BRAND EXCELLENCE CENTREBrand communityGroup G

IRINA BAZILEVA16 March 2010

Brand excellence center - Brand community - Group G

AGENDA

• Background & benefits of the regional cooperation• What can we share?• Tools & procedures for knowledge sharing• Next steps

2

Brand excellence center - Brand community - Group G3

BACKGROUND & BENEFITSOF THE REGIONAL COOPERATION

Brand excellence center - Brand community - Group G

GROUP G BRAND DEVELOPMENTBACKGROUND FOR COOPERATION• Possibilities of regional business development• Ability to work out common positioning in the region• Mutual understanding: cultural ties & history of successful economic

cooperation among countries of the region

4

Brand excellence center - Brand community - Group G

BRAND EXCELENCE CENTRE BENEFITS• Strengthening market position by using regional credentials• Developing regional clients (referrals)• Creating investment opportunities for clients & potential clients• Becoming Brand Champions in Europe

5

Brand excellence center - Brand community - Group G6

WHAT CAN WE SHARE?

Brand excellence center - Brand community - Group G

WHAT CAN WE SHARESTRATEGIC PRIORITIES• Priority service offerings• Priority sectors• Key clients

7

Brand excellence center - Brand community - Group G

WHAT CAN WE SHAREINDUSTRY EXPERIENCE• Credentials & qualifications• Success stories• Industry expertise

8

Brand excellence center - Brand community - Group G

WHAT CAN WE SHAREMARKET RESEARCH• Competitor analysis ― market penetration • Clients & potential clients regional interests• Industry expertise

9

Brand excellence center - Brand community - Group G

WHAT CAN WE SHAREPUBLICATIONS• Regional industry brochures• Regional reviews• Tax & IPO guides

10

Brand excellence center - Brand community - Group G

WHAT CAN WE SHAREPR• Specialized magazines & industry journals• Cross-country event participation• Joint event organization• Joint corporate social responsibility programs (sports sponsoring, etc.)• Common campaigns (e.g. IPO)

11

Brand excellence center - Brand community - Group G

WHAT CAN WE SHAREKNOWLEDGE & BEST PRACTICE SHARING• Qualifications (projects) data base• Best proposals• Client presentations• Templates• Slogans• Image library

12

Brand excellence center - Brand community - Group G13

TOOLS & PROCEDURESFOR KNOWLEDGE SHARING

Brand excellence center - Brand community - Group G

HOW CAN WE SHARETOOLS & PROCEDURES• Regular (monthly) conference calls • Extranet• Community of interests — distribution lists, forums, blogs, etc.• Collaboration communities with social networks• User group face-to-face meetings

14

Brand excellence center - Brand community - Group G15

NEXT STEPS

Brand excellence center - Brand community - Group G

NEXT STEPSFOR DISCUSSION• Views on regional positioning• Start sharing (market positioning & research, credentials,

PR opportunities, etc.): priorities• Agenda for the next call• Other ideas?

16

CONTACT US

53, bldg. 7, Dubininskaya Str.,Moscow, 115054, Russia Tel: +7 (495) 797 5665Fax: +7 (495) 797 5660reception@bdo.ruwww.bdo.ru

BDO refers to all companies in the BDO group in Russia. ZAO BDO, company registered under Russian Federation legislation, is a member of BDO International Limited, a UK company limited by guarantee, and forms part of the international BDO network of independent member firms. Each member firm is a separate legal entity. Nothing in the arrangements or rules of the BDO network shall constitute or imply an agency relationship or a partnership between BDO International Limited and/or the member firms of the BDO network.

BDO is the brand name for the BDO network and for each of the BDO Member Firms.