brand guidelines - skykickbright blue pms: 3005 c cmyk: 87 5 0 0 rgb: 0 168 255 hex: 00a8ff colors...
TRANSCRIPT
Brand GuidelinesJUNE 2019
SHORTCUT ICON
TAGLINE
LOGO
MIN WHITE SPACE PARTNER AFFILIATION
SOCIAL LOCKUPS
WHITE REVERSE GRAYSCALE
MEDIA LOCKUPS
Newsletter
Blog
Logo for use on white backgrounds. Digital RGB uses Bright Blue, all other cases Deep Blue.
Logo reversed for dark colored backgrounds or photography overlay. Use Deep Blue for a branded reversed logo.
Black/White or Grayscale applications.
BRIGHT BLUEPMS: 2995 C CMYK: 87 5 0 0RGB: 0 173 255HEX: #00ADFF
DEEP BLUEPMS: 3005 CCMYK: 100 28 0 0RGB: 0 138 230HEX: #008AE6
BLACK/WHITE OPTIONPMS: CMYK:0 0 0 85RGB: 68 68 68 HEX: #444444
BRIGHT BLUEPMS: 3005 C CMYK: 87 5 0 0RGB: 0 168 255HEX: 00A8FF
COLORS
DEEP BLUEPMS: 300 CCMYK: 95 25 0 0RGB: 0 138 230HEX: 008AE6
LIGHT GRAYPMS: 7541C CMYK: 7 1 3 2 RGB: 246 248 252HEX: F6F8FC
Border Hex: e2e5e8
COOL GRAYPMS: 5376C CMYK: 21 7 2 3RGB: 223 228 236HEX: DFE4EC
SLATE GRAYPMS: 7544 UCMYK: 35 14 11 34RGB: 122 134 154HEX: 7A869A
SILVERPMS: 7543 CCMYK: 24 9 8 22RGB: 122 134 154HEX: B3BAC5
INDIGOPMS: tbdCMYK: RGB: 63 81 181HEX: 3f51b5
NAVY BLUEPMS: 282CCMYK: 100 69 8 70RGB: 44 52 73 HEX: 2c3449
NIGHT GRAYPMS: 534 CCMYK: 95 74 7 44RGB: 50 66 97HEX: 344563
AQUAPMS: 312 CCMYK: 94 0 11 0RGB: 74 207 225HEX: 4acfe1
TURQUOISEPMS: tbdCMYK: RGB: 0 199 189 HEX: 00c7bd
EMERALDPMS: 3395 CCMYK: 90 0 70 0RGB: 30 207 146HEX: 1ecf92
SAPHIREPMS: tbdCMYK: tbdRGB: 98 141 232HEX: 628de8
IRIS BLUEPMS: tbdCMYK: tbdRGB: 109 117 239 HEX: 6d75ef
The secondary palette is used to accent the primary palette.
VIOLETPMS: CMYK: RGB: 126 96 175 HEX: 7e60af
PURPLEPMS: CMYK: RGB: 157 49 180 HEX: 9d31b4
AMETHYSTPMS: CMYK: RGB: 151 114 217 HEX: 9772d9
REDPMS: 1785 CCMYK: 0 90 60 0RGB: 242 95 102 HEX: f25f66
DEEP ORANGEPMS: tbdCMYK: tbdRGB: 253 112 73 HEX: fd7049
RASPBERRYPMS: CMYK: RGB: 214 80 135 HEX: d65087
AMBERPMS: 124 CCMYK:0 35 100 0RGB: 255 192 7HEX: �c007
ORANGEPMS: tbdCMYK: tbdRGB: 250 139 0HEX: fa8b00
PRIMARY COLORS NEUTRAL COLORS Combinations
ACCENT COLORS
PALETTES
TYPOGRAPHY
FONT USAGE
Gotham LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz # @ & 1234567890
Gotham BookABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz # @ & 1234567890
Gotham MediumABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz # @ & 1234567890
RobotoABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz # @ & 1234567890
Roboto MediumABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz # @ & 1234567890
Roboto BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz # @ & 1234567890
Headlines - Gotham Book #484a4d;Supporting Headlines - Gotham Book #a7a7a7;
LINKS - Gotham Book #0275d8;
Gotham is the font for public facing marketing materialshttp://www.typography.com/fonts/gotham
Roboto is the product interface font. https://fonts.google.com/specimen/Roboto
CalibriABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz # @ & 1234567890
Calibri BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz # @ & 1234567890
Calibri is the general house collateral font (Powerpoint, Word, Excel docs).http://www.fontpalace.com/font-details/Calibri/
LOGO + PRODUCT LOCKUPS
INLINE ICON STACK
PRODUCT LOCKUPS (no logo)
INLINE
INLINE WHITE
INTEGRATIONS CENTERED
ICONOGRAPHY
PRODUCTS
DESKTOP APPLICATION
MIGRATION PRODUCTS
PLATFORM
SkyKick.com
DATA-ONLY SMB ENTERPRISE
Marketplace Syndication Developers Platform
App Icon
ASSETS
HERO BACKGROUND
BACKGROUNDS
GRADIENTS AND GEOMETRY
GRADIENTS
HERO BRAND ONE BRAND TWO00ADFF - 126FCC
PRODUCT ONE PRODUCT TWO
LEGACY BACKGROUND
BACKGROUNDS
Homepage Video Captures
ILLUSTRATION SYTLE