BRAND GUIDELINESAPRIL 2015

2TABLE OF CONTENTS

CONTACT INFORMATION

Any questions about the content of this brochure should be directed to brand@nielsen.com.

Digital files of the various signature applications and templates are available.

Heirarchy 3 Proportions 4 Intellectual Property 5

THE LOGO Logo 7 Logo Variations 8 Logo Clear Space 9 Background Control 10 Incorrect Logo Usage 11 Tagline 12 Logo Lock-Up Specs 13 Clear Space For Co-Branding & Text 14 “N” Element 15

COLORS Primary Color Palette 20 Secondary Color Palette 21

PHOTOGRAPHY Against Black 23 Against White 24 Color Photography 25 Images That Must Never Be Used 26 Photography Exceptions 27 Emotions - What To Use 28 Emotions - What Not To Use 29 Cropping 30

TYPOGRAPHY Brand Identity Typeface 32 System Font Typeface 33 Supplementary Typeface 34 International Font - Chinese 35 - Japanese 36 - Korean 37 - Arabic 38 Type Specs 39

THE INSIGHT GRAPHIC 41

THE ICONS 48

3HIERARCHY

The new Nielsen visual identity is made up of three core elements: the photograph, the voice, and the insight graphic. Anchored by the Nielsen logo, the system ensures a uniform visual style that instantly communicates the Nielsen brand. The success of our visual identity system depends upon its consistent and clear application throughout all materials.

The three elements of the Nielsen visual identity system should always have a clear visual hierarchy.

PHOTOGRAPHYThis is the core element of the system. The consumer image should be the most prominent element on the page.

VOICEThe second tier in the system is our voice: a straightforward and prominent headline that directly connects with our compelling image.

INSIGHT GRAPHICThe third element, the insight graphic, rounds out the piece: It should complement the consumer image and voice, not compete with them.

This visual identity is representative of one Nielsen brand and all it’s products and services. Creating sub-brands, logos, or varying any element in this system, is strictly prohibited.

PHOTOGRAPH

VOICE

INSIGHT GRAPHIC

4PROPORTIONS

PHOTOGRAPH: 50%

VOICE: 30%

INSIGHT GRAPHIC: 15%

LOGO: 5%

Knowing the proper proportions of each element will give your design balance.

Based on the given size of the deliverable:The PHOTOGRAPH should occupy 50% of the area

The VOICE should occupy 30% of the area

The INSIGHT GRAPHIC should occupy 15% of the area

The LOGO should occupy 5% of the area

SAMPLE 8.5 X 11

5

Because the Nielsen logo is a registered trademark, please ensure that materials that include the Nielsen logo are attributed correctly with the following:

“Copyright © 2015 The Nielsen Company (US), LLC. All rights reserved. Confidential and Proprietary. Nielsen and the Nielsen logo are trademarks or registered trademarks of The Nielsen Company (US) LLC.”

If you have any questions about the appropriate marking for Nielsen trademarks, please feel free to contact yourNielsen representative.

INTELLECTUAL PROPERTY

THE LOGOVARIATIONS • CLEAR SPACE • BACKGROUNDS • USAGE • TAGLINE • LOCK-UP • CO-BRANDING • “N” ELEMENT

7LOGO

Consisting of the Nielsen wordmark and the data points symbol, the logo is a unique piece of artwork that has been designed specifically for our brand.

The logo is our primary brand identifier and is the only brandmark permitted. Logos must not be created for products, departments or initiatives. Product, department or initiative names must not be locked up with the Nielsen logo.

It is crucial that the Nielsen logo is reproduced with care and consistency.

Only authorized digital art files should be used for the logo application. Under no circumstances should the logo be altered or re-created.

DATA POINTS SYMBOL

WORDMARK

8LOGO VARIATIONS

To accommodate a range of reproduction and printing requirements, a number of logo color variations are available for use.

The full-color logo is always preferred for brand communications.

However, the one-color black and full-reverse variations should be used when color reproductions is limited.

The one-color black variation is especially effective in media such as newsprint. It should be used for black and white printing, and for applications where legibility of the full color logo is an issues (for example, in very small pixel sizes on the web).

The full-reverse variation should be used against dark or colored backgrounds.

DESCRIPTIONSpot (PMS Process Cyan,

PMS Cool Gray 10)Process (CMYK)

Video (RGB)

FILE NAMENielsen_S.epsNielsen_P.eps Nielsen_V.eps

DESCRIPTION1-Color Black

FILE NAMENielsen_K.eps

DESCRIPTION1-Color Reversed

FILE NAMENielsen_R.eps

9LOGO CLEAR SPACE

Strict design and graphical specifications govern how the logo is used. It is always surrounded by a generous field of clear space, so that it is legible and makes a strong impact.

The minimum size to reproduce the logo is .25˝or 6.35 mm high.

MINIMUM CLEAR SPACE

10BACKGROUND CONTROL

The Nielsen logo must always be visible against its background. When there is insufficient contrast between the background and the color logo, use the reversed logo.

AGAINST WHITE

AGAINST SOLID COLORS

AGAINST PHOTOGRAPHY

NEVER USE THE TWO-COLOR LOGO WITH THE BLACK BACKGROUND PHOTOGRAPHS

NEVER PLACE THE LOGO ON ANY FACIAL AREA OF THE PHOTOGRAPH

ALWAYS USE THE WHITE LOGO AGAINST A COLORED BACKGROUND

ALWAYS USE THESE LOGOS AGAINST A WHITE BACKGROUND ONLY

11INCORRECT LOGO USAGE

Do not alter or recreate the logo in any way. Misuse of the logo diminishes its integrity and that of the Nielsen brand as a whole.

To preserve the integrity of the Nielsen logo, avoid using the logo with:

DESIGN ELEMENTSThe Nielsen logo should not be integrated with any other form of design or ornamentation. No other graphic elements should be attached or emanate from the logo.

BORDERSDo not frame the Nielsen logo with borders.

TEXTThe Nielsen logo should not be used in text. Using the logo in sentence form is unacceptable. The correct usage would be “Nielsen has offices in more than 100 countries.”

PRODUCT NAMESThe Nielsen logo should never be locked up with a product, solution, department or initiative name. When an application necessitates a product name in context of the Nielsen logo, sufficient clearspace must be applied. (see “Clearspace” on page XX for details).

NEVER OUTLINE THE SIGNATURE

NEVER RE-TYPESET THE SIGNATURE

nielsen. . . . . . . .

NEVER CHANGE THE COLOR OF THE SIGNATURE

NEVER DISTORT THE SIGNATURE

NEVER RE-ARRANGE THE ELEMENTS OF THE SIGNATURE

NEVER FRAME THE SIGNATUREWITH BORDERS

NEVER RE-COLOR SIGNATURE ELEMENTS

NEVER USE THE SIGNATURE IN TEXT

has offices in more than 100 countries

12TAGLINE

Our tagline, An Uncommon Sense of the Consumer, must be placed prominently on assets. It is the only copy that is allowed to be locked-up with the Nielsen logo. The tagline must remain in ALL CAPS unless it is written as copy, in which case, must be in Title Caps.

It can only be used in two colors: Nielsen Grey and white (on colored backgrounds).

13LOGO LOCK-UP SPECS

The Nielsen logo must be used with the tagline whenever space allows and in the following configurations only:

Note: The Nielsen logo may only be used on it’s own if space does not allow the inclusion of the tagline.

HORIZONTAL

STACKED

MINIMUM WIDTH: 2.5”W

MINIMUM HEIGHT: .57”H

MINIMUM HEIGHT: .25”H

14CLEAR SPACE FOR CO-BRANDING AND TEXT

When using the logo in combination with other logos (such as co-branding) or text, sufficient clearspace must be applied. Product, department or initiative names must not be locked up with the Nielsen logo. The only text that may be locked up with the Nielsen logo is the tagline (See “Logo Lock-Up Specs” on page 13)

EQUIVALENT TO THE WIDTH OFTWO NIELSEN LOGOS

LOGO

EQUIVALENT TO THE HEIGHT OF TWO NIELSEN LOGOS

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15“N” ELEMENT

This element is for use in Nielsen marketing collateral. It is an abbreviated form of the Nielsen brand, and should only be used in context of a full Nielsen logo – for example on the inner pages of a PowerPoint presentation where the logo appears on the front, or on event signage where the full logo appears on other event collateral.

The “N” element also serves as a tab and must always be placed at the top right or top left of a page only. It must never be used as part of any other design element.

The rules of the “N” element usage are the same as an abbreviation. The full-word logo must be used first, and the “N” element can be used succeedingly. An example would be a report, where the Nielsen logo lock-up will appear on the cover, then the “N” element in the pages that follow.

16“N” ELEMENT BACKGROUND

17“N” ELEMENT CLEAR SPACE

MINIMUM CLEAR SPACE

THE COLORSPRIMARY • SECONDARY

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Color is a key component of the Nielsen visual identity, and the colors of the primary palette are those found in the Nielsen signature.

Using these colors consistently across brand communications will build recognition for the Nielsen brand and a unified lookand feel.

The colors of the primary palette can be used for text, color fields, backgrounds and other graphic devices.

Nielsen Blue is based on Pantone® Process Cyan.

The reproduction of the colors throughout this manual have not been evaluated by Pantone, Inc. color standards. PANTONE® is a registered trademark of Pantone, Inc.

PRIMARY COLOR PALETTE

NIELSEN BLUEPMS: Process CyanCMYK: 100/0/0/0Video RGB: 0/157/217Hex: #009dd9

NIELSEN GRAYPMS: Cool Gray 10 CMYK: 0/2/0/60Video RGB: 112/114/118Hex: #707276

NIELSEN WHITEPMS:CMYK: 0/0/0/0Video RGB: 255/255/255Hex: #ffffff

NIELSEN BLACKPMS:CMYK: 0/0/0/100Video RGB: 0/0/0Hex: #0000000

PRIMARY COLORS

PRIMARY ACCENT COLORS

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The colors of the secondary palette were selected for supporting design elements, such as charts, graphs and accents in small color fields.

These colors complement the Nielsen primary colors and are useful for drawing attention to specific information and data.

The reproduction of the colors throughout this manual have not been evaluated by Pantone, Inc. color standards. PANTONE® is a registered trademark of Pantone, Inc.

For more information about using color and shading for infographics/charts/data, please refer to page XX.

SECONDARY COLOR PALETTE

NIELSEN REDPMS: 206CMYK: 9/100/79/2Video RGB: 215/0/54Hex: #d60037

NIELSEN PURPLEPMS: 253CMYK: 39/92/0/0Video RGB: 178/29/172Hex: #b21dac

NIELSEN ORANGEPMS: 151CMYK: 0/59/100/0Video RGB: 255/131/0Hex: #ff8300

NIELSEN GREENPMS: 376CMYK: 50/0/100/0Video RGB: 141/198/63Hex: #85c63f

NIELSEN YELLOW PMS: 116CMYK: 0/18/100/0Video RGB: 255/205/0Hex: #ffcd00

NIELSEN LIGHT GRAYPMS: Cool Gray 2CMYK: 5/3/4/8Video RGB: 213/214/210Hex: #cccccc

THE PHOTOGRAPHYSTYLE • EXCEPTIONS • EMOTIONS • CROPPING

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A core element of the system is photography. Our photography puts consumers at the center: it represents the people we measure.

Nielsen’s photography presents an uncommon view of consumers capturing the emotion of the consumer experience in a contemporary, premium and proprietary way.

IMPORTANT:Images must be in black and white.

All images must portray consumers in a candid moment.

This system only allows for two types of image treatments: consumer against a black background or consumer against a white background.

Images of consumers against a black background must be used for covers and/or back covers and stand alone pieces (i.e. posters, banners). They should not be used for interior pages (i.e. reports, PowerPoint decks).

Images must be cropped to focus on the most interesting part of the image. Full body shots are not permitted. Cropping extends till the waist of the model.

Images should focus on emotion, not action: images of consumers with props must be used sparingly and purposefully.

AGAINST BLACK

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Images of consumers against white are to be used for internal pages in reports and PowerPoint layouts.

For readability issues, the photographs against white can be used as primary images on digital deliverables and website applications.

AGAINST WHITE

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Color photography may only be used in two situations:

1) If the photos show Nielsen employees in actual work situations/events (i.e. Global Impact Day, Stir It Up, Consumer 360, etc). Headshots of employees, however, must be in black and white.

2) Proprietary images or photos of our clients. Legally, we have no right to tamper with these (i.e. convert to black and white). Client products or brand assets should remain as is.

COLOR PHOTOGRAPHY

CLIENT PRODUCT CLIENT TV SHOW

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The difference between a good image and a good Nielsen image can be subtle, but telling. Here are a few examples of images that do not tell a story in the Nielsen style: real, diverse, intimate and engaging.

IMAGES THAT MUST NEVER BE USED

NEVER USE POSED IMAGESThis may be a real situation, but it looks staged. The stiff postures and the smiles create an ideal, rather than a real portrait.

NEVER USE METAPHORSOur images should reflect real life, rather than using visual metaphors to convey ideas and tell stories. Authenticity is always chosen over symbolism.

NEVER USE SUPERIMPOSED IMAGESClarity is the Nielsen brand promise. Our visual style is real, but not cluttered. Do not superimpose multiple images to convey complexity.

NEVER USE GRADIATED, SHADED OR TEXTURED BACKGROUNDSThis interrupts with the cleanliness of the system. ONLY BLACK or WHITE BACKGROUNDS should be used.

26

Although the photograph of the consumer is an integral part of the system, using a photograph is not necessary when there are space limitations.

PHOTOGRAPHY EXCEPTIONS

728x90 pixels web banner

Premium Items

27CROPPING

ORIGINAL IMAGE

Image must never be cropped on both sides.

CORRECT USE OF CROPPING

INCORRECT USE OF CROPPING

Image must never be shown at full-body.

Image must never be cropped at an angle.

Image must never be cropped in too close. The shoulder/s must always be included.

THE T YPOGRAPHYBRAND FONTS • INTERNATIONAL FONTS • SPECS

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Typography is another essential piece of the Nielsen identity system. The consistent use of the selected typeface family throughout Nielsen applications adds greatly to a cohesive visual style.

Our typefaces are Brandon Grotesque Light, Regular, Bold and Black. It’s a clean and contemporary sans serif font and should be used as the preferred type style. In electronic formats where Brandon Grotesque is not available, Calibri should be used. Type should be set in upper and lower case, ranged left, unjustified, with no hyphenation except in the case of words consisting of 10 letters or more.

This typeface is to be used on all printed and client-facing materials only. This is not to be used for any web- or online-based deliverables.

This typeface supports both Roman and Cyrillic.

NOTE: Nielsen does not do any font purchases for advertising/design agencies. To purchase, you may go to http://www.myfonts.com/search/brandon+grotesque/fonts/

BRAND TYPEFACE

Brandon Grotesque LightBrandon Grotesque RegularBrandon Grotesque BoldBrandon Grotesque Black

L i g h tA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0

R e g u l a rA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0

B o l dA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0

B l a c kA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0

30SYSTEM TYPEFACE

Calibri Regular

Calibri Italic

Calibri Bold

Calibri Bold Italic

R e g u l a rA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0

I t a l i cA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0

B o l dA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0

This typeface is to be used for all web- and online-based deliverables, as well as all PowerPoint presentations and all PowerPoint-based templates.

B o l d I t a l i cA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0

31SUPPLEMENTARY TYPEFACE

Scala Regular

Scala Italic

Scala Bold

Scala Bold Italic

R e g u l a rA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0

I t a l i cA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0

B o l dA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0

This typeface must only be used for long-form body copy only, such as reports and brochures.

NOTE: Nielsen does not do any font purchases for advertising/design agencies. To purchase, you may go to http://www.fontshop.com/fonts/downloads/fontfont/ff_scala_sans_ot/

B o l d I t a l i cA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0

32INTERNATIONAL TYPOGRAPHY - CHINESE

BRAND TYPEFACE

SYSTEM FONT

33INTERNATIONAL TYPOGRAPHY - JAPANESE

株式会社　あいうえお

株式会社　あいうえお

株式会社　あいうえお

株式会社　あいうえお

Century Gothic 株式会社　あいうえお

Brandon Grotesque Light

Brandon Grotesque Regular

Brandon Grotesque Bold

Brandon Grotesque Black

HGP Gothic M Regular

HGP Gothic M Bold

HGP Gothic E Regular

HGP Gothic E Bold

MS P Gothic Regular

BRAND TYPEFACE

SYSTEM FONT

34INTERNATIONAL TYPOGRAPHY - KOREANfor printed documents and PDFs

for PowerPoints

English : Bradon Grotesque

English : Century Gothic English : 맑은고딕

Korean : 윤고딕 300 series

윤고딕 320

윤고딕 330

윤고딕 350

윤고딕 360

Regular가나다라마바사아자차카타파하1234567890

Bold가나다라마바사아자차카타파하1234567890

for printed documents and PDFs

for PowerPoints

English : Bradon Grotesque

English : Century Gothic English : 맑은고딕

Korean : 윤고딕 300 series

윤고딕 320

윤고딕 330

윤고딕 350

윤고딕 360

Regular가나다라마바사아자차카타파하1234567890

Bold가나다라마바사아자차카타파하1234567890

BRAND TYPEFACE

35INTERNATIONAL TYPOGRAPHY - ARABIC

BRAND TYPEFACE

SYSTEM FONT

THE INSIGHT GRAPHIC

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The second element in the system is a differentiated insight graphic. This device represents the insight we create for clients.

The device is evocative of data visualization, a contemporary visual metaphor for analysis. It literally connects the Nielsen dots. We’ve used Nielsen Blue in a purposeful way: it subtly dominates this device. Lastly, it creates movement, dynamism and differentiation.

Like the Nielsen logo lock-up, the colors and shape of the Insight Graphic must be never be altered and must only be used against BLACK or WHITE backgrounds only.

INSIGHT GRAPHIC

38INSIGHT GRAPHIC

39INSIGHT GRAPHIC

40INSIGHT GRAPHIC

41INSIGHT GRAPHIC

42INSIGHT GRAPHIC

43

Use one of the available iterations of the Insight Graphic only.

The graphic can be rotated and scaled but NOT distorted vertically or horizontally.

Do NOT cover the Insight Graphic or use the Insight Graphic to cover any elements.

INCORRECT USAGE OF INSIGHT GRAPHIC

LOGO

44

THE ICONSBUY • BUSINESS CONCEPTS • CORPORATE RESPONSIBILITY • WATCH • WATCH/BUY

45ICONS

As much as possible, icons must be used in lieu of photographs. Each icon is representative of a Nielsen catergory/service/concept/value and are interchangeable.

These icons are available in Adobe Illustrator CS6 and in an editable PowerPoint format.

Should you need an icon that is not in our library, you can get in touch with your local Nielsen contact and they can fill out a Production Brief to accommodate this request.

The library is constantly and consistently being updated so please check the iShare site for any new icons before requesting.

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