account for 95% of the U.S economy’s job creation, taxes & stimulation. In 2010 over

500 businesses were reported closed in the state of Georgia as well as over 200 financial institutes.

Between 2006 and 2009 over 14,000 small businesses known as Micro-Businesses rapidly closed. The

outcome left U.S Small Businesses & the economy in challenging times.

In January 2012, the company conducted a online survey to assess the financial and operational

position of Small Businesses. The survey revealed that 72% of the businesses on the Linked-In Social

Network were Small Businesses and 18% of those businesses had less than five employees. The average

annual gross revenue of those micro-businesses participating in the survey was $25,000 with 90% of the

business owners were willing to invest into a product that would help them grow their business. The

results further revealed that 50% of the survey participants felt that having access to contemporary

training would increase their productivity and 55% felt that instructional education about Marketing was

extremely important.

The CEO of Impact Branding Consulting, Inc Ms. Natasha Davis, Branding Strategist, designed the “Brand

Development BootCamp™”in October of 2010. The BootCamp encompasses four (4) modules that cover

key elements that all business owners must know & must apply. The 2 Day Intensive BootCamp is

created to deliver hands-on, interactive & highly effective information geared around getting results.

The delivery of the Bootcamp further positions Impact Branding to accomplish the five business

community impact goals. In February 2012 the Bootcamp Training Program was restructured for greater

effectiveness. Since then, Natasha and the supporting expert facilitators have hosted over 30 successful

BootCamps.

Natasha and her team of facilitators desire to continue significantly impacting economic growth, with

strong development of the small business community and closing the knowledge capital disparity,

globally. Through collaborative partnerships and host organizations, global education of the business

community will be achieved with the “Brand Development Bootcamp”.

Host Organizations are positioned as Bootcamp Training partners where the business community can

conveniently access the Bootcamp Training Program. Host Organizations welcome the training program

to their location and affiliated members as well as the public if desired. Once established as an official

Host Organization, Impact Branding facilitators manage the actual training program and curriculum.

Organizations may access the "Train the Trainer" program where they are taught the program and can

facilitate the Brand Development Bootcamp independently.



Increase Commerce

Increase Business Survival

Improve Financial Health

Improve Competitve

Edge

Create Global Partnerships

Education Confidence Resources Opportunities Communication

Our 5

Business

Community

Impact Goals

Our Key Focal

Points



The “Brand Development BootCamp™” meets the educational, economical and foundational needs of

the Small Businesses & Independent Entrepreneurs worldwide. This 2 Day Intensive Brand Bootcamp

training program provides company owners with the resources, tools and knowledge required in order

to improve operations, business development, increase client acquisition and revenue margins. Within

an average of 6 months of investing into the Brand Development Bootcamp training program series,

businesses who consistently apply the knowledge learned, are experiencing a minimum of 13% revenue

increases, 6%-10% profit margin improvements and 18-25% increases in client activity. These business

owners are also exhibiting improved time management, operations, community involvement, business

development, financial management & a significant reduction in wasted resources.

The Purpose of the “Brand Development Bootcamp” is to equip and educate Small Businesses and

Independent Entrepreneurs how to leverage the new economy and use technology for sustainability,

resulting in positive economic contribution. The Bootcamp provides Micro-Businesses the same

advantage as large companies who have sizable budgets for, Strategic Growth, Research & Development

as well as Marketing. The current condition of the economy has left small businesses with limited

budgets for development and growth. This Brand Bootcamp program systematically & strategically

levels the playing field for Micro-Businesses in this new economy.

The Business community of Atlanta currently invests into the Bootcamp because of its ability to clearly

communicate and provide affordability, valuable/relevant content, accessibility & opportunity. Small

Businesses and Independent Entrepreneurs are constantly looking for ways to grow their business with

the conservative budgets, limited resources, extensive competition and constrained time.



THE FUTURE OF THE BOOTCAMP!

The Brand Development Bootcamp aka "ImpactCamp" will be hosting the “BizLife Award” where four

(4) select registrants per year, will be presented with a $1500 Brand Development Award & a Live

promotional Interview on the X-Treme Exposure™ show. The Brand Development Award is designed to

be generated & supported by the sponsoring companies taking position as a BizLife Sponsor or higher.

Each interested candidate will need to submit their full application for inclusion

Submission Requirements & Criteria Winning Criteria Application Fee $35.00 Two (2) Page Executive Summary

including: Business Concept Current Marketing Activities with budget Current New Goals Current Challenges Current Needs

One (1) Minute Business Video Pitching why they should be the awarded & how they would use the money

A Video demonstrating Community Outreach & community support (5 Minute maximum)

Meet the basic submission criteria on deadline

Quality of the Executive Summary Completeness of the Presentation Clarity of the Communication Uniqueness of the Presenting Business Creativity & Uniqueness of the Business

Pitch Video Economic Impact of the Community

Outreach Demonstration of community support &

influence

ImpactCamp sponsors & registrants, will also be participating in the Target 1000 Campaign™ where

initiatives are implemented to support & assist non-profit organizations in their efforts. Five dollars,

($5.00) of every registration & sponsorship are contributed to the T-1000 Campaign. To date, the Target

1000 Campaign ™ has actively supported, facilitated & participated in

community development, education, donation drives to collect food items,

clothing, books, book bags, money and household items for daily living.

T-1000 has previously adopted families and coordinated the collection

of items needed for residents of the Women’s Resource Center to End

Domestic Violence and for fire victims in South Carolina.

For More Details of Community Outreach visit

www.ImpactBrandingConsulting.com



Financial Forecast r/t Purchase Activity:

Using the A-T-A-R model for Purchase Intention, Impact Branding, Inc has forecasted the Bootcamp Tour

Purchase Activity. Impact Branding, Inc has a market potential of 10,600 out of state businesses that

they can access and make aware of the Tour. A 5-point survey will be sent to the 10,600 businesses,

estimating that 2,000 businesses will participate in the survey (Calculations based on this). Of the 2,000

participants, 10% (200) will respond they would “definitely buy” & 40% (720) will respond they would

“probably buy”. Based on typical consumer buying behavior, 70% of the definitely would buy

respondents will actually invest in the BootCamp & 30% of the probably would buy respondents will

actually invest in the BootCamp.

Purchase Intention = 19% {(0.10)(0.70) = 0.07 + (0.40)(0.30) = 0.12 0.07 + 0.12 = 0.19}

Adjusted Market Potential = 6,042 {10,600 x (0.60)(0.95) = 0.57 10,600 x 0.57 = 6,042}

Potential Purchaser based on Affordability = 604 businesses {6,042 x 0.10 [def buy%] = 604.2)

Actually Purchasers = 115 businesses will purchase {604 x 0.19 [PI] = 114.7 )

Projected annual effective growth rate of 10%

Awareness = 100% adjusted down to 60%

Trial = 70% of the 115 will invest in the Brand Bootcamp once made available (80 businesses)

Availability = 100% adjusted down to 95%

Repeat = 30% will be repeat purchasers (24 businesses – Full Bootcamp) 0.70/(1+ 0.70 – 0.30) = 0.5

Market Share = 20% {0.70 X 0.5 X 0.60 X 0.95 = 0.1995} 19.9%



The Brand Development BootCamp™ Program Overview:

Business Branding Builder - Module 1

Provides existing and emerging business owners with the key principles that every company needs in order to grow. “Knowledge, People & Money”. Participants learn the essentials of planning for the launch & growth.

Marketing With Authority -Module 2

Provides existing and emerging business owners with principles & techniques for increasing sales, shortening the time between client reach & getting paid.

Become A Media Magnet - Module 3

Provides existing and emerging business owners with the knowledge of how to construct & pitch the right message to get recognized by any media outlet.

Step Up Your Online Marketing - Module 4

Provides existing and emerging business owners education on creating interactive online audiences that translates to revenue activity & strong internet positioning.

Program Tuition:

Enrollment:

BootCamps are $1199 per person

Host Organization Fund Raising Opportunity

Registration Management:

Online via www.ImpactBrandingConsulting.com



Brand Development Bootcamp Sponsorship Entitlements & Requirements:

ImpactCamp Presenting Sponsor - $25,000 (2 spots per year available)

Full ImpactCamp Non-Competitor Sponsorship Naming Rights

Full Co-Branding of On-site Collaterals distribution & recognition

Five (5) Complimentary BootCamp Registrations

Additional Rotating AD on strategic media partner platforms

On-site company representative acknowledgement & speaking opportunity*

E-Copy of the statewide Registrants List & all Sponsors Roster

Full Page E-Workbook placement of Company Logo, Description, Biography & Web listing recognition

Inclusive Social Media & Email Marketing with Press Release mention

Company Branding on all related marketing materials & On-Site Banner AD (Electronic & Print)

Company representation on all ImpactCamp video marketing & video trailers

Company acknowledgment for Target 1000 Campaign initiatives & Ceremonial award presentation

“Contributor To Business Development” plaque & V.P complement bonus

ImpactCamp Tour Co-Sponsor - $6,500 (4 available bi-annually) or $2,500 (6 available bi-annually)*

ImpactCamp Co- Naming Rights

Two (2) Complimentary Bootcamp Registrations

Additional Advertising on strategic partner platforms, TV & Radio for 1 month

E-Copy of the statewide Registrants List & BizLife Award Sponsors Roster

Half Page E-Workbook placement of Company Logo, Description and Web listing recognition

Company Co-branding on all related marketing materials & On-Site Banner AD (Electronic & Print)

Company acknowledgment on the ImpactCamp video trailers & video marketing

Inclusive Social Media & Email Marketing with Press release mention

Company acknowledgement for the Target 1000 Campaign initiative & Ceremonial award presentation

“Contributor to Business Development” plaque

** $2,500 ImpactCamp Tour Co-Sponsored companies will have adjusted complimentary registrations of three (3) each**



In-Kind Sponsorships Available – No monetary exchange **Gift Sponsors also welcomed**

Venue / Food & Beverage / Print / Lodging / Advertising / Photographer / Videographer

ImpactCamp Signage and Recognition on related Marketing Material & designated On-Site Signage

Promo-Commercial placement on ImpactCamp Video Trailer (production included)

Direct Company sponsorship announcement in the Press Release

List of ImpactCamp Registrants for the month

Inclusive Social Media & Email Marketing

Sponsorship Listing in the E-Resource Book

One (1) Professional Courtesy 20% discounted Registration

BizLife Award Sponsorship Levels

X-Treme BizLife Sponsor - $550 (4 Spots per quarter Available)

BizLife Award Segment Co-Naming Rights

BizLife Signage and Recognition on related Marketing Material & dedicated On-Site Signage

Promo-Commercial placement on BizLife Ceremonial Video Trailer (production included)

Sponsorship listing in the Ceremonial E-Resource Book

Direct Company sponsorship announcement in the Award Ceremony Press Release


List of BizLife Registrants & Awardee for the representing program


Intense BizLife Sponsor - $250 (10 Spots per quarter available)

BizLife Signage and Recognition on related Marketing Material & designated On-Site Signage

Promotional announcement on BizLife Ceremonial Trailer (production included)

Sponsorship listing in the E-Resource Book

Company sponsorship announcement in the Award Ceremony Press Release


List of BizLife registrants for the representing program




Radical BizLife Sponsor - $ 125 (20 spots per quarter available)

BizLife Tour Signage and Recognition on related Marketing Material & Co-designated On-Site Signage

Promotional recognition on BizLife Video Marketing (production included)

Sponsorship listing in the E-Resource Book



Networking Sponsor - $65 (40 spots per quarter available)

Power Networking Sponsor - (20)

Executive Networking Sponsor - (20)

Segment Signage Acknowledgment and Co-naming Recognition


On-Site Sponsorship Recognition on related Marketing Material

Sponsorship listing in the E-Resource Booklet

Brand Development Bootcamp Sponsors benefit from the recognition garnered from being direct

collaborative partners of economic development and growth of the business community worldwide. We

also happily accept gift sponsorship such as Gift Cards etc. Impact Branding, Inc P.O. Box 1347

Snellville, Georgia 30078 is the creator & owner of the Brand Development Bootcamp. If you desire

additional details or would like to speak with us regarding your sponsorship of interest, please do not

hesitate to contact the office at 678-390-2681 or 678-390-0276 and speak directly with the Ms. Natasha

Davis . You may also email us at [email protected]

@IMPCTBranding

@ImpactBrandingVideos

@BusinessDevelopmentBootcamp

@ImpactBrandingConsulting



MY NOTES & QUESTIONS:

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