BRANDGUIDELINESFRIENDS: Furthering International RelationsCapacities and Intercultural Engagement toNurture Campus Diversity and to SupportInternationalisation at Home

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Outline

About FRIENDSFRIENDS Logo

FRIENDS ColorsTypography

Disclaimer

AboutFRIENDS

The FRIENDS project is fundedthrough the Erasmus+ programmefor Capacity Building in HigherEducation. It combines the efforts ofuniversities in Bhutan, Cambodia,Malaysia, Thailand, Philippines,Bulgaria, Hungary, Poland andTurkey. The project’s chief end is tostrengthen the 12 Partner CountryHEIs' internationalisation capabilitiesand to develop their students' globalcompetence through the integrationof intercultural dimensions into theUniversities’ formal and informalcurriculum.

FRIENDS LogoThe FRIENDS logo is the touchstone of

our brand and one of the most valuableassets.F

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Log

oTHE STORY

The FRIENDS logo embodiesdiversity and unity. Theheads and shoulders of thelogo signify the fourprogram partners, fivepartner countries and theErasmus+ Programme ofthe European Union,respectively.

Logo Usage

USING WITHOTHER LOGOS

Proper alignment and sequencemust be observed when using

FRIENDS logo with the Eramus+and partner's logo.

BACKGROUND

The background of the logo maybe white, black, colored, or

transparent.

ALIGNMENT

The logo can be used in eitherhorizontal or vertical alignment.

HORIZONTALALIGNMENT

VERTICAL ALIGNMENT

Background

Using withErasmus+ Logo The FRIENDS logo must come after

the Eramus+ logo in horizonatalalignment as shown below.

partner'slogo

Using withErasmus+ andPartner's Logo

When using FRIENDS logo togetherwith the Erasmus+ and partner's logo,the sequence should be Erasmus+,FRIENDS, and the partner's logo. Thealignment should be horizontal.

partner'slogo

FRIENDSColors

The co lors are what g ivesus our personal i ty .   Our

main co lors are paste lbecause we are open and

inv i t ing as we embraceunity and d ivers i ty .F

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TYPOGRAPHY

Montserrat is the new libre sanstext typeface for the web,inspired by the signage found ina historical neighborhood ofBuenos Aires! Designed byJulieta Ulanovsky, Montserrat is aperfect font for functionality andnovelty.

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RAl l pr inted and e lectronic mater ia l s must have a d isc la imer atthe footnote which s tates the fo l lowing .

FOR FORMAL PUBLICATION:This project has been funded with support from the EuropeanCommission. This publication reflects the views only of theauthor, and the Commission cannot be held responsible forany use which may be made of the information containedtherein.

FOR MARKETING & PROMOTION:This project has been funded with support from theEuropean Commission. This communication reflects theviews only of the author, and the Commission cannot be heldresponsible for any use which may be made of theinformation contained therein.