Word of Mouth

WOM is the most powerful marketing in today’s world, We fuel it by social networking, email marketing and

database marketing

How to activate Word of mouth marketing online?

Consumers are in demand!

Marketing communication is a

two-way conversation

Social media impacts your brands reputation

People talk about you, give

recommendations, share personal

experiences.

How can I stimulate WOM?

Adoption diffusion curve

connectedoptimism

curious

innovative

Word of mouth marketing starts with ambassadors !

The Brand Ambassador Relationship

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Zone of Defection

Zone of Indifference

Zone of Affection

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not really satisfied, conservative

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Word-of-mouth marketing in action

ambassador

Word of mouth concept

Online brand activation

Online presence/ social media

E-database marketing

The recommendation of a peer or friend is much stronger than traditional marketing

communication.

People increasingly rely on experiences, reviews and recommendations from satisfied users via the Internet. They are the true ambassadors of your

brand.

Word of mouth marketing

Step Action Examples Your plan

1. ambassadors Find your brand promotors via Social Network Search

Fans, consumers,friends, influencers, bloggers

2. story Brand story that captures and conveys the essence of your Identity

Humor, viral, excellent service, great offer

3. spread Help to spread the story faster and further

Blog, Twitter, Hyves, White papers etc.

4. participate Be authentic, honest and open and participate in the online conversation

React to comments, blogs, personal service, concept diaries etc.

5. 1-on-1 communication

Gather (email)adresses and start e-database marketing programma’s

Tell-a-friend, personalized offers, loyalty, free products/services, relevant news etc.

6. follow-up Learn, understand, research and measure

Read message boards, search blogs/ Twitter etc

Word of mouth marketing

Connect ?

How can I help to activate and stimulate

your Word of mouth marketing?John Jehae

T:(0031) (0)10 8401840F: (0031)(0)84 7293474M:(0031) (0)6 53995190

T: http://twitter.com/JohnJehae

I: www.innovianto.nl