brand equity quiz chennai 2012
TRANSCRIPT
CHENNAI (08 -11 -2012)
Prelims30 questions in allNo negativesQuestions 26-30 in ideazone will be
evaluated for breaking ties.
1
In 1953, who was the most famous foreigner to be gifted a Nalli saree?
Answer
Queen Elizabeth
2
To commemorate what did Arcelor Mittal build UK’s largest sculpture a few months ago?
Answer
London Olympics 2012
3
Two plumbers in a mushroom kingdom fight out to rescue princess toadstool from the evil king Bowser.This is the plot of which game?
Answer
Mario
4
Seven out of ten matchboxes made in India is produced in which city?*
*(Most probably the easiest question of this quiz) :P
Answer
Sivakasi
5
Waist, Cuff, Tongue, Vamp, Welt, are the different parts of what?
ShoeShirtBeltTrouser
Answer
Shoe
6
In 1869, which scientist got patent for his company for his invention of electric vote recorder?
Answer
Thomas Alva Edison
7
Peter Drucker: Whatever progress ______ manufacturing has made in 30 years, we owe to Joseph Juran.
Just FITB.
Answer
America(n)!
8
During WWII, Cipla supplied drugs to Indian soldiers to combat what?
VDMalariaTBDengue
Answer
Malaria
9
Which universally recognizable symbol is based on Mobius loop?
Answer
Recycle symbol
10
Where is the hub of Cathay Pacific?
Answer
Hong Kong
11
According to Forbes, which is the best Social Networking tool available to job seekers and professionals?
Answer
12
Sozni, Rezkar, Watchikan are the techniques of embroidery from which Indian state?
ManipurBiharKashmirGoa
Answer
Kashmir
13
Whose pic did Philippe khan, the inventor of camera mobile in 1997 first shoot?
Answer
His baby daughter, it was the reason why he basically invented it.
14
On visit to India in 1911, King George V stored his Queen’s valuables in safe made by which company?
Answer
Godrej
15
David Ogilvy once said,“Big _____ are usually simple ideas”
FITB
Answer
Idea!
16
Which footballer has the most number of fans in facebook counting over 50M?
Answer
Christiano Ronaldo*
*(The QM tried to confuse everyone by linking with messi)
17
Which common share market term has its origin from the Latin word meaning, “Something to be divided”
Answer
Dividend
18
Before WIPRO took it over, which brand of soap was manufactured by Sri Kesavan Vaidyar in 1940s of Kerala?
Answer
Chandrika
19
Who is the oldest women to appear in Pirelli calendar?
Sophia lorenMarylin MonroeLiz Taylor
Answer
Sophia Loren
20
In 1912, McMillan published the 1st edition of which work by a Nobel laureate?
Answer
Gitanjali
21
ID the logo
Answer
Bank of Baroda*
*(The one which everyone got it right) :D
22
Audio
23
ID:
Answer
Mont Blanc
24
Audio
25
Audio
Idea Zone26
For bills and receipts, E&OE stands for Errors and _______ Expected.
FITB.
Answer
Omissions
27
Ivan Kemp, founder of IKEA wrote the book, ‘A _______ dealer’s testament’
Again, FITB.
Answer
Furniture
28
Which brand tops the Forbes inaugural list of the world’s most powerful brand?*
*(It is not Coca Cola)
Answer
APPLE!
29
Which is the most successful film franchise of all the times?
Answer
Harry Potter!
30
You will wonder where the _____ went when you brush your teeth with Pepsodent.
Answer
Yellow.
Finals
Round I (Twitter)
Rules:
QM’s twitter account with his tweets as the answers is displayed, and a Question must be framed from the answer in his tweets.
+10/0 irrespective of pass or direct.
1
These boots are named after Arthur Wellesley’s Royal title.
Q
After whom are the Duke of Wellington’s boots named?
2
Priced at 5 Rupees, Saptagiri magazine.
Q
What is the official magazine of Tirumala Tirupati Devastanam?
3
Nine small pyramids combining to form one large pyramid.
Q
What does the DLF logo look like?
4
The French called it Diplome Grande Ecole, the Germans, Diplom Kaufmann, the Italians, Laura magistrate.
Q
What are the MBA equivalent in the respective countries?
5
Brij Bhyshyam Sahni Sangthi’s iconic jingle for a personal care product.
Q
Who sang the Lifebuoy jingle?
Q
How did the Cologne get its name?
Round II
Rules:
Clockwise, +10 for right answer irrespective of pass questions.
1
Masuria malmal, from which the muslin famous sarees are made, why the name Masuria ?
Answer
Mysore, (Mysore sarees)
2
When he was in advertising, he designed two covers for Nehru’s ‘The Discovery of India’.Who?
Answer
Satyajit Ray
3
Isaac Singer wanted to increase the distribution channel by means of some method, meaning ‘free from servitude’ if French.How do we know that word today?
Answer
Franchise
4
The Japanese traditional garment, Kimonos have different styles of stitches of which one of it owes its name to a place in Chennai, thus being called as ______ Checkers.FITB .
Answer
Santhome*
(Actually, the QM misleaded everyone by saying that the name has two parts apart from checkers.)
5
Inspired by Istanbul’s original Roman habitants, the Ottomans, built around 150 of these structures around 17th century.What were those structures?
Answer
Water Tanks
6
What is upcycling?
Answer
Recycling any product so that the recycled product is more valuable than the former.
Round III (Flickr)
Same old rules.
1
Campaign by?
Answer
P&G
2
ID*
*(QM’s apology for veggies)
Answer
Peking Duck
3
Author?
Answer
4
ID the place.
Answer
Rovio’s HQ
5
ID
(sry for poor editing :P)
Answer
The Artist
6
ID this Goan.
Answer
Wendel Rodricks
Round IV (ideadeals)
Pick up the idea card for +15/-10+10/0 for direct questions.Infinite Pounce.
1
In 1930’s the Esquare magazine called it the newest tailoring idea for men.Idea?
Answer
Zippers
2
Artha Shaastra says,Medaka - RicePrasanna - BarliAsava - Sugarcane juiceMyrya - Jaggery
are the ingredients for preparing what?
Answer
Alcoholic drinks
3
Two guide advertising industry, who are measured by Davie Brown index?
Answer
Celebrities
4
In marketing, what do you mean by the term Betamaxed ?
Answer
A lower quality product, replacing a much superior product than itself, from the market as happened for Sony’s Betamax by VHS.
5
What dubious distinction does the stock exchange at Haradheere hold?
Answer
It is a stock exchange in Somalia, run by Pirates, where people can make investments and gain shares on profits!
Round V (Skype)
Audio-Video type questions.+10/0 irrespective of pass or direct.
Round VI
On Buzzer+10/-109 Questions in all.Last 2 teams will be eliminated after 3 Questions and the same will proceed till 2 teams on stage.
1
Connect:Swivel, Taco, Bar, Dyna TAC 800
Answer
Mobile phones.
2
A boy named Babla is seen in the trademarked logo of this company, that derives its name from a word meaning, ‘tasty’ in Gujarati.
ID this production company.
Answer
Lijjat
3
This football club’s 1st shirt sponsor was Zanussi,
Its members are called socios.In 2009, this club broke its own record for the highest transfer fee ever paid in……. **(buzzer)
Answer
Real Madrid C.F
4
Who’s blackberry is called as blackberry one ?
Answer
Barack Obama
5
Which is the first tourism board in India to be registered as a brand?
Answer
Kerala Tourism
6
Earliest reference to X was in the Kannada writing of Shivakoti Acharya in…. *
*(Buzzer)
Answer
Idli!
Winners:
Devi Prasad and Jayakanthan - TCS
Compiled by
Navin Sridhar
Thank You!