brand guidelines 14.05.15

Brand Guidelines2015

2Our brand proposition 3Our brand principles 5Editorial style guide 6Tone of voice 7Logo 8Brand architecture 16Font 24Colour 29 Example designs 39Imagery 50Appendices 58Contact us 60

Contents

The University of Nottingham Brand Guidelines 3

Our brand proposition

The University of Nottingham combines a commitment to academic excellence with a truly global perspective. We aim to create an environment which celebrates learning and knowledge and facilitates leading-edge research which will change the world we live in.


Our brand proposition

We are:A world-class University with a global perspective.

We are here to:Improve life for individuals and societies worldwide by making knowledge matter.

Well achieve it by:Providing an international education and world-changing research to benefit our communities.

We are different because:Our vision of an international education in a global university has broken the mould and led us to establish a new model for the globalisation of university education. We are uniquely positioned to contribute to the development of global research capacity and to make a valued contribution in the UK, Asia and across the world.

Our approach to teaching and learning is distinguished by:A powerful combination of research-led teaching, an increasingly international environment and curriculum, and innovative uses of technology.


Our brand principles

Excellence in all we doFrom top-quality teaching, research and professional management that provide rounded support to all our students and staff, to our relationships with our alumni and communities, we aim for excellence in all areas.

Academic freedom and curiosityAll academic staff and students should be able to follow their academic interests in order to engage in research, teaching and learning of the highest quality. We value learning and knowledge in their own right, as well as for the social and economic benefits they can bring.

A global perspectiveWe aim for all our activities to reflect and be relevant to an increasingly complex global society in order to produce graduates ready to succeed in it and discoveries that improve it. We will continue to encourage innovation throughout the University community and be known for our entrepreneurship.

Leadership in environmental sustainabilityThe University prizes and preserves its environment. To us this means energy-efficient and low-carbon buildings, leadership and innovation in developing sustainable technologies and providing students and staff with relevant skills. It also means informed stewardship of beautiful campuses in three countries encompassing parklands, tropical and urban environments.

Partnership and collaborationWe take the initiative to engage with others: universities, governments, student associations, businesses, charities and communities locally, nationally and internationally.

Staff and student supportWe recognise our duty of care to all staff and students, and will provide them with high quality support to facilitate the development of their intellectual, emotional, physical andspiritual wellbeing.

Appreciating diversityWe are committed to understanding others opinions, beliefs and cultures. Respect and tolerance will characterise the conduct of our relationships with each other and with other organisations and communities.

Equality of access and opportunityWe endorse the aim of widening participation in higher education and value the benefits of diversity in our staff and students.

Social responsibilityWe are committed to fostering the broader social good at the local and national level in the countries we operate in, as well as globally.

TransparencyWe strive to be clear and open about what we do and why, and value the views of the whole University community.

We are one of the worlds best universities and what we offer is unique. In order to ensure that we always communicate this effectively we must:

make sure that we emphasise our distinctiveness in all our communications think about the specific audience we are communicating with and tailor our messages accordingly, both internally and externally use imagery wherever possible and appropriate to reinforce our messages

These guiding principles are the foundations of all that we do, and all that we aspire to do. It is our commitment to these principles which gives us a distinctive voice and which makes us relevant and appealing to students, staff and partners in the UK and the global market.


Editorial style guide

We aim to appeal to all audiences at home and internationally, and to this end it is important that we consider carefully the language and tone of voice we use. We must communicate clearly and effectively, using language which is easy to understand and a tone which is welcoming to all.

We must ensure that all our messages use simple, uncluttered language and avoid over-complication or verbosity. We should also try to avoid old-fashioned or outdated language customs.

This section contains some of the main rules of The University of Nottingham style guide, with examples for clarification. Please refer to the web style guide for more information.

The Universitys copy bank, and information on tone of voice and housestyle, can be found within the House Copy Guidelines on the Marketing Workspace .

Capitals: Minimise the use of capitals even in headings (The city and its parks) When referring to a specific organisation or event a capital is used, but not when referring to a general concept:

Examples: They visited several universities; they liked the University campus The new Government has a lot of decisions to make; governments are always more popular in the early days The School of Psychology Open Day; the University holds a number of open days They spent time at the Jubilee Campus; the University has a number of campuses

Use: initial capitals when writing the University name in full (The University of Nottingham) initial capitals for Academic Schools (School of Computer Science, the school) initial capitals for course titles (MA Psychology) but not for general subject areas (the University offers degrees in psychology) initial capitals for names of buildings and campuses (Jubilee Campus, Trent Building) initial capitals when giving the full name of a board, committee, council, etc (the Board of Governors, the Arts and Humanities Research Council) NB: BA (Hons) Business Studies; a degree with honours in Business Studies

Abbreviations and acronyms: Do not use full stops after or between abbreviated initials (Dr, pm, am, USA, BSc, JB Priestley, etc) Always spell out acronyms in full the first time you use them (The Arts and Humanities Research Council (AHRC)). You can then refer to them in their abbreviated form.

Titles: Always give the title followed by forename and surname in the first instance, thereafter the forename alone should be used (Professor John Smith has done extensive research into environmental sustainability. Johns interest in this area was sparked at an early age) The use of Mr, Mrs, Ms, etc is now outdated so use the forename and surname Titles of books, journals, newspapers, magazines, films, etc are given in italics. The full title should be given using an uppercase T where this is part of the title: The Guardian The Times The Nottingham Post

Numerics and dates: Numbers one to nine should always be written in full; numbers after nine can be written as numerics unless they are at the start of a sentence Numbers over 1,000 should be written with commas Dates should be written as day month year (27 April 2009) Percentages follow the numerics rule: one to nine per cent written out in full, unless it has a decimal point, in which case it is 1.4%. Over nine is 10%

Apostrophes: When a noun is plural, the apostrophe comes after the s (my dogs paw; all our dogs tails). The exception to this rule is if the plural noun does not end in s (the childrens toys) Be careful of its and its: Itsisacontractionofitis(itsmybook) Itsisapossessive(thedoglickeditspaw)

Quotation marks: Double quotation marks should be used when reporting direct speech (Tom Smith said: I am delighted at this years results.)

Formatting: Do not use American spellings: grey, not gray, colour, not color, ise not ize Set text left, hyphenation off, text unjustified - to give a ragged right appearance

7The University of Nottingham Brand Guidelines

Tone of voice

Our tone of voice should reflect our brand proposition.This means our writing should be:

Relevant

Our stories should be rooted in, and engage with, our different audiences our different audiences.

Accessible

Our work should be expressed in a clear, journalistic style and avoid overly-complicated terminology.

Inspiring

We want people to want to be part of the University community.

Authentic

Although our materials should never be plain they should use plain English andfeel authentic.

Confident

We can express ourselves with authority on a wide range of subjects.

Intelligent

We have a wealth of research and critical thinking which underpins what we think and believe.

Enthusiastic

We are expressing compelling new ideas and we are excited and enthusiastic about where we are and where we are going.

Pioneering

Our innovative approach in all that we do gives us the opportunity to be at the forefront of research-led teaching and learning.

Global

Internationalisation is at the heart of this University. Demonstrated by the fact that we are unique in having three international campuses.

Logo

The University of Nottingham Brand Guidelines

The logo, or elements of the logo, must be used at the correct size and in the correct position. It must not be re-created or adapted at local level or changed to embrace other elements, for example, anniversary celebrations, the incorporation of a local logo or similar modifications.

Unless a specific exemption, based on a strong business case, is agreed directly with Kerry Law, Chief Marketing and Communications Officer, the University logo is the only logo that should appear on University materials.

8


LogoThe logotype is the most recognisable symbol of The University of Nottingham and is unique to us. Its crucial we use it correctly and consistently across all applications.

There are specific guides to the use of the logotype, regarding its position, size and colour. These guides are explained further in this section.

Do I need to seek permission for use of the University logo?If you are producing collateral (online and hard copy) that is designed to promote the University or one of its core services then you do not need to seek permission to use the University logo. You should however ensure the logo is being used correctly and refer to the relevant secion of the brand guidelines.

If however, you are working on a project or activity that may involve third party organisations or you/a colleague has contributed to a project outside of the University, we ask that you notify marketing of your intended use of the University logo so that this can be approved.

If you need further advice/guidance, please contact marketing.

Corporate blue: Pantone 302c or CMYK


Logo Size and usageThe logo should be used at set sizes depending on the dimensions of the materials.

Publication size: Logo width:

A5 50mm A4 60mm A3 90mm

When the logo is used in large-scale applications it should be proportionately scaled.

The minimum size to use the logo is 30mmwhich allows the strapline to be legible at 6pt.

In the unusual circumstances that the logo needs to be reproduced at a smaller size than 30mm, on promotional items for example, then we advise that the strapline is removed as legibility will become an issue. However this should be the case in exceptional circumstances only as the strapline is a significant part of the University identity.

60mm

90mm

50mm 30mm

Without strapline - below 30mm only


Logo ColoursThe logo can be used in its positive state in corporate blue and grey. When required it can be used in black or reversed out in white for mono application.

Pantone 302c or CMYK Pantone Warm Grey 11c or CMYK


Logo Exclusion zone

X X

X X

X X

X X

The logo has a clear exclusion zone around it which allows it to breathe when being implemented.

This area is created from the text height of the logo and works proportionally relating to the size of the logo being used.

Exclusion zone examples and sizes


Logo Correct usageIt is important that the logo is used correctly at all times. The logo must be used in its entirety: its elements cannot be separated and used alone.It must be in its correct colours - it cannot be re-coloured.

When using the reversed-out version, please be mindful that the logo has to sit comfortably on a background that allows the logo to be completely visible and legible.

X

X

X

X

X


Logo PositionThe primary position for the logo is top right. Its position must take into account the area of clear space and sit within the pre-set grid structure for these sizes.

On back covers the logo is justified to the left but can be positioned at any vertical alignment to fit with the image/design.

A3A4A4

Back Front Front


The Coat of ArmsThe Coat of Arms is used to convey our heritage and can act as a seal on official documents (such as the degree certificate) and where we require attestation or evidence of authenticity.

It should therefore be reserved for when we need a high level of formality or for campaigns focused on building heritage. If you would like to use the Universitys Coat of Arms please contact marketing.

Brandarchitecture


Brand architecture 17Typographic approach 18Sub-brands 20Campaign identities 21Partnerships and co-branding 22


Brand architecture What is brand architecture? Brand architecture defines the relationship between the brands in the Universitys portfolio, and the way in which they are presented for marketing purposes. The University of Nottingham is the core brand with sub brands, campaign identities and typographic approaches constituting the brand architecture of the University.

In this section you will find guidance on the Universitys brand architecture to include:

Typographic approach Sub-brand Campaign identity Partnership and co-branding

Typographic approach

Sub-brand

Campaign identity

Partnership and co-branding


Brand architecture Typographic approach Often specific parts of the organisation such as research centres, groups and institutes, and Doctoral Training Programmes need to present themselves to external audiences but dont warrant having a separate identity or logo from that of the University.

To ensure flexibility, we have developed a typographic approach that allows a visual presence alongside that of the Universitys brand without the need for individual logos or identities.

In order to identify which approach is right for your centre or programme we have developed categories. These categories will determine the guidelines that you should follow. The categories are not exhaustive and marketing are aware that there will be exceptions. For clarification of your category, and guidance before commissioning any work please contact marketing.

The categories and the approach Category 1, The University of Nottingham research centres, groups and institutes, Doctoral Training ProgrammesThese are University of Nottingham funded or part-funded, led only by University of Nottingham academics and comprised only of University of Nottingham staff. These centres, groups and institutes or Doctoral Training Programmes also use University of Nottingham facilities and equipment and are located on University of Nottingham premises.

A typographic approach has been developed which acknowledges that research centres, groups and institutes, and Doctoral Training Programmes often need a strong individual visual identity for external marketing. This approach supports the Universitys brand and promotes a strong and positive association with the University.

The typographic approach allows research centres, groups and institutes and Doctoral Training Programmes their own look and feel based on both typography, and the use of the Universitys colour palette. Your faculty determines your use of colour. If you are cross-faculty marketing advise using a colour from the corporate colour palette. See page 32 for details.

In addition to the typographic approach, photography is also key to developing a unique look and feel allowing your centre or programme to use images of actual research or students on your marketing collateral. See a category 1 example on page 20 - The Institute of Aerospace Technology (IAT)

Category 2, Partner research centres, groups and institutes or Doctoral Training Programmes led by The University of NottinghamThese are centres or programmes that are termed as partnership with another HEI, business or industry partner, charity or governing body and are led by The University of Nottingham.

Category 3, Partner research centres, groups and institutes or Doctoral Training Programmes not led by The University of Nottingham These are centres and programmes that are termed as partnership and are led by another HEI, business or industry partner, charity or governing body. In this category the University could be one of a number of partners and does not have a leading role.

University brand guidelines do not apply to projects or initiatives which are termed as partnership or co-branding as detailed in categories 2 and 3. In these categories the University is either one of a number of partners, an equal partner or a lead partner. Partner-led research centres, groups and institutes or Doctoral Training Programmes that are led by The University of Nottingham or another HEI still should ensure The University of Nottingham logo is prominent and given equal weighting with other partners if appropriate on marketing collateral. Regardless of the partnership approach the guidance for the use of the University logo as outlined on pages 9-13 should be followed and maintained. Often the outlined positioning of top right is not possible and a flexible approach may need to be taken. Marketing are available to help and support with any queries related to partnership and co-branding, and to approve the use of the University logo on partner marketing collateral.

See a category 3 example on Page 23 in the Partnership and co-branding section The Midlands Energy Graduate School (MEGS)


Brand architecture Typographic approach exampleCategory 1 The Institute of Aerospace Technology (IAT)

The Institute of Aerospace Technology is a category 1 example of a research centre who has worked with marketing to develop a visual identity combined of typographic approach and on-brand photography. This visual identity has then been implemented on their marketing collateral as shown in these examples.

Institute for Aerospace Technology

www.nottingham.ac.uk/aerospace

Aerospace Materials and Structures

9

Institute for Aerospace Technology www.nottingham.ac.uk/aerospace

Innovative materials make modern aircraft lighter, safer, more durable, more fuel efficient and more environmentally friendly. Using the latest knowledge and technology, our scientists and engineers are working with leading aerospace Original Equipment Manufacturers (OEMs) to develop and analyse some of the most exciting next-generation materials and unlock their full potential.

Polymer compositesOur research in this area focuses on the multi-scale and design optimisation and manufacturing process simulation of polymer composites. The University of Nottingham is the lead partner in the EPSRC funded Centre for Innovative Manufacturing in Composites, where researchers collaborate to create industry-focused processes to improve structural efficiency, affordability and sustainability for next-generation composites applications.

The University is also leading the way in end-of-life use of carbon fibre reinforced polymers, through our strategic research collaboration with Boeing focussing on composite recycling. This research is furthering Boeings aim of improving their product sustainability and routes for recycling retired aircraft. The ultimate goal is to put recycled materials back into the manufacturing operations in non-structural components.

Advanced coating technologiesOur scientists are developing new and improved advanced coatings. These act to protect materials and components operating in aggressive environments involving high temperatures, wear and corrosion.

Such coatings can also introduce new functional properties. For example, we are working with a variety of research sponsors to develop thermal barrier coating systems which help improve performance on components such as turbine blades, which have to operate at very high temperatures.

Much of our work is based around coatings deposited by high-velocity oxy-fuel thermal spraying, air plasma spraying and cold-gas dynamic spraying. In recent years this research has been translated into production parts for components such as fan blades and bearings..

Metal foamsMetal foams metals with pores integrated into their structure are lightweight and have excellent energy- and sound-absorption capabilities, making them ideal for aircraft structures. We have been exploring the use of metal foams in lightweight sandwich structures, sound-absorbing structural panels and for carbon-fibre-reinforced polymer tooling applications, where their lighter weight reduces energy consumption drastically in comparison with traditional heavy metal tooling.

Materials characterisation and nanotechnology The University has advanced equipment and expertise to analyse and characterise materials at the nanoscale, in order to detect and quantify degradation caused by corrosion and fatigue. Our wide ranging materials characterisation techniques for imaging, structural characterisation and chemical analysis are helping industry engineers better understand component limits and performance.

Non-destructive evaluation/testing (NDE/T)NDE/T techniques are a critical part of the aerospace industry. From establishing that raw materials are defect free prior to manufacture, to verifying that aircraft are safe to fly during service, NDE/T and structural healthcare monitoring (SHM) techniques play a vital role ensuring the highest levels of safety and performance. If a new technique can enable smart maintenance and keep an aeroplane flying longer between major services it offers huge economic advantages.

The Applied Optics Group is a leader in advanced NDE/T techniques. We have developed disruptive technologies that are revolutionising the way aircraft can be tested and monitored. For example spatially resolved acoustic spectroscopy is fundamentally changing how new materials and new sources of materials are integrated into the supply chain prior to manufacture of key components. Also, Cheap Optical Transducers (CHOTs) technology is making it possible to place sensors throughout the airframe and engine, providing key NDE/T capability without the need to undergo costly rebuild procedures.

The group is a key member of the UK Research Centre in Non-Destructive Evaluation, which brings together academia and industry to carry out focused research and develop new applications (see panel).

Impact and blast behaviourOur experts work with industry to analyse the effects of impact scenarios such as bird strikes, ballistics and tool drops on various materials to help make aircraft safer.

Developing an advanced, cost-effective NDE technique Our scientists have developed a new ultrasonic, cost-effective materials characterisation technique for imaging the microstructure of materials such as steel, silicon, titanium, aluminium and hard ceramics.

Spatially resolved acoustic spectroscopy (SRAS) is a non-contact and inexpensive way to measure surface structural properties such as crystallographic orientation, grain size distribution and texture. Validated to 25 microns (with potential for 3 microns), it can reveal hidden layers and help industry benefit from cost-effective and rigorous materials analysis.

The technique was developed by the University in partnership with Rolls-Royce, the UK Research Centre in Non-Destructive Evaluation and Renishaw.

10

Institute for Aerospace Technology www.nottingham.ac.uk/aerospace


Brand architecture Sub-brandsThe University has a diverse range of activities and services and it is appropriate for some of these to be treated as sub-brands.

A sub-brand is an activity or service with its own brand identity, distinct to the University brand, but related to it.

Sub-brands requiring distinct identities from the Universitys core brand include: University of Nottingham Innovation Park (UNIP) Nottingham Lakeside Arts Nottingham Clinical Trials Unit

The following guidelines apply to sub-brands:1. The sub-brand will be the primary identity2. The University of Nottingham logo should still be applied.

Spin-out companies Spin-out companies are usually always a sub-brand of the University and require their own brand identity.

In some instances, specific funded projects (academic and non-academic) may also require a sub-brand identity. If you think your project, activity or service requires a sub-brand please contact marketing.

SEPT NOV 14

ONSaturday 6 September Sunday 9 November Admission Free

PJs Lucky Strike Brothel, Elko, Nevada 1995 Jeff Brouws

Djanogly Art Gallery Nottingham Lakeside Arts, University Park, Nottingham

lakesidearts.org.uk

AND NOW ITS DARK American night photography

Showing together for the first time in the UK, And Now Its Dark features three leading American photographers who all make images at night.

Capturing the glow of headlamps and neon, Jeff Brouws photographs give a troubling picture of commercial encroachment on the American landscape. Will Steacys Down These Mean Streets is the culmination of a series of hazardous night walks made from regional airports to the financial centres of nearby cities. Todd Hidos night photographs of the suburban American landscape are imbued with a psychological tension suggesting some impending drama.

Their work is exhibited alongside earlier examples of American night photography including William Kleins short film, Broadway by Light (1958); and Blackout, New York (1965), a series of photographs made by Ren Burri in November 1965 when the city was thrown into pitch darkness.

Curated for the Djanogly Art Gallery by Dr. Mark Rawlinson

lakesidearts.org.uk

#7373 (2009) Todd Hido

From Down These Mean Streets Will Steacy

PILOt tHeAtre, DerBY tHeAtre AND tHeAtre rOYAL StrAtFOrD eASt PreSeNt

ANTIGONE

Monday 13 October 7.30pmTuesday 14 October 1.30pm & 7.30pmDjanogly TheatreSuitbale for 14+

A new adaptation by Roy WilliamsDirected by Marcus RomerDesigned by Joanna Scotcher

DRAMA

lakesidearts.org.uk

Barbara WalkerANGEAR VISITOR CENTREFEB 2014 - MAY 2014

lakesidearts.org.uk

01 JUNE 2014

ConstelacionesBy Aracaladanza

lakesidearts.org.uk

Saturday 9 May 201511am 5pm

Some activities will be on a first-come, first-served basis. Please get in touch if you have any special access needs.www.nottingham.ac.uk/mayfest#mayfest

Hands-on workshops Engaging demos Topical discussions

Learn. Try. Explore.

Thousands of visitors were amazed and entertained during last years activity-packed May Fest.

The staff and students were enthusiastic and helpful, masses of hands-on stuff and quite a lot of sweets too!

Kate, 40


Most activities do not require a separate campaign identity, the Universitys core brand is sufficient.

Some activities may benefit from a tagline and/or specific visual imagery but these will still follow standard University brand guidelines and have no logo of their own (for example UG recruitment campaign, research campaign, B2B campaign).

On occasion, it may be appropriate to create bespoke logos and/or broader campaign identities.

This will only be where:i) there is a need for clear recognition and recall, distinct from the University alone, to achieve objectives (for example Impact: The Nottingham campaign)ii) there is an associative reputational or other benefit to the University from the activity/ event being clearly presented/badged (for example May Fest)

These will be exceptions and should only be developed in consultation and agreement with marketing, and following approval from Kerry Law, Chief Marketing Officer.

Campaign identities will often need bespoke design solutions, but these must follow the standard tenets of these guidelines and complement the core brand. In no circumstances do these subvert or replace the University brand, and they should not be used instead of, or without, inclusion of the University logo. This would generally mean that the identity created would sit to the left-hand of the header with the University logo to the right.

Examples of current campaigns are shown.

Brand architecture Campaign identity

Impact: The Nottingham Campaign will raise 150 million in philanthropic support across five strategic themes over the next five years, focused on our expertise and the opportunity to make a difference. These themes encompass a series of high-impact projects, programmes and posts in the UK, Malaysia and China.

An essential ingredient for every Campaign project will be its ability to demonstrate impact so donors can clearly observe the value of their support.

The Nottingham ExperienceSupport success. Broaden horizons. Provide the very best.

Health and Well-beingPrevent illness. Protect children. Shape healthier futures.

Nurturing TalentInspire students. Enhance opportunities. Help transform lives.

Cultivating a stimulating and supportive environment provides the foundation for studying, working and succeeding and creates a positive sense of belonging for our students and staff.

Our commitment to the overall quality of our University and the physical environment is evident on all our campuses, which are the envy of many others and frame a memorable, often life-changing experience for those who have lived and worked on them, characterising their Nottingham Experience.

The Campaign will preserve and expand this legacy for future generations. We will continue to provide inspirational teaching and learning and we will provide vibrant new cultural and leisure assets for our students, staff and local communities to enjoy. We will enhance the opportunities for personal development, international mobility and career advice and support, to provide the best possible launch pad for future employment and service as a global citizen.

The University of Nottingham has a strong tradition of pioneering work in medicine, diagnostics and community health. Thanks to world-class strengths in subjects such as chemistry, engineering and pharmacy, Nottinghams medical community find themselves at the junction of some extraordinary interdisciplinary achievements.

Building on its heritage and role in the development of MRI, the Campaign will progress major and diverse research programmes and seek to embed research evidence into clinical practice to significantly improve health outcomes and quality of life for patients and carers focused, for example, on our expertise in specific fields of childrens health, cancer, infection, pain, dementia, and stroke rehabilitation.

To promote and encourage a wider sense of health and well-being for all our stakeholders, the Campaign will also enable an expansion of our commitment to animal welfare, recognising the important role that animals play in both balancing our ecosystems, and enriching our lives.

Our aim is to attract and retain the very best intellectual talent, whilst connecting the University and its communities at all levels. The University provides a diverse range of scholarships and bursaries to encourage academic excellence, to promote international mobility and to overcome financial obstacles which might otherwise deter able students from applying to or remaining at Nottingham.

The Campaign will support the brightest and most promising school children, undergraduates, and postgraduates to realise their full potential regardless of their socio-economic background. We are more committed than ever and have bold plans in place to raise aspiration and support achievement, particularly within the East Midlands.

The University is also committed to promoting growth of the next generation of researchers by offering early career research fellowships to recruit, support and retain talented researchers at this critical time in their career.

Ingenuity

Support innovation. Save lives.

Change the world.

Sustainable

Futures

Combat climate change. Alleviate hunger.

Find lasting solutions.

As a world-class research university, we strive to advance our

research community and the discoveries they make by providing an

outstanding environment and sufficient resources to enable blue-

sky and translational research excellence to flourish. We recognise

how important it is to support research with no immediate or obvious

commercial benefits but which often leads to world changing

inventions as well as research whose explicit purpose it is to turn

discovery into concrete material benefits and products. Our investment

in research is evident: currently 90% of our research is rated as being

of international standard.

The Campaign will build upon existing strengths and capacity by supporting

research priorities that tackle global issues such as carbon capture and

storage, how to produce medicines with minimal impact on the environment,

and developing training and diagnostic tools to aid better and more cost-

effective patient care. We will grow our postgraduate, doctoral training

and research programmes across a wide range of disciplines, ensuring

that students and staff accrue the benefits of state-of-the-art facilities and

participation in a dynamic world-class international research community.

We are increasingly recognised as being leaders in environmental

sustainability through both our interdisciplinary research programmes

focused on green issues and sustainability and because we practise

what we preach on and around our campuses, evidenced through our

Creative Energy Homes initiative and our own estate planning

and development.

The Campaign will advance innovative solutions to establish sustainable

and secure energy supplies at affordable prices and to develop state-

of-the-art technologies to mitigate global warming. The Universitys own

commitment to a greener future is for a 20% absolute reduction in CO2

emissions from a 2009/10 level to be achieved by 2015, equating to a 13%

absolute reduction from our 2005/06 baseline. Simultaneously, harnessing

the Universitys unique international strengths in developing sustainable

agricultural systems to produce more food from the same amount of

land with less fertilisers, water and energy will also be critical to meet the

demands of a significantly growing global population. Our world-class

expertise in brewing science, bioenergy and in developing climate resilient

crops will be key features of the Campaign.

Change lives. Tackle global issues. Shape the future.

Make your impact

Campaign Office

The University of Nottingham

Kings Meadow Campus

Lenton Lane

Nottingham, NG7 2NR

t: +44 (0)115 846 7213

f: +44 (0)115 951 3691

e: [email protected]

w: www.nottingham.ac.uk/impactcampaign

Front Cover Back Cover

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Impact: The Nottingham Campaign

will raise 150 million in philanthropic

support across five strategic themes

over the next five years, focused on our

expertise and the opportunity to make

a difference. These themes encompass

a series of high-impact projects,

programmes and posts in the UK,

Malaysia and China.

An essential ingredient for every

Campaign project will be its ability to

demonstrate impact so donors can clearly

observe the value of their support.

The Nottingham

Experience

Support success. Broaden horizons.

Provide the very best.

Health and

Well-being

Prevent illness. Protect children.

Shape healthier futures.

Nurturing

Talent

Inspire students. Enhance opportunities.

Help transform lives.

Cultivating a stimulating and supportive environment provides the

foundation for studying, working and succeeding and creates a

positive sense of belonging for our students and staff.

Our commitment to the overall quality of our University and the physical

environment is evident on all our campuses, which are the envy of many

others and frame a memorable, often life-changing experience for those who

have lived and worked on them, characterising their Nottingham Experience.

The Campaign will preserve and expand this legacy for future generations.

We will continue to provide inspirational teaching and learning and we will

provide vibrant new cultural and leisure assets for our students, staff and

local communities to enjoy. We will enhance the opportunities for personal

development, international mobility and career advice and support, to

provide the best possible launch pad for future employment and service as

a global citizen.

The University of Nottingham has a strong tradition of pioneering work

in medicine, diagnostics and community health. Thanks to world-class

strengths in subjects such as chemistry, engineering and pharmacy,

Nottinghams medical community find themselves at the junction of

some extraordinary interdisciplinary achievements.

Building on its heritage and role in the development of MRI, the Campaign

will progress major and diverse research programmes and seek to embed

research evidence into clinical practice to significantly improve health

outcomes and quality of life for patients and carers focused, for example,

on our expertise in specific fields of childrens health, cancer, infection, pain,

dementia, and stroke rehabilitation.

To promote and encourage a wider sense of health and well-being for all our

stakeholders, the Campaign will also enable an expansion of our commitment

to animal welfare, recognising the important role that animals play in both

balancing our ecosystems, and enriching our lives.

Our aim is to attract and retain the very best intellectual talent, whilst

connecting the University and its communities at all levels. The

University provides a diverse range of scholarships and bursaries to

encourage academic excellence, to promote international mobility

and to overcome financial obstacles which might otherwise deter able

students from applying to or remaining at Nottingham.

The Campaign will support the brightest and most promising school children,

undergraduates, and postgraduates to realise their full potential regardless

of their socio-economic background. We are more committed than ever

and have bold plans in place to raise aspiration and support achievement,

particularly within the East Midlands.

The University is also committed to promoting growth of the next generation

of researchers by offering early career research fellowships to recruit,

support and retain talented researchers at this critical time in their career.

Ingenuity

Support innovation. Save lives. Change the world.

Sustainable FuturesCombat climate change. Alleviate hunger. Find lasting solutions.

As a world-class research university, we strive to advance our research community and the discoveries they make by providing an outstanding environment and sufficient resources to enable blue-sky and translational research excellence to flourish. We recognise how important it is to support research with no immediate or obvious commercial benefits but which often leads to world changing inventions as well as research whose explicit purpose it is to turn discovery into concrete material benefits and products. Our investment in research is evident: currently 90% of our research is rated as being of international standard.

The Campaign will build upon existing strengths and capacity by supporting research priorities that tackle global issues such as carbon capture and storage, how to produce medicines with minimal impact on the environment, and developing training and diagnostic tools to aid better and more cost-effective patient care. We will grow our postgraduate, doctoral training and research programmes across a wide range of disciplines, ensuring that students and staff accrue the benefits of state-of-the-art facilities and participation in a dynamic world-class international research community.

We are increasingly recognised as being leaders in environmental sustainability through both our interdisciplinary research programmes focused on green issues and sustainability and because we practise what we preach on and around our campuses, evidenced through our Creative Energy Homes initiative and our own estate planning and development.

The Campaign will advance innovative solutions to establish sustainable and secure energy supplies at affordable prices and to develop state-of-the-art technologies to mitigate global warming. The Universitys own commitment to a greener future is for a 20% absolute reduction in CO2 emissions from a 2009/10 level to be achieved by 2015, equating to a 13% absolute reduction from our 2005/06 baseline. Simultaneously, harnessing the Universitys unique international strengths in developing sustainable agricultural systems to produce more food from the same amount of land with less fertilisers, water and energy will also be critical to meet the demands of a significantly growing global population. Our world-class expertise in brewing science, bioenergy and in developing climate resilient crops will be key features of the Campaign.

Change lives. Tackle global issues. Shape the future.Make your impact

Campaign OfficeThe University of NottinghamKings Meadow CampusLenton LaneNottingham, NG7 2NR

t: +44 (0)115 846 7213f: +44 (0)115 951 3691e: [email protected]: www.nottingham.ac.uk/impactcampaign

Front CoverBack Cover

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FoldSide 1

Impact: The Nottingham Campaign

will raise 150 million in philanthropic

support across five strategic themes

over the next five years, focused on our

expertise and the opportunity to make

a difference. These themes encompass

a series of high-impact projects,

programmes and posts in the UK,

Malaysia and China.

An essential ingredient for every

Campaign project will be its ability to

demonstrate impact so donors can clearly

observe the value of their support.

The Nottingham

Experience

Support success. Broaden horizons.

Provide the very best.

Health and

Well-being

Prevent illness. Protect children.

Shape healthier futures.

Nurturing

Talent

Inspire students. Enhance opportunities.

Help transform lives.

Cultivating a stimulating and supportive environment provides the

foundation for studying, working and succeeding and creates a

positive sense of belonging for our students and staff.

Our commitment to the overall quality of our University and the physical

environment is evident on all our campuses, which are the envy of many

others and frame a memorable, often life-changing experience for those who

have lived and worked on them, characterising their Nottingham Experience.

The Campaign will preserve and expand this legacy for future generations.

We will continue to provide inspirational teaching and learning and we will

provide vibrant new cultural and leisure assets for our students, staff and

local communities to enjoy. We will enhance the opportunities for personal

development, international mobility and career advice and support, to

provide the best possible launch pad for future employment and service as

a global citizen.

The University of Nottingham has a strong tradition of pioneering work

in medicine, diagnostics and community health. Thanks to world-class

strengths in subjects such as chemistry, engineering and pharmacy,

Nottinghams medical community find themselves at the junction of

some extraordinary interdisciplinary achievements.

Building on its heritage and role in the development of MRI, the Campaign

will progress major and diverse research programmes and seek to embed

research evidence into clinical practice to significantly improve health

outcomes and quality of life for patients and carers focused, for example,

on our expertise in specific fields of childrens health, cancer, infection, pain,

dementia, and stroke rehabilitation.

To promote and encourage a wider sense of health and well-being for all our

stakeholders, the Campaign will also enable an expansion of our commitment

to animal welfare, recognising the important role that animals play in both

balancing our ecosystems, and enriching our lives.

Our aim is to attract and retain the very best intellectual talent, whilst

connecting the University and its communities at all levels. The

University provides a diverse range of scholarships and bursaries to

encourage academic excellence, to promote international mobility

and to overcome financial obstacles which might otherwise deter able

students from applying to or remaining at Nottingham.

The Campaign will support the brightest and most promising school children,

undergraduates, and postgraduates to realise their full potential regardless

of their socio-economic background. We are more committed than ever

and have bold plans in place to raise aspiration and support achievement,

particularly within the East Midlands.

The University is also committed to promoting growth of the next generation

of researchers by offering early career research fellowships to recruit,

support and retain talented researchers at this critical time in their career.

Ingenuity

Support innovation. Save lives. Change the world.

Sustainable FuturesCombat climate change. Alleviate hunger. Find lasting solutions.

As a world-class research university, we strive to advance our research community and the discoveries they make by providing an outstanding environment and sufficient resources to enable blue-sky and translational research excellence to flourish. We recognise how important it is to support research with no immediate or obvious commercial benefits but which often leads to world changing inventions as well as research whose explicit purpose it is to turn discovery into concrete material benefits and products. Our investment in research is evident: currently 90% of our research is rated as being of international standard.

The Campaign will build upon existing strengths and capacity by supporting research priorities that tackle global issues such as carbon capture and storage, how to produce medicines with minimal impact on the environment, and developing training and diagnostic tools to aid better and more cost-effective patient care. We will grow our postgraduate, doctoral training and research programmes across a wide range of disciplines, ensuring that students and staff accrue the benefits of state-of-the-art facilities and participation in a dynamic world-class international research community.

We are increasingly recognised as being leaders in environmental sustainability through both our interdisciplinary research programmes focused on green issues and sustainability and because we practise what we preach on and around our campuses, evidenced through our Creative Energy Homes initiative and our own estate planning and development.

The Campaign will advance innovative solutions to establish sustainable and secure energy supplies at affordable prices and to develop state-of-the-art technologies to mitigate global warming. The Universitys own commitment to a greener future is for a 20% absolute reduction in CO2 emissions from a 2009/10 level to be achieved by 2015, equating to a 13% absolute reduction from our 2005/06 baseline. Simultaneously, harnessing the Universitys unique international strengths in developing sustainable agricultural systems to produce more food from the same amount of land with less fertilisers, water and energy will also be critical to meet the demands of a significantly growing global population. Our world-class expertise in brewing science, bioenergy and in developing climate resilient crops will be key features of the Campaign.

Change lives. Tackle global issues. Shape the future.Make your impact

Campaign OfficeThe University of NottinghamKings Meadow CampusLenton LaneNottingham, NG7 2NR

t: +44 (0)115 846 7213f: +44 (0)115 951 3691e: [email protected]: www.nottingham.ac.uk/impactcampaign

Front CoverBack Cover

Fold Fold

Fold

Fold

Fold

Fold

Fold

FoldSide 1

Impact: The Nottingham Campaign will raise 150 million in philanthropic support across five strategic themes over the next five years, focused on our expertise and the opportunity to make a difference. These themes encompass a series of high-impact projects, programmes and posts in the UK, Malaysia and China.

An essential ingredient for every Campaign project will be its ability to demonstrate impact so donors can clearly observe the value of their support.

The Nottingham ExperienceSupport success. Broaden horizons. Provide the very best.

Health and Well-beingPrevent illness. Protect children. Shape healthier futures.

Nurturing TalentInspire students. Enhance opportunities. Help transform lives.

Cultivating a stimulating and supportive environment provides the foundation for studying, working and succeeding and creates a positive sense of belonging for our students and staff.

Our commitment to the overall quality of our University and the physical environment is evident on all our campuses, which are the envy of many others and frame a memorable, often life-changing experience for those who have lived and worked on them, characterising their Nottingham Experience.

The Campaign will preserve and expand this legacy for future generations. We will continue to provide inspirational teaching and learning and we will provide vibrant new cultural and leisure assets for our students, staff and local communities to enjoy. We will enhance the opportunities for personal development, international mobility and career advice and support, to provide the best possible launch pad for future employment and service as a global citizen.

The University of Nottingham has a strong tradition of pioneering work in medicine, diagnostics and community health. Thanks to world-class strengths in subjects such as chemistry, engineering and pharmacy, Nottinghams medical community find themselves at the junction of some extraordinary interdisciplinary achievements.

Building on its heritage and role in the development of MRI, the Campaign will progress major and diverse research programmes and seek to embed research evidence into clinical practice to significantly improve health outcomes and quality of life for patients and carers focused, for example, on our expertise in specific fields of childrens health, cancer, infection, pain, dementia, and stroke rehabilitation.

To promote and encourage a wider sense of health and well-being for all our stakeholders, the Campaign will also enable an expansion of our commitment to animal welfare, recognising the important role that animals play in both balancing our ecosystems, and enriching our lives.

Our aim is to attract and retain the very best intellectual talent, whilst connecting the University and its communities at all levels. The University provides a diverse range of scholarships and bursaries to encourage academic excellence, to promote international mobility and to overcome financial obstacles which might otherwise deter able students from applying to or remaining at Nottingham.

The Campaign will support the brightest and most promising school children, undergraduates, and postgraduates to realise their full potential regardless of their socio-economic background. We are more committed than ever and have bold plans in place to raise aspiration and support achievement, particularly within the East Midlands.

The University is also committed to promoting growth of the next generation of researchers by offering early career research fellowships to recruit, support and retain talented researchers at this critical time in their career.

Ingenuity

Support innovation. Save lives.

Change the world.

Sustainable

Futures

Combat climate change. Alleviate hunger.

Find lasting solutions.

As a world-class research university, we strive to advance our

research community and the discoveries they make by providing an

outstanding environment and sufficient resources to enable blue-

sky and translational research excellence to flourish. We recognise

how important it is to support research with no immediate or obvious

commercial benefits but which often leads to world changing

inventions as well as research whose explicit purpose it is to turn

discovery into concrete material benefits and products. Our investment

in research is evident: currently 90% of our research is rated as being

of international standard.

The Campaign will build upon existing strengths and capacity by supporting

research priorities that tackle global issues such as carbon capture and

storage, how to produce medicines with minimal impact on the environment,

and developing training and diagnostic tools to aid better and more cost-

effective patient care. We will grow our postgraduate, doctoral training

and research programmes across a wide range of disciplines, ensuring

that students and staff accrue the benefits of state-of-the-art facilities and

participation in a dynamic world-class international research community.

We are increasingly recognised as being leaders in environmental

sustainability through both our interdisciplinary research programmes

focused on green issues and sustainability and because we practise

what we preach on and around our campuses, evidenced through our

Creative Energy Homes initiative and our own estate planning

and development.

The Campaign will advance innovative solutions to establish sustainable

and secure energy supplies at affordable prices and to develop state-

of-the-art technologies to mitigate global warming. The Universitys own

commitment to a greener future is for a 20% absolute reduction in CO2

emissions from a 2009/10 level to be achieved by 2015, equating to a 13%

absolute reduction from our 2005/06 baseline. Simultaneously, harnessing

the Universitys unique international strengths in developing sustainable

agricultural systems to produce more food from the same amount of

land with less fertilisers, water and energy will also be critical to meet the

demands of a significantly growing global population. Our world-class

expertise in brewing science, bioenergy and in developing climate resilient

crops will be key features of the Campaign.

Change lives. Tackle global issues. Shape the future.

Make your impact

Campaign Office

The University of Nottingham

Kings Meadow Campus

Lenton Lane

Nottingham, NG7 2NR

t: +44 (0)115 846 7213

f: +44 (0)115 951 3691

e: [email protected]

w: www.nottingham.ac.uk/impactcampaign

Front Cover Back Cover

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The Universitys Open Day for the CommunityA free, fun and interactive day for all ages and interests

Saturday 7 May 201111.00am 5.30pmUniversity Park, NG7 2RD

t: 0115 823 2598 e: [email protected]

w: www.nottingham.ac.uk/mayfest

Free, interactive fun for all ages: come early to make the most of your day

Saturday 9 May 2015 11am 5pmUniversity Parkt: 0115 951 5559 e: [email protected] www.nottingham.ac.uk/mayfest #mayfest

The Universitys Open Day for the Community

The Universitys Open Day for the Community

Whats OnSaturday 7 May11.00am 5.30pm


Brand architecture Partnerships and co-brandingThere are many times when we work with other organisations or institutions. In every case, the way both the University and the partner/s are presented should be clear and appropriate.

Where we are able to control the positioning of The University of Nottingham logo it should sit on the top right, and this includes partnership/co-branding situations.

1. Where the partnership is equal or the activity requires a co-branding approach, an additional logo can be positioned at the header opposite the University logo.

2. Where there are a number of partners, their logos should be aligned along the footer of the page. When the University logo is used as a secondary brand, the preferred placement is on the same baseline as the primary brand or other third-party logos. See example shown.

Whatever the partnership/co-branding approach, the guidance for use of The University of Nottingham logo as outlined on page 9-13 should be followed and maintained. For further guidance, help or support contact marketing.

The University logo should sit on the same baseline as the primary or third-party logos.

Where the University logo is smaller than 30mm wide, the international strapline should be removed due to legibility.

1

2


Brand architecture Partnership and co-branding exampleCategories 2 and 3 The Midlands Energy Graduate School (MEGS)

The Midlands Energy Graduate School is a category 3 example of a partnership project. In this case the universities of Nottingham, Birmingham and Loughborough are equal partners in MEGS. MEGS worked with marketing to develop a visual identity that was distinctive from each of the three universities brands. Examples of this are shown here.

For help, support and advice on any of the activity detailed in the brand architecture section including timeframes and costs please contact: [email protected]

Midlands EnergyGraduate School

MEGS Newsletter J u n e 2 0 1 3

News

An opportunity came along for a MEGS team to participate in an inaugural Energy YES competition. The winners of the competition will go on to compete with the Engineering YES winners. A team of five student members of MEGS were brought together: Jingjing Liu and Liu Qu from the University of Nottingham, Mei Qi Chew and Ozak Esu from Loughborough University and Philip Keenan from the University of Birmingham. The uniqueness of the team was that we did not know each other previously.

The team went to Edinburgh with an idea and a positive attitude. The phrase what matters most is that we win was what gave us the victory. The idea which we developedwas based on magnetic refrigerators. We created a business plan consisting of the theory of magnetic refrigerators, marketing

strategies, financial analysis and much more, to look for potential investors. The business plan not only led to a cash prize of 1000 and beautiful trophies, but also brought our business plan to Birmingham to compete with the Engineering YES winner. The Energy YES provides us with an amazing opportunity to go through the whole pro-cess of the commercialization, financial analysis, marketing, etc. Here are some of our experiences from the three-day competition.

Day 1 began with breakfast, followed by a series of workshops on intellectual property, patenting strategy, commercial and marketing strategy, as well as case studies from individuals who had been in academia and have progressed on to start-up and run successful businesses. MEGS Team was assigned mentors for the day

who offered a lot of useful and in some cases contradictory advice. This showed us that there are many different routes to achieving success in a start-up company and what works for one business will not necessarily translate to another.

Day 2 had workshops on Finance; raising and managing finance as well as some new case studies. We worked late developing our business idea and plan in time for the competition the next day. By tackling the problems, we have a comprehensive understanding of what a business plan is and how to start a business in a real world.

Day 3 the competition day, saw the MEGS Team victory. We presented our business idea and plan to a panel of judges who are experienced

investors in real life energy ideas and we won the first stream of the competition and progressed to the head-to-head stage against the winners of the other stream. We had to present in front of all the judges from both streams again and we were selected as the winner of the 2013 Energy YES competition. We were awarded a group trophy as well as individual trophies, certificates and 1000 prize.

With this valuable experience,we are proud because we delivered the challenging task without prior experience. What is more, it enhanced our confidence that we are capable of working under pressure. Such enjoyable experiences will definitely help us achieve much more in the future.

Article produced by the MEGS team.

Energy YoungEntrepreneurs Scheme (Energy YES) 2013

22-24 May 2013,Edinburgh

HQHUJ

Font



Font Primary font

Berthold Akzidenz Grotesk

aeBerthold Akzidenz Grotesk is the primary font and is used for both headline and body copy.

Akzidenz Grotesk was the first widely used sans serif typeface developed in the late 19th century. Its the original cut of Helvetica so it has the advantages of being both rooted in heritage while at the same time having a very contemporary feel. Most importantly, it is highly legible and comes in a range of weights, making it very flexible

The default typeface for presentations (for example Powerpoint) and online (for example, web pages) is Verdana.

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ012345678 !@$%^&*()?|}{:



abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ012345678 !@$%^&*()?|}{:

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ012345678 !@$%^&*()?|}{:


Font Primary font

Akzidenz Grotesk BE Light

Akzidenz Grotesk BE Regular

Akzidenz Grotesk BE Md

Akzidenz Grotesk BE Bold

Akzidenz Grotesk BE Super


Font Primary fontWhen using Akzidenz Grotesk we suggest that any typography above 18pt uses a -4 kerning which creates tighter words.

Example of heading with -4 kerning, Sub-heading with no kerning and body copy set at auto leading with no kerning.

Sample headingSub-headingLorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus.

Letter spacing (20/0) Letter spacing (20/-4)




Font Web fontOnline materials should use Verdana instead of Akzidenz Grotesk. It has a similar feel to Akzidenz and will create a uniform approach to all electronic communications.

abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ012345678 !@$%^&*()?|}{:

abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ012345678 !@$%^&*()?|}{:

Verdana

Verdana Bold

Colour



ColourThe University of Nottingham colour palette is made up of two divisions, corporate and faculty colours. These colours will be used in all communications for the University.

Each faculty has its own colour scheme for use within prospectuses, online and faculty-specific publications. However, the colours are also available for use in all corporate publications that are not based around the faculty structure.

Corporate colours Faculty colours


Colour CorporateCorp BluePantone 302cC100 M25 Y0 K50R0 G51 B102Hex 003366

Corp Light BluePantone 3015cC100 M32 Y0 K28R0 G75 B121Hex 004B79

Corp Marine BluePantone 3135cC100 M0 Y27 K0R0 G126 B166Hex 007EA6

Corp AquaPantone 3262cC73 M0 Y41 K0R0 G177 B167Hex 00B1A7

Corp Light GreenPantone 3405cC84 M0 Y65 K0R15 G160 B86Hex 0FA056

Corp Grass GreenPantone 355cC86 M0 Y87 K0R18 G139 B47Hex 128B2F

Corp Deep GreenPantone 3425cC100 M0 Y85 K55R6 G84 B52Hex 065434

20%

20%

20%

20%

20%

20%

20%

The corporate palette consists of seven colours from blue to green. These colours provide a fresh, vibrant palette and allow for versatility but retain a core brand recognition.

Not only does this reflect the original corporate blue, it also builds upon the freshness and vibrancy of the campus environments and echoes the dark green colour of much of our signage.

Corp BlueCorp Light BlueCorp Marine BlueCorp AquaCorp Light GreenCorp Grass GreenCorp Deep Green

BlackWarm GreyLight GreyWhite


Colour CorporateBlackC0 M0 Y0 K100R0 G0 B0Hex 000000

Warm GreyPantone Warm Grey 11cC0 M25 Y30 K76R102 G92 B85Hex 665C55

Light GreyPantone 7527cC0 M0 Y11 K10R172 G169 B156Hex ACA99C

WhiteC0 M0 Y0 K0R255 G255 B255Hex FFFFFF

The corporate colours also contain a neutral palette which comprises black and white plus two greys, a warm one and a lighter version. These colours complement all colours within the brand guidelines.


Colour Faculty

Foundation-DarkFoundation-MediumFoundation-Light

Arts-DarkArts-MediumArts-Light

Engineering-DarkEngineering-MediumEngineering-Light

Medicine and Health Sciences-DarkMedicine and Health Sciences-MediumMedicine and Health Sciences-Light

Science-DarkScience-MediumScience-Light

Social Sciences-DarkSocial Sciences-MediumSocial Sciences-Light

Additional colour option-DarkAdditional colour option-MediumAdditional colour option-Light

Each faculty and the foundation year has its own colour scheme for use within prospectuses, online and faculty-specific publications. However, the colours are also available for use in all corporate publications that are not based around the faculty structure.


Colour Faculty UK

Additional Colour Option

Pantone 392cC5 M0 Y100 K62R84 G83 B2Hex 545302


Pantone 605cC0 M0 Y100 K10R219 G207 B0Hex DBCF00

Additional-Dark Additonal-Medium Additional-Light

20%20%20%

Social Sciences

Pantone 261cC64 M100 Y0 K40R91 G41 B96Hex 5B2960

Pantone 2592cC62 M93 Y0 K0R145 G30 B179Hex 911EB3

Pantone 2572cC32 M60 Y0 K0R199 G134 B219Hex C786DB

SocialSci-Dark SocialSci-Medium SocialSci-Light

20%20%20%

Arts

Pantone 1675cC0 M79 Y88 K35R136 G42 B13Hex 882A0D

Pantone 021cC0 M65 Y100 K0R255 G93 B0Hex FF5D00

Pantone1495cC0 M58 Y83 K0R255 G148 B44Hex FF942C

Arts-Dark Arts-Medium Arts-Light

20%20%20%

Engineering

Pantone 7545cC33 M6 Y0 K71R67 G90 B105Hex 435A69

Pantone 5425cC45 M16 Y9 K26R122 G154 B173Hex 7A9AAD

Pantone 551cC38 M9 Y10 K0R162 G196 B208Hex A2C4D0

Eng-Dark Eng-Medium Eng-Light

20%20%20%

Medicine and Health Sciences



Pantone 325cC57 M0 Y28 K0R100 G205 B205Hex 64CDCD

MHS-Dark MHS-Medium MHS-Light

20%20%20%

Science


Pantone 347cC92 M0 Y84 K0R0 G145 B77Hex 00914D

Pantone 376cC53 M0 Y85 K0R111 G186 B0Hex 6FBA00

Science-Dark Science-Medium Science-Light

20%20%20%

Foundation


Rubine RedC0 M100 Y9 K4R202 G0 B100Hex CA0064

Pantone 232cC3 M80 Y0 K0R230 G85 B160Hex E655A0

Foundation-Dark Foundation-Medium Foundation-Light

20%20%20%


Colour Faculty China

Arts and Education

Pantone 1675cC0 M79 Y88 K35R136 G42 B13Hex 882A0D

Pantone 021cC0 M65 Y100 K0R255 G93 B0Hex FF5D00

Pantone1495cC0 M58 Y83 K0R255 G148 B44Hex FF942C

Arts-Dark Arts-Medium Arts-Light

20%20%20%

Social Sciences





20%20%20%

Science and Engineering





20%20%20%


Colour Faculty Malaysia

Engineering


Pantone 5425cC45 M16 Y9 K26R122 G154 B173Hex 7A9AAD

Pantone 551cC38 M9 Y10 K0R162 G196 B208Hex A2C4D0

Eng-Dark Eng-Medium Eng-Light

20%20%20%

Foundation


Rubine RedC0 M100 Y9 K4R202 G0 B100Hex CA0064

Pantone 232cC3 M80 Y0 K0R230 G85 B160Hex E655A0

Foundation-Dark Foundation-Medium Foundation-Light

20%20%20%

Arts and Social Sciences





20%20%20%

Science





20%20%20%


Colour Web colour accessibility guidelines Colour

Corp Blue

Corp Light Blue

Corp Marine Blue

Corp Aqua

Corp Light Green

Corp Grass Green

Corp Deep Green

Black

Warm Grey

Light Grey

White

Foundation-Dark

Foundation-Medium

Foundation-Light

Arts-Dark

Arts-Medium

Arts-Light

Eng-Dark

Eng-Medium

Eng-Light

MHS-Dark

MHS-Medium

MHS-Light

Science-Dark

Science-Medium

Science-Light

SocialSci-Dark

SocialSci-Medium

SocialSci-Light

Additional-Dark

Additional-Medium

Additional-Light

White foreground

AAA

AAA

AA & AAA

Fail

AA

AA

AAA

AAA

AA & AAA

Fail

Fail

AAA

AA & AAA

AA

AAA

AA

Fail

AAA

Fail

Fail

AA & AAA

AA

Fail

AAA

AA

Fail

AAA

AA & AAA

Fail

AAA

AA

Fail

Colour

#003366

#004B79

#007EA6

#00B1A7

#0FA056

#128B2F

#065434

#000000

#665C55

#ACA99C

#FFFFFF

#9A2235

#CA0064

#E655A0

#882A0D

#FF5D00

#FF942C

#435A69

#7A9AAD

#A2C4D0

#006579

#0095A1

#64CDCD

#065434

#00914D

#6FBA00

#5B2960

#911EB3

#C786DB

#545302

#979700

#DBCF00

White background

AAA

AAA

AA & AAA

Fail

AA

AA

AAA

AAA

AA & AAA

Fail

Fail

AAA

AA & AAA

AA

AAA

AA

Fail

AAA

Fail

Fail

AA & AAA

AA

Fail

AAA

AA

Fail

AAA

AA & AAA

Fail

AAA

AA

Fail

Black foreground

Fail

Fail

AA & AAA

AAA

AA & AAA

AA & AAA

Fail

Fail

AA

AAA

AAA

Fail

AA

AA & AAA

Fail

AA & AAA

AAA

Fail

AAA

AAA

AA

AA & AAA

AAA

Fail

AA & AAA

AAA

Fail

AA

AAA

Fail

AA & AAA

AAA

Black background

Fail

Fail

AA & AAA

AAA

AA & AAA

AA & AAA

Fail

Fail

AA

AAA

AAA

Fail

AA

AA & AAA

Fail

AA & AAA

AAA

Fail

AAA

AAA

AA

AA & AAA

AAA

Fail

AA & AAA

AAA

Fail

AA

AAA

Fail

AA & AAA

AAA

Luminosity contrast requirements set out by the Web Content Accessibility Guidelines 2.0 (WCAG 2.0) as presented by W3C, which is accessible at: www.w3.org

Definitions

FailThe visual presentation of text and images of text does not have a sufficient contrast ratio to meet the luminosity requirements of WCAG 2.0.

AA (Success Criterion 1.4.3)The minimum level of luminosity contrast.The visual presentation of text and images of text has a contrast ratio of at least 4.5:1. This technique describes the minimum contrast ratio for text that is less than 18 point (if not bold) and less than 14 point (if bold).See www.w3.org/TR/2008/NOTE-WCAG20-TECHS-20081211/G18 for further notes.

AAA (Success Criterion 1.4.6)Exceeding level AA with a higher luminosity contrast ratio.The visual presentation of text and images of text has a contrast ratio of at least 7:1. This technique goes beyond the 4.5:1 contrast technique to provide a higher level of contrast to make it easier for people with low vision to read.See www.w3.org/TR/2008/NOTE-WCAG20-TECHS-20081211/G17 for further notes.

AA & AAAThe visual presentation of text and images of text passed at level AA for regular text and passed at level AAA for large text.


Colour Overseas

Pantone 188cC0 M97 Y100 K50R110 G6 B23Hex 6E0617

Pantone 185cC0 M100 Y90 K0R252 G14 B14Hex FC0E0E

Pantone 184cC0 M68 Y41 K0R210 G117 B115Hex D27573

Overseas-Dark Overseas-Medium Overseas-Light

Overseas

20%20%20%

Web colour accessibility guidelines

Colour

Overseas-Dark

Overseas-Medium

Overseas-Light

White foreground

AAA

AA

AA

Colour

#6E0617

#FC0E0E

#D27573

White background

AAA

AA

AA

Black foreground

Fail

AA & AAA

AA & AAA

Black background

Fail

AA & AAA

AA & AAA

Luminosity contrast requirements set out by the Web Content Accessibility Guidelines 2.0 (WCAG 2.0) as presented by W3C, which is accessible at: www.w3.org

Definitions

FailThe visual presentation of text and images of text does not have a sufficient contrast ratio to meet the luminosity requirements of WCAG 2.0.

AA (Success Criterion 1.4.3)The minimum level of luminosity contrast.The visual presentation of text and images of text has a contrast ratio of at least 4.5:1. This technique describes the minimum contrast ratio for text that is less than 18 point (if not bold) and less than 14 point (if bold).See http://www.w3.org/TR/2008/NOTE-WCAG20-TECHS-20081211/G18 for further notes.

AAA (Success Criterion 1.4.6)Exceeding level AA with a higher luminosity contrast ratio.The visual presentation of text and images of text has a contrast ratio of at least 7:1. This technique goes beyond the 4.5:1 contrast technique to provide a higher level of contrast to make it easier for people with low vision to read.See http://www.w3.org/TR/2008/NOTE-WCAG20-TECHS-20081211/G17 for further notes.

AA & AAAThe visual presentation of text and images of text passed at level AA for regular text and passed at level AAA for large text.

Example designs


The following pages demonstrate a series of indicative designs applying the guidelines to a range of example materials. As new work is produced we will continue to upload live examples to Workspace.


Publications Prospectuses

For general undergraduate enquiries contact:

The Enquiry Centre

t: +44 (0)115 951 5559f: +44 (0)115 846 8062e: [email protected]: www.nottingham.ac.uk/ugstudy

Undergraduate Prospectus 2015

Britains global university www.nottingham.ac.uk

The University of N

ottingham

Undergraduate P

rospectus 2015 N

OTTM

N84

SPINE GUIDE - 15MMSPINE GUIDE - 4.5mm DO NOT PRINT

The University of Nottingham Ningbo China

International StudentProspectus 2014www.nottingham.edu.cn

FSC LOGO TO GO HERE

For general enquiries, please contact:

The Recruitment and Admissions Office

e: [email protected] w: www.nottingham.edu.cn/en/admissions

The University of N

ottingham

Postgraduate P

rospectus 2015

FrontBack

For general postgraduate enquiries contact:

The Enquiry Centre

t: +44 (0)115 951 5559f: +44 (0)115 846 8062e: [email protected]: www.nottingham.ac.uk/pgstudy

Postgraduate Prospectus 2015Britains global universitywww.nottingham.ac.uk

SPINE = 10MM

The University of Nottingham Malaysia Campus

Undergraduate Prospectus 2015/16

www.nottingham.edu.my

For general enquiries please contact:

t: +60 3 8924 8000f: +60 3 8924 8005w: www.nottingham.edu.my/make-an-enquiry

The University of N

ottingham M

alaysia Cam

pus

Undergraduate P

rospectus 2015-16

KP

T/JPT/D

FT/US

/B19

12

22

Pos

tgra

duat

e vi

deo

wal

l

Postgraduate video wall

13

You

r st

uden

t jo

urne

yThe University provides a stimulating atmosphere for exchanging ideas.

23

Pos

tgra

duat

e vi

deo

wal

l

Our videos contain information about different elements of life at Nottingham - from careers guidance to living in the city.

Watch our videos to find out more about life at Nottingham as a postgraduate student.

www.nottingham.ac.uk/go/watch-pg

Wel

com

e to

the

wor

ld o

f N

ottin

gham

1

Welcome to the world of Nottingham

Access to a world-class UK educationAll our degrees are taught in English and all students graduate with the same degree and the same certificate, regardless of which campus they study at. Our degrees are accredited by international professional bodies such as the Association of MBAs, the Royal Pharmaceutical Society in Great Britain and the UK Engineering Council.

Nobel prize-winning academics University of Nottingham academics have won Nobel Prizes twice since 2003.

Worldwide study abroad opportunitiesTheres a wealth of opportunities at our campuses in China and the UK and at partner universities across the globe.

Top

1% of universities worldwideRanked 77th in the QS World University Rankings 2014.

Over

230,000 alumni from across the globeAlumni from our UK, China and Malaysia Campuses.

Britains number

1 choice for graduateemployersThe Graduate Market in 2014, High Fliers Research.

Over

4,500 students from 70countries study at UNMC

Renowned for our commitment to teaching and learning, we are in the top 1% of universities internationally*. Recognised globally for teaching excellence, acclaimed for our life-changing research and home to students from all over the world, The University of Nottingham is an inspiring place to study and work.

In 2000 we became the first British university to set up a campus both outside of the UK and in Malaysia, earning The University of Nottingham the Queens Award for Enterprise 2001 and the Queens Award for Industry (International Trade) 2006.

Since opening, The University of Nottingham Malaysia Campus (UNMC) has welcomed students from across the globe and gained a reputation for world-class research and teaching in arts, engineering, science and social science.

* Ranked 77th in the QS World University Rankings 2014.

2

2 international campuses in the UK and China

The prospectuses are an optimum size for print to ensure less paper wastage, but they are still sizeable to fit the required content.


Publications Information brochures Information brochures come in three sizes A6, A5, A4. A6 is pocket-sized, useful for small information guides and event information.

The majority of our brochures are A5 in size such as all undergraduate school brochures, and most general information brochures for example for sport and accommodation. A4 is used for all postgraduate brochures, and most corporate, research and business publications for example Global Strategy 2020.

The sizing can depend on the type of publication and the amount of copy required, the cost of postage can also be a factor. If unsure please contact marketing.

A6

Britains global university

The University of NottinghamUniversity ParkNottinghamNG7 2RD UKt: +44 (0)115 951 5151www.nottingham.ac.uk

The University of Nottingham Ningbo China199 Taikang East Road315100NingboChinat: +86 (0)574 8818 0000www.nottingham.edu.cn The University of Nottingham Malaysia CampusJalan Broga43500 SemenyihSelangor Darul EhsanMalaysiat: +60 (0)3 8924 8000www.nottingham.edu.my

Design: www.campbellrowley.com

Facts and Figures 2014www.nottingham.ac.uk

www.nottingham.ac.uk/impactcampaign

B C

Sutton BoningtonA guide for students

www.nottingham.ac.uk

This guide was produced by The University of Nottingham, April 2014.Design: www.campbellrowley.com

Cover image: Undergraduates Giulia and Nazrana studying outdoors on Sutton Bonington Campus.

School of Biosciencest: +44 (0)115 951 6005e: [email protected]: www.nottingham.ac.uk/biosciences

School of Veterinary Medicine and Sciencet: +44 (0)115 951 6116e: [email protected]: www.nottingham.ac.uk/vet

Postcode for satellite navigation: Sutton Bonington LE12 5RD

This publication is available in alternative formats.t: +44 (0)115 951 4591

The free hopper bus provided makes it easy for me to travel to University Park Campus. I am able to connect with my friends not only at SB, but also at University Park, which widens my social network. The hopper bus also goes into Nottingham city at weekends, which makes it convenient to meet friends and go shopping.Yao Soo BSc Nutrition

Nottinghams Market Square is a central meeting point in the city.

30

FRONTBACK

CREASE GUIDE - DO NOT PRINT

CREASE GUIDE - DO NOT PRINT

A student uses modern facilities to carry out research at the Sutton Bonington Campus, UK.

Wide-reaching, multi-disciplinary research is delivered by all of our faculties across our campuses in the UK, China and Malaysia.

UKWe have 12 priority groups that address global issues in key thematic areas or support the delivery of research excellence.

ThemesAdvancedManufacturingAerospaceBiomedicalImagingDrugDiscoveryEnergyGlobalFoodSecurityOperationsinaDigitalWorldScience,TechnologyandSocietySustainableChemicaland

Biological Processing

Platform CentreforAdvancedStudies ClinicalTranslationalResearch Facilities International

IntheLeidenRanking2011/12,which measures the research performance of universities worldwide according to the number of most highly cited articlespublishedintheworldstopresearc

brand guidelines 14.05.15

Documents

global university

brand principlesexcellence

brand architecture

brand propositionwe

brand guidelines2015

worldclass university

university community

leadingedge research