brand guidelines - notre dame academy | notre dame academy | brand guidelines version date: december...

Version Date: December 18 2017 | 1

Brand GuidelinesDecember 8, 2017

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2 | Notre Dame Academy | Brand Guidelines Version Date: December 18 2017 | 3

The crest of Notre Dame de la Baie Academy represents the rich heritage of the school.

Crest

Wordmark

Stacked full color:Horizontal full color:

Table of Contents

Crest & Wordmark

Elements of the Crest

In Communio

Crest and Wordmark with In Communio

Visual Elements

Typography

Color Palette

Writing Reference Guide

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1011

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ShieldAt the center of the crest is a shield in which the

dominant symbol is the cross of Jesus Christ. Blazing forth from the cross are rays of light which denote

Christ’s Resurrection.

Elements of the Crest

Crescent MoonThe crescent moon in the lower left

of the shield represents Mary to whom the school is dedicated.

Flowering LilyIn the lower right section is

the flowering lily, a traditional symbol of St. Joseph.

WavesThe four waves in the lower

section of the crest represent the waters of Green Bay.

These waves draw together the four alumni communities represented at Notre Dame

de la Baie Academy.

French LilyFlanking the shield on both sides is the fleur-de-lis, French lily, suggesting the French founding of both the Sisters of St. Joseph of Carondelet (St. Joseph

Academy) and the Order of Premontre (Norbertines). The fleur-de-lis also

reminds us of the French heritage of the Green Bay-De Pere area.

We are a Catholic, Norbertine community focused on developing the whole person. Service and character development, a sense of one’s contributions to the common good, and an expectation of behavior and choices that positively

reflect how God calls us to be are all part of the Notre Dame difference.

We believe the words “In Communio” best reflect who we are and can be used to accent our logo or crest.

“In Communio” encompasses the voices of the students, teachers, parents, staff, alumni and community members who value the development of the whole person, integrated within faith and among a strong community. “In

Communio” describes what we seek at Notre Dame Academy.

In Communio

In Communio

In Communio

As shown above, In Communio can be used alone in Times New Roman Italic.

As shown below, In Communio can also be used as a visual element in Times New Roman Bold Italic over one of the crest waves graphic elements.

Usage


Wordmark & Crest with In Communio

Using the elements within the crest can be an effective way to highlight content or accent an image. No more than two should be used on a page. Elements can be used in primary and secondary

palette colors along with black, white or gray options.

Visual Elements

Additional Elements

98% Percentage of NDA

students who attend a four-year college

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In Communio


Additional Element

When it comes to creating print and digital content, clean lines, inviting images and genuine authenticity is key. Use the color palette to highlight photojournalistic photos. Clearly divide content with thin

white lines or subtle color fades.

Text DividerUsing two of the waves can assist in creating

visual space within content

Typography

Notre Dame de la Baie Academy adopts three typefaces as the primary ones to be used in its communications: Times Roman

(serif), Arial (sans serif) and Verdana (sans serif). Additional secondary fonts include: Parislenne (cursive)

and Yanone Kaffeesatz (sans serif).

Official fonts are to be used within all print, digital and website content.

Times New RomanAvailable in regular, bold, italic and bold italic

(Recommended for formal letters or as primary pullout quotation font.)ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz1234567890,.()*&%$#@!^&!_-+=?/\][{}

ArialAvailable in regular, bold, italic and bold italic

(To be used as primary body font in print, web and HTML content)ABCDEFGHIJKLMNOPQRSTUVWXYZ


VerdanaAvailable bold and bold italic

(Runs large in size. To be used within web and print application as a title or header)ABCDEFGHIJKLMNOPQRSTUVWXYZ


Hickory JackAvailable in regular (Runs small in size. To be used in formal invitations.)

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

1234567890,.()*&%$#@!^&!_-+=?/\][{}

Yanone KaffeesatzAvailable in extra light, light, regular or bold

(To be used over images or to accent lenghthy text.)abcdefghijklmnopqrstuvwxyz

1234567890,.()*&%$#@!^&!_-+=?/\][{}


Color Palette

Primary Colors

Secondary Colors

Grayscale Options

Green Pantone 347 CCMYK: 93, 0, 100, 0

RGB: 0, 154, 68

Pantone Process Blue 072CMYK: 100, 95, 0, 3

RGB: 16, 6, 159

Orange Pantone 151 CCMYK: 0, 49, 100, 0

RGB: 255, 130, 0

Pantone Red 032 CCMYK: 0, 79, 73, 6RGB: 239, 51, 64

Gold Pantone 1235 CCMYK: 2, 28, 89, 0RGB: 255, 184, 28

Black White Gray 33%

Kelly GreenPantone 356 C or 355 UCMYK: 91, 4, 100, 25

RGB: 0, 122, 51HEX: #0D803D

Royal BluePantone Reflex Blue C or Reflex Blue U

CMYK: 100, 89, 0, 0RGB: 0, 20, 137HEX: #001489

Writing Guide

Referencing Alumni

When referring to alumni, use the following:

Alumni: masculine and feminine, plural noun referring either to a group male graduates or to a group of

both male and female graduates (Example: “A group of alumni attended the reunion.”)

Alumnae: feminine, plural(Example: “A group of alumnae took part in the

Bellin Women’s Half Marathon.”)

Alumnus: masculine, singular(Example: “An alumnus attended the event, and

he delivered a moving speech.”)

Alumna: feminine, singular (Example: “An alumna was honored

as Female Entrepreneur of the Year.”)

Phone Numbers

Any time a phone number is referenced within NDA materials (print, digital, website, etc.) parenthesis should surround the area code as shown:

(920) 429-6100

Please do not use:920-429-6100 or 920.429.6100

12 | Notre Dame Academy | Brand Guidelines

610 Maryhill Drive | Green Bay, Wisconsin 54303-1092

www.NotreDameAcademy.com

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