brand development mobilink
TRANSCRIPT
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BRANDBRANDDEVELOPMENTDEVELOPMENT
(MOBILINK)(MOBILINK)
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Submitted by:Submitted by:
Anum Ahmed.(1935)Anum Ahmed.(1935)M.Shoaib Qayyum.(2020)M.Shoaib Qayyum.(2020)
Nazia Saher(1934)Nazia Saher(1934)
Nida Afzal..(1975)Nida Afzal..(1975)Roomana Ashfaq(2023)Roomana Ashfaq(2023)
ShanShan--ee--Zehra..(1998)Zehra..(1998)
Submitted to:Submitted to:Prof.Khurram M.KhanProf.Khurram M.Khan
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COMPANY PROFILECOMPANY PROFILE
Mobilink GSM started operations in theMobilink GSM started operations in the
year 1994.year 1994.
the main head office is in Islamabad and itthe main head office is in Islamabad and ithad other offices are in Karachi andhad other offices are in Karachi and
Lahore.Lahore.
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ReRe--structuring of services andstructuring of services and
packagespackages Post paid package:Post paid package:
Our postOur post--paid package includes thepaid package includes the
following features:following features: Low upfront costLow upfront cost
Hour of free callsHour of free calls
Best connectivity speedBest connectivity speed True International RoamingTrue International Roaming
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And we are going to add theAnd we are going to add the
following values to our postfollowing values to our post--paidpaid
packagepackage
ZLR(zero line rent)ZLR(zero line rent)
Offering membershipOffering membershipcardcard
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Pre paid packagePre paid package
Jazz is extremelyJazz is extremely
affordable, withaffordable, with
features like:features like:
No daily chargesNo daily chargesLow outgoingLow outgoing
ratesrates
180 days validity180 days validity
of Jazz Scratchof Jazz Scratch
CardsCards
Jazz EasyJazz Easy
Jazz BudgetJazz Budget
Jazz Ladies FirstJazz Ladies First
Jazz OctaneJazz Octane
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And we are going to add theAnd we are going to add the
following values to our pREfollowing values to our pRE--paidpaid
packagepackage Offering newOffering new package namedpackage named JAZZJAZZ
DECANE.DECANE.
No activation cost .No activation cost . monthly basis only for RS 10/= .monthly basis only for RS 10/= .
we are SEPARATELY BEST FROM THEwe are SEPARATELY BEST FROM THE
REST.REST. 10 paisas per sms @ any network.10 paisas per sms @ any network.
1.5 rs per minuts @ any network.1.5 rs per minuts @ any network.
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Deletion of unDeletion of un--used simsused sims
Those customers who couldnt use theirThose customers who couldnt use their
sim/connection for last two years aresim/connection for last two years are
supposed to be deleted from mobilinksupposed to be deleted from mobilinkcustomers list.customers list.
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Beating the competetorsBeating the competetors
ZLR(zero line rent)ZLR(zero line rent)
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Contengency planContengency plan
Offering mobilink family packageOffering mobilink family package
Jazz awesome(2 rs per min @ anyJazz awesome(2 rs per min @ any
network and 5 paisas per sms)network and 5 paisas per sms)
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SEGMENTATIONSEGMENTATION
DEMOGRAPHIC SEGMENTATIONDEMOGRAPHIC SEGMENTATION::
AgeAge
IncomeIncome OccupationOccupation
EducationEducation
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PSYCHOGRAPHICPSYCHOGRAPHIC
SEGMENTATIONSEGMENTATION Life StylesLife Styles
Personality CharacteristicsPersonality Characteristics
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TARGET MARKET CUSTOMERTARGET MARKET CUSTOMER
The target market customer of MobilinkThe target market customer of Mobilink
is divide in to two parts.is divide in to two parts.
Those who can afford post paidThose who can afford post paid Those who can afford prepaid.Those who can afford prepaid.
Business class people.Business class people.
Average job holders.Average job holders.
StudentStudentHouse hold womensHouse hold womens
Teen agersTeen agers
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PROMOTIONPROMOTION
ChannelChannel
BillboardsBillboards
BrochuresBrochures
TV CommercialsTV Commercials
Event sponsoringEvent sponsoring
PackagesPackages
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Offers and other FeaturesOffers and other Features
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DISTRIBUTIONDISTRIBUTION
More than 100 franchiseeMore than 100 franchisee
35 in Karachi35 in Karachi
Network of subNetwork of sub--dealers operating asdealers operating aspoints of sale.points of sale.
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NETWORK COVERAGENETWORK COVERAGE
MobilinkMobilinkprovides the widestprovides the widest
coverage network.coverage network.
International roamingInternational roaming
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RESEARCH FINDINGSRESEARCH FINDINGS
Key position in Pakistan.Key position in Pakistan.
Market share.Market share.
Prepaid users.Prepaid users. More mobile users have entered.More mobile users have entered.