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At Cezanne, we believe that keratin smoothing treatments shouldn’t interrupt your

entire life. Unlike traditional keratin treatments, Cezanne seals into the hair before

you leave the salon. Other keratin treatments need time to bond with the hair,

leaving your smooth hair susceptible to daily exposure and environmental elements.

Immediately after a Cezanne Treatment, you can do anything you want:

style your hair, go swimming, or go to the gym. With Cezanne, there are

no trade-offs because our formula and our process is like no other!

No Wait for Shampooing

Traditional keratin treatments need

more time to set into hair, forcing you

to wait several days to shampoo your

hair after a keratin treatment. With

Cezanne, there’s no wait time. You

can shampoo your hair immediately

after your treatment if you’d like!

No Wait for Styling

For the first several days after a

traditional keratin treatment, you may

have to keep your hair down and straight

– no ponytails, buns, clips or braids. You

may not even be able to brush your hair!

Cezanne keratin treatments allow you

to style your hair without worry, your

hair will remain smooth and frizz-free.

No Wait for Exercise

We believe that getting a keratin

treatment shouldn't keep you from

going to the gym. Traditional keratin

treatments recommend waiting at

least three days before high levels of

activity which cause sweating. There’s

no wait period with Cezanne, no need

to postpone your workout routine.

No Wait for Coloring

Some keratin treatments require a two

week wait before color services because

color can interrupt the setting process of

a traditional keratin treatment, resulting

in uneven texture. Cezanne is different

– you can color the same day without

damaging your hair. It is important to

consult with your salon professional to

determine the best process for a same-

day color and keratin treatment service.

Get smooth and get back to your life, with Cezanne Keratin Smoothing Treatments.

GET SMOOTH & GET BACK TO YOUR LIFE

OUR PROMISEWe always have been and always will be formaldehyde-free.

Cezanne is non-toxic, naturally safe and effective. There are

no vapors or fumes, so no need for masks, gloves or ventilation

during the treatment—it’s nature’s way of smoothing.

Our smoothing treatment is 100% formaldehyde-free. It’s also free from any

other kinds of aldehydes and harmful toxins and it’s as long-lasting as the

current top formaldehyde keratin smoothing treatments in the category.

It’s hypoallergenic and dermatologist tested and won’t release any noxious gases.

Cezanne actually strengthens the hair, using a revolutionary low

pH technology that restores bonds that are broken or damaged

during thermal, mechanical or high pH services.

As a 30-year veteran of the professional

beauty business I have tremendous respect for

hairdressers who stand behind the chair working

so hard day in day out. I am lucky to make my

living working in such a fantastic industry with so

many amazing people. I have had the good fortune

of recently being named the CEO of Cezanne

Professional. I can’t think of a better place to be!

An interesting data point to share; the

largest number of searches on the Internet

is women looking for a product that will

make their hair silky smooth, frizz free and

manageable. Current statistics also show

that smoothing services rank number 2 for

income generating services in the salon.

Cezanne can deliver financial rewards and

incredible results while protecting the health and

safety of the hairdressers and the salon clients!

Cezanne brings the artistry to the hairdresser

giving you tools to create and the ability to

transform a client’s image and even more

important to change how the clients feel about

themselves! When you improve a person’s

confidence self image and over all emotional

well being you have impacted that persons life!

Greetings!

Why Pros Love Cezanne!

Pros love Cezanne because clients

love Cezanne! Cezanne leaves hair

shiny, soft and smooth unlike any other

brand. Hair dries faster, styles easier

and looks bouncy and healthy. There

are no trade offs with Cezanne®. No

wait time and no harmful fumes.

With the family of Cezanne products you have

the ability to create magic in the salon everyday

by transforming your client’s looks and lives!

Thanks for your continued support of Cezanne.

Stay inspired.

Brian Bennett

Choosing the Right Treatment for Your Client

Cezanne Smoothing Treatments create smoother, more manageable, frizz-free hair on any type

of hair. The amount of time results last will vary by hair type, texture and maintenance routine.

CLASSIC INSTANT EXPRESS BLONDE

DURATION UP TO 5 MONTHS

UP TO 6 WEEKS

UP TO 8 WEEKS

UP TO 5 MONTHS

SERVICE TIME 1½–2½ HOURS

45–60 MINUTES

1¼ HOURS

1½–2½ HOURS

PROCESSING TIME 30 MINUTES

15–20 MINUTES

15 MINUTES

30 MINUTES

APPLICATION DRY HAIR

DAMP HAIR

DAMP HAIR

DRY HAIR

"Try Me" Kits CLASSIC OR EXPRESSkeratin smoothing treatmentIncludes: Clar i fying Shampoo 2 oz. Smoothing Treatment 4 oz. Step-by-Step InstructionsIN

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Cezanne smoothing treatments are

available in Classic, Express, Instant and

Blonde formulas. We have a solution

to smooth any of your clients.

#1 Know What You're Asking For

"People use different names for different treatments

interchangeably, which is just incorrect," says Meri Kate

O'Connor hairstylist and colorist at Eva Scrivo salon

in New York City. "You either have your traditional

keratin treatment, commonly called a Brazilian blowout,

which really straightens out your hair texture,” she

says, “or you have your smoothing treatments, like

Goldwell Kerasilk and Cezanne, which help de-frizz

hair and add shine, without disrupting its texture.”

Basically, if you’re happy with your waves and

curls but would love to cut down on frizz, try a

smoothing treatment. If you want your hair to look

flat-ironed straight, go for the Brazilian blowout.

#2 Understand What You're Getting

Yes, all of the hair-smoothing treatments do

involve the use of the protein keratin, but

keratin isn't really the hero of these smoothing

treatments—the other ingredients are.

"A traditional keratin treatment aims to straighten

the hair and usually involves a formaldehyde-

releasing solution," says O'Connor, noting that your

stylist will saturate your hair with the solution for 20

minutes. The entire process, when done correctly,

will straighten out your hair texture and completely

eliminate frizz for up to three months," she adds.

"Smoothing treatments, on the other hand, are

formaldehyde-free and deeply permeate the cortex

of your hair, rather than sit on the outside of your

cuticle, to smooth your hair," she explains. "Though

the application process is similar, the formula isn't

as potent (formaldehyde is key for that flat-ironed

look), so don't expect it to straighten your hair.

"It will, however, last longer—generally anywhere

from four to six months," says O'Connor.

SHOULD YOU GET A KERATIN TREATMENT? A DEFINITIVE ANSWER. by marie claire

#3 Be Prepared for Questionable Chemicals

Sorry, but organic, natural, safe-enough-to-eat hair-

straightening systems simply don't exist. If you want to

smooth your frizz and straighten your hair texture, you

need to accept that your hair will be doused in some

chemicals that may or may not be FDA-approved. And

if you want to take your texture from coarse and curly

to flat-iron straight, you'll need some formaldehyde.

"According to the EPA, formaldehyde is a carcinogen

that could possibly cause respiratory problems if

exposure is frequent," says Brenda Kamt, colorist

and keratin specialist at 454 North Salon in Los

Angeles. Even if you opt for formaldehyde-free

options, there’s a chance the chemical may still

be present in a straightening treatment.

"Formaldehyde isn't actually a single ingredient—

it's a gas that's emitted from other chemicals being

exposed to heat," explains Kamt. "So technically,

a product can say it's formaldehyde-free, but still

contain the ingredients that create the gas."

Don't let this completely deter you, though,

because "if you're only getting the treatment done

three times per year—and I definitely wouldn't

recommend more than four—the risk is very

minimal,” she says. “Make sure you're having the

process done in a well-ventilated salon, or, even

more ideally, with windows open or outdoors.”

#4 You've Gotta Be Okay with Some Sacrifices

"If you get a traditional keratin smoothing

treatment, you can't really touch your hair for

three days afterward," says O'Connor. "You can't

clip it back, you can't put it in a ponytail, and

you can't wash it, or you'll risk denting it."

If your hair is colored, you run the risk of some

minimal fading or lightening after the treatment,

though both experts swear it isn't that common.

"This is mainly due to the use a clarifying shampoo

prior to the keratin process, which is used to remove

residue from hair, but may also remove some color."

#5 Accept That Results May Vary

There's no way to guarantee the results of a keratin

treatment on your hair, regardless of which one you try.

It all depends, says Kamt, on how strong the treatment

is, how it was applied, what the temperature of the

flat-iron was, how porous your hair is, and about

a zillion other factors that you really can't control.

"Just do your research, read a ton of reviews, talk

openly with your stylist about what you do and don't

want, and try not to stress too much," says O'Connor.

“After all—it'll wash out in a few months, anyway."

Cezanne Stylists Say: Clients love Cezanne because they

can their natural curl and maintain

movement without frizz!

Formaldehyde is a simple chemical compound

of hydrogen, oxygen and carbon. All life forms

produce it as part of the normal metabolic

process. That doesn’t sound so scary, right?

Long-term exposure to formaldehyde

increases the risk of cancer and death.

If that doesn’t worry you, it gets worse: Hair

salons are among the top workplaces with

higher levels of exposure to formaldehyde.

Cezanne is formaldehyde-free because

your health is important to us, like the

health of your client is important to you.

Who else uses formaldehyde, you might

wonder? Embalmers and anatomists use

formaldehyde for its preservative properties.

And people use it to smooth hair!

Formaldehyde is present indoors and outdoors

in low levels. Urban areas typically have higher

levels of formaldehyde. Formaldehyde is also

used in building materials, as an industrial

disinfectant, and as a preservative. Many common

household products contain formaldehyde, such

as mattresses, pillows, and air fresheners.

Okay, you can’t completely avoid formaldehyde,

but you should limit your exposure to

decrease health risks. As a professional

or a consumer, what can you do?

Always check ingredient listings.

Formaldehyde could be listed on a product

label under other names such as: Formalin,

Formic aldehyde, Methanediol, Methanal, Methyl

aldehyde, Methylene glycol, or Methylene oxide.

Formaldehyde can also be hidden

within other ingredients.

Some chemicals release formaldehyde

(typically when heated): Benzylhemiformal,

2-bromo-2-nitropropane-1,3-diol, 5-bromo-

5-nitro-1,3-dioxane, Diazolidinyl urea,

1,3-dimethylol-5,5-dimethylhydantoin (or

DMDM hydantoin), Imidazolidinyl urea, Sodium

hydroxymethylglycinate, or Quaternium-15.

If the label doesn’t list formaldehyde or one of

its pseudonyms, can you assume it’s safe?

There are some products in violation of the law,

and simply don’t list formaldehyde on their labels.

Cezanne shares all our ingredient lists and test

results, we have nothing to hide! We always

have been and always will be formaldehyde-

free. Cezanne is safe for stylists & clients.

We promise.

SMOOTH HAIR.CLEAN AIR. Because getting

smooth hair shouldn’t put your health at risk.

We all struggle with keeping our hair up to par without the help our trusted hair styl ist ’s exper t ise. Our busy l ives and inabil i ty to make it to the salon as much as we would l ike af fects our hair ’s natural state. Whether that ’s long, thick, natural waves or thin, straight locks, our hair needs some love to avoid the inevitable fr izz and dullness. Luckily, Cezanne allows you to maintain your individual, natural texture while saying goodbye to unwanted fr izz and never sacr if ic ing any laziness of hair maintenance that is bound to happen with our busy l ives. For more reasons to love Cezanne Professional Products, read the ent ire ar t icle on Byrdie's website.

THIS NATURAL KERATIN TREATMENT GOT RID OF MY FRIZZ BUT LET ME KEEP MY WAVES

Enjoy the freedom to choose between sleek,

smooth hair to locks of curls from one day

to the next. Cezanne gives YOU the option

of more manageable hair with the ability

to choose your daily style. Enjoy styling

in less time, regardless of your mood.

Cezanne Professional allows you to style your hair

how you wish following the treatment - NO RULES

on wait time. Once your hair is washed, choose

the style that fits your agenda. You are able to

blow dry smooth for a curling or flat iron finish or

air dry for natural frizz-free curl. Say goodbye to

sacrificing your hair needs because you don't have

the time. We are giving that time back to you.

Our proprietary smoothing treatment formulation

is composed of Aloe Vera, Sericin, Keratin,

Glycolic Acid, vitamins, and botanical extracts.

Cezanne’s unique blend of ingredients improve

manageability and strengthen the hair. Our

proteins seal in moisture, add luster, protect

bonds, and lock hair into a smoother form.

Every day brings you options with

Cezanne. What mood are you in today?

A BRAND THAT GIVES YOU OPTIONS WHAT MOOD ARE YOU IN TODAY?

perfect moisture SHAMPOO & CONDITIONERThis daily sulfate and paraben-free duo deeply penetrates to replenish moisture and protect the l i fe of your Cezanne. These are per fect for everyday use, wil l not weigh down your fr izz-free hair, and are color-safe.

New formulas help to protect your masterpiece again and again. Our special keratin enhancing formula increases moisture for manageabil i ty and highly ref lect ive shine, Soy Protein mit igates damage due to bleach, color services and styl ing tools. Panthenol detangles hair and improve the health of the scalp. Replenishes what ’s washed away. Insurance from the inside out.

ULTIMATE BLONDE shampoo & conditionerGet your smooth on, and keep your blonde cool!This daily sulfate and paraben-free duo replenishes moisture to protect the l i fe of your Cezanne Ult imate Blonde Smoothing Treatment. Blue-violet hues neutralize brassy tones to keep blondes cool with intense ref lect ion and shine. Per fect for everyday use.

reboot KERATIN RESTORATIVE TREATMENTGives thirsty, unruly hair the extra nourishment it needs.Reboot is a replenishing and restorative treatment to extend the l i fe of your Cezanne keratin smoothing treatment. Use this anti -aging intensive treatment 1-2 t imes per week (as needed) to drench and nour ish the hair, leaving it si lky and youthfully restored.

dry SHAMPOOProtect the life of your Cezanne treatment!Cezanne Dry Shampoo is a spray in dry shampoo which removes excess oi ls with no lef t behind residue or build up. Keratin enhancing ingredients protect the l i fe of your Cezanne treatment!

NEW

"Try Me" Duo perfect moisture SHAMPOO & CONDITIONERIncludes 2 oz. samples of Per fect Moisture Shampoo & Condit ionerThis daily sulfate and paraben-free duo deeply penetrates to replenish moisture and protect the l i fe of your Cezanne. These are per fect for everyday use, wil l not weigh down your fr izz-free hair, and are color-safe.

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root BLASTThis ultra- l ight spray mousse delivers the per fect weightless root l i f t with touchable body! Leaves all hair types sof t and manageable. Root Blast adds l i f t and suppor t at the root area. Transform your style by using Root Blast as a hair textur izer! Added keratin and ser ic in suppor ts your treatment for long- last ing smoothness.Can be used on both wet or dry hair!

working HAIR SPRAYOur Cezanne Working Hair Spray is a non-f laking, dry hairspray that provides a sof t, touchable hold. This ultra- l ight, fast-drying formula provides a medium hold that is never st i f f or st icky. Hair can be brushed and restyled throughout the day. Our exclusive keratin enhancing formula for t i f ies the hair while adding luster. Silk protein nour ishes and restores damage caused by the sun and chemicals. Quinoa protein detangles; adds volume without the worry of hairspray buildup!

perfect BLOWOUT & SMOOTHING CRÉMEThis transformational styl ing créme creates sleek, smooth styles while adding massive shine. Rich in vitamins A and E, Shea but ter nour ishes and impar ts moisture to refresh dry, dehydrated hair. Proteins aid in polishing hair for a sleek, smooth f inish and restores bounce for sof t, cur ly styl ing. Unique ingredients detangle, protect against fr izz, humidity and calms stat ic from dry air. Add luster, reduce drying t ime and give hair a smooth f inish with our nour ishing créme formula.Can be used on both wet or dry hair!

leave-in PERFECTOR SPRAYIntroducing the next generation, miracle restorative and protective product for your hair ! This anti -aging Per fector of fers a unique blend of healing and sealing ingredients that no others can. Proteins work to add strength and elastic ity to hair. Can be used on both wet or dry hair!PRO TIP: Use dur ing the f inal blow dry and pr ior to f lat ironing.

Cezanne Stylists Say: Consumers love our after care! Your

clients can maintain their service

with a few beautiful products!

Cezanne Stylists Say: You're going to love this

spray! It works great and

leaves hair super soft!

Cezanne Stylists Say: This product works great

for air-drying naturally

wavy hair, creating light

seperation without flakiness.

MERCH KIT FREE WITH PURCHASE OF LARGE SALON OPENER!

CEZANNEHAIR.COMCEZANNEHAIR.COM

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1 Cape

1 Bowl

1 Brush

1 Comb

3 Liter Pumps

6 Logo Bags with tissue

2 Cezanne Booklets

1 Universal Step-by

Step Instruction

1 Easel Card

2 Large Mirror Clings

2 Small Mirror Clings

1 Backroom Poster

1 Large Window Cling

1 Double-sided Poster

4 Cezanne Croc Clips w Rubberized Coating

then wondered what my routine would

be like if I actually became one of those

wash-and-go women. So I said yes.

I visited Gonzalez in May for the treatment, which

she said would last anywhere from three to five

months depending on how often I shampoo my

hair. It took about 30 minutes for her to apply the

formula, which she did without gloves and without

needing to open the window (a huge plus for my

sensitive nose). Then it processed for 30 minutes.

She washed my hair, blew it dry, and flat-ironed it to

seal it.

Here’s how it looked immediately after:

I got a few days out of the

blowout so when I finally

washed my hair for the

first time.

And this is what happened:

The results were stunning

for me. I didn’t have any

frizz, despite the day

being in the 80s with

humidity. My kinky curls

on the underside of my

head were relaxed to

beach waves, while the

top of my hair had loose

curves. In the weeks

since, I tend to air dry

more. With the help of my

go-to Alterna Haircare Bamboo Beach Breeze Dry

Balm ($22), I consistently get textured waves. But

when I decide to blow it out, it takes less time

(around 5 to 7 minutes versus the 10 to 15 from

pre-Cezanne) and lasts longer, even on sticky days.

"I swear it's a life-changer," Gonzalez had told me while I was sitting in her

chair. One month in, and I wholeheartedly agree.

Turns out, I'm a wash-and-go woman after all.

I don’t understand those people who say they

just wash their hair and go. What does that even

mean? My haircare routine has always been one

of the following: Towel-dry my strands and then

blow it out, or towel-dry my strands, apply loads of

products, and pray to the beauty gods that my curls

coil and the frizz stays at a minimum.

Before Treatment:

The thought of a

straightening treatment

has always been somewhat

appealing to me — except

then I wouldn’t have the

option of wearing my hair

curly, which I do a lot.

Also there’s the whole

chemical situation and

not being able to wear

a ponytail for a week or

wash it immediately after you leave the salon.

After visiting the Butterfly Studio for my usual

single process, my stylist, Joanna Gonzalez, asked

me if I had ever considered a Cezanne treatment

(starting at $360). “I don’t want to straighten

my hair,” I immediately replied. She looked at

me as if I had just told her that I used shampoo

to wash my face and matter-of-factly explained

that Cezanne isn’t a straightening treatment, it’s

a smoothing treatment. Big difference. Huge.

Cezanne first burst onto the scene in 2014 as a

formaldehyde-free option for women who want

to wear their locks straight, curly, or in-between

without having to worry about frizz. The keratin

in the solution gives the hair strength while the

Sericin silk proteins lend shine. “We’re busy women

and we don’t have the time to tend to our hair

every single day,” says Kathy Combs, director

of global education for Cezanne Professional

Products. “It can change a person’s life.”

I thought about it, considered my weekday

commute in the hot, humid summer, and

This Keratin Treatment Tamed My Otherwise Frizzy, Kinky HairBY BRIT.CO

55 SE 2nd Avenue, Delray Beach, FL 33444 | Phone: 906-424-4600 | info@cezannehair.com

CEZANNEHAIR.COMCEZANNEHAIR.COM

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