Brand Identity and Mode Of Address Analysis

Typography

The mode of address is quite authoritive, they show this in the mixture of big bold serif and sans serif fonts. Billboard uses the captions ‘Queen Of Pop’ is a light colour, which is also smaller, this is also telling the audience that this is a pop genre magazine. The masthead Billboard is in a sans serif font which shows us that it can be aimed at males and females.

Layout

The mode of address for the layout is quite ordered and neat, it also shows that the magazine is quite formal and authoritive, it also goes with the whole vibe of the magazines.

Colour

The colour gives off that this magazine is quite happy, it also shows that it’s quite feminine. It also shows the audience that the genre is pop by the bright colours, this also appeals to the female audience. Katy Perry’s outfit with all the colourful flowers on signifies happiness and that the genre is pop as it is associated with colours and girly things such as flowers. Also the mast head ‘Billboard’ has colours in the gaps of the letters, like yellow in the D and blue in the A, this also shows the audience that the genre is pop because it has a range of colours.

Images

The images mode of the address is quite fun and happy. You can tell this by the body language of Katy Perry. Her facial expression shows that she is innocent and playful, this shows that the magazine itself is quite enjoyable and fun. The flowers onto the models costume is to show that it’s more of a feminine magazine, and that the genre is pop.

Language

‘Inside the court of the queen of pop’ is giving the magazine that pop genre edge to it and is also associating to be quite catchy and playful. Its suggesting that Katy Perry is pop royalty, and is very popular, this is also conventional for Billboard as its aimed at people who are into pop music.

Typography

The fonts are quite masculine and would appeal more to males than females. They’ve used the stencil type fonts on the page heading at the type which gives of the impression that it is manly.

Layout

The layout on this is conventional for a contents page as it is following the route of the eye, it is also quite ordered. It also clearly relates to what’s on the front cover, the headings are also mimicking the playfulness on the front cover.

Colour

The colours all match each other and clearly relates to the colours on the front page, these are all quite feminine and also clearly relate to the pop genre as they’re quite upbeat and playful colours.

Images

The men on the images are all dressed quite smart, which will be targeted at the more educated and sophisticated audience. The colours of the images are also quite colourful and you can tell that it’s a pop genre magazine.

Language

The language is quite informal and will appeal to people who like pop music. It says ‘the beat goes on’ as a headline which will appeal to people who are into music, it also appeals to the pop genre.

Typography

The typography is quite plain, and ordered. The pull quote is in the centre of the text is conventional as its much bigger than the rest of the text as it makes it more interesting and gives people a little information of what’s in the article. The headline is bigger than the rest of the texts which is conventional also as it tells people about the article. The typography is aimed at an older target audience as it looks more sophisticated.

Layout

The layout is using the route of the eye, it’s also quite ordered which could appeal to the older target audience too.

Colour

The colour on this is black, pink and white, all these colours contrast and they also go well together and makes the double page spread look better as a whole. The pink connotes fun and happiness and it’s also quite girly, these can help appeal to the female target audience. Some of the pull quote is in pink, this can show the audience the most important parts of the quote. The plain black text is quite ordered and standard which will appeal to the older audience. The fun pink colour also fits in with the pop genre.

Images

The images on this will appeal to the older female and male audience. Lady Gaga, a popular singer is on the top of a tank, this signifies violence, but as it is pink, it can be shown to be fun and happy. She is also wearing a mouse cap, which looks fun and exciting, which fits in with the genre pop. The smaller images in the text are also conventional.

Language

‘It’s just been six weeks since Rihanna’s’ is quote informal and would appeal to the younger audience because they’re both quite recent and popular singers, both of these singers are pop which will also fit in this genre. In the pull quote ‘I wanted songs that only I can do’ it will appeal to the audience as they will want to read about things like this.