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TRANSCRIPT
brand foundation and identity guidelines
1
Table of Contents
AN INTRODUCTION TO BRAND 2Understanding Brand 2
The Brand Foundation 4
Brand Strategy 6
What Our Brand Is — and Isn’t 8
THE ENVERA BRAND FOUNDATION 10Our Name 10
Our Brand Position 12
The Envera Experience 14
What We Do 16
Out Platform 18
Our Brand Values 20
Our Brand Personality 21
Our Tagline 22
BRAND IDENTITY GUIDELINES 24Primary Brandmark 24
Color Palette 28
Typefaces 30
Identity Suite 32
Notes 36
Become what’s possible.
3Become what’s possible.2 © 2016 Envera Health
The Envera Health brand is our unique claim of distinction and promise — and how that promise is communicated and experienced. It is a message, whether spoken, written, seen or implied that tells a prospect what we stand for and why they should put trust in us.
AN INTRODUCTION TO BRAND
Understanding Brand
The Envera brand is not what we say it is,
but what others say after we’ve left the room.
In other words, it’s our reputation, formed in the
minds and hearts of all who interact with us.
We’re being evaluated on everything we do —
from the relationships we build, to the messages
we communicate, to the integrity of the services
we provide. While we cannot completely control
our brand, we must go to great lengths to guide,
enhance and protect it.
This guide is intended to make our communications
clearer, easier to create, more impactful, and,
above all, clearly recognizable. The more unified we
are in our communications, the more we reinforce
our brand, ensuring greater success in recruiting,
attracting investors, engaging partners and forging
relationships — in short, at having a real and lasting
impact on the healthcare community we serve.
Questions? Please contact:
Erinne Dyer
Chief Marketing Officer
(704) 774-7423
5Become what’s possible.4 © 2016 Envera Health
The Envera brand foundation is a framework of practical definitions that clearly define our attributes, values and brand behaviors. It outlines how we apply our values and competencies to consistently create rewarding experiences for our community.
AN INTRODUCTION TO BRAND
The Brand Foundation
Our brand foundation is designed to provide uniformity in the way we interface with our select audiences
and as a practical guide that demonstrates how to support our brand through words and actions. It is a
fundamental element of our strategic infrastructure.
Components of the Brand Foundation• Brand Name
• Brand Position
• Brand Values
• Brand Promise (Value Proposition)
• Brand Personality
• Brand Vision
7Become what’s possible.6 © 2016 Envera Health
Our brand strategy starts with each of us understanding what makes the Envera experience unique and rewarding for our clients.
AN INTRODUCTION TO BRAND
Brand Strategy
At the core of our brand strategy lives the unique needs of our
clients, and our commitment to them through our brand values
and brand promise. These components represent who we are as
a competitive brand, summed up in our brand position.
Our brand strategy drives the markets we pursue, the services
we offer and the people we employ. It shapes how and where
we communicate and connect with our audiences so that each
interaction is meaningful.
While many of the brand strategy components defined here are
intended for internal reference, we translate this messaging for
our external audiences by engaging people through our various
touchpoints, including personal interactions, services, campaigns
and events.
OUR BRANDWho we are and
how we are perceived
OUR BRAND STRATEGYManaging our brand
to build the reputation we want
9Become what’s possible.8 © 2016 Envera Health
AN INTRODUCTION TO BRAND
What Our Brand Is — and Isn’t
Our brand is not a logo or “look & feel”There’s no doubt that a well-
designed identity is essential to
building strong brand visibility.
However, a logo applied
consistently on everything our
organization produces does not
make a brand. The company
behind the logo does. The
Envera brand is an authentic
representation of who we are and
what we believe in.
Our brand must be an inside-out initiativeMany companies focus their
branding efforts on external
communications — a common
function of marketing. Successful
brands foster a culture where
employees — the most influential
brand ambassadors — believe
in, celebrate and are passionate
about delivering the brand
promise, and have the tools to
deliver it.
Our brand is a living entityOur brand will grow and become
stronger with time, discipline and
attention. It is never “complete”
but rather, needs to be constantly
nurtured, strengthened and
protected.
Our brand cannot be controlledThe Envera brand is created in
the mind of the individual, and
defined by the summation of all
the experiences and interactions
they have with us.
Our brand is more than a promiseIt’s one thing to make a promise,
and quite another to deliver on
it. The strongest brands deliver
on the promises made to their
stakeholders, at each and every
interaction.
11Become what’s possible.10 © 2016 Envera Health
THE ENVERA BRAND FOUNDATION
Our Name
Our name,“Envera,” is based on the Latin term
“in truth.”
And the truth is that better engagement in health is possible.
We believe we must be authentic to ourselves and to one another
in order to deliver a better patient experience.
By finding truth in information, we embrace accountability
and help our partners become what’s possible, together.
13Become what’s possible.12 © 2016 Envera Health
Envera helps healthcare providers find where
possibility and reality meet
Envera is an Engagement Optimization Partner that empowers
healthcare providers to deliver their best patient care
by achieving balance in both clinical and financial performance.
Our brand position represents the heart of the Envera brand and why we exist. It describes the
business we’re in, our philosophy, and what sets us apart from the competition. It captures
exactly what we want to be in the hearts and minds of those who trust and depend on us as
their engagement optimization partner. Most important, it drives every decision we make,
and helps shape our audiences’ perceptions.
THE ENVERA BRAND FOUNDATION
Our Brand Position
15Become what’s possible.14 © 2016 Envera Health
THE ENVERA BRAND FOUNDATION
The Envera Experience
We believe that better patient care is possible and those that deliver the best care will be the most successful. Success will be achieved through our unique, three-step approach:
Speak Truth
We collaboratively identify
concerns, acknowledge your
truths and define possibilities.
Drive Insight
We transform
inactive data into
actionable intelligence.
Simplify Delivery
We simplify the care
delivery process to drive superior
patient and provider experience.
Assessment Leverage proprietary analytics & experience Design, implement & operate
17Become what’s possible.16 © 2016 Envera Health
THE ENVERA BRAND FOUNDATION
What We Do
The Envera Engagement Optimization Platform combines expertise, managed services, technology, and infrastructure that enables our partners to achieve their clinical, financial and growth objectives.
Engagement Optimization Platform
ConnectedServices
Choreographed Care
Customized Growth Solutions
• Enable informed communications
• Gather data & share information across disparate settings
• Drive actionable insights
• Create personalized care pathways
• Coordinate care across continuum
• Ensure desired care is being delivered
• Make every interaction count
• Create affinity with healthcare consumers
• Engage the best partners
Right information,
right person, right place,
right time
Deliver personalized
experiences that
improve care
Optimize fee-for-service,
build core capabilities to succeed
in alternative payment models
1918 © 2016 Envera Health
ENVERA SOLUTIONS
GROWTHSolutions
COMMERCIAL PAYERValue-Based Care
EMPLOYERPrograms
DATA SERVICES
CMSValue-Based Care
GROWTHSolutions
Market Strategy
Value to Volume Programs
Clincially Integrated Networks
Physician Engagement
Direct to Employer Models
EMPLOYERPrograms
Employee Wellness
Condition Management
Care Coordination
Incentive Management
COMMERCIAL PAYER Value-Based Care
Value-Based Contracting
Chronic Care Management
Transitions of Care
CMS Value-Based Care
ACO Management
Annual Wellness Visits
Chronic Care Management
Bundled Payments
Transitions of Care
Readmission Management
DATA Solutions
Aggregation
Transformation
Analytics
Information Sharing
Engagement OptimizationPlatform
ENVERA SOLUTIONS
GROWTHSolutions
COMMERCIAL PAYERValue-Based Care
EMPLOYERPrograms
DATA SERVICES
CMSValue-Based Care
GROWTHSolutions
Market Strategy
Value to Volume Programs
Clincially Integrated Networks
Physician Engagement
Direct to Employer Models
EMPLOYERPrograms
Employee Wellness
Condition Management
Care Coordination
Incentive Management
COMMERCIAL PAYER Value-Based Care
Value-Based Contracting
Chronic Care Management
Transitions of Care
CMS Value-Based Care
ACO Management
Annual Wellness Visits
Chronic Care Management
Bundled Payments
Transitions of Care
Readmission Management
DATA Solutions
Aggregation
Transformation
Analytics
Information Sharing
Engagement OptimizationPlatform
THE ENVERA BRAND FOUNDATION
Our Platform OUR SOLUTIONS
ENGAGEMENT CENTER | CARE MANAGEMENT RESOURCES | PHYSICIAN SCHEDULING SERVICES
REMOTE PATIENT MONITORING | HEALTH INFORMATION EXCHANGE | ANALYTICS & REPORTING | DECISION SUPPORT
ENVERA CAPABILITIES: INTEGRATED, COMPREHENSIVE TECHNOLOGY & SERVICES
Platform
ENGAGEMENT CENTER | CARE MANAGEMENT RESOURCES | PHYSICIAN SCHEDULING SERVICES
REMOTE PATIENT MONITORING | HEALTH INFORMATION EXCHANGE | ANALYTICS & REPORTING | DECISION SUPPORT
ENVERA CAPABILITIES: INTEGRATED, COMPREHENSIVE TECHNOLOGY & SERVICES
Platform
INTEGRATED, COMPREHENSIVE TECHNOLOGY & SERVICES
OUR CAPABILITIES
21Become what’s possible.20 © 2016 Envera Health
Brand values are the code by which the Envera brand lives. They act as a benchmark to measure
behaviors and performance. These can build an emotional connection with staff, clients, prospects
and external audiences, and influence how stakeholders perceive and interact with us.
THE ENVERA BRAND FOUNDATION
Our Brand Values
truth collaboration performance
humanity accountability joy
Two elements affect an individual’s relationship with the Envera brand. First is the relationship
between the brand-as-person and the client, analogous to the relationship between two people.
Second is the brand personality, or the type of person our brand represents. Our brand personality
provides depth, feelings and liking to the relationship, and serves as an effective way to achieve
differentiation. These traits inform brand behavior through both prepared communication and those
who represent the brand - the Envera people.
AN INTRODUCTION TO BRAND
Our Brand Personality
authentic courageous innovative
principled empathetic entrepreneurial
2322 © 2016 Envera Health
Our tagline, “Become what’s possible,” is an aspirational message
that summarizes our empowerment of health care systems and
providers to deliver their best patient care by achieving balance in
both clinical and financial performance. By sharing their unique
vision, we’re positioned to provide the guidance and resources they
rely on most for success.
As an extension of the Envera brand, our tagline says something essential about who we are,
how we’re different, and why the world should care. It expresses an enduring idea that reveals
the heart of our brand message and illustrates the value of doing business with us. Ultimately,
think of our tagline as a final point that wraps up our 30-second elevator pitch.
THE ENVERA BRAND FOUNDATION
Our Tagline
Become what’s possible.
Become what’s possible.
25Become what’s possible.24 © 2016 Envera Health
Our brand identity is the outward expression of Envera Health. It uniquely and distinctively sets us apart. The logo, or brandmark, is the primary element of that identity; however, other elements play an important role in establishing our visual style, including typography, color palette, photography and graphic styles.
BRAND IDENTITY GUIDELINES
Primary Brandmark
Our Primary BrandmarkThe Envera brandmark is simple, minimal, crisp and clear.
The striped treatment or “horizon line” throughout reflects the
concept of balance. It is bold, confident, and integrates elegantly
into our brand messaging.
1”
Minimum Size The minimum size that the brandmark should be reproduced
is 1” diameter.
27Become what’s possible.26 © 2016 Envera Health
BRAND IDENTITY GUIDELINES
Primary Brandmark
Surround SpaceAn area of clear space must be maintained on all sides of the logo to preserve
legibility. To help in implementing this rule, we have constructed a framework for
clear space based on the height of the Envera logo. The only permissible deviation
from a plain tonal area around the logo is where it appears in an overall photograph
or illustration.
1x
1x
Ensuring Contrast Against BackgroundsThe primary (full-color) brandmark may be used against light or dark background colors or
photography that allows sufficient contrast and does not jeopardize the integrity and visibility of
the logo.
For materials that support only one spot color, or in instances where the full color logo isn’t
legible against a background color or photograph, a white logo placed on a contrasting solid
color background may be used.
29Become what’s possible.28 © 2016 Envera Health
Color provides a strong foundation on which to build the Envera brand. Used effectively, color can be a primary means of communication. Our color palette incorporates the primary and secondary colors of our brand guidelines.
BRAND IDENTITY GUIDELINES
Color Palette
Primary Color Palette
Secondary Color Palette
FIRERGB: 240,114,67CMYK: 1,69,80,0HEX: #f07243Pantone 158 U
MIDNIGHTRGB: 46,55,57CMYK: 75,62,60,54HEX: #2e3739Pantone 5463 U
SUNSETRGB: 255,147,0CMYK: 0,51,100,0HEX: #ff9300Pantone 130 U
STORMRGB: 99,118,120CMYK: 64,44,46,12HEX: #637678Pantone 5487 U
MINERALRGB: 110,207,203CMYK: 53,0,25,0HEX: #6ecfcbPantone 7471 U
SANDSTONERGB: 234,226,201CMYK: 8,8,22,0HEX: #eae2c9Pantone 7527 U
OCEANRGB: 9,105,115CMYK: 89,44,47,17HEX: #096973Pantone 322 U
SKYRGB: 163,202,207CMYK: 36,8,17,0HEX: #a3cacfPantone 5503 U
Primary colors are those used consistently
across communications and synonymous with
the Envera brand identity.
Secondary colors complement the
primary colors and bring visual depth to
communications in-line with the brand’s
personality. Secondary colors are intended
for use across communications to highlight
headings, aid navigation, and include in
charts and presentations.
20% darker
80% tint
60% tint
20% darker
80% tint
60% tint
20% darker
80% tint
60% tint
20% darker
80% tint
60% tint
20% darker
80% tint
60% tint
31Become what’s possible.30 © 2016 Envera Health
BRAND IDENTITY GUIDELINES
Color Palette BRAND IDENTITY GUIDELINES
Typefaces
Typefaces are much more than font character styles. Used consistently, they can in themselves become images or symbols for our brand. Our two main typefaces are Solex and Brown.
BrownThe Brown type family was developed by Aurele
Sack and published by Lineto. This is a clean,
geometric type family offering clear legibility
and a flexible range of weights. This typeface is
simultaneously serious and playful and reflects
Envera’s entrepreneurial culture.
Brown Light Italic
Brown Regular
Brown Regular Italic
Brown Bold
SolexThe Solex type family is a sans-serif type used
for bold, sophisticated headlines. An industrial,
minimal font family designed by Zuzana Licko
and published by Emigre, Solex is ideal for use in
clear, confident typesetting, and reflects Envera’s
attributes of a direct, trustworthy brand.
Solex RegularSolex MediumSolex BoldSolex Black
33Become what’s possible.32 © 2016 Envera Health
The primary identity suite uses our Sandstone color from the primary palette, which is both elegant and personable. The envelope is playful in that the Fire palette on the interior liner offers surprise and delight, while maintaining its understated tone.
Our paper choice is always matte or uncoated, which is both modern and refined. Glossy paper should be avoided. The ideal printing method is offset.
BRAND IDENTITY GUIDELINES
Identity Suite AEnvera Health1329 East Cary StreetSuite 201Richmond, VA 23219
February 1, 2016
Mr. John Smith
123 Main Street
Suite 321
City, State, 12345
Dear Mr. Smith,
Envera Health RPM’s MobileCare Monitor™ is a care management solution
providing unique real-time, continuous, integrated health and patient safety
solutions for patients managing chronic conditions and other at-risk individuals.
The system provides at-a-glance wellness indicators and proactive,
exceptions-based status and alerts to help care managers quickly attend to or
avert a crisis. The MobileCare Monitor’s advanced, easy-to-use, low-cost and
scalable solution is highly personalized to each monitored individual’s health and
wellness needs and goals. Safety support is built in to provide location and activity
in real-time including fall or impact detection. The system is installed in hospitals,
rehabilitation centers, senior
living communities and in private homes; spanning the full care continuum.
Envera Health RPM’s MobileCare Monitor™ is a care management solution
providing unique real-time, continuous, integrated health and patient safety
solutions for patients managing chronic conditions and other at-risk individuals.
The system provides at-a-glance wellness indicators and proactive,
exceptions-based status and alerts to help care managers quickly attend to or
avert a crisis.
Sincerely,
The Envera Team
Dan NeuwirthChief Executive O�cer
1329 East Cary StreetSuite 201Richmond, VA 23219
[email protected] 804.476.2668 x701C 804.837.8537
enverahealth.com
Envera Health1329 East Cary StreetSuite 201Richmond, VA 23219
Become what’s possible.
35Become what’s possible.34 © 2016 Envera Health
For targeted or specialized print materials (e.g. to communicate to one line of business, or one area of the company), the secondary identity suite may be used. This combination is bold and distinctive.
Our paper choice is always matte or uncoated, which is both modern and refined. Glossy paper should be avoided. The ideal printing method is offset.
BRAND IDENTITY GUIDELINES
Identity Suite BEnvera Health1329 East Cary StreetSuite 201Richmond, VA 23219
February 1, 2016
Mr. John Smith
123 Main Street
Suite 321
City, State, 12345
Dear Mr. Smith,
Envera Health RPM’s MobileCare Monitor™ is a care management solution
providing unique real-time, continuous, integrated health and patient safety
solutions for patients managing chronic conditions and other at-risk individuals.
The system provides at-a-glance wellness indicators and proactive,
exceptions-based status and alerts to help care managers quickly attend to or
avert a crisis. The MobileCare Monitor’s advanced, easy-to-use, low-cost and
scalable solution is highly personalized to each monitored individual’s health and
wellness needs and goals. Safety support is built in to provide location and activity
in real-time including fall or impact detection. The system is installed in hospitals,
rehabilitation centers, senior
living communities and in private homes; spanning the full care continuum.
Envera Health RPM’s MobileCare Monitor™ is a care management solution
providing unique real-time, continuous, integrated health and patient safety
solutions for patients managing chronic conditions and other at-risk individuals.
The system provides at-a-glance wellness indicators and proactive,
exceptions-based status and alerts to help care managers quickly attend to or
avert a crisis.
Sincerely,
The Envera Team
Dan NeuwirthChief Executive O�cer
1329 East Cary StreetSuite 201Richmond, VA 23219
[email protected] 804.476.2668 x701C 804.837.8537
enverahealth.com
Envera Health1329 East Cary StreetSuite 201Richmond, VA 23219
Become what’s possible.
36 © 2016 Envera Health
BRAND IDENTITY GUIDELINES
Notes
Become what’s possible.