brand guidelines - xigmatekvisual identity system this document outlines a set of guidelines that...

BRAND GUIDELINESImpressive‧Creative‧Essential

01

002 Introduction

008 Symbol

009 Symbol Colors

010 Symbol Error

011 Signatures

012 International Signatures

023 Traditional Chinese Signatures

025 Bilingual Signatures

032 Corporate Colors

033 Corporate Supplementary Colors

034 Corporate International Typeface

035 Corporate Traditional Chinese Typeface

036 Simplified Chinese Signatures

OUR COMPANY

XIGMATEKVisual Identity System

003 Brand

005 Brand Values

006 Products

004 Mission

CONTENT

02

INTRODUCTION

Purpose and targets of becoming one of the worlds leaders in PC Industry were set for Xigmatek Co. Ltd in 2005, the founding year! To ensure reaching this project aims, Xigmateks management followed up with hard work, experiences and customer friendly business style.

Honing one of the world's most efficient manufacturing operations, Integration Presence in major economic regions, being tied up with most important strategic alliances between suppliers and academia and further majority investments in R&D are some of Xigmateks aggressive incensement strategies.

Combining the cream of product designers, R&D engineers and technical people (main team in Germany) Xigmatek is proud and full of confidence to offer excellent quality products and service to cover the customers requirements and demands.

Within the standard channels as the consumer market and the distributing electrical appliances, Xigmatek will keep on focusing ondevelopment and set up even new sales channels to comply ever-changing demands and requirements.

Several years of experiences company background in IT industry provides our customer the best, reliable, environmental and performing Thermal/Cooling Systems including excellent Service to fulfill global users and customers demands.

03

Xigmatek is a provider of PC cooling, chassis, power supplies and accessories. We pride ourselves in challenging the industry status quo since 2005.

Xigmatek has grown increasingly in many aspects such as size and recognition, we are committed to provide the newest innovative technology, superb quality, and excellent service, our mission is to become a leader in the computer peripheral and thermal industry. We emphasize highly on concept, innovation and design; pursuing perfection and setting trends in the ever changing computer peripheral industry.

BRAND

04

Our mission is to advance the state of technology in the cooler, chassis and power supply product categories. To do this, Xigmatek is thinking outside the box and innovating in ways that no other competitive brand is doing. Xigmatek will achieve this by using new design innovations, new technology, new functionality and new materials across its product portfolio. Xigmatek: We innovate.

MISSION

05

We emphasize highly on innovation and design. For us setting the latest trends in the industry is inevitable. We understand the importance of having a good product, but we wanted to take it to the next level bringing you both aesthetically pleasing designs and precision-driven performance/ thinking ahead comes natural just like our Heat-pipe-direct-touch-technology. We don’t follow trends, we create them.

We reward our employees to be creative and to take risks, we allow them to come up with new and creative ways to work, we have a design and testing facility where employees can create their own designs and prototypes, we give them the opportunity to let their imaginations run wild. With this level of freedom our employees can follow their heart and event history.

Earth is our beloved home and over the past decade pollution has steadily been on the rise; the warming of the climate system is unequivocal. Like you, we do care about this planet for our generation and the future generations to come. Working within environmentally accepted rules and regulations is a large part of our business motto. We strive to find the most effective yet eco-friendly manufacture procedures possible. Our products are tested to produce maximum efficiency, with minimal wastage of energy.

Impressive

Creative

Essential

BRAND VALUES

XIGMATEKVisual Identity System

This document outlines a set of guidelines that must be adhered to when working with the Xigmatek brand identity. The guidelines must be used consistently, without deviation, so as not to undermine the identity of the Xigmatek brand.

If, after consulting this manual, you have questions regarding any of the graphic standards and guidelines explained herein,please contact the headquarters administration department.

08

Symbol Grid

Minimum Clear Space

X

0.6

5X

0.13X

0.2X

X324.0X324.0

0.221X

0.216X

0.018X

0.018X

0.089X

0.089X 0.423X

X0

.65

X

R 0.03X

R 0.278X

R 0.278X

R 0.03X

R 0.03X

R 0.03X

0.058X

0.184X

0.019X

0.174X

0.06X

0.036X

0.058X

0.039X

0.039X

0.12X

0.125X

0.199X0.105X

0.067X

0.055X

0.205X

0.063X

0.082X

0.029X

43.943.9

44.244.2

89.916 89.916

32.4

26.7

R 0.059X

R 0.059X

R 0.059X

R 0.059X

R 0.007X

The XIGMATEK Symbol:This is the only permitted format of the XIGMATEK Symbol. It must never be altered in shape.It must never be traced and redrawn.

Application:Apply for all XIGMATEK identity system.

Symbol

09

Symbol GridA A' B

C D E

The Xigmatek symbol: Color specificationThe Xigmatek “corporate symbol” only these five variations are allowedA/A’: Applies for more than three colors (including three colors, excluding black base) all materials (paper, plastic, metal…etc.) B: Applies for more than three colors (with three colors) all types of black materialC: Applies for monochrome business supplies, product ID, environmental labelling.D: Applies for all types of black material.E. Applies for all types of colors (excluding black base), materials.

Symbol Color

10

Common Errors

The Xigmatek symbol: Application error demonstrationA. Vertical stretch deformation errorB. Horizontal stretch deformation errorC. The logo’s white and orange contrary error, outline uses any color other than white error. D. The logo uses enterprise standard colors, any color other than that is wrong.E. Monochrome logo uses various “black”, “white”, colors other than that is wrong.F. Monochrome logo uses various “black”, “white”, colors other than that is wrong.

Symbol Error

A B C

D E F

X

0.6

5X

0.13X

0.2X

11

Alphabet Grid

X

0.6

5X

0.13X

0.2X

7X

0.49X

7X

0.49X

7X

0.49X

0.965X

0.307X

0.235X X431.0X51.0

X161.0X301.0X680.0

X99.0X301.0X590.0

0.08X

0.14X

0.156X0.251X

0.307X 0.275X 0.226X 0.225X 0.225X 0.282X 0.4X

0.308X 0.146X

0.143X0.201X 0.28X 0.28X

0.282X 0.274X 0.275X 0.272X 0.339X0.33X0.428X0.203X

0.138X 0.138X

X481.0X671.0

0.024X X820.0X820.0 X451.0X451.0X630.0X630.0X530.0X420.0 0.187X 0.014X0.014X

0.304X 0.207X 0.362X 0.362XX672.0X941.00.279X 0.279X

0.907X

0.275X

0.999X 0.963X 0.75X 0.94X0.834X0.054X

0.172X 0.172X 0.047X

0.054X 0.054X 0.072X 0.091X0.091X 0.054X

0.121X 0.121X 0.121X 0.103X

0.272X0.306X

0.181X

0.111X 0.111X

0.077X 0.099X 0.099X

0.08X 0.096X 0.096X

0.105X

0.121X

0.366X

0.366X 0.366X

0.301X 0.181X

80.65 90 90

90.77

96.7 25.22 25.22

80.65 90

57.94

124

71.2

49.24

58.12

119.7 98.4

R 0.406X

R 0.255XR 1.279X

R 0.191X

R 1.134X R 0.13X

R 0.497X

R 0.35X

The Xigmatek signatures:This is the only allowed letter format version; do not modify, re-enter, retype, or modify the letter in anyway, the relevant proportional position specifications are as follows, and in accordance with the arrangement of the text label will scale the value of the standard scale

Application:This business name and letter specifications is to be used only to define specifications and cannot be used on its own.

Signatures

12

Left Alignment Applications

Beyond Limitation

7XX

X94.0X280.0X2.00.65X

0.082X

6XX

2XX580.0X841.0X2.0

0.418X

0.65X

0.082X

6XX

0.2X

0.418X

0.65X

A

B

C

Beyond Limitation

X

0.6

5X

0.13X

0.2X

The Xigmatek international signatures – left alignment applications.A. Enterprise logo and English text aligned left B. Enterprise logo and English text aligned leftC. Enterprise logo, English text aligned left with the corporate slogan(B.C English text is original specification scaled 6/7)

International Signatures

Application: Business supplies, websites, packaging, environmental labelling, advertising and exhibition space

13

Left AlignmentColor Applications

International Signatures Color

A

B

C

D

E

Beyond Limitation

Beyond Limitation

Beyond Limitation

Beyond Limitation

Beyond Limitation

The Xigmatek International Signatures Color – left alignment color applicationsThe Xigmatek ”International Signatures Color” only these five color variations are allowed.A: Applies to various color materials (including three colors, orange, excluding black base)B: Applies to various color materials (including three colors, white, excluding black base)C: Applies to various color materials (including three colors, white , excluding orange base)D: Applies to various color materials (excluding black base)E: Applies to various color materials (excluding white base)

14

Right Alignment Applications

X

0.6

5X

0.13X

0.2X

XX7

0.2X0.082X0.49X 0.65X

0.082X

Beyond Limitation

Beyond Limitation

XX6

2X0.2X0.148X0.085X

0.418X

0.65X

0.082X

6XX

0.2X

0.418X

0.65X

A

B

C

The Xigmatek International Signatures – right alignment applicationsA: Enterprise logo and English text aligned rightB: Enterprise logo and English text aligned rightC: Enterprise logo, English text aligned right with the corporate slogan(B.C English text is original specification scaled 6/7)



15

Right AlignmentColor Applications

A

B

C

D

E

Beyond Limitation

Beyond Limitation

Beyond Limitation

Beyond Limitation

Beyond Limitation

International Signatures ColorThe Xigmatek International Signatures Color – right alignment color applicationsThe Xigmatek ”International Signatures Color” only these five color variations are allowed.A: Applies to various color materials (including three colors, orange, excluding black base)B: Applies to various color materials (including three colors, white, excluding black base)C: Applies to various color materials (including three colors, white , excluding orange base)D: Applies to various color materials (excluding black base)E: Applies to various color materials (excluding white base)

16

Middle Alignment Applications

X

0.6

5X

0.13X

0.2X

A B

X

3X

0.65X

Beyond Limitation

0.2X

0.209X

Beyond Limitation

X

0.6X 1.2X

0.045X0.08X

1.2X3X

0.65X 0.2X

0.209X

The Xigmatek International Signatures – middle alignment applicationsA: Enterprise logo and English text aligned in the middleB: Enterprise logo, English text aligned in the middle with the corporate slogan(B.C English text is original specification scaled 3/7)



17

Middle AlignmentColor Applications

A

B

C

D

E

Beyond Limitation

Beyond Limitation

Beyond Limitation

Beyond Limitation

Beyond Limitation

International Signatures ColorThe Xigmatek International Signatures Color – middle alignment color applicationsThe Xigmatek ”International Signatures Color” only these five color variations are allowed.A: Applies to various color materials (including three colors, orange, excluding black base)B: Applies to various color materials (including three colors, white, excluding black base)C: Applies to various color materials (including three colors, white , excluding orange base)D: Applies to various color materials (excluding black base)E: Applies to various color materials (excluding white base)

18


X

0.6

5X

0.13X

0.2X

A B

X

X

0.65X 0.05X

0.07X

X

0.9X

0.65X 0.05X

0.062X

The Xigmatek International Signatures – middle alignment color applicationsA: Enterprise logo and English text aligned in the middle(A English text is original specification scaled 1/7)B: Enterprise logo, English text aligned in the middle with the corporate slogan(B English text is original specification scaled 0.9/7)



19

Middle AlignmentColor Applications

A

B

C

D

E

International Signatures ColorThe Xigmatek International Signatures Color – middle alignment color applicationsThe Xigmatek ”International Signatures Color” only these five color variations are allowed.A: Applies to various color materials (including three colors, orange, excluding black base)B: Applies to various color materials (including three colors, white, excluding black base)C: Applies to various color materials (including three colors, white , excluding orange base)D: Applies to various color materials (excluding black base)E: Applies to various color materials (excluding white base)

20


X

0.6

5X

0.13X

0.2X

X7X

0.65X 0.277X

0.2X

A

The Xigmatek International Signatures – left alignment applicationsA: Enterprise logo and English text aligned left



21


X

0.6

5X

0.13X

0.2X

A

X

5X

0.65X 0.2X

0.198X

The Xigmatek International Signatures – middle alignment applicationsA: Enterprise logo and English text aligned in the middle



22

Left and Middle Alignment

ApplicationsA

B

C

D

E

The Xigmatek International Signatures Color – left and middle alignment color applicationsThe Xigmatek ”International Signatures Color” only these five color variations are allowed.A: Applies to various color materials (including three colors, orange, excluding black base)B: Applies to various color materials (including three colors, white, excluding black base)C: Applies to various color materials (including three colors, white , excluding orange base)D: Applies to various color materials (excluding black base)E: Applies to various color materials (excluding white base)

International Signatures Color

23


X

0.6

5X

0.13X

0.2X

A

X 6X

0.65X 0.473X

0.2X

The Xigmatek International Signatures – left alignment applicationsA: Enterprise logo and Traditional Chinese text aligned left

Applications:Business supplies, website download and environmental labelling.

Traditional Chinese Signatures

24


X

0.6

5X

0.13X

0.2X

X

5X

0.65X 0.2X

0.325X

A

The Xigmatek International Signatures – middle alignment applicationsA: Enterprise logo and Traditional Chinese text aligned in the middle


Traditional Chinese Signatures

25


ApplicationsA

B

C

D

The Xigmatek Chinese Signatures Color – left and middle alignment color applicationsThe Xigmatek “Chinese Signatures Color” only these four color variations are allowed.A: Applies to various color materials (including three colors, orange, excluding black base)B: Applies to various color materials (including three colors, white, excluding orange base)C: Applies to various color materials (excluding black base)D: Applies to various color materials (excluding white base)

Traditional Chinese Signatures Color

26


X

0.6

5X

0.13X

0.2X

A

X

0.2X0.65X

5X0.198X

0.325X0.127X

The Xigmatek Bilingual Signatures – left alignment applicationsA: Enterprise logo and Chinese and English text aligned left(A English text is original specification scaled 2.85/7)


Bilingual Signatures

27


X

0.6

5X

0.13X

0.2X

A

X

0.65X 0.2X

5X0.198X

0.325X0.127X

The Xigmatek Bilingual Signatures – middle alignment applicationsA: Enterprise logo and Chinese and English full text aligned in the middle(A English text is original specification scaled 2.85/7)



28


X

0.6

5X

0.13X

0.2X

A

X

0.65X 0.2X

5X

0.198X

0.325X0.127X




29


ApplicationsA

B

C

D

E

The Xigmatek Bilingual Signatures Color – left and middle alignment color applicationsThe Xigmatek ”International Signatures Color” only these five color variations are allowed.A: Applies to various color materials (including three colors, orange, excluding black base)B: Applies to various color materials (including three colors, white, excluding black base)C: Applies to various color materials (including three colors, white, excluding orange base)D: Applies to various color materials (excluding black base)E: Applies to various color materials (excluding white base)

Bilingual Signatures Color

30


X

0.6

5X

0.13X

0.2X

A

X

0.65X 0.15X

2.5X

0.1X0.163X

0.064X

X

0.65X 0.15X

2.5X

0.163X0.1X 0.064X




31


A

B

C

D

E

The Xigmatek Bilingual Signatures Color –middle alignment color applicationsThe Xigmatek ” Bilingual Signatures Color” only these five color variations are allowed.A: Applies to various color materials (including three colors, orange, excluding black base)B: Applies to various color materials (including three colors, white, excluding black base)C: Applies to various color materials (including three colors, white, excluding orange base)D: Applies to various color materials (excluding black base)E: Applies to various color materials (excluding white base)

Bilingual Signatures Color

32

Corporate Colors

C100

A Used with Printing

M100 Y100 K100 C0 M60 Y100 K0 C0 M0 Y0 K0

R0 G0 B0

#000000

R245 G130 B32

#F58220

R255 G255 B255H0 S0 B0 H28 S87 B96 H0 S0 B100L0 a0 b0 L67 a41 b67 L100 a0 b0H0 S0 V0 H67 S41 V67 H27.61 S0.869 V245

#FFFFFF

PANTONE Hexachrome Black C / U PANTONE 165 C / U PANTONE Transparent White

XIGMATEK Black XIGMATEK Orange XIGMATEK White

B Used with Web, Engineering Software

UV-Black UV-Magenta 60% + UV-Yellow 100% (PANTONE165C) UV-White

PANTONE Hexachrome Black C 1-64 Orange 1-70 Lily WhitePANTONE Hexachrome Black C PANTONE 165 C PANTONE Process White C

C Used with Plastic

PANTONE Hexachrome Black C PANTONE 165 C PANTONE Process White C

D Used with Metal

PANTONE Hexachrome Black PANTONE 165 PANTONE Process White

E Used with other Elements

The Xigmatek Corporate standard colors: Black, Orange, White.A: Applies to printing: Printing four-color CMYK system: PANTONE individual color systemB: Applies to webpage, screen color: RGB; HSB; Lab; HSV; hexadecimal color codeC. Applies to plastic; plastic printing – UV ink black and white, orange as PANTONE165C; plastic comes out as PANTONE individual color system; plastic painting – Taiwan Paint Industry Association color card, black tone PANTONE Hexachrome Black CD. Applies to metal: chemical reaction color; PANTONE individual color systemE. Applies to other materials: PANTONE individual color system

Corporate Colors

33

Corporate Supplementary Colors

C40

A Used with Printing

M30 Y20 K0

R153 G152 B164

#9998A4

H245 S7 B64L63 a2 b-6H245 S0.073 V0.643

PANTONE 877 C / U

Silver, Gray

B Used with Web, Engineering Software

PANTONE 877 CPANTONE 877 C

C Used with Plastic

PANTONE 877 C

D Used with Metal

PANTONE 877

E Used with other Elements

The Xigmatek Corporate supplementary colors: Silver, Gray.A: Applies to printing: Printing four-color CMYK system: PANTONE individual color systemB: Applies to webpage, screen color: RGB; HSB; Lab; HSV; hexadecimal color codeC. Applies to plastic; plastic printing – UV ink black and white, orange as PANTONE165C; plastic comes out as PANTONE individual color system; plastic painting – Taiwan Paint Industry Association color card, black tone PANTONE Hexachrome Black CD. Applies to metal: chemical reaction color; PANTONE individual color systemE. Applies to other materials: PANTONE individual color system

Corporate Supplementary Colors

34

PC : Square 721 BT RomanMAC : Eurostile Regular

PC : Square 721 DMMAC : Eurostile Bold

PC : Square 721 BT BoldMAC : Eurostile Black

http://www.xigmatek.com



PC : Arial RegularMAC : Arial Regular

PC : Arial BoldMAC : Arial Bold

PC : Arial Black RegularMAC : Arial Black Regular




PC : Book Antiqua RegularMAC : Book Antiqua Regular

PC : Book Antiqua BoldMAC : Book Antiqua Bold


http: //www.xigmatek.com

PC : Schadow BlkCn BT BlackMAC : Schadow BlkCn BT Black

PC : Haettenschweiler RegularMAC : Helvatica Condensed Bold


http : //www.xigmatek.com

A Used with Advertising

E Used with Generate Affair Materials / Website

B Used with Advertising / Generate Affair Materials / Website

C Used with Advertising D Used with Advertising

F Used with Website

PC : Times New RomanMAC : Times Roman

PC : Times New Roman BoldMAC : Times Bold



PC : Sans-Serif RegularMAC : Sans-Serif Regular

PC : Sans-Serif BoldMAC : Sans-Serif Bold

PC : Verdana RegularMAC : Verdana Regularhttp://www.xigmatek.com

The Xigmatek Corporate International TypefaceA, B, C, D applies to advertising printingB, E applies to business suppliesB, E, F applies to websites and emails.

Corporate International Typeface

35

A Used with Advertising

B Used with Website

The Xigmatek Corporate Chinese TypefaceA applies to advertising printing and business suppliesB applies to websites.

Corporate Traditional Chinese Typeface

36

A

B

Simplified Chinese Signatures

The Xigmatek International Signatures – left alignment applicationsA/B: Enterprise logo and Simplified Chinese text aligned left


brand guidelines - xigmatekvisual identity system this document outlines a set of guidelines that...

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