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™

BRAND GUIDE

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is a brand platform to leverage our region’s compelling story and a way to communicate this nationally and internationally and in our local community.

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BRAND MARKS

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QR Code

Logotype

THE MARK QR VERSION

The mark is an invaluable brand asset and must not be depreciated in any way, nor under any circumstances. Adherence to the following guidelines ensures its proper reproduction and application.

The mark is composed of three elements: the QR code, the logotype and the location line.

GTGH_ENG_VERT_QR_FULL_COL.pdf

Location recognition

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The Logo

Location recognition

THE MARK NON QR VERSION

The non QR code version can be used when the QR code is too large or small to be read, or when brand is used digitally. In digital situations, a direct weblink is used.

GTGH_ENG_VERT_FULL_COL.pdf

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THE PETALThe visual identifier (petal) is an integral element of the brand; in most cases must appear locked up within the logo. If it is to be used by itself, approval must be received from the brand guardian Sam Jackman, Economic Development Project Officer (contact details on page 26).

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THE MARK TE REO AND CHINESE VERSIONS

Specific language versions to be used when relevant.

GTGH_TE_REO_VERT_QR_FULL_COL.pdf GTGH_CHI_VERT_QR_FULL_COL.pdf

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FORMAT VARIATIONSThe mark is available in horizontal, vertical and long formats.

Please note QR code might not scan when under 14mm is size.

GTGH_ENG_HOR_QR_FULL_COL.pdf

GTGH_ENG_HOR_FULL_COL.pdf

GTGH_ENG_VERT_FULL_COL.pdf

GTGH_ENG_VERT_QR_FULL_COL

GTGH_ENG_LONG_FULL_COL.pdf

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COLOUR VARIATIONS MONO

The mark is available in single colour, and when QR code is not used, is available in reverse. (QR codes do not scan well reversed out of black)

GTGH_ENG_HOR_REV.pdf

GTGH_ENG_VERT_QR_BW.pdf

GTGH_ENG_VERT_REV.pdf

GTGH_ENG_VERT_BW.pdf

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Minimum size of QR code is 14mm

Minimum size of vertical logo with QR is 25mm w x 47mm h

Minimum size of vertical logo with no QR is 20mm w x 25mm h

MIMIMUM SIZING

Minimum sizing guidelines seek to ensure that the Great Things Grow Here™ mark is always legibly and accurately reproduced. Never reproduce the logo at sizes less than those specified below. The minimum size is determined by measuring the width of the QR code (for the QR version) The sizing of the lettering is scaled proportionately. For the non QR version minimum size is determined by the legibility of the positioning statement.

QR version

Non QR version

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CLEAR SPACE

A clear space around the mark ensures maximum visibility and impact in every communication.

The mark is setup within a defined container. Elements must not sit closer than the radius of the Great Things Grow Here™ petal.

This mark is designed to be used in many situations, it needs to be able to sit closely with other elements in packaging etc and also work on it’s own.

Small space equal to radius of ‘Great Things Grow Here™ petal’ must be used with overarching ‘clean’ style in mind.

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BACKGROUND COLOUR

Below is an example of an acceptable background colour. Mark can be reversed out of dark colours but black is the preferred colour.

SUPPORTED BY:

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PRIMARY COLOUR PALETTE

Color is a powerful tool that adds impact and personality to Great Things Grow Here™ communications materials. The primary palette presents a rich, warm, bright, modern feel.

Gray

Green

PinkBlue

Orange

Yellow

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PRIMARY COLOUR VALUES

COLOUR PANTONE CMYK RGB/HEX

Pantone Black CPantone Black U

C0 M0 Y0 K100 R35 G31 B32

Pantone 306 CPantone 306 U

C81 M4 Y5 K0 R0 G177 B225

Pantone 213 CPantone 213 U

C1 M98 Y24 K0 R234 G27 B117

Pantone 368 CPantone 368 U

C58 M2 Y100 K0 R121 G188 B67

Cool Gray 9 CCool Gray 9 U

C55 M47 Y44 K11 R119 G118 B121

Pantone 151 CPantone 151 U

C0 M60 Y100 K0 R245 G130 B32

Pantone 1235 CPantone 109 U

C0 M32 Y95 K0 R253 G181 B37

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PRIMARY COLOUR SPECIFICATIONS - SIGNWRITING

COLOUR VINYL POWDERCOAT

Avery 701 Black Orica 58651 Satin Black

Avery 732 Light Blue Orica 58612 Jazzy Blue

Avery 772 Fuchsia Orica 4056G Tickle Pink

Avery 714 Lime Orica 60065 Mamba Green

Avery 720 Grey Orica 58726 Greywacke

Avery 722 Light Orange Orica 51439 Orange X15

Avery 706 Sunflower Yellow Orica 33617 Yellow Gold

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SECONDARY COLOUR PALETTE - COLOUR VALUES

The secondary colour palette is used to support the primary colour palette.

COLOUR NAME PANTONE CMYK RGB/HEX

Mahia Yellow Pantone 7549C C0 M32 Y95 K0 R250 G183 B0

Te Mata Gold Pantone 153C C0 M60 Y100 K20 R203 G108 B0

Hatuma Green Pantone 7495C C52 M19 Y82 K0 R144 G169 B79

Kaweka Green Pantone 5747C C70 M49 Y100 K51 R64 G73 B28

Mohaka Blue Pantone 7458C C55 M16 Y27 K0 R126 G179 B186

Tukituki Blue Pantone 534C C93 M77 Y37 K31 R40 G56 B90

Cape Pink Pantone 7636C C22 M100 Y67 K0 R195 G25 B65

Gimblett Burgendy Pantone 235C C23 M100 Y18 K45 R129 G8 B74

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TYPOGRAPHY - GENERAL

Use of Great Things Grow Here™ typography palette ensures brand consistency and readability. All weights (Regular, Bold, Italic etc) of the below typefaces can be utilised.

GeorgiaABCDEFGHIJKLM NOPQRSTUVXYZ 1234567890 abcdefghijklmnop qrstuvxyz,./;[]<>?: {}!@#$%&*()

Open SansABCDEFGHIJKLM NOPQRSTUVXYZ 1234567890 abcdefghijklmnop qrstuvxyz,./;[]<>?: {}!@#$%&*()

AaBbCc 0123!?&

AaBbCc 0123!?&

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AVOIDING COMMON ERRORS

Incorrectly reproducing and/or applying the logo compromises the integrity of the Great Things Grow Here™ mark. Examples of common errors are listed below. Avoid these pitfalls at all cost.

x Splitting or re-arranging the lockup

x Disproportionate scaling of logo

x Placed over an image with insufficient contrast

x Not enough clear spacex QR code too small

x Incorrect colour

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APPLICATION GUIDE

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RGB CMYK PANTONE B&W

4 colour process printing •

Spot colour/PMS printing •

1 colour printing •

Desktop printing •

Word processing •

Website/Powerpoint •

Television •

Newspaper, magazine • • •

Billboard, sign, poster • • •

Embroidery •

Silkscreen •

Embossing, etching, engraving •

Flexography •

MEDIA APPLICATIONS

This chart below outlines recommended reproduction methods of the logo for specific applications.These are recommendations for typical applications. Always consult your printing specialist to ensure proper format use.

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FILE TYPES

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FILE TYPES AND COLOUR FORMATS

VECTOR (PDF/EPS/SVG)The standard format used for high quality, professional printing. Scaling the logo larger or smaller does not result in any loss of quality.

These files are supplied in CMYK colour format for use in standard 4 color process printing.

PIXEL (JPG/PNG)Only use these formats for previews, onscreen applications (i.e. Web, PowerPoint) or when vector files cannot be used. Scaling the logo results in a loss of image quality and should be avoided.

These files are supplied in RGB colour format for use on screen and in Microsoft programes (for dinkjet desktop printers).

PDF/EPS/SVG JPG/PNG

Note: Single colour and reverse versions of the logo are available in the above file types and colour formats in the logo suite.

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FILE NAMING

The following conventions are used in the file naming.

GTGH_ENG_HOR_QR_FULL_COL.pdf

LANGUAGE

All Chinese translation files start with GTGH_CHIAll English translation files start with GTGH_ENGAll Japanese translation files start with GTGH_JAP All Te Reo translation files start with GTGH_TE_REO

FORMAT

Horizontal HORVerticle VERTLong LONG

COLOUR VERSION

Full Colour FULL_COLBlack (logo) and White (background) BWReverse Black (background) and White (logo) REVReverse Black (background) Colour Petal REV_COL_PETAL

Language Format QR Included

File TypeColour Version

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OVERVIEW

The purpose of this Corporate Identity Guide is to assist you in the proper presentation of the Great Things Grow Here™ brand in all visual communications. Though brand concepts must be implemented in a manner consistent with these guidelines, we hope this Guide serves as a foundation for your own resourcefulness, inventiveness and creativity.

LEGAL

All right, title and interest in and to the Great Things Grow Here™ logo depicted in this Corporate Identity Guide, and any subsequent revisions thereto, and all creative content, graphic files, data files and related documentation, and all trademark, copyright and other intellectual property interests related therein or thereto belong to Great Things Grow Here™ and may only be used pursuant to the terms of a written license agreement between the owner’s representative, and the authorized user.

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ADDITIONAL HELP

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CONTACT INFORMATIONIf you have any questions regarding this guide, please contact:

BRAND OWNERHastings District Council 207 Lyndon Road EastHastings 4122Private Bag 9002Hastings 4156New ZealandTelephone 06 871 5000Fax 06 871 5100Email council@hdc.govt.nz

BRAND GUARDIANSam Jackman Economic Development Project OfficerTelephone 06 871 5110Mobile 027 560 0176Email samj@hdc.govt.nz