brand guidelines - rmit

RMIT Brand Guidelines January 2021

— The RMIT brand guidelines demonstrate the key elements of the brand along with simple instructions for how to use them.

Adherence to these guidelines is important to ensure consistency and recognition of the brand.

2RMIT Brand Guidelines – January 2021

—Contents

For brand queries, please contact the RMIT brand team at [email protected].

Brand strategy 4

The RMIT story 5Timeline 6Brand summary 8Core value proposition 9Brand behaviours 10Brand pillars 11Brand blueprint 13Brand manifesto 14Graphic elements 15Language 16Our tone 17

Brand architecture 18

Masterbrand 19

Core toolkit 21

Overview 22The RMIT looks 23How to create 24

§ Formal 24 § Core 26

How the looks can work together 28

Logo 29

Logo suite 30Clear space 31Minimum size 31Sub-brands 32Masterbrand with partnerships 33Relationship statements 34Positioning 35Usage on a coloured background 36Incorrect usage 37

Pixel 38

Main usage 39Best practice 40Incorrect usage 44

Graphic elements 45

RMIT ribbon 46 § Angles and tints 47 § What's next tagline 48 § Alternate colour 48 § Positioning 49 § Incorrect usage 50

RMIT ribbon frame 51 § Angle 52 § What's next tagline 52 § Best practice 53 § Incorrect usage 54

Ellipsis 55 § Spacing 55 § Colour tints 55

Ellipsis bar 56 § Colour tints 56 § Best practice 57 § Digital and print 58 § Incorrect usage 59

Typography 60

Typefaces 61Other languages 62Em dash 63Type hierarchy 64Headline 65Sub headline 65Headline panel 66

§ How to create 67 § Primary colours examples 68 § Secondary colours examples 69 § Colour usage examples 70 § Best practice 71 § Incorrect usage 73

Type and colour 75Writing URLs 76Call to action buttons 77

Colour 78

Primary colour palette 79Secondary colour palette 80Colour combination 81Colour usage 83Incorrect usage 84

Photography style 85

Photography treatment 86Formal image treatment 87Hero image treatment 88Incorrect usage 89

Icons 90

Icons 91

Best practice 92

Print underlying grids 93Print 94Business cards 96Key stationery 97Digital advertising grids 99Digital 101Indigenous design 106Webinars 107Merchandise 108

Video 109

Overview 110Interview 111Video assets 112Supers 113Outro positioning for brand elements 114Animation and infographics 115

3ContentsRMIT Brand Guidelines – January 2021

mailto:brand.design%40rmit.edu.au?subject=

When developing communications for the RMIT brand, it is important that every piece is consistent with the brand visual identity as well as being aligned to the brand strategy.

Brand strategy


This is the idea on which RMIT was built, and is still true today. It’s what motivates us to find new ways to bring skilled hands and cultivated minds together.

The RMIT experience is different. It transforms you and changes how you see the world, allowing you to make an impact. Here, you’ll collaborate with some of the world’s brightest academic leaders, and benefit from close partnerships with industry – all intended to broaden your experiences and equip you with the knowledge you’ll need to make a real difference.

Our programs are developed with future workforce demands in mind, blending academic excellence with industry insight. People from every corner of the globe are drawn to this unique practice of enterprise-driven learning, confident that our approach will leave them with the tools and skills they need for future success.

And regardless of where they are, each belongs to a larger RMIT community that provides a foundation for students, alumni, staff and industry partners to keep collaborating and sharing ideas well beyond graduation.

Because an education at RMIT isn’t measured in semesters, trimesters, years or degrees – it’s measured in lifetimes and achievements. It’s all part of our journey. Constantly evolving. Always learning.

This may not sound conventional, but in dynamic times, a courageous approach is needed to ensure success in life and work.

Over 130 years since RMIT first opened its doors, much has changed. Yet our core belief has stayed the same: that practical, real-world skills and applied knowledge are key to success in life and work.

—The RMIT story

5Brand strategyRMIT Brand Guidelines – January 2021

—Timeline

RMIT established as Working Men’s College with the aim of bringing education to working people of Melbourne.

Classes offered to men and women in technical, business and arts.

The College establishes classes in trade teaching for returned servicemen. Over 1500 servicemen receive post-war vocational training at the College.

A new name, Melbourne Technical College, is adopted.

The College plays a major role in the war effort, with 20,000 servicemen trained in communications and 2000 in munitions production.

RMIT was awarded royal patronage by Queen Elizabeth II for its educational service to the Commonwealth and contribution to the war effort, and RMIT remains the only higher education institution in Australia with the right to use the prefix “Royal” and the monarch's coat of arms.

The College Council adopts a new name, Royal Melbourne Institute of Technology.

RMIT is granted university status under State legislation and adopts the name RMIT University.

Opens campuses in Brunswick and Bundoora.

RMIT is invited by the Government of Vietnam to establish Vietnam’s first foreign-owned university.

The first campus in Ho Chi Minh City opens the following year.

Hanoi campus opens in Vietnam.

RMIT opens a research and industry collaboration centre in Barcelona, Spain.

The Vietnamese Government awards RMIT Vietnam a prestigious Golden Dragon Award for the 12th consecutive year, recognising its excellence in education and research.

RMIT offers two new additions to Melbourne's cityscape with the environmentally smart Swanston Academic Building and RMIT's Design Hub, both awarded with a 5 Star Green Rating.

RMIT receives the Premier's International Education Provider of the Year and Excellence in International Education awards in recognition of global impact.

1887 1917 1939 1960 1993 2004 2013

1888 1934 1992 2000 2012 2013

2015

1954


RMIT launch #shapeRMIT, a university-wide crowdsourcing campaign for the development of our 2020 Strategy.

RMIT also launch the new five-year Strategy Ready for Life and Work, laying out our Directions, Goals and Priorities to 2020; a synthesis of voice from our whole RMIT community.

RMIT Activator launched for students, staff, researchers and alumni to create start-up ideas and launch ventures.

RMIT Online is launched to expand and offer elegant digital learning experiences.

New Academic Street is completed, transforming the heart of the city campus.

RMIT's first micro-credential is launched to the current students.

Vice-Chancellor, Martin Beans CBE, is the first University Vice-Chancellor in Australia to publicly back marriage equality during the postal survey.

Law of the Land installed Wurrunggi Biik artwork, in NAS to signify a long-lasting spiritual connection to land.

Cedar Pacific gifts $1m in kind to RMIT supporting 30 3-year accommodation scholarships for indigenous students.

RMIT awarded Gold Employer Status and Employer of the Year at the Australian LGBTI Inclusion Awards.

RMIT named employer of choice for Gender Equality for third consecutive year.

2015 2016 2016 2017 2019 2020

2015 2016 2018 20192017


—Brand summary

Brand vision

The brand vision sets out the ambition for RMIT – establishing a destination that the whole organisation can strive towards.

To be a leading global university of technology, design and enterprise that creates life-changing experiences and shapes the world.

Brand mission

The brand mission lays out how RMIT will make its vision a reality. It describes the means by which the brand will set itself apart and deliver value.

RMIT exists to create transformative experiences for our students, getting them ready for life and work, and to help shape the world with research, innovation, teaching and engagement.

Community

RMIT works with a number of different audiences from students to staff and partners – the brand community describes what these audiences all share.

RMIT is for the ambitious who are willing to embrace change, to be open to experiences and to collaborate with others.

Values

The RMIT values stand at the very core of the brand. They’re the principles that guide the brand to pursue its mission.

Passion | Impact | Inclusion | Courage | Agility | Imagination


External Stakeholders

Student Stakeholder Group

Internal Stakeholders

Industry

Global Educational Partners

Government

Undergrad students

Postgrad students

Alumni

Donors

Researchers and Academics

Professional staff

—Core value proposition

RMIT works with industry to create transformative experiences by connecting students to knowledge, people and opportunities.


Confident

As a leader in our field, we speak with confidence and experience. We are authentic and self-assured. Our confidence is backed by our collaborative partnerships, organisational history, staff, programs and the quality of our student candidature and output.

Collaborative

Our partnership is about more than aligned objectives – it’s about true co-creation. We create solutions together with our partners, students and alumni and listen intently to feedback. We shape the world through collaborative design, research, learning and problem solving to create impact.

Responsive

We deliver on the here and now, with an eye to the future. Coupled with the speed of change around us, RMIT is flexible and prepared to move quickly. We are nimble and responsive in the experiences we offer and how we share and communicate them.

Provocative

At RMIT we bring a curious, passionate and creative perspective to the world. As a vocational and applied university, we don’t think like a conventional university. We’re never afraid of asking big questions and defying the status quo, to find new and better ways of doing things. Never shy about being raw and honest or edgy and progressive, we’re grounded by our heritage of pragmatic practicality.

Inclusive

At RMIT we create life-changing opportunities for all. We welcome and respect students, staff and partners from diverse backgrounds and we pride ourselves on being an accessible and open institution dedicated to creating value for the whole community. We value and celebrate diversity of ideas, thinking and experiences and recognise the contribution and importance of Indigenous people.We are proud of this diversity and inclusiveness, which we see as a source of advantage.

—Brand behaviours

The brand behaviours describe how the brand behaves in terms of tone and personality.


Industry connection

At RMIT we put industry connection at the heart of everything we do.

Industry connections are a key differentiator for RMIT. Our vast network of industry relationships enables students to experience and work with industry throughout their studies. Our programs are aligned with future workforce demand and shaped by the expertise of industry practitioners.

Enterprise ready At RMIT we actively encourage enterprise culture, and nurture entrepreneurial spirit in our students.

Enterprise is integral to everything we do and we recognise its value as a key part of the social and economic landscape. RMIT is part of a dynamic ecosystem that gives students the opportunity to participate in enterprise formation initiatives and activities while they study. We help students build the qualities, skills and capabilities they need to succeed as entrepreneurs and intrapreneurs.

Transformative experiences

At RMIT we create transformative experiences that change our students’ lives.

We believe that the university experience for all students from all backgrounds should have a truly transformative effect on their lives. This may be to discover those aspects of themselves that will enable their success – or the revelation that their path will be a very different one to that anticipated. This experience integrates learning, campus, social and work connections and ensures students are ready for life and work in a dynamic world facing constant disruption and change.

Industry connection | Enterprise ready | Transformative experiences Academic excellence | Co-creation | Global and local

—Brand pillars

The brand pillars are the foundations of the RMIT brand. They define what makes us different and underpin everything we do.


Academic excellence

RMIT’s knowledge and reputation for academic excellence is built on outstanding staff, strong collaboration and specialist resources.

Our staff are internationally recognised experts or established industry leaders and specialists in their chosen fields and share their knowledge with students. Their work and involvement with industry, community and businesses ensures programs are always aligned to the current and future needs of professions, industries and organisations.

Co-creation At RMIT we collaborate and co-create with industry, our students and our communities.

It’s the fabric of the university and a core part of everything we do. We recognise the power of collaboration to enable better and more far-reaching solutions. This extends from the way we develop our programs and the way we structure our organisation to the way we encourage students to work.

When it comes to our marketing communication, RMIT’s talented and passionate community provides a unique opportunity for co-creation. In developing the RMIT brand we invited students and staff to contribute their ideas and opinions. As we move forward, our communication is another way we can give voice to the ideas and experiences of our community.

We draw on their skills and expertise in crafting our communication – co-creating with an inspired group of writers, photographers, designers and artists that are part of RMIT. We also actively encourage our community to participate in and become the content of our communications by telling their stories.

Global and local At RMIT we bring together a global footprint and focus, with contemporary urban campuses.

We understand that we need to prepare students for a global world of work – working and competing internationally, and collaborating seamlessly as part of global teams. While our perspective is global, we create a university experience that’s connected to a modern urban lifestyle.

—Brand pillars

The brand pillars are the foundations of the RMIT brand. They define what makes us different and underpin everything we do.


Brand Vision

To be a leading global university of technology, design and enterprise that creates life-changing experiences and shapes the world.

ValuesPassion, Impact, Inclusion,

Courage, Agility, Imagination.

RMIT has also introduced the pixel, ellipses, em dash and 'What's next...' brand line to the existing pool of brand elements, including the pixel, logo and signature red and blue colours.

Brand Story/POV

We exist to help people who know where they're heading, to get there. From the heart of Australia's most progressive and future-focused city, we provide ongoing education for all, with a focus on experiencing the real-world application of knowledge and skills. So in a world in which many are anxious about the future, we propel our students onto paths along which they can thrive.

Brand Proposition

Seize the futureBrand Platform

What's next...

Archetype

Every-Person Creator

ToneRMIT is for everyone. It's about empowering the 'every person' not the

'better person'. And creating an image of inclusivity heroing individualism.

Brand Differentiator

We're for everyone, partnering at all steps of the education journey.

PersonalityConfident, Provocative, Collaborative,

Creative, Optimistic, Entrepreneurial.

+ +

—Brand blueprint


Seize the future

—Brand manifesto

They say the only constant in life is change, and we humans don't like change. Far too often, we fear the future.

Not RMIT — we're the torch bearers of a new future narrative — enablers of the positive stories that the world craves.

Whatever their life stage or aspiration, we give people the real world skills, knowledge, support and experiences they need to step forward with confidence. We partner with them to define and redefine their path as the world evolves, propelling them into and through futures in which they can thrive.


—Graphic elements

CLIENT ARTWORK VERSION ART DIRECTOR & COPYWRITERDATEL1, 524 FLINDERS STREET, MELBOURNE, VIC 3000 03 9645 0488 CYCLONETHEAGENCY.COM.AU

RMIT UNIVERSITY FIVE 20 AUG 2019 KAJEN & SAM HOOPERRMITU0061 SEM 1 ACQUISI-TION (REBRAND) CONCEPTS

GRAPHIC ELEMENTS BRAND COMMUNICATIONSElements

...The PixelThe Logo The Ellipsis Em Dash The Campaign Line The Colour Red.

Plus elements of navy blue.

What’s next+ + + ++Logo Pixel Ellipsis Em Dash Tagline Ribbon


What’s next…

Imagine Shape Design Build Code — Engineer Fashion Create Research Inspire Envisage Capture Rethink

—Language

RMIT is for everyone. It’s about empowering the ‘every person, not the ‘better person’, and creating an image of inclusivity, heroing individualism.

As such, we’ve focused the visual language on everyday urban storytellers out to change the world. Without leaning on worn out Melbourne stereotypes, we’ve captured the unpolished essence of RMIT’s unique clash of culture through bold simplicity.

This approach has helped position ‘what’s next’ in a way that is distinct and flexible to suit audiences internal and external.


—Our tone

RMIT is for everyone. It's about empowering the 'every person' not the 'better person'. Creating an image of inclusivity and heroing individualism.

The breadth of this platform allows for expression across our products, teams, campaigns, achievements and at the individual level talks directly to the future optimism we value.

In application, while we don’t always have to end with what’s next, if we can aim to communicate how the future is being envisioned or created, that’s ideal.

Student quotes

Mirlinda has ambitious plans for the future and is confident she will achieve her goals.

"What’s next for me is finishing my degree and then definitely getting into the real world, getting into work."

"My main objective is to become a CFO of a major retail company, so any work experience I can get to get to that goal is what’s next for me."

“The technology sector changes every day so we have to ensure we’re keeping up with the technology and education sectors to deliver a cutting edge student experience."

"What’s next for me is launching the AI Innovation Lab and continuing to explore opportunities for how we can use AI to better help society.”

Kerry’s love of flying and her innovative aviation ideas promise a bright future.

“What’s next for me is working towards getting my commercial and instrument rating so I can be a commercial pilot with an airline. I’ve always loved planes and flying since I was little, as a passenger or as a pilot. I even love airports!"

“So I’ve taken it to the next step and made it my career.”


Strategic framework and visual identity recommendations when developing communications for the RMIT brand.

Brand architecture


The visual identity for the RMIT masterbrand provides the flexibility to enable various entities to convey different messages to different audiences.

—Masterbrand

19Brand architectureRMIT Brand Guidelines – January 2021 Brand architecture

The ribbon, ellipses, em dash and 'What's next...' are distinctive graphic elements which help create a strong look for the RMIT brand. These should be used across RMIT brand communications.

No new shapes are to be introduced.

Only colours from the Primary and Secondary palette should be used.

Only the master logo should be used for all executions. The RMIT logo is the key identifier of the university, consisting of two key elements: the RMIT pixel and RMIT wordmark.

Imagery should reinforce RMIT’s brand behaviours – confident, inclusive, provocative, responsive and collaborative.

The Primary typeface Museo should be used for headlines and single line statements in combination with the Secondary typeface Helvetica Neue LT Pro for body content.

No other typefaces are to be introduced to the brand.

—Masterbrand

RMIT has a strong brand that stretches across a number of services and products. The visual identity we adopt needs to strengthen and not dilute the RMIT brand.The brand architecture builds upon the strong brand equity that’s been built for the RMIT brand. Everything needs to be part of the masterbrand. The only exception to this is for RMIT partnerships or endorser relationships.

Graphic elements

For brand architecture queries around logo use, please contact the RMIT brand team at [email protected].

Brand architecture

Core brand attributes

20Brand architectureRMIT Brand Guidelines – January 2021


The RMIT brand is comprised of many components that bring the look and feel to life. The following pages detail how best to apply these components in order to maintain a consistent brand.

Core toolkit


—Overview

All the elements required for the RMIT brand look and feel are outlined in these brand guidelines.

Aa

Typography

PixelLogo

Colour Photography

Page 50 | RMIT Visual Identity Manual | Version 2.0 2010

‘Core’ photography

Support photography

Support photography has been created to portray the more literal aspects of RMIT life, in a more practical way. Support photography is never used as hero photography and always in a secondary manner. Try to avoid colour imagery whenever possible, in order to keep our communications consistent. When colour is critical to the story, such as profiling student work, support photography may be used in full colour.

Support photography must never be used as hero photography

• Used in internal spreads and as secondary information only

• When profiling students, warm black and white photography is used (see pp 52)

• When colour is critical to story such as showing students’ work etc, use colour photography

• Never to be used as hero imagery or full size on a page

Peo

ple

Ob

ject

Pla

ce

4.20

Graphic elements

For clarity and confirmation on which look is right for your particular application, please contact the RMIT brand team at [email protected].

22Core toolkitRMIT Brand Guidelines – January 2021


—The RMIT looks

The visual identity has been designed to adapt and speak to any of our potential stakeholders – from the more corporate, to the core group of students and staff, and beyond.

Formal

Reserved for more formal occasions and when the messaging is a little more serious.

The Formal look combines the two primary colours and the Formal image treatment to present RMIT in its most sophisticated light. The secondary colours play a much smaller part and are used only as accents.

Core

The heart of the brand and the look that works well for most messages and situations. If unsure of which look to use, then Core should be the default.

It is characterised by the use of the RMIT ribbon and headline panel.

rmit.edu.au


—How to createFormal

Colour: The primary palette should be used for the main colours. The secondary palette only being used for accents such as the em dash.

Pixel: Only full pixel can be used.

Formal image treatment: Refer to Formal image treatment on how to apply the Gradient Map. Images should only appear with this treatment applied and never in full colour or greyscale for the Formal look.

Examples of alternative layouts

Base colourUse either the RMIT Red or Blue as the base colour.

Shape and imagePlace shape and insert image. Image can either be placed within the pixel shape or the background.

Add contentAdd any copy, logos, etc.

Acknowledgementof Country

RMIT University acknowledges the people of the Woi wurrungand Boon wurrung language groups of the eastern KulinNations on whose unceded lands we conduct the business ofthe University. RMIT University respectfully acknowledgestheir Ancestors and Elders, past and present.

—What’s next...

Acknowledgementof Country

RMIT University acknowledges the people of the Woi wurrungand Boon wurrung language groups of the eastern KulinNations on whose unceded lands we conduct the business ofthe University. RMIT University respectfully acknowledgestheir Ancestors and Elders, past and present.

—What’s next...


—Incorrect usageFormal

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Piciatem eati dolo ius eturitia

X Do not use split pixel.

X Do not put text inside the pixel.

X Do not use other colours on the pixel (except RMIT Red and white).

X Do not use secondary colours on the background.

X Do not use tint on RMIT Red.

X Do not use broken pixel. X Do not use pop shapes.


—How to createCore

Colour: The RMIT Red should always appear in any combination. It may be complemented by any other colours from the secondary palette, or by the RMIT Blue.

The primary palette should be used as main colours. The secondary palette only being used for accents such as the headline panel or the em dash.

Shape: Only full pixel can be used, but not split pixel or broken pixel.

Examples of alternative layouts

Student picture Add image as background or use the RMIT Red or Blue as the base colour.

Add contentAdd any copy, logos, etc.

Blue ribbonAdd any copy, logos, etc.

rmit.edu.au rmit.edu.au


—Incorrect usageCore

X Do not use pixel as image placeholder for colour image. (This has a restricted or limited use for digital campaigns only. Please contact the Brand team for approval before use).

X Do not use white headline panel on colour imagery.

X Do not use em-dash body copy.

X Do not cover the face. X Do not cover break apart the heading text.

X Do not combine secondary and primary colour.

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— Minvel excersperem et fugit por autem solorumet qui optatem none sit idebis acepre litatur apici se vero


—How the looks can work together

In some instances we can blend our looks and their use, depending on the messaging and tone of communications.

It's important that if we do decide to blend the looks, Formal with Core that we don't stray from the principles of each look.

This page highlights the acceptable middle ground blend for both applications.

16 17

Scholarships — There are 19 different scholarship types available to international students at RMIT.

These cover all interest areas and levels of study, providing financial support to our students and rewarding academic excellence. There are also full scholarships available for Higher Degree by Research students.

— RMIT international coursework scholarships

As a new student, you can apply for a range of coursework scholarships, from pre-university all the way through to Masters by Coursework. These scholarships vary in value and duration and may be based on citizenship or program of study.

rmit.edu.au/international/scholarships

— RMIT international research scholarships

If you’re planning to study a Masters by Research or PhD, you may be eligible to be considered for a scholarship to cover your tuition fees and in some cases your Overseas Student Health Cover and a regular allowance (a ‘stipend’) to cover your living costs.

rmit.edu.au/research-scholarships

— Australia Awards

If you want to be part of the next generation of global leaders, this prestigious, Australian Government-funded scholarship may be for you. If your application is successful, you’ll get financial support to study or conduct research while you develop your professional skills.

This scholarship will shape your career and give you the chance to make a lasting impact on development outcomes in your home country. The scholarship covers an Introductory Academic Program, full tuition fees, a stipend for living expenses, Overseas Student Health Cover insurance costs and other expenses including supplementary academic support and travel. We have a dedicated team to support Australia Award scholars, so we’ll help you through your study journey.

rmit.edu.au/australia-awards-scholarships

Support services

RMIT’s support services and networks are there to help you succeed at university, while staying healthy and happy. They will support you during every step of your RMIT journey.

— Disability support

We aim to make study and exams more accessible to students with a disability or long-term illness by offering Equitable Learning Services. These services may include classroom adjustments, interpreters, technology aids or more time to complete assessments.

rmit.edu.au/student-support-ELS

— Financial assistance

If you require financial assistance due to unforeseen circumstances, you can apply for an interest-free student loan with RMIT. We also offer student hardship assistance for urgent and unexpected short-term expenses.

rmit.edu.au/student-support-finance

— Safer Community

At RMIT, we are committed to providing a respectful and safe place to study. If you are feeling unsafe or unsure what to do about threatening or unwanted behaviour, you can talk to a member of Safer Community about your concerns and options, even if the behaviour happened off campus.

Email us [email protected]

Call us: 03 9925 2396

— Counselling

Counselling at RMIT offers students a safe, friendly and confidential environment to seek help. Whether you’re struggling with personal issues, mental health or you just have something you want to talk through, we offer counselling in person or over the phone.

rmit.edu.au/student-support-counselling

— Legal advice

RMIT Student Legal Service offers free, confidential advice to students who need it. We provide assistance and information on issues such as transport fines, renting and tenancy problems, employment law, criminal law, consumer and debt matters and more.

rmit.edu.au/student-support-legal

— SafeZone

Your safety is our priority at all times. To help you feel safe on campus, download SafeZone, a free app that is available for any smartphone. SafeZone allows you to instantly access support and help if you need it. It includes an emergency alert button, instant help calls to campus security and a first aid request button.

rmit.edu.au/safezone

— Sponsoring organisations

We work with many high-profile organisations around the world to manage their sponsored students. These include:

n Saudi Arabia Culture Mission (SACM), KSA n Ministry of Education (UAE), UAE n Abu Dhabi Police (ADPOLICE), UAE n Military Division (GHQUAE), UAE n Ministry of Education (OMAN), Oman n Ministry of Education (BRUNEI), Brunei Darussalam n Ministry of Higher Education (KUMOHE), Kuwait n Majlis Amanah Rakyat (MARA), Malaysia n Ministry of Education (MOEMAL), Malaysia n MOH Holdings (MOHHOLSING), Singapore n Office of Educational Affairs (THAIGO), Royal Thai Embassy

n Fundacion para el Futuro de Colombia (COLFUTURO), Colombia

n Directorate General of Resources for Science, Technology, and Higher Education (RISTEKDIKTI), Indonesia

n Indonesian Endowment Fund for Education (LPDP), Indonesia

n Ministry of Religious Affairs (MORA), Indonesia n Fund for Human Resource Development (FIDERH), Mexico

n National Council for Science and Technology (CONACYT), Mexico

n Commission of Higher Education (CHED), The Philippines

n Prince of Songkla University (PSU), Thail and n Ministry of Culture (MOCVIET), Vietnam n GuateFuturo Foundation, Guatemala n Ministry of Education, Culture, Science and Sports, Mongolia (MECSSMNG)

n Mineral Resources of Petroleum Authority, Mongolia (MRPAMNG)

n Foundation for Education, Science and Technology, Mexico (FUNED)

2021 Guide for International Students

—What’s next...

Formal + Core

The Formal look combines the two primary colours and the Formal image treatment to present RMIT in its most sophisticated light. The secondary colours play a much smaller part and are used only as accents.


The RMIT logo is the key identifier of the university, consisting of two key elements: the RMIT pixel and RMIT wordmark. This section provides details on available logos and intended usage.

Logo


—Logo suite

As a preference the full colour positive logo should be used. Where this is not possible the mono RMIT Blue positive logo should be used.

The mono black positive logo should only be used when full colour is not an option, e.g. single colour print applications.

For a detailed explanation, please see page 79 for PMS specifications and colour breakdowns in CMYK.

NOTE: The two colour black and red logo is currently used for signage and stationery. Moving forward the full colour positive logo will replace the two colour black and red logo.

Two colour black and red logo

Mono black positive

Full colour positive

Mono RMIT Blue positive

Primary logo suite Limited use logo suite

Full colour reverse

Mono reverse

IMPORTANT: We are one brand, one logo – RMIT University.

Any creation or customisation of any logo outside of what is on this page, needs to be reviewed by the RMIT brand team at [email protected].

30LogoRMIT Brand Guidelines – January 2021


1/2 X

= X

1/2 X

1/2

X

1/2

X

—Clear space

The RMIT logo needs to be surrounded by an area of uninterrupted clear space to allow it to remain prominent in all communications. Clear space is the non-print area surrounding the logo.

No other graphic elements (such as photography or typography) should appear within this zone. Wherever possible, apply more clear space than the minimum specified.

—Minimum size

To avoid any possible reproduction problems, the logo must never be reproduced at a size smaller than the minimum specified width.

48px wide (digital) 20px wide (digital: rendering for small screen) 16px wide (digital: favicon)

20mm wide (print) 166px wide (digital) 86px wide (digital: rendering for small screen)


—Sub-brands

While the RMIT logo should be the main logo used, if there is a need for a product or service to highlight itself in communications, a sub-brand logo has been developed.

We have created sub-branded logos for all those wholly owned RMIT University companies that support core business, and all commercial and associated entities that use RMIT in their brand.

One logo has been developed for entities aimed at internal audiences and one for entities aimed at external audiences. If an entity stretches internally and externally, the external sub-brand logo should be used.

Where a sub-brand logo is applied, it should only be used for the ‘umbrella’ service, not the services underneath. For example RMIT Connect has a descriptor logo, but the services offered by RMIT Connect are not eligible.

Program names, courses and Schools are also not eligible for a descriptor logo.

External entity

Internal entity

Venture Mentoring Service

Social and Global Studies Centre

If you are unsure as to whether or not you should use a sub-brand logo, please consult the RMIT brand team at [email protected].



—Masterbrand with partnerships

When RMIT partners with other companies and organisations, such as The Australian University Games, The City of Melbourne, the RMIT master logo should be used.

The size of the logo in relation to the other partners will largely depend on the importance of the relationship but where possible should be of equal weighting.

Example one

Example two


Example

—Relationship statements

We must at all times protect the integrity of our logo to deliver positive associations with our partners, clients and suppliers.

We have developed a range of Relationship Statements and application for these circumstances.

A business ofIn partnership with Powered by


—Positioning

As a preference the RMIT logo should be placed in either top or bottom, left or right corners. A generous amount of clear space should always exist around the logo in order to increase its visibility.

However there is the option to position the logo centrally if the design works better with this option.

Preference

Spacing guidelines

X

X

X

X

X

X

X

X


Full colour positive Full colour reverse Mono positive Mono reverse

RMIT Red

RMIT Blue

White

Black

RMIT Yellow

RMIT Warm Grey

—Usage on a coloured background

When using the RMIT logo on a background colour there are certain accessibility and legibility issues that must be taken into consideration. This page indicates which logos should be used on each colour.

As a preference the full colour positive logo should be used, however depending on your design the other options are available.


—Incorrect usage

The RMIT logo must only be used as described on the previous pages. This page highlights some unapproved incorrect usages. X Do not distort the proportions.

X Do not add gradients.

X Do not adjust the size of individual elements.

X Do not change the colour.

X Do not add drop shadows.

X Do not use the wordmark without the pixel.

X Do not use imagery inside the pixel.

X Do not use remove the wordmark 'University'.

X Do not alter the proportions of the logo.

X Do not alter the position of the pixel. X Do not place the wordmark inside the pixel.

X Do not use the logo on a complex background.

For clarity and confirmation on which look is right for your particular application please contact the RMIT brand team at [email protected].



The pixel element is contemporary and symbolises technology and forward thinking. Even as the RMIT brand has evolved over the years, the pixel has remained. A testament to its strong design.

With that in mind the pixel is stepping out from being only an element of our logo and is now used as a distinctive graphic element.

Pixel


—Main usage

The pixel is one of the longest-standing distinctive RMIT graphic elements, it is a mark that people recognise and trust.

The pixel is simplistic and means that we can use it in a very adaptable way, designed to work with whatever kind of message or audience.

The pixel has evolved from RMIT brand behaviours about being confident and being provocative. It’s a way that we can express the brand in a bold, simple and impactful way.

The pixel must be used as the whole full pixel in either RMIT Red or white colour as indicated on this page.


39PixelRMIT Brand Guidelines – January 2021


—Best practicePhotography

Here are examples for pixel best practice as part of a key image element within a campaign.


Campaign imagery



—Best practiceDigital ads



The future of work demands job-ready skills

—

Explore your future with an indust ry-led qualification

—

1. MREC opens on first headline and RMIT logo sits at the bottom of the frame.

4. Second headline animates onto frame.

5. Background flips over to blue and a pixel appears and begins to bounce around, increasing in size.

6. Blue banner animates in. Followed by Campaign line, ‘Choose RMIT’ button and CRICOS code.

2. The pixel flips to reveal an image inside. It then expands to reveal the image in full frame.

3. Full bleed image is revealed.

Animated pixel use

ShapeWhat’s next...

Choose RMIT



—Best practiceLeaderboard



The future of work demands job-ready skills


Shape What’s next...

1. Leaderboard opens on first headline and RMIT logo sits at the bottom of the frame.

2. The pixel increases in size until the frame is completely red.

3. Second headline animates onto frame.

4. The pixel increases in size and then the campaign line animates to the left of the pixel. The pixel begins to grow transitioning the background to red.

5. Blue banner animates in. Followed by copy, ‘Choose RMIT’ button and CRICOS code.

Apply nowShape What’s next...



—Best practiceDigital (Social media)




Exciting career opportunities are never out of reach at RMIT.

Sponsored

Learn MoreRMIT.EDU.AU/WHATSNEXTApplications Now Open

Want to stayr elevant? Pick a university that teaches in-demand, industry-focused skills...

A modern, future-focused education awaits

1. Animation opens on RMIT pixel which expands until the screen is fully transitioned to red.

2. First headline animates onto frame.

3. Second headline animates onto frame replacing the first.

4. 2nd headline fades out and blue background swipes in from the RHS.

5. A red pixel animates onto frame and the flipping transition begins, finally landing on the red pixel. The background cross-fades to grey.

6. The pixel then expands until the screen is fully transitioned to red. The campaign line, The RMIT ribbon and CRICOS code animate in to finish.

Animated pixel use

ShapeWhat’s next...



—Incorrect usage

While the pixel can be used in a variety of ways, care must be taken to avoid incorrect usage of the pixel.

X Do not split the pixel. X Do not flip the pixel.

X Do not use as a keyline. (This has a restricted or limited use for digital campaigns only. Please contact the Brand team for approval before use).

X Do not overuse the pixel. (This has a restricted and limited use for digital campaigns only. Please contact the Brand team for approval before use).

X Do not rotate. X Do not break into separate elements other than the full pixel.X Do not distort.

X Do not put text inside the pixel.

RMIT

X Do not other colours other than RMIT Red and white.




Graphic elements Our graphic elements present a variety of creative ways that can be used as graphic devices across RMIT brand communications.


—RMIT ribbon Introduction

The RMIT ribbon or ‘the ribbon’ was first introduced for the 'what's next..' campaign – this element has been embraced as one of the brand's key graphic elements.

The RMIT ribbon embodies a 'turning page' and symbolises the progressive next chapter for RMIT students after completing studies.

Typically, this graphic element is placed at the bottom right edge when executing various layouts across print and digital.

46Graphic elementsRMIT Brand Guidelines – January 2021

—Angles and tints

The adjacent guidelines provide clear directions and a framework for setting a consistent treatment and should be used as a guide when executing various layouts across print and digital.

There are 3 layers of tints in the ribbon to create depth and hierarchy. The percentage of each tint is:

Tint 1: RMIT Blue 10%



45º angle

45º

30º angle

30º

20º angle

20º

Tint 1: 10% tint

Tint 2: 30% tint

Tint 3: 100% tint

NOTE: For access to the RMIT ribbon and clarity on which ribbon is right for your particular application, please contact the RMIT brand team at [email protected].

When using these ribbons, please use provided artwork, do not recreate.



—What's next tagline

This guide shows the position of the tagline and should be used as a guide when executing various layouts across print and digital.

—Alternate colour

This alternate colour ribbon is a limited-use only.

45º angle 30º angle 20º angle



Alternate colour ribbon

The alternate red colour ribbon can only be used on RMIT Blue treatment image or blue colour background.



—Positioning

Each position of the RMIT ribbon has its own specification for consistency.

Each of the ribbon examples are aligned with the URL.

rmit.edu.aurmit.edu.au

RMIT ribbon (with the logo)

The URL aligns with "University".

RMIT ribbon (with What's next tagline)

The URL aligns with the tagline.


—Incorrect usage

While the ribbon can be used in a variety of ways, care must be taken to avoid incorrect usage.

The ribbon should only be used once on each spread.

X Do not distort the proportions or change the angle.

X Do not flip the ribbon.

X Do not overuse the ribbon.X Do not use secondary colour on the ribbon.

X Do not place image in the ribbon.

X Do not rotate the ribbon.



50Graphic elementsRMIT Brand Guidelines – January 2021Graphic element


—RMIT ribbon frameIntroduction

This ribbon frame provides the framework for setting type within the RMIT look and feel, and should be used as a guide when executing various layouts across print and digital.

This ribbon frame is designed for the use of layout with imagery and body copy. Refer to next page for details.

rmit.edu.au

rmit.edu.au





—What's next tagline

rmit.edu.au

rmit.edu.au

85º angle

Pore etur sequia pra cus quam, odis estissi millum etur sit lantian issunturem quatione pra volore rendesectur? Esero elestrum quo ommolutatem idust haria volescit laccum facerum etumquatem fuga. Lorerum descid

Pore etur sequia pra cus quam, odis estissi millum etur sit lantian issunturem quatione pra volore rendesectur? Esero elestrum quo ommolutatem idust haria volescit laccum facerum etumquatem fuga. Lorerum descid

—Angle

This ribbon frame provides the framework for setting type within the RMIT look and feel, and should be used as a guide when executing various layouts across print and digital.


—Best practice

Here are examples for ribbon frame.

rmit.edu.au

Pore etur sequia pra cus quam, odis estissi millum etur sit lantian issunturem quatione pra volore rendesectur? Esero elestrum quo ommolutatem idust haria volescit laccum facerum etumquatem

rmit.edu.au

Pore etur sequia pra cus quam, odis estissi millum etur sit lantian issunturem quatione pra volore rendesectur? Esero elestrum quo ommolutatem idust haria volescit laccum facerum etumquatem fuga.

Poster and digital banner

Examples on ribbon frame to be used for layout with imagery and body copy on single page application such as poster and digital banner.


—Incorrect usage

While the ribbon can be used in a variety of ways, care must be taken to avoid incorrect usage.

The ribbon frame should only be used once on each spread. X Do not distort the proportions or change the angle.

X Do not place image in the ribbon.X Do not use secondary colour on the ribbon.

X Do not flip the ribbon.

X Do not overlap with the ribbon.


—EllipsisIntroduction

The ellipsis introduced the 'what’s next…' campaign and has become a key graphic element. Related to the pixel it creates a movement of waves to represent RMIT and provides students a greater pathway.

—Spacing

The ellipsis needs to be applied with correct spacing.

—Colour tints

In creating various styles in the application, we create various tints based on the RMIT Blue and the secondary colours to create a movement.

50% tint 75% tint 100% tint

Spacing

RMIT Blue

RMIT Yellow

RMIT Warm Grey

X X X

X

1/2 x 1/2 x


—Ellipsis bar Introduction

To support the ellipsis and its rationale, a new graphic element, the ellipsis bar has been created.

This new element is designed across RMIT applications.

RMIT Blue 50% tint75% tint

100% tint

RMIT Yellow 50% tint75% tint

100% tint

RMIT Warm Grey 50% tint75% tint

100% tint

—Colour tints

To create various styles in the applications, we have different tints based on our RMIT Blue and the secondary colours, creating movement.


—Best practice

These guidelines provide the framework for using the ellipses bar within the RMIT look and feel, and should be used as a guide when executing various layouts across print and digital.

Posters

The ellipsis bar is used as a line breaker to create a distinction between the subtext and the URL.


—Best practice Digital and print

The ellipsis bar plays its part as a secondary graphic element as to support the primary graphic element, the RMIT ribbon.

The ellipsis bar is used as a line breaker to create a distinction between the subtext and the URL.

Front Back

We love to showcase our students and are looking for our next campaign stars.

Sign up nowand it could be you on our next billboard!

[email protected] rmit.edu.au

—Do you want to be the face of RMIT?


—Incorrect usage

While the ellipsis bar can be used as a line breaker to create a distinction between the subtext and the URL. Care must be taken to avoid incorrect usage.

The yellow ellipsis bar should NOT be used on red background.

X Do not use yellow text or ellipsis bar on red background.

X Do not use red ellipsis bar. RMIT Red cannot be tinted.

X Do not use yellow headline panel on red background.

Sign up nowand it could be you on our next billboard

rmit.edu.au

Sign up nowand it could be you on our next billboard

rmit.edu.au


Typography Typefaces enhance brand recognition and tone of voice. To help ensure all communications are consistent, RMIT uses a select group of preferred typefaces.


Museo is the brand typeface. A highly legible typeface, Museo is distinctive, confident, and contemporary in style.

Museo is ideal for headlines and single line statements. The weights of Museo are: § Light (Museo 300)

§ Medium (Museo 500)

§ Bold (Museo 700).

Museo should never be substituted or replaced with alternative styles.

Please contact ITS to install the brand fonts.

Museo 300Museo 500Museo 700

Helvetica Neue LT Pro LightHelvetica Neue LT Pro Roman

Helvetica Neue LT Pro Bold

Secondary typeface (Body copy)

Primary typeface (Headline / Feature)

Helvetica Neue LT Pro is simple, legible and modern in style. It is a workhorse typeface that supports the personality typeface and is ideal for large slabs of text such as brochure spreads, catalogues and forms. It is also appropriate for subheads, charts and diagrams.

The preferred weights of Helvetica Neue LT Pro are:

§ 45 Light

§ 55 Roman

§ 75 Bold.

—Typefaces

Arial is our system typeface. It is used for internal documents such as letters, memos and PowerPoint presentations. Arial is a system font that is available on all operating systems and will display and print text consistently.

PLEASE NOTE: RMIT’s specified typefaces should never be substituted or replaced with alternative styles. When purchasing any of the RMIT typefaces in either PC or Macintosh versions from your font supplier, ensure that you refer to the full name and required weights.

System typeface (Microsoft equivalent typeface)

Arial RegularArial Bold

61TypographyRMIT Brand Guidelines – January 2021

—Other languages

Being a truly global university, it’s important we give due consideration to how we express ourselves across different languages.

Rather than choosing standardised language-specific fonts, it’s important for brand consistency to select fonts that best reflect the look and character of our brand typeface.

When selecting typefaces for other languages please consider fonts that:

§ reflect the look of Museo

§ are modern and contemporary in feel

§ do not have rounded or flared letter forms

§ are available in a range of weights.

The recommended typeface for Chinese traditional translation is Kaiti and Songti.

X Do not choose brush style translated fonts.

X Do not choose rounded style translated fonts.

X Do not choose brush style translated fonts.

X Do not choose playful style translated fonts.

皇家墨尔本理工大学

皇家墨尔本理工大学Adobe Kaiti Std Regular Songti SC Regular

X Do not choose rounded style translated fonts.

Translated typeface example

Translated typeface examples: (incorrect use)


— This is an example with em dash

—Em dash

With headlines/titles there is a short line that appears above, this is simply an em dash set on the same leading (set solid) and weight as the headline.

The em dash is usually set in the highlight colour but can be used in the same colour as the text.

Use the keyboard shortcuts below to create an em dash.

PC: Em dash (—): Alt + 0151 Mac: Em dash (—): Shift + Option + hyphen

NOTE: When using the em dash for a bullet list it should appear alongside the copy and not above as per the guideline on the page that follows.


—Type hierarchy

The rules below provide the framework for setting type within the RMIT look and feel, and should be used as a guide when executing various layouts across print and digital.

A

Em dash above headline Same size and weight as the headline and set using a soft return.

PC: Em dash (—): Alt+ 0151 Mac: Em dash (—): Shift + Option + hyphen B

Headline Font: Museo 700 Colour: Primary colour palette

Headline size is flexible, leading is always the same point size as the headline.

C

Headline Sub Font: Museo 500 Colour: Primary colour palette

The Headline Sub should never be more than one third the size of the Headline. D

Subhead Font: Museo 500 Colour: RMIT Blue Rule below: 0.2mm using primary colour

E

Body copy Font: Helvetica Neue LT Pro 45 Light Colour: RMIT Blue

Body copy in print applications should not be set smaller than 7.5pt with leading 120%. F

Body bullet Font: Helvetica Neue LT Pro 45 Light Colour: RMIT Blue Bullet: Square (Zapf Dingbats) Sub-bullet: Em dash

— Headline Museo 700Subhead Museo 500Body Helvetica quias dolore perum in poris ero volores et im vel incta quatus dolupta turibus dolum rendamus volupidel maximin repe que dolorem audis estione sum arume volo beatiis:

§ body bullets Helvetica dolore perum in

— dolupta turibus dolum rend mus volupidel maximin.

E

F

D

C

B

A

Headline Sub Museo 500

All copy should be set in sentence case

Word templateWord template


What's next...

Maximise What's next...

—Headline A

One-liner Font: Museo 700

B

Two-liner Font: Museo 300 and 700

First line in Museo 300, second line in Museo 700.

—Sub headline Sub headline Font: Museo 500

Sub headline in one line, lower case 'w' in what's next.

Option 1

Plain text

Option 2

Sub headline with headline panel

1

A

2

B

Maximise what’s next... Maximise what’s next...


Create what's next

—Headline panel

We introduced the headline panel for the 'What's next...' campaign and since then adapted the typography approach for this brand guideline.

This panel is taken from the DNA of our pixel. Being a strong part of the brand, this headline panel is used to create a distinction of what RMIT can provide to students.

Hence, this headline panel is mainly used as a heading and sub-heading (refer to previous page).

From digital currencies to shared economies.

A

Two-liner Font: Museo 300 and 500

First line in Museo 300, second line in Museo 500.

B

One-liner Font: Museo 500

B

A

For clarity and confirmation on headline panel, please contact the RMIT brand team at [email protected].



—Headline panelHow to create

From digital currencies

to shared economies. From digital currencies

to shared economies.


Base colour and textMake sure Museo 300 and 500 (two-liner) is use to create the headline title.

For the leading, make sure it is 2pt different from your font size. E.g. if you font size is 10pt, then your tracking is 12pt.

Create headline panelFor InDesign

1. Make sure your control panel is on "Character Formatting Control." Once you are on that panel, on more options and select "Underline Options".

2. On the panel, click on underline on. Make sure your weight is positive number and offset is negative number to achieve the panel.

Tip on maintaining the headline panel spacing

For InDesign and Illustrator

1. Select the headline panel text box and use "Free Transform Tool" to enlarge the text.

For clarity and confirmation on headline panel, please contact the RMIT brand team at [email protected].






—Headline panelPrimary colours examples

Option 1RMIT Blue

Option 2RMIT Red

Option 3Combination of RMIT Red and Blue




—Headline panelSecondary colours examples

Option 1RMIT Yellow

Option 2Warm Grey


—Headline panelColour usage examples

Example 1

Primary colour (RMIT Red or Blue).

With photography

Graphics only

Example 2

Primary colours (RMIT Red and Blue).

Example 3

Secondary colours.


—Headline panelBest practice

Here are one of the best practices of the headline panel positions with the correct colour combinations and other languages.

rmit.edu.au

Pore etur sequia pra cus quam, odis estissi millum etur sit lantian issunturem quatione pra volore rendesectur? Esero elestrum quo ommolutatem idust haria volescit laccum facerum etumquatem

rmit.edu.au

Example 1

Primary colour (RMIT Red or Blue) with headline panel.

Example 2

Primary colours (RMIT Red and Blue) with ribbon frame and body copy.

Example 3

Secondary colour with hero photography and Chinese text.


—Headline panelBest practice (Continued)

Headline panel can be use as main heading text or call to action text to create a distinct hierarchy.

For clarity and confirmation on headline panel, please contact the RMIT brand team at. [email protected].

Example 4

Combination of em dash and headline panel as call to action text.

Example 5

Combination of em dash and headline panel as call to action text.

Example 6

Headline panel as main heading text.





—Incorrect usage

X Do not split headline text. X Do not rotate headline text.

X Do not use headline panel to cover image (e.g.. hero image).

X Do not combine em dash and headline panel.

X Do not create framing with headline panel.

X Do not misalign headline panel.


—Incorrect usage

X Do not use white on blue text.

X Do not use blue on red text. X Do not use yellow on white text.

X Do not use red on yellow text. X Do not use yellow headline panel on red background.

X Do not combine colours.


—Type and colourPrint and digital

When using typography in the digital space it is important to adhere to the Web Content Accessibility Guidelines (WCAG). www.w3.org/WAI/standards-guidelines/wcag

The table shown specifies the only colour combinations that can be used for text.

18pt+ = Means that this colour can be used at headline level 18pt and above.

Body copy = Means that this colour combination can be used with body copy.

NOTE: Headings and CTAs – 18pt + Museo 700 in RMIT Blue and white.

Body copy – 16pt Helvetica Neue Regular.

Headlines/Headline Sub

Headlines should only appear in colours from the primary palette.

NOTE: Be mindful of contrast when using type on a background colour, the examples to the right provide best practice.

Subhead and body copy

Body copy should not be set smaller than 7.5pt for print.

NOTE: Be mindful of contrast when using type on a background colour, the examples to the right provide best practice.

The pixel when used as part of the RMIT logo should only be used on the background colours specified above.

Background colour White text Black text RMIT Blue text RMIT Red text RMIT Pixel

White –18pt +

Body text18pt +

Body text18pt +

RMIT Red18pt +

Body copy – – –

RMIT Blue18pt +


Black18pt +


RMIT Yellow –18pt +

Body text18pt + –

Warm Grey –18pt +

Body text18pt + –

Background colour White text Black text RMIT Blue text RMIT Red text

White – Body copyHeadlines / Headline sub

Body copyHeadlines / Headline sub

RMIT RedHeadlines / Headline sub

Subhead / Body copy – – –

RMIT BlueHeadlines / Headline sub


BlackHeadlines / Headline sub


RMIT Yellow – Body copyHeadlines / Headline sub

Body copy –

Warm Grey – Body copyHeadlines / Headline sub

Body copyHeadlines / Headline sub

Print

Digital


http://www.w3.org/WAI/standards-guidelines/wcag

—Writing URLs

RMIT URLs should: § have the main website address in Museo 700 in lowercase

§ have additional levels of the website address in Museo 300 in lowercase

§ not include www.

§ be displayed as one line

rmit.edu.aurmit.edu.au/mapsrmit.edu.au/studentsrmit.edu.au/local-students

rmit.edu.au/mapsrmit.edu.au/studentsrmit.edu.au/local-students


—Call to action buttons

For online use only.

Primary buttons Primary buttons are used by the majority of site visitors to click through.

Colour: White and RMIT Red

Primary button

48px

Selected Hover

Button

Button Button

ButtonButton12px

12px 12px 12px


Colour Our colour palette is a key part of the brand’s visual identity, helping to differentiate the RMIT brand.


—Primary colour palette

The primary palette contains a strong RMIT Red and is supplemented with a rich RMIT Blue. In most instances the rich RMIT Blue will replace the standard black (still retained for certain typographic and print applications).

The strength of RMIT Red and Blue is a distinctly ownable asset and as such should not be diluted.

NOTE: RMIT Red should not be tinted.

RMIT Red

—

RGB 230 / 30 / 42

CMYK 3 / 100 / 95 / 0

HEX #E61E2A

PMS P 485

White

—

RGB 225 / 225 / 225

CMYK 0 / 0 / 0 / 0

HEX #FFFFFF

PMS P N/A

RMIT Blue

—

RGB 34 / 33 / 96

CMYK 100 / 98 / 21 / 30

HEX #222160

PMS P 2757

50% tint

30% tint

10% tint

Black

—

RGB 0 / 0 / 0

CMYK 0 / 0 / 0 / 100

HEX #000000

PMS P Black

79ColourRMIT Brand Guidelines – January 2021

—Secondary colour palette

Each colour in the secondary palette can also be used in two different tints. This gives more flexibility when dealing with more complex layouts and hierarchy.

RMIT Yellow

—

RGB 250 / 200 / 0

CMYK 2 / 20 / 100 / 0

HEX #FAC800

PMS 7406

RMIT Warm Grey

—

RGB 227 / 229 / 224

CMYK 10 / 6 / 10 / 0

HEX #E3E5E0

PMS P 7527

75% tint 75% tint

50% tint 50% tint


—Colour combination

When creating colour combinations RMIT Red must always be used.

This is then combined with RMIT Blue or colours from the secondary palette.

NOTE: This page references common colour combinations within the RMIT palette that work particularly well together. These should act as a point of reference and inspiration when creating your own RMIT brand communications.

Primary colours Secondary colours

For clarity and confirmation on colour combination, please contact the RMIT brand team at [email protected].

Example of a colour combination using the two RMIT primary colours and one secondary colour.

Example of a colour combination using the two RMIT primary colours.

Example 1 Example 2

Example of application Example of application



—Colour combination(Continued)

When creating colour combinations RMIT Red must always be used.

This is then combined with RMIT Blue or colours from the secondary palette.

NOTE: This page references common colour combinations within the RMIT palette that work particularly well together. These should act as a point of reference and inspiration when creating your own RMIT brand communications.

For clarity and confirmation on colour combination, please contact the RMIT brand team at [email protected].

Example 3 Example 4


Example of application Example of application




Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation

rmit.edu.au

Colour ratio

100 % primary colour

Colour ratio 80% primary 20% secondary

Colour ratio 70% primary 30% secondary

—Colour usage

Here are some handy hints on how to use the RMIT colour palette:

The basic principle behind the application of colour is that all applications should carry a large proportion of RMIT primary colours (RMIT Red and Blue) in all instances to ensure consistent representation of the identity system.

Secondary colours are for highlight purposes only.

White can also be used regularly as a text colour – particularly against a red or blue background.

NOTE: As a rule, do not overuse the secondary colour in all communications.


—Incorrect usage

Care must be taken to avoid incorrect usage.

Yellow should NOT be used on red background.

X Do not use yellow on red background.

X Do not use yellow as background colour.

X Do not use Red on ellipsis bar, RMIT Red should be tinted.

X Do not use yellow and blue text on red background.

X Do not use RMIT Red in tint.


Photography plays an important role in the identity of RMIT. In the spirit of co-creation we will work with our industry partners, staff and academia as well as our students, past and present, to build our library.

The photography should reinforce RMIT’s brand behaviours — confident, inclusive, provocative, responsive and collaborative.

Photography style


Images shown are for indicative use only.

NOTE: Student/Staff work must appear in its original form. No cropping. No tinting.

Please ensure an RMIT permission form is signed by the student or staff member for use of their work in RMIT communications.

People

Object

Place

—Photography treatment

Every student has a story to tell and the RMIT photography about creating a visual platform from which each student can express who they really are. Portraiture is more than a photographic execution; it’s about capturing an emotive message in a single frame that prompts a response.

For the RMIT brand, the purpose of our style is to produce student portraits that capture the essence of student life, and inspire audiences to want to be a part of it.

Photography helps to bring the RMIT brand personality to life. It is one of the most important elements of the visual identity system.

People

Photographs for RMIT should be authentic, capturing shots of real students and staff going about their day-to-day activities. Please consider: § Natural environment light

§ Shallow depth of field

§ The subject can look to the camera or away

§ Cultural diversity and cultural sensitivity

Places and object

For RMIT architecture, the environments in which we work and collaborate with industry, the following aspects should be considered: § Purpose of capture – building facade, functionality or industry connection.

For photography queries and access to detailed RMIT photography guidelines please contact the RMIT brand team at [email protected].

86PhotographyRMIT Brand Guidelines – January 2021


—Formal image treatment

Images used for the Formal looks will require conversion to the Formal image treatment. The process for achieving the right outlines is in Adobe Photoshop.

The Formal image treatment should always be used on a RMIT Red background with RMIT Blue. Secondary colour palette cannot be used for the Formal image treatment.

NOTE: When using a treated image, make sure there is enough contrast between the background and the image. Either crop the image accordingly or adjust the Gradient Map of the image.

This formal image treatment only applies on building/place, object or texture, do not apply on people photography. For people photography, please refer to hero image treatment on the next page.

Convert to greyscale

Convert image to greyscale and change colour mode back to RGB or CMYK, depending on final output of the image.

Apply Gradient Map

Drop the Gradient Map layer on to your image. It's important to use the corresponding RGB or CMYK Gradient Map, as these have been set up specifically to get the desired result.

Further adjustment

You may need to adjust the image to get the contrast correct. Double click on the Gradient Map and edit the position of the slider, as per the example.

Examples

rmit.edu.au

Experience industry-connected practical learning

— Why learn to do when you can learn by doing?

rmit.edu.au




—Hero image treatment

People photography will require conversion to the hero image treatment. The process for achieving the right outlines is in Adobe Photoshop.

This image treatment should always be used on a RMIT Blue. Secondary colour palette cannot be used for the hero image treatment.

NOTE: When using a treated image, make sure there is enough contrast between the background and the image. Either crop the image accordingly or adjust the Gradient Map of the image.

— Career outcomes

KEY:

K RMIT Code , Campus } Duration VTAC Victorian Tertiary Admissions Centre Code

ATAR Lowest ATAR (including any adjustment factors) to receive a Round 1 offer e Selection Mode

NCC National Curriculum Code Assoc Deg Associate Degree Adv Dip Advanced Diploma Dip Diploma Cert IV Certificate IV

For the most up-to-date information regarding RMIT courses and pathways, please visit rmit.edu.au

74 75

COMPUTER ENGINEERING

See page 56 for details

COMPUTER SCIENCE

Bachelor of Computer Sciencemajors available: Application Programming; Artificial Intelligence; Big Data; Cloud Computing; Games, Graphics and Digital Media; Mobile Computing; Security; and Web Systems.Gain the practical and theoretical knowledge and skills to build innovative software applications, such as those for mobile devices, social media, intelligent robots and more. You will graduate with excellent programming skills and the ability to design, implement and maintain complex software systems. PREREQUISITES VCE Units 3 and 4 – a study score of at least 30 in English (EAL) or at least 25 in English other than EAL; Units 3 and 4 – a study score of at least 25 in one of Maths: Mathematical Methods or Maths: Specialist Mathematics.

K BP094

, City

} 3 years

VTAC 3200332831

ATAR (2020: 80.05)

Bachelor of Engineering (Computer and Network Engineering) (Honours) / Bachelor of Computer Science DOUBLE DEGREE


Bachelor of Engineering (Telecommunications Engineering) (Honours) / Bachelor of Computer Science DOUBLE DEGREE


INFORMATION SYSTEMS

See pages 35 for details

INFORMATION TECHNOLOGY

Bachelor of Information Technology majors available: Application Programming; Business Applications; Cloud Computing; Mobile Computing; Multimedia Design; Social Media; System Administration; and Web Systems.Learn to develop, support and troubleshoot IT systems while gaining skills in business applications, multimedia, social media and systems administration. This course prepares you for careers in commercial organisations, software development companies and diverse industries. PREREQUISITES VCE Units 3 and 4 – a study score of at least 30 in English (EAL) or at least 25 in English other than EAL; Units 3 and 4 – a study score of at least 20 in any Mathematics.

PATHWAYS

■ Assoc Deg in Information Technology (2 years') plus Bachelor of Information Technology (additional 1 year) = 3 years' total study

K BP162

, City

} 3 years

VTAC 3200333331

ATAR (2020: 72.05)

Bachelor of Information Technology Online via Open Universities Australia – www.rmit.edu.au/oua

Bachelor of Technology (Computing Studies)Build a solid foundation in programming and IT while having the flexibility to study non-IT topics. Graduates can pursue IT roles or roles in areas that require IT experience, such as marketing, accounting and health administration. PREREQUISITES VCE Units 3 and 4 – a study score of at least 30 in English (EAL) or at least 25 in English other than EAL.

PATHWAYS

■ Assoc Deg in Information Technology (2 years') plus Bachelor of Technology (Computing Studies) (additional 1 year) = 3 years' total study

K BP232

, City

} 3 years

VTAC 3200332381

ATAR (2020: 61.75)

Associate Degree in Information TechnologyBy studying practical, industry-current courses, you will develop the knowledge and technical skills essential for work in the IT industry. This course provides a pathway into relevant degrees to further strengthen your analytical and practical skills. PREREQUISITES VCE Units 3 and 4 – a study score of at least 30 in English (EAL) or at least 25 in English other than EAL; and a study score of at least 20 in any Mathematics.

PATHWAYS

■ Cert IV in Information Technology Networking (1 year) plus Assoc Deg in Information Technology (additional 2 years') = 3 years' total study

■ Dip in Information Technology Networking (1 year) plus Assoc Deg in Information Technology (additional 1.5 years') = 2.5 years' total study

K AD006

, City

} 2 years

VTAC 3200332401

ATAR (2020: 40.55)

Diploma of Information TechnologyApply your IT skills to a business context by learning about programming, web development, operating systems, networking and databases. Career pathways lead into IT project management, software, database and web development. NCC ICT50115

K C5341

, City

} 1 year

VTAC 3200372294

ATAR Not applicable

Diploma of Information Technology NetworkingThis diploma is designed as a stepping stone into the computer networking industry and covers broad topics including network infrastructure, e-business integration, enterprise virtualisation, network programming, security and Linux and Windows server administration. NCC ICT50415

K C5394

, City

} 1 year

ATAR Not applicable

Certificate IV in Information Technology NetworkingYou will develop knowledge and technical skills essential for the IT industry, enabling you to pursue a career in roles such as network technician, network administrator, network services administrator, network support coordinator, network security coordinator and IT operations administrator. NCC ICT40415

K C4401

, City

} 1 year

VTAC 3200310084

ATAR Not applicable

SOFTWARE ENGINEERING

Bachelor of Software EngineeringYou will learn the software engineering principles and practices to acquire the extensive skills necessary for developing and managing complex, quality-measured software systems. You will study analysis and design, coding, testing, deployment, project management and other critical areas. This degree includes an industry placement in the third year. Career roles may include software developer, tester, architect, designer or management. PREREQUISITES VCE Units 3 and 4 – a study score of at least 30 in English (EAL) or at least 25 in English other than EAL; Units 3 and 4 – a study score of at least 25 in one of Maths: Mathematical Methods or Maths: Specialist Mathematics.

K BP096

, City

} 4 years

VTAC 3200332261

ATAR (2020: 83.00)

Computer science

n Business and system analyst

n Software developer

n System architect

Information technology

n IBusiness analyst

n Database designer

n Infrastructure and network manager

n IT consultant

n IT project manager

n Network security engineer

n Programmer

n Risk analyst

n Software tester

n Systems architect

n Security manager

n Web developer

Software engineering

n Software architect

n Software designer

n Software developer

n Software engineer

Meray AbbaCertificate IV in Information Technology and Networking

I love computers and the power of networks. Networks connect everything – gaming platforms, communications, everything. I’ve always been curious, wanting to know how things work and trying new things.

I chose RMIT because they have a great reputation in new technology and I can explore a little of everything before deciding where I want to put all my energy.

Info

rmat

ion

Tec

hn

olo

gy

Convert to greyscale

Convert image to greyscale and change colour mode back to RGB or CMYK, depending on final output of the image.

Apply Gradient Map

Drop the Gradient Map layer on to your image. It's important to use the corresponding RGB or CMYK Gradient Map, as these have been set up specifically to get the desired result.

Further adjustment

You may need to adjust the image to get the contrast correct. Double click on the Gradient Map and edit the position of the slider, as per the example.

Examples


| RMIT Visual Identity Manual | Version 2.0 2010

‘Core’ photography

Incorrect use

These examples demonstrate ways in which images might be incorrectly selected or created. Such use weakens and damages the integrity, impact and consistency of the RMIT brand and must be avoided.

The following examples of photography should be avoided:

• Do not use images that are metaphorical and conceptualand try too hard to provide a meaning.

• Do not use images that are too symbolic and clichéd.

• Do not use images which are too dark or too grey.

• Do not use colour imagery as hero photography.

• All black and white imagery must be treated with thewarm black and white style.

• Do not use photography with inappropriate subject matter.

Do not use imagery which is too dark. Dark clothing must always be avoided.

Do not use imagery which is too over styled.

Do not use photography with incorrect viewpoint.

Do not use imagery where the subject is smiling.

Do not use imagery where the subject is not looking at the camera.

Do not use imagery which is too flippant or with inappropriate subject matter.

Do not use imagery of coloured objects.

Objects must always be contoured.

Do not use photography with inappropriate subject matter.

Do not use photography with inappropriate subject matter.

Do not use imagery which is too dark.

Do not use colour imagery as ‘hero’ photography.

PlaceObjectPeople

4.23


Do not use imagery which has not been desaturated.

Do not use images that are conceptual and try too hard to provide a meaning.

Do not use photography with inapropriate subject matter.

Do not use subject matter which is not appropriate.

‘Official’ photography

Incorrect use

These examples demonstrate ways in which images might be incorrectly selected or created. Such use will weaken and damage the integrity, impact and consistency of the RMIT brand.


• Images that are metaphorical and conceptual andtry too hard to provide a meaning

• Images that are too symbolic and clichéd.Do not use imagery which has not been desaturated.

Do not use imagery which is too overstyled.


Do not use illustrations or clipart.




Do not use imagery which is too staged and does not look natural.

Active DialogueObjectPlacePeople

5.18



Do not use images that are conceptual and try too hard to provide a meaning.



‘Official’ photography

Incorrect use

These examples demonstrate ways in which images might be incorrectly selected or created. Such use will weaken and damage the integrity, impact and consistency of the RMIT brand.


• Images that are metaphorical and conceptual andtry too hard to provide a meaning

• Images that are too symbolic and clichéd.Do not use imagery which has not been desaturated.

Do not use imagery which is too overstyled.


Do not use illustrations or clipart.




Do not use imagery which is too staged and does not look natural.

Active DialogueObjectPlacePeople

5.18

X Do not use greyscale image. X Do not overexposed on formal treatment.

X Do not use secondary colour on image treatment.

X Do not use photography with incorrect viewpoint.

X Do not use images that are conceptual and try too hard to provide a meaning.

X Do not use clipart.

X Do not apply formal red treatment on people photography.

—Incorrect usage

Images used for the Formal and Core looks will require conversion to the Formal image treatment. The process for achieving the right outlines is in Adobe Photoshop.

The Formal image treatment should always be used on a RMIT Red background with RMIT Blue. Secondary colour palette cannot be used for the Formal image treatment.

NOTE: If using a treated image on an RMIT Red background, make sure there is enough contrast between the background and the image. Either crop the image accordingly or adjust the Gradient Map of the image.


In order for RMIT to have a consistent suite of icons, a process has been developed that will aid in the creation of any new icons.

Icons


Car Train Search Location Business People Cafe

—Icons

For access to the suite of icons, please contact the RMIT brand team at [email protected].

80 x 80 pixel grid

As a foundation, icons should be created on a 80 x 80 pixel grid.

Line weight

As a general rule the line weight should be 2px, this rules works well on both digital and print.

Icons are to be created from single line weight and should be consistent across the document. Keep it simple and clean.

Pixel and ellipsis

Icons should feature either full pixel or ellipsis within them. They can not appear together on the same icon. These should always appear as a solid in RMIT Red and CANNOT be rotated.

Examples

Create Memory Calendar Global Target Building Time Culinary

Photography Growth Music Tune Graduation Mobiles Book

91IconsRMIT Brand Guidelines – January 2021


To help demonstrate how the visual identity comes to life, we have included a number of examples:

§ Print underlying grids § Print § Business cards § Key stationary § Digital ad grids § Digital

Best practice


—Print underlying grids

A basic grid structure underpins all RMIT collateral, allowing consistency and flexibility of layouts.

Margins: Variable depending on size and format. Where applicable please refer to individual publication guidelines for minimum safe areas, trim, gutters and bleed.

NOTE: The purple lines indicate set gutter between columns; the light blue lines, the gutter between rows.

Artwork area

Artwork area

Artwork area

Artwork area

Artwork area

Artwork area

A4 and larger Grid Portrait and Landscape: 12 rows x 12 columns.

A5 Grid Portrait: 12 rows x 6 columns. A5 Grid Landscape: 6 rows x 12 columns.

DL Grid Portrait: 12 rows x 6 columns. DL Grid Landscape: 6 rows x 12 columns.

93Best practiceRMIT Brand Guidelines – January 2021

10 1110 11

— Recreation

Melbourne is known for its beautiful parks and gardens, clean air, open spaces, world-class venues and convenient transport and infrastructure.

n Melbourne is the second most liveable city in the world.1

n Melbourne is the third best student city in the world.2

— Art, culture and entertainment

Melbourne plays host to more than 8000 festivals, exhibitions and events every year.4 With a calendar of events spanning art, theatre, music, fashion, food, markets, festivals and concerts, there’s always something to do in our bustling city.

n Melbourne has more live music venues per capita than any other city in the world.5

n Melbourne is the second city in the world to be designated a UNESCO City of Literature.6

— Working while studying

During the semester, students can work up to 40 hours each fortnight. When there are no classes during the semester break, students may work full-time hours without restrictions. Research students are able to work full-time hours throughout the whole year.

For more information about your working conditions, rights and obligations in Australia, visit:

fairwork.gov.au

— World-class dining

Melbourne’s culinary spirit is world-famous. Whether you’re looking to visit a much-loved institution, a lively new wine bar or a dressed-down cafe, Melbourne offers an array of unforgettable dining experiences.

n Melbourne is ranked as the sixth best city in the world for food and dining.3

— Sport

Melbourne is the sporting capital of Australia. Watch international sports stars live in action at some of the many sporting events in our city every year. Here are six annual sporting events held in Victoria that are not to be missed:

n The Australian Open n Formula One Australian Grand Prix

n Rip Curl Pro Bells Beach

n Boxing Day Test n AFL Grand Final n The Melbourne Cup

— After graduating

If you complete two years of a bachelor degree, masters degree or PhD in Australia, you could be eligible for a Temporary Graduate visa, which allows you to live in Australia for a further two years or more.

For further information, visit:

bit.ly/temporary-graduate-485

bit.ly/extend-stay

Melbourne is a vibrant and welcoming city full of exciting possibilities. Students from more than 190 different countries have chosen to make it their home. Connect with them as you enjoy a world-class level of education and a lifestyle that will be the envy of all your friends.

Here are a few reasons to love Melbourne.

Life in Melbourne

¹ Economist Intelligence Unit’s global liveability index 2019 2 2019 QS Best Student Cities Rankings 3 Booking.com’s list of the 25 best cities for food in the world

4 According to Melbourne City Council 5 2017 census conducted by Music Victoria and the City of Melbourne 6 UNESCO.org – In 2008, it became UNESCO’s second City of Literature

— Mates at RMIT

New to Melbourne? If you’re joining us from a regional, rural, interstate or international location, we’ll help you settle in to your new home. Mates at RMIT connects you with current students to help make navigating university life a little easier.

Sign up as a student mentee and you’ll get your own mentor to show you where to go and what to do around RMIT.

Whether you’re sporty, creative or just curious, RMIT’s clubs, collectives, events and trips will help you meet new people, make connections and discover more of Melbourne.

Life at RMIT

— Trips and tours

Looking for adventure? Take a break from the books and explore the city of Melbourne or the mountains, beaches and forests of Victoria on a student tour.

Cuddle a koala, go skiing on Mount Hotham, visit the Twelve Apostles or just find the best brunch spot in town. See and experience it all with RMIT.

— RMIT creative clubs

No matter what you choose to study, RMIT has a creative group, activity or collective that’s open to you.

Our dance classes, performing arts troupes and media makers are always looking for new members and they’re open to extroverts and introverts alike.

— Sports and fitness

At RMIT we have more than 40 sports clubs, from basketball to Brazilian jiu jitsu. Join a club at RMIT and you’re not just keeping fit and doing something you love; you’ll also make lots of new friends and may even get to do some travelling.

The Redbacks are RMIT’s sports team collective. Redback teams compete at a national level in the Australian University Games.

—What’s next...

2021 Degree and Diploma Guide

60 61

Our industry

partners include

Student project

In 2018, for the second year in a row, ACMI teamed up with RMIT textile design students to create an exclusive range of ACMI merchandise.

Students were asked to address video game culture by exploring themes such as pixels, VR, game characters and retro game graphics.

ACMI Head of Design, Kat Mew offered students feedback on their work throughout the project, which helped them refine their designs.

Nine students had their work selected to be launched as products in the ACMI store.

Image: The designs of student Lauren Stringini

— Fashion and textile workshop spaces

RMIT’s workshop spaces immerse students in hands-on design processes using traditional and hi-tech materials and equipment. Students learn digital and artisanal techniques such as printing, dyeing, knitting, weaving, pattern-making and all aspects of garment design and fabrication. Throughout their studies, students present their work to industry in purpose-built exhibition and display spaces, gaining vital feedback from professional designers.

— Custom footwear

RMIT offers the only dedicated footwear course in Australia, where students develop the technical and practical skills to design and produce custom-made shoes. Students develop skills in freehand sketching, computer-aided design and technical drawing and learn how to prepare, cut and sew the necessary components to create uniquely original footwear.

— Sustainable practices

Fashion students learn about ethical and sustainable practices through a variety of hands-on projects. From exploring natural dyes and textile waste in RMIT’s garden studio to rapid prototyping of smart textiles and wearables in the makers’ space, sustainability is embedded in all learning experiences.

1 2019, the Business of Fashion review of the Best Fashion Schools – RMIT’s Bachelor of Fashion (Design) (Honours) course was ranked in the top 11 of the undergraduate ‘Fashion Design’ category, receiving all four badges of merit: Best Overall, Best in Global Influence, Best in Learning Experience and Best in Long Term Value.

Fash

ion

an

d T

exti

les

Fashion and Textiles

RMIT is a global leader in fashion and textiles education. Our courses are internationally recognised, with graduates making an impact across the world. We offer certificates, diplomas, associate and bachelor degrees in our state-of- the-art facilities at RMIT’s Melbourne campuses.

Our students gain real-world experience working with local and global companies on projects that bring together design, technology and enterprise. Exploring contemporary approaches to materials, the body, environments and economies, we prepare our students to contribute to the rapidly transforming global fashion and textiles sector.

— Brunswick Design District

RMIT, Moreland City Council and Creative Victoria have led the establishment of the Brunswick Design District. As a long-standing hub for creativity in Melbourne, Brunswick has a thriving designer/maker community. The establishment of this precinct aims to leverage and support the local design community, as well as encourage creative start-ups and other enterprise businesses to set up in the area. RMIT’s School of Fashion and Textiles is situated in the heart of Brunswick and maintains strong relationships with studios and makers in the area, including:

n Otto and Spike

n DenimSmith

n Lois Hazel

n Kuwaii

n Siteworks

n Space Tank

— Study areas

n Fashion design

n Fashion enterprise

n Fashion styling

n Sustainable innovation

n Textile design

n Visual merchandising

RMIT’s Bachelor of Fashion (Design) (Honours) is ranked in the top 11 undergraduate fashion design courses in the world1

UN Sustainable Development GoalsAll undergraduate fashion courses at RMIT are underpinned by the UN Sustainable Development Goals

Exchange partnershipswith Parsons The New School of Design, NYC, Amsterdam Fashion Institute and London College of Fashion

Intensive workshopsin Paris and the US focus on the development of technical skills such as pattern making and embroidery

For more information visit rmit.edu.au/fashionandtextiles

Top 11

—PrintPublications

Publication cover

Publication internal spread



RMIT UNIVERSITY FIVE 01 NOVEMBER 2019 LESLIE PREYER & MILLIE LESTERRMITU0091 CHANGE OF PREFERENCE CONCEPTS

ARTWORK EXAMPLES STREET FURNITURE - STATIC | GENERIC MESSAGE | SINGLE EXECUTION

PREFERRED CONCEPT RMIT Change of Preference

—You’ve got your number, we’ve got your futureMaximise What’s next...

Make RMIT your first preference. Visit rmit.edu.au

You’ve got your number, we’ve got your future

Maximise What’s next... Make RMIT your first preference. Visit rmit.edu.au


Make RMIT your first preference. Visit rmit.edu.au

Maximise What’s next...

Option 1 Option 2 Option 3

Develop your creative, critical and professional skills in hands-on workshops and studios.Learn from our diverse network of published authors, editors and screenwriters.Get the experiences and connections you need to work in the creative industries.

Find out more about the course: rmit.edu.au/creative-writing

Write what’s next...With RMIT's Bachelor of Arts

(Creative Writing)

CR

ICO

S 00

122

A | R

TO

CO

DE 30

46

—What’s next...

BundooraCampus Sunday 2 August

City and Brunswick Campuses Sunday 9 August

CRICOS provider number: 00122A

OPEN DAY 2020

—PrintPosters, postcards and invitations

rmit.edu.au



—What’s next...

—Innovation Breakfast Formula 1® Rolex

Australian Grand Prix 2020

Thursday 12 March

RMIT Exhibit within theVersor Innovation and Technology Hub

Albert Park, Melbourne

InvitationPoster

Postcard Postcard

Poster


—Business cards

Front – Short qualifications

Back – Option 1 Back – Option 2

Front – Longer qualifications

—What's next .—What's next .—What's next ..

Firstname Surname BA (Hons) Job Position TitleSchool/Department Name

Tel. +61 3 9925 9999Mobile. +61 400 000 000Email. [email protected]

GPO Box 2476Melbourne 3001 Victoria Australiarmit.edu.au

Firstname SurnameHSC, BA (Hons), MA Job Position TitleSchool/Department Name

Tel. +61 3 9925 9999Mobile. +61 400 000 000Email. name&[email protected]

GPO Box 2476Melbourne 3001 Victoria Australiarmit.edu.au


—Key stationeryPowerpoint presentation

For Powerpoint, Word and other templates, please visit RMIT brand, templates and guides at rmit.edu.au/staff/services-and-tools/communications-and-brand/brand.


http://www.rmit.edu.au/staff/services-and-tools/communications-and-brand/brand


Presentation folder

Report cover

—

What’s next...—

What’s next...

P +61 3 9999 9999F +61 3 9000 0000E [email protected]

rmit.edu.au

School/Department/Area

Date

To

From

CC

Subject

–Memo

CoverInside

Outside

—

What’s next...

Agenda

School/Department/Area

Title of Report Subject of Report

1. Heading 1 1.1. << Type subheading>> 1.2. << Type subheading>>

1.1. Heading 2

1.1.1. Heading 3

Heading 4 Body text

Month Year

Status: FINAL Version: 1.0 DocRef: TRIM

Document: Agenda.docx Author: Microsoft Office User Save Date: 15/04/2020 Page 1 of 1

1. Attendees and apologies

2. Approval of previous minutes 3. Business from Previous minutes

3.1. Item 3.2. Item

4. New Business

4.1. Item 4.2. Item

5. Other Business

5.1. ___________________________________________________ 5.2. ___________________________________________________ 5.3. ___________________________________________________ 5.4. ___________________________________________________ 5.5. ___________________________________________________

6. Date, time and location of next meeting

6.1. DATE, TIME, LOCATION

Meeting <<Type the meeting>> Date <<Type the date>> Time <<Type the time>> Location <<Type the meeting location>>

—Key stationery Word templates

For Powerpoint, Word and other templates, please visit RMIT brand, templates and guides at rmit.edu.au/staff/services-and-tools/communications-and-brand/brand.




—Digital advertising grids

There are a few basic rules to follow when creating digital advertising.

A

B

C

E

D

— Headline at least 18pt Lorem ipsum dolor sit euismod nibh adiposcing elit dolore magna erat


— Headline Lorem ipsum dolor sit euismod nibh adiposcing elit

CRICOS: 00122A | RTO Code: 3046

CRICOS: 00122A | RTO Code: 3046 CRICOS: 00122A | RTO Code: 3046

A Margins

There should be a 10px border around the artboard which must be free of logos and text.

B Em dash above headline

Same size and weight as the headline and set using a soft return.

Em dash (—) PC: Alt+0151 Mac: Shift+Alt/Option+hyphen

C Headlines

Font: Museo 700 18pt+ Left aligned, inset at least 10px from the edge of the artboard. Refer to page 75 for WCAG usage.

D Logo

Should generally be inset at least 10px from the edge of the bottom right-hand corner. However depending on the creative execution and dimensions of the artboard, it can be moved.

E CRICOS code

Font: Helvetica Neue Regular 6pt

The CRICOS and RTA code must appear on the last frame of any digital advertising piece. While this is mandatory to appear, it shouldn’t conflict with the design.


—Digital advertising gridsWith tagline

There are a few basic rules to follow when creating digital advertising.

A

B

C

E

D

A Margins

There should be a 10px border around the artboard which must be free of logos and text.

B Em dash above headline

Same size and weight as the headline and set using a soft return.

Em dash (—) PC: Alt+0151 Mac: Shift+Alt/Option+hyphen

C Headlines

Font: Museo 700 18pt+ Left aligned, inset at least 10px from the edge of the artboard. Refer to page 75 for WCAG usage.

D Logo

Should generally be inset at least 10px from the edge of the bottom right-hand corner. However depending on the creative execution and dimensions of the artboard, it can be moved.

E CRICOS code

Font: Helvetica Neue Regular 6pt

The CRICOS and RTA code must appear on the last frame of any digital advertising piece. While this is mandatory to appear, it shouldn’t conflict with the design.

— Headline at least 18pt Lorem ipsum dolor sit euismod nibh adiposcing elit dolore magna

CRICOS: 00122A RTO Code: 3046

— Headline Lorem ipsum dolor sit euismod nibh adiposcing elit

CRICOS: 00122A | RTO Code: 3046

CR

ICO

S: 00122A

| RTO

Code: 3046



—Digital Best practice

Here are examples for outdoor

display as part of a campaign.

Outdoor display Outdoor display

Outdoor display animation



RMIT UNIVERSITY FIVE 20 AUG 2019 KAJEN & SAM HOOPERRMITU0061 SEM 1 ACQUISI-TION (REBRAND) CONCEPTS

CONCEPT EXPLORATIONExecutions

Dynamic bodycopy

— Bring your vision for the future of finance to life.

DYNAMIC AD EXAMPLE - GRAPHIC

Dynamic CTA

— 2020 applications now open.

CRICOS : 00122A | RTO: 3046

Learn more

Dynamic bodycopy

Animation

— Calculate What’s next...

— What’s next...

Dynamic ads to be communicated via graphic and copy only without the use of student photography.

< CLICK TO PLAY VIDEO

Animated banner example with RMIT brand graphic elements.

—DigitalAnimated banner

The example on this page illustrates the usage of our brand elements on an animation transition.


—DigitalWeb banner and Facebook ad

68

Key colours

Fonts

Headline – Avenir Heavy

Subhead – Avenir Medium

Body – Avenir Book

Highlight colour

Font

Highlight colour

Key colours

Fonts

Headline – Avenir Heavy

Subhead – Avenir Medium

Body – Avenir Book

Highlight colour

Font

Highlight colour

FacebookConvert - Retargeting


RMIT UNIVERSITY V2 06 JAN 2020 KAJEN & MILLIERMITU0124 AFFECTV TEMPLATE UPDATE DEC 2019

— Bring your vision for the future of finance to life



— 2020 applications now open


CRICOS : 00122A | RTO: 3046

Learn more

CRICOS : 00122A | RTO: 3046

Learn more

DYNAMIC AD - LEADERBOARD ACCESSIBILITYOption Executions

Anim

ation

Dynam

ic bo

dy co

py

Dynam

ic CTA

+ splice

animation








CRICOS : 00122A | RTO: 3046

Learn more

CRICOS : 00122A | RTO: 3046

Learn more


Anim

ation

Dynam

ic body copy

Dynam

ic CTA

+ splice

animation








CRICOS : 00122A | RTO: 3046

Learn more

CRICOS : 00122A | RTO: 3046

Learn more


Anim

ation

Dynam

ic body copy

Dynam

ic CTA

+ splice

animation

Facebook newsfeed

Web banner animation


—DigitalInstagram stories

rmituniversity

If it’s Business success you’re after, it’s an RMIT degree you’ll want. Click the button above to make...

Learn More Learn More


Learn More Learn More Learn More


preference for business. Choose RMIT.

CRICOS: 00122A | RTO: 3046



—DigitalStaff login screen and digital screen (on campus)

Staff login screen

RMIT Windows computers have the capacity to display custom artwork on the login screen. Please submit a brief proposal for your campaign to [email protected] 6 – 8 weeks in advance.

Staff login screen

Digital screen (on campus)


mailto:worklife%40rmit.edu.au?subject=

—DigitalIndigenous design

The Indigenous pattern has been created by RMIT student Louisa Bloomer.

Leaves of Change

"I created this piece in recognition of our abilities to change to a new way of like after COVID-19 hit. The bright swirling colours within each leaf represent the changing tides in all aspects of our lives, and the positivity of what may come next.

This design is inspired from spotting flickering red leaves amongst the green of a gum tree in my backyard. With this design I wanted to depict they vibrant and fresh start we all face on this planet in 2021."

NOTE: Please include artist credit when the indigenous design is used.

Image credit: Louisa Bloomer, Kamilaroi

Do not materially alter an artwork when reproducing Indigenous works. Please respect the integrity of an Indigenous artwork.

3

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nations on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present.

RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.

Artwork by Louisa Bloom, Kamilaroi

Acknowledgement of Country

A message from

the Vice-Chancellor

Martin Bean At RMIT we focus on giving everyone the chance to be their best, shape their future and belong.

That’s what our Ready for Life and Work strategy is all about and thanks to the passion of our extraordinary people we’re making it a reality.

We exist to prepare our students for workplaces that are rapidly evolving and we play a part in shaping a changing world.

It began in 1887 when Francis Ormond had a vision for helping workers acquire real-world skills. The people of Melbourne matched his enthusiasm to start a very practical place of learning where students would leave ready for employment.

We still live this vision today – but now on a global scale.

RMIT has been part of every new development in work and industry since our inception.

As society and the economy have become more sophisticated and complex, RMIT has grown and changed alongside.

Now, we’re a global university of design, technology and enterprise, with more than 93,000 students and 10,000 amazing teachers and staff who proudly live and breathe our purpose every day.

We’re passionate about the communities we’re part of and we’re driven to make a purposeful contribution.

We shape the world with our research and impactful partnerships with industry, government and enterprise.

We provide life-changing experiences when we give our students their first, second or even third opportunity to prepare for the world of work they aspire to.

Today, more than ever, the transformational power of education is lifelong, generations deep and worldwide.

The one certainty is more and greater change in every industry and every location.

So with the world unlike it’s ever been before, we’re focused on ensuring our students are ready for life and work, whatever form that takes.

At RMIT, as we look to 2021 and beyond, we’re excited about the possibilities.

Martin Bean CBEVice-Chancellor and President

—Indigenous Careers FairThursday 26 MarchDrop in between 11.30am - 2pm

bit.ly/IndigenousCareersFair2020

Register via CareerHub

ExampleIndigenous artwork

Status: DRAFT Version: 0.1 DocRef: TRIM

Document: Document1 Author: Joanne Chow

Save Date: 22/01/2021 Page 1 of 1

Meeting Date Time Location Attendees Apologies

Item Discussion/Outcomes Action Attendees & apologies

Previous minutes

Business from previous minutes

3.1 Item Description Discussion Points


New business 4.1 Item Description

Discussion Points


Other business 4.1 Item Description

Discussion Points


Date, time & location of next meeting

DATE, TIME, LOCATION

For queries and approval on image usage, please contact the RMIT brand team at [email protected].

Publication spread

Word template

Digital screen



—Webinars

Webinars are a two-way interactive online seminar that offer flexibility in location and format (accessible via an Internet connection) and the necessary software.

Webinars can include a video of the presenter talking, supporting presentations and other visual elements. Webinar presentations are usually followed by a Q&A session, during which time the audience can ask questions.

Offering versatility, the role and benefit of webinars is several fold: flexible hosting locations; audience accessibility; format flexibility; two-way interaction and access to presenters and speakers.

We look to webinars to:

§ Build the RMIT brand

§ Assist establish RMIT as an industry leader

§ Generate leads and build our communities

§ Be repurposed into other types of content, including blog posts and videos

Consider the following elements when approaching webinar design.

Webinar strategy and planning § Audience and attendees Who will be attending? What challenges are they facing? What are their goals?

§ RMIT branding Be consistent with the visual tone; use the RMIT logo where it makes sense and create a cohesive brand experience for attendees.

§ Keep mobile in mind Increasingly audiences are using mobile viewing platforms.

§ Align your team and stakeholders early Determine a topic; select a speaker(s); secure date/time; determine format; do a test run.

§ Webinar platform Vital to the experience select a capable partner; test equipment; eliminate noise.

§ Marketing and promotion Plan early and consider channels available (RMIT events website; social media; email.

§ Follow up Distribute content; allow for feedback and aim to repurpose content.


—MerchandiseThe Campus Store

RMIT has campus stores at City and Bundoora, and an online store campusstore.rmit.edu.au.

Campus Store, managed by RMIT Student Life in the Office of the Executive Director Students, sources and provides RMIT branded merchandise, gifts, stationary, course kits and equipment, as well as facilitating student and alumni designed products.

Campus Store promotes inclusive, sustainable, student focused practices.

For more information contact [email protected].


mailto:campusstore%40rmit.edu.au?subject=

Video allows our brand to come to life in its most expressive form, we have guidelines on how to best apply the RMIT brand to video format.

Video


—Overview

Many organisations and campaigns will have brand guidelines to make sure the all the content looks the same and consistency is kept steady in the eyes of the consumer.

RMIT believes that equally important to the look, is the feel of the content. The feel is constructed not just by what the talent is saying, but by the story you draw out through pre-production phone calls, making them comfortable on set, pushing outside of planned questions and then what makes the cut in editing. To build a consistent feel into your content is harder to prescribe but we will attempt to outline those steps here.

Importance of video

Video plays a crucial role in setting the tone of the campaign – visually and tonally. It also sets up the other assets in the collection. A consumer can be introduced to certain talent and ideas through the video, then see them reappear across other various channels and formats. It is the place for visual-forward, human-focused stories thrive. There is opportunity for long-form, micro videos and everything in between.

Storytelling

The story we are trying to tell is not specifically of the course or program (this is for animation or another content format) but the story of the person involved and then the part that RMIT plays in that. These human focused pieces are not overt advertisements for the brand. They’re tributes to what RMIT makes possible.

Stylistic choices

§ Low angle camera Using low camera angles we empower the people featured in our video work.

§ Use of outtakes/scene setting By presenting something that shows the talent sitting down at their chair or a cutaway of the microphone, the audience feels that they are watching a real story and can expect more truth, vulnerability and impact.

§ Looking down the barrel of the camera The talent should look down the barrel of the camera wherever appropriate, this gives the sense to the audience that they are talking directly to them.

§ Background busy We avoid blank and studio backgrounds for the same reason as above – real people in real RMIT settings.

§ Use of second camera in interview When using a second camera on set it will pick up the details of the person being interviewed. Their hands on their lap, their foot tapping on the floor, the microphone above their head. As well as providing a second angle to cut to for editing.

Talent management

On the day, the Producer’s priority is to ensure the talent is comfortable so they have a positive experience. Points for consideration include…

§ Arrive early to meet talent.

§ Offer talent water / coffee etc.

§ Give the talent an overview of the day’s structure i.e. “We’re going to go to XX location and do your interview, that should take approx. half an hour and then we’ll go and shoot at some of the locations you mentioned in our phone call.”

§ Avoid using film / production jargon as this can alienate the talent; we want them to feel as though they’re very much a part of the shoot and team (without them, we wouldn’t have a shoot at all!).

§ Remember to ask if the talent feels comfortable.

§ Introduce talent to each crew member so they know who they’re working with.

§ Once the shoot wraps, let the talent know what the next steps will be i.e. “once we’ve edited your shoot, we’ll send the final across to you with some images for your personal use across LinkedIn etc.”.

§ Keep a Consent Form handy so that the talent can sign it should they have been unable to do so ahead of the shoot.

110VideoRMIT Brand Guidelines – January 2021

—Interview Question preparation

§ Using information from your pre-shoot phone call, map out a narrative arc for the talent’s story.

§ Once you have this arc, craft questions to draw out this narrative from the talent.

Interview technique

§ Ensure all questions are saved to a laptop or smartphone (smart phone is preferable as this means there isn’t a lap-top acting as a barrier to conversation).

§ Brief talent on body position and gaze (i.e. body facing one direction, answering questions down barrel of camera).

§ If you notice the talent isn’t looking down the camera, encourage them to start that answer again.

§ Once you get to the end of the interview, you may want to ask the first two questions again as the talent is likely to have become more comfortable with being on set by this point.

§ Give the talent time to answer the question: be comfortable with holding space for an ‘awkward silence,’ and let the talent break this with their answer, or a clarifying question.

Locations

Interviews should be filmed in a location with a busy background that shows off the RMIT brand or facilities or has particular meaning to the persons story. A great looking location is more important than a bad looking location that means something to the talent though.

For a standard 90-120 second human-focused interview, b-roll will usually be taken in 3-5 more locations outside the interview location that should be pre-determined in the pre-interview call. They should have particular meaning to the talent involved – favourite study spot, workshop/classroom, regular coffee shop, place of work, place they relax on campus, etc. This will help them interact with it in a meaningful and realistic way.


—Video assets

These animation assets are for use as openers and closers for all external-facing RMIT videos.

Intro

For use at the start of all videos unless your project specifically opens on footage or has a cold open. This asset opens to a transparent background so should be placed above your footage in the timeline so no black is shown before your footage.

There are variations for 16:9 (standard widescreen), 4:5 (social) and 1:1 (square).

Outro – Short version

For use at the end of all videos under 90 seconds. This asset begins with a transparent background so should be placed above your footage in the timeline so no black is shown after your footage and before the outro.

The standard CTA is rmit.edu.au and any custom URLs should be directed to the Content team for creation.


Outro – Long version

For use at the end of all videos over 90 seconds. This asset begins with a white background so should be placed right after your footage in the timeline. Audio/music from your video should play underneath the outro to finish.

The standard CTA is rmit.edu.au and any custom URLs should be directed to the Content team for creation.


For any queries on these video assets, please contact the RMIT brand team at [email protected].

Outro animation



—SupersLower thirds

Supers/lower thirds are often used to name a speaker or interviewee, or provide further information in text form.

We have a standard format for our lower third design as seen here along with text size and structure.

The lower third is templated. Do not recreate this device.

NOTE: All RMIT videos must conform to title safe standards to ensure caption texts are visible when video is viewed on television screens or DVD players. Computer monitors will generally display 100% of the video image.

Lower thirds device in video content

Title safe area Example in use

TITLE Safe zone

Not title safe

X

X

X

X

First name set in Museo 700 First name Program name Program name or position title

set in Museo 500

For any queries on these video assets, please contact the RMIT brand team at [email protected].



—Outro positioning for brand elements

The example on this page illustrates the correct placement of our brand elements on an outro screen.

A

B

C

D

A Logo

Exact scale can differ but should always be centred and the largest element on the screen.

B Text and CTA

Set in Museo and positioned below the logo in a proportionate size but at a legible scale.

C CRICOS and RTO

Set in Helvetica Neue Light. Must be legible as it is a legal requirement.

D Ribbon

Positioned at bottom right corner on the screen.


—Animation and infographics

Connecting a message to an audience, infographic or animated treatments are a representation of a narrative, facts, figures, and data in attractive visual format which is easily digestible at a glance.

Often breathing life into sheets of data, facts and numbers by transforming them into a colourful and memorable form useful and valued by our audiences.

Animated infographics are often an economic alternative to producing video content. Another advantage of animation and infographics over video is the file size.

Our audiences process and retain far more information visually compared to reading lists of numbers or stacks of statistics alone and for this reason we encourage their application.

When developing animated or infographic assets look for the qualities of good design, tempo and clarity of message along with the use of our brand colours and brand assets where possible.

For any queries or if you would like to view current animations and infographics, please contact the RMIT brand team at [email protected].



Thank you For questions regarding these materials or specific brand applications, please contact the RMIT brand team at [email protected].

For Powerpoint, Word and other templates, please visit RMIT brand, templates and guides at rmit.edu.au/staff/services-and-tools/communications-and-brand/brand

rmit.edu.au


http://www.rmit.edu.au

brand guidelines - rmit

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