brand finance global forum 2016 brochure - final

Brand Finance Global Forum 2016Understanding the value of brand leadership

4th and 5th February 2016

Forum

Media Partner SponsorsProfessional Partner

www.brandfinanceforum.com/events Brand Finance Global Forum 2016. 2.

The VIP Dinner. The Forum.

Brand Finance Global Forum 2016

Gain first-hand insights from world leading brand practitioners and cutting edge thinkers who will share their best practices, knowledge and expertise about managing and maximising brand value.

Ask questions and hear from the panellists as they share and discuss the trends and influences affecting brands today.

Expand your network with international colleagues and gain firsthand insights from the world’s leading brands.

Brand Finance will be celebrating its 20th anniversary in 2016, as well as the 10th round of its brand value league tables. To mark the occasion, we will be hosting our biggest event to date, the Brand Finance Global Forum 2016, with over 200 senior CEOs, CFOs and CMOs as well as other senior decision-makers. The evening before we will be holding a VIP dinner for the speakers, specially invited guests and partners.

4th February 2016, 18:15 - 22:30, at Mansion House 5th February 2016, 8:30 - 14:30, at Mansion House

The VIP Dinner is the chance to discuss the latest issues with colleagues and peers in a more intimate setting.

Engage with our speakers and other VIPs while raising the profile of your brand amongst these key individuals.

Enjoy a delicious meal and experience an evening at one of the City’s most attractive and prestigious venues.

Understanding the value of brand leadership


Patrick BarwiseEmeritus Professor of Management and Marketing, London Business School

Rita CliftonChairman, BrandCap

Tony ManwaringExecutive Director, External Affairs, CIMA

Luc BardinChairman, Strategic Partnering Ltd; Non Executive Director; Former Group Vice President, BP plc

Our theme for 2016. ‘Understanding the value of brand leadership’.

Simon PattersonManaging Director, Pearl Meyer

Dean AragonGlobal VP Brand & CEO Shell Brands International

Dr. Mukund RajanMember of the Group Executive Council, Tata Sons

Thebe IkalafengFounder & Chairman, Brand Leadership Group

Nik GowingCo-Author, “Thinking the Unthinkable”

Christian MayEditor, City A.M.

Teo Ah KhingFounder & Chairman, China Horse Club

Lutgarde LiezenbergCEO, Novagraaf

Matt PreschernExecutive Vice President and CMO, HCL Technologies

Forum Speakers.

Alderman Peter EstlinAlderman for the Ward of Coleman Street, City of London

General the Lord Dannatt GCB CBE MC DLHead of the British Army as Chief of the General Staff 2006-2009

Dinner Speakers.

Denis IrwinManchester United Legend


18:15 - 19:30

19:30 - 22:30

Drinks Reception (Please arrive earlier in order to go through security checks at the Mansion House)

Dinner

Dinner Timetable.4th February 2016Our theme for 2016.

‘Understanding the value of brand leadership’.

Awards.

Most Valuable Brand Award in B2B CategoryMost Valuable Brand Award Strongest Brand Award in B2B CategoryStrongest Brand AwardStrongest Nation Brand AwardMost Valuable Football Brand Award

Brand Finance will be giving out awards at the dinner to the below categories. The details of the specific awards will be announced in the following weeks:

Keynote speaker.General The Lord Dannatt GCB CBE MC DLChief of the General Staff 2006-2009

After Dinner speaker.Denis IrwinManchester United Legend

Dress Code.Black tie.Mansion House, London, EC4N 8BH

Opening speech on behalf of the Rt. Hon. Lord Mayor.

Alderman Peter EstlinAlderman for the Ward of Coleman Street, City of London


08:30 - 09:00

09:00 - 09:05

09:05 - 09:15

09:15 - 09:27

09:27 - 09:39

09:39 - 09:51

09:51 - 10:03

10:03 - 10:28

10:28 - 10:58

10:58 - 11:10

11:10 - 11:22

11:22 - 11:34

11:34 - 11:46

11:46 - 12:11

12:11 - 12:31

12:31 - 12:51

12:51 - 13:11

13:11 - 13:16

13:16 - 15:00

Registration & Breakfast

Welcome and Introduction David Haigh, CEO, Brand Finance plc

Charles Bowman Alderman and Sheriff of the City of London - Partner, PwC

Patrick Barwise Emeritus Professor of Management and MarketingLondon Business School

Rita CliftonChairman, BrandCap

Thebe Ikalafeng,Founder & Chairman, Brand Leadership Group

Simon PattersonManaging Director, Pearl Meyer

Panel Session - Q/AModerator: Christian May, Editor, CityAMPatrick BarwiseThebe IkalafengRita CliftonSimon Patterson

Break

Nik GowingCo-Author, “Thinking the Unthinkable”

Dean AragonVP Brand & CEO, Shell Brands International

Luc BardinChairman, Strategic Partnering Ltd; Former Group Vice President, BP

Dr. Mukund Rajan Member of Group Executive Council, TATA

Panel Session - Q/A Moderator: Lutgarde Liezenberg, CEO, NovagraafNik GowingDean AragonLuc BardinMukund Rajan

Tony Manwaring Executive Director,External Affairs, CIMA

Matt PreschernExecutive Vice President and Chief Marketing Officer, HCL Technologies

Teo Ah Khing, Founder & Chairman, China Horse Club

Concluding Remarks David Haigh, CEO, Brand Finance

Lunch & Networking

Forum Timetable.5th February 2016

Our theme for 2016. ‘Understanding the value of brand leadership’.Brands are some of the most valuable assets that companies and other organisations possess and exceptional leadership is also required to deliver maximum returns to the business.

The best leaders command powerful personal brands, the value of which can rise and fall with the success of the organisations they steward.

This makes the 2016 Brand Finance Forum essential for leaders, those aspiring to leadership positions and marketers and brand practitioners from all industries.

Session 2: Brand Lessons for Future Leaders

Session 3: Unlocking Brand Value by Joining the Dots

Session 1: Advice for Future Brand Leaders


Past Speakers.

Antonio Horta OsarioGroup Chief ExecutiveLloyds Banking Group

Ian EwartHead of Products Services Marketing, Coutts

Anthony Thomson Former Founder and Chairman, Metrobank.Founder, Atom Bank

Alan KeirChief Executive, EMEAHSBC Bank plc

Hakan BinbasgilChief Executive, Akbank

Mark Mullen Co-Founder, Atom, Former CEO of First Direct

John Quelch Professor of Business Administration, Harvard Business School

Steve DenningFormer Director, The World Bank

Adam ShawJournalist and Presenter, BBC News

Manfred StuettgenManaging Director /Head of Brand, Credit Suisse

Chris Clark Group Head of Marketing, HSBC

María Sánchez delCorralDirector of Institutional Marketing and Brand, Telefonica

Anthony FrostHead of Corporate Communications, Santander

Jane Griffiths Marketing Director EMEA, Citi

Claire Fulda, Head of Brand Innovations, BNP Paribas

The Rt Hon Dr Vince CableLiberal Democrat MP for Twickenham

Elisabetta VascoResponsabile Area Customer Care, UBI Banca

Marion KingUK Head of Master Card

Anthoine SireHead of Brand, Communication and Quality, BNP Paribas

Benny HigginsCEO, Tesco Bank and Group Strategy Director

Jamie WestHead of Emerging Advertising Opportunities, Sky Media


What people say.‘The Brand Finance Forum was a valuable opportunity to fine tune with what people are thinking, and the tools they are developing, in the new brand centric era.’Fernando Martins, Executive Vice President, Brand Strategy & Marketing Communications, Banco Real, Säo Paulo, Brasil

‘Understanding the role of the brand in the generation of profit is vital to all businesses. The Brand Finance Forum helped to create a breakthrough for my company.’Raoul Pinnell, Former Chairman of Shell Brands International AG

‘Brand Finance Forums are the only events I ever recommend to my senior colleagues, as they are always brilliantly informative, bang up to date and provide delegates with lots of useful actionable propositions.’Professor Malcolm McDonald, Emeritus Professor, Cranfield University and author of Marketing Due Dilligence


The Brand Finance Global Forum will be hosted at Mansion House, one of London’s most historic and prestigious venues.

Mansion House, like Brand Finance, is located in theheart of London’s financial district and hosts dozens of the highest profile business summits, including the Chancellor of the Exchequer’s annual ‘Mansion House Speech’ on the state of the Britisheconomy.

The Egpytian Hall, where the main event will take place, seats over 300 in opulent surroundings.

Venue.Mansion House.


Partners and Sponsors

Silver SponsorsGold SponsorProfessional PartnersMedia Partner

CityAM.com is the online presence of City A.M., London’s first free daily business newspaper.Both platforms cover financial and business news as well as sport and contemporary lifestyle. City A.M. is distributed at more than 250 carefully chosen commuter hubs across London and the home counties, as well as 1,600 offices throughout the City, Canary Wharf and other areas of high business concentration, giving it a daily readership in excess of 399,000

professionals.

CIMA is the world’s largest and leading professional body of management accountants. Their mission is to help people and businesses to succeed in the public and private sectors. They have more than 227,000 members and students in 179 countries, who work at the heart of business in industry, commerce and not for profit organisations. CIMA have strong relationships with employers, and sponsor leading research.

Founded in 1976 as one of India’s original IT garage start-ups, HCL is a pioneer of modern computing with many firsts to its credit including the introduction of the 8-bit microprocessor-based computer in 1978 well before its global peers. Today, the HCL Enterprise has a presence across varied sectors that include technology, healthcare and talent management solutions and comprises four companies - HCL Infosystems, HCL Technologies, HCL Healthcare and HCL TalentCare.

VIM Group ensures brands are consistently delivered around the world. As the category’s founder they bring unrivalled and independent experience and knowledge. Implementation of your brand properties across all touch points, both digital and on the ground is their business. They also offer project management, brand management services and advice on creative partnerships giving you a comprehensive choice of services to successfully deliver your brand promise.

Novagraaf is an international patent and trademark consultancy that advises clients on Intellectual Property strategy and management. Our expertise and day-to-day work includes advising on new ideas or new discoveries and inventions, and on strong brands, new brands or innovative new products.Whether trademarks, patents, domain names or designs, Novagraaf specialises in the protection and global management of Intellectual Property rights, including identifying abuse and acting decisively if and when infringements take place.

The IPA is widely recognised as the world’s most influential professional body for practitioners in advertising and marketing communications. It has a well-earned reputation for thought leadership, best practice and continuous professional development and also provides core support and advisory services for its corporate and individual members. Based in the United Kingdom for nearly 100 years, IPA programmes can be found in more than 60 countries worldwide.

Bronze Sponsors

StartJG are an independent, integrated creative agency specialising in brand, environment and interaction design. Transforming brands in a multi-channel world. StartJG´s multi-skilled team have expertise in traditional channels and pioneering new technologies, and includes creatives, designers, writers, strategists, programmers, producers and project managers - some of the best in the industry. StartJG brings businesses and customers closer together to give their client the competitive advantage.


Founded in 1996, Brand Finance is the world’s leading independent brand valuation and strategy consultancy. Headquartered in the City of London, we are present in over 20 countries.

Brand Finance is committed to the development of theoretical and practical issues surrounding brands. We are delighted to announce the 10th anniversary of our now renowned Brand Finance Forums.

Brand Finance Forums are part of Brand Finance Institute, the education and training division of Brand Finance plc in which theoretical and practical issues surrounding brands are explored.

Brand Finance Institute organizes events around the world featuring leading edge thinkers in the area of brand strategy, brand building and brand valuation, who come together to share their experiences and to better understand the process by which valuable brands are created.

+ Hosts Brand Finance’s rankings of the world’s most valuable brands with over 5,000 brand values in 2016.+ The definitive resource for brand managers.

Helping clients to measure, manage, maximise and monitor the value of their brands to drive business performance.

Unique We possess a unique combination of marketing, research, management and financial expertise.

Independent Brand Finance is entirely independent. We manage brands, not create them.

Technical recognition We are accredited with the ISO 10668 global standard for brand valuations and our assessments are widely accepted by regulatory bodies worldwide.

Experience With over 15 years experience Brand Finance has worked with clients of all sizes across all sectors.

Global We are headquartered in London with offices in over 15 countries.

Brand Finance Forums.Established 2004

Brandirectory. Established 2006

Brand Finance. Established 1996

About us.

Contact us.

Robert HaighMarketing and Communications DirectorT: +44 (0)20 7389 9400E: [email protected] www.brandfinance.com

Selin YigitbasiMarketing ManagerT: +44 (0)20 7389 9400E: [email protected] www.brandfinance.com/events

brand finance global forum 2016 brochure - final

Documents