brand identity guideliness... · 3.0 fonts 3.1 fonts print and digital documents 23 3.1.1 fonts...

B R A N D I D E N T I T Y G U I D E L I N E S

G E R O N I M O P R O J E C T | A P R I L 2 0 1 9

TABLE OF CONTENTS

S A T O S H I ’ S L O U N G E B R A N D I D E N T I T Y G U I D E L I N E S - G E R O N I M O P R O J E C T - A P R I L 2 0 1 9

INTRODUCTION 03About Satoshi’s Lounge 04Satoshi’s Lounge Symbol 05

1.0 LOGO1.1 LOGO WITH DESCRIPTOR 071.2 COLOUR VARIATIONS 091.3 USES ON IMAGES 111.4 CLEARANCE 131.5 THINGS TO AVOID 15

2.0 COLOURS2.1 MAIN COLOURS 192.2 SUPPORTING COLOURS 202.3 PICTURE COLOURS 21

3.0 FONTS3.1 FONTS PRINT AND DIGITAL DOCUMENTS 233.1.1 FONTS PRINT AND DIGITAL DOCUMENTS 24

4.0 PRODUCTS4.1 BUSINESS CARD 264.2 LETTERHEAD 284.3 CAP 304.4 T-SHIRT 314.5 POLO-SHIRT 324.7 SOCIAL MEDIA 344.8 BROCHURE 36


The importance of visual guidelines for any business or organisation could be summarised in one sentence: “Don’t put the cart before the horses”. It is one thing to create visually appealing communication tools, but it is of crucial importance to remember that these tools will eventually define what Satoshi’s Lounge is. Appending our logo on dissimilar productions, streaming in from every direction, would leave an impression of untidiness. But it would also make our brand less recognisable.

Consistently following visual guidelines, on the other hand, helps people define who and how different Satoshi’s Lounge is. It also saves precious time which would otherwise be spent trying to reinvent the wheel or briefing subcontractors. A consistent branding means more hours spent on content and less on unnecessary layout experimentation.

This document provides a new set of visual guidelines for Satoshi’s Lounge, which are meant to lay the new foundations of our existing communication products while leaving room for creativity. They revolve around two core elements: a refreshed logo, which ensures visual continuity while seamlessly integrating our brand name and tag-line.

It translates the idea of “exclusive club focused on blockchain”, which is now how Satoshi’s Lounge defines itself. These guidelines are now an integral part of this definition as well, and as such should become a point of reference for anyone working on internal and external communication products.


ABOUT SATOSHI ’S LOUNGE

Satoshi’s Lounge’s Lounge is an exclusive club focused on blockchain and blockchain assets, driven by the idea of privacy and value to the industry. We are committed to protecting the privacy of our members, and give access to real, expert information and valuable deals to help the blockchain industry grow. It is targeted at influencers, high networth individuals and experts that want to participate in the future of technology, wealth and society’s renaissance. It gives them the confidence to participate in a manner that they feel comfortable in.

Do you want to be on the right side of history?


SATOSHI ’S LOUNGE SYMBOL

Satoshi’s Lounge’s Lounge symbol is a strong brand ambassador which helps in the dissemination of the brand’s visual identity. The symbol is closely related to the nature of the business; which is “Bitcoin”. The “B” stands for the most popular crypto-currency and the wings for the will to rise.

This symbol can be used as a stand-alone on particular deliverables/occasions and as a graphic to accentuate brand recognition. Nevertheless, the choice of using the symbol independently should be thoroughly considered to avoid negative disruption in the branding strategy of Satoshi’s Lounge.


SATOSHI ’S LOUNGE | BRAND GUIDELINES | 1 .0 | LOGO

S A T O S H I ’ S L O U N G E B R A N D I D E N T I T Y G U I D E L I N E S - G E R O N I M O P R O J E C T - A P R I L 2 0 1 9 1 . 0 | L O G O | 0 7

1.1 | LOGO WITH LOGOTYPE

The Satoshi’s Lounge logo is our signature. This signature is the key building block of our identity. It must be at all times consistent. It reinforces the message of a clear, strong identity for Satoshi’s Lounge. Every aspect of Satoshi’s Lounge’s activities on view internally and externally should by identified by use of the logo.

All elements of the logo have a fixed relationship and this must never be adjusted, redrawn or modifiedin any way, and must always be reproduced by using approved digital versions.

SIGNATURE

SYMBOL

LOGOTYPE 1

LOGOTYPE 2


1.2 | COLOUR VARIATIONS

Satoshi’s Lounge logo is to be used in one colour only, based on the supporting colours which will be advised further in this document. The different versions of the logo should be properly used on strategic communication materials to ensure brand continuity and recognition.


1.3 | USE ON IMAGES

One of the main objectives of a logo is to remain recognisable in whatever situation. Satoshi’s lounge logo is no exception. It is advised that whenever the logo is used it is placed on a dark or light plain background to ensure legibility.

S A T O S H I ’ S L O U N G E B R A N D I D E N T I T Y G U I D E L I N E S - G E R O N I M O P R O J E C T - A P R I L 2 0 1 9 1 . 0 | L O G O | 0 1 0

1.4 | CLEARANCE

1X

1X

1X

1X1X

To ensure the integrity of the Satoshi’s Lounge logo, no design elements such as typography or graphics may intrude on the logo clearance. The logo clearance is equivalent to the height of the logotype 1 and 2 as applied around the whole logo.


1.5 | THINGS TO AVOID

DO NOT DISTORT THE LOGO(HORIZONTAL DISTORTION)

DO NOT DISTORT THE LOGO(VERTICAL DISTORTION)

DO NOT CHANGE THE COLOR

DO NOT ENCROACH ON THE LOGO’S CLEARANCE

DO NOT DISPLACE LOGO ELEMENTS

DO NOT PUT THE LOGOAT AN ANGLE

DO NOT USE THE LOGOIN LOW RESOLUTION

DO NOT CHANGE THE LOGOTYPE DO NOT CHANGE PROPORTIONS

Palicaut vessin Etrac fex nition Itat, te, se desin resulvit, unum diAn hos obus etri, quodi poena-tus. Hucepost reditiam ret? qui populin dit.


SATOSHI ’S LOUNGE | BRAND GUIDELINES | 2 .0 | COLOURS

S A T O S H I ’ S L O U N G E B R A N D I D E N T I T Y G U I D E L I N E S - G E R O N I M O P R O J E C T - A P R I L 2 0 1 9 2 . 0 | C O L O U R S | 1 3

2.1 | MAIN COLOURS

BLACK

PANTONE

Black

CMYK

C 0

M 0

Y 0

K 100

RGB

R 0

G 0

B 0

Web

#000000

GREY

PANTONE

?

CMYK

C 0

M 0

Y 0

K 80

RGB

R 88

G 89

B 91

Web

#58595b

GREEN

PANTONE

?

CMYK

C 93

M 68

Y 58

K 54

RGB

R 0

G 38

B 48

Web

#002630

S A T O S H I ’ S L O U N G E B R A N D I D E N T I T Y G U I D E L I N E S - G E R O N I M O P R O J E C T - A P R I L 2 0 1 9 2 . 0 | C O L O U R S | 1 4

2.1 | MAIN COLOURS | GOLD GRADIENT

BELGE

PANTONE

?

CMYK

C 0

M 16

Y 52

K 0

RGB

R 255

G 215

B 139

Web

#ffd78b

BROWN

PANTONE

?

CMYK

C 25

M 59

Y 79

K 7

RGB

R 182

G 115

B 72

Web

#b67348

G.BROWN

PANTONE

?

CMYK

C 12

M 25

Y 64

K 27

RGB

R 156

G 141

B 90

Web

#9c8d5a


SATOSHI ’S LOUNGE | BRAND GUIDELINES | 3 .0 | FONTS

S A T O S H I ’ S L O U N G E B R A N D I D E N T I T Y G U I D E L I N E S - G E R O N I M O P R O J E C T - A P R I L 2 0 1 9 3 . 0 | F O N T S | 1 6

3.1 | FONTS PRINT AND DIGITAL DOCUMENTS

One family is used in Satochi’s Lounge texts in digital and print documents: Roboto Condensed.

Roboto Condensed, which is much more legible, is used for corporate communication, commercials, annual reports, brochures, flyers, adverts, posters and website for main titles and texts. No other fonts may be used for the core texts. As for emails it is very important that you use only Arial font family.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 ! @ # € % ^ & * ( )

ROBOTO LIGHT


ROBOTO BOLDA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 ! @ # € % ^ & * ( )

ROBOTO LIGHT ITALIC


ROBOTO BOLD ITALICA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 ! @ # € % ^ & * ( )

ROBOTO REGULAR


ROBOTO ITALIC


SATOSHI ’S LOUNGE | BRAND GUIDELINES | 4 .0 | PRODUCTS

S A T O S H I ’ S L O U N G E B R A N D I D E N T I T Y G U I D E L I N E S - G E R O N I M O P R O J E C T - A P R I L 2 0 1 9 4 . 0 | P R O D U C T S | 1 8

4.1 | BUSINESS CARDSSatoshi’s Lounge business cards are effective networking tools for its employees and also serve as a promotional tool for the company.It features two sides: one with the Satoshi’s Lounge full logo on a green background, and one with the contact details of both Satoshi’s Lounge and the owner.

PRINTING RECOMMENDATIONS : • PAPER WEIGHT | 350 gms• SPECIAL COLOUR | HOT FOIL FOR LOGO

Roboto Condensed Bold | 8 ptRoboto Condensed Regular | 6 pt

Roboto Condensed Regular & Bold | 6 pt | Kerning 40 pt | Leading 10 pt

Kerning 40 pt | Leading 8.3 ptJAMES DUCHENNECEO, SATOSHI’S LOUNGE LTD.

1220 BLALOCK RD STE 300, HOUSTON, TX 77055, USA.

LEVEL 12, SICOM TOWER, EBENE CYBER CITY, MAURITIUS.

M : +230 5429 9312 E : [email protected]

W : SATOSHISLOUNGE.COM

0.7 cm

0.7 cm

5.5 cm

9 cm

CENTER

CENTER

3.6 cm


4.2 | LETTERHEAD

Satoshi’s Lounge letterhead is a must, as it is serves as an additional advertising and branding tool. Please follow the guidelines to ensure proper communication and branding strategy.

E : [email protected]

W : SATOSHISLOUNGE.COM

7 March 2019

Mr John Smith78, Dakota Street, Ebene Cybercity,98911, Mauritius

Dear Mr Smith,

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.



Yours sincerely,

James DuchenneCEO, DUCORP LTD.

1220 BLALOCK RD STE 300, HOUSTON, TX 77055, USA . T : (713) 396-3038

LEVEL 12, SICOM TOWER, EBENE CYBER CITY, MAURITIUS .

CENTER

4 cm2.5 cm

2.5 cm

1.8 cm

7.5 cm

2.5 cm

Roboto Condensed Light & Medium | 9 pt | Leading 12 pt

Roboto Condensed Regular & Bold | 9 pt | Leading 12 pt

Roboto Condensed Regular & Bold 6.5 pt | Kerning 80 pt | Leading 11.5 pt

M a n a g e d b y D X T e a mC o p y r i g h t 2 0 1 9 ©

J O H N

M A L O K O V I C H5 1 4 8 9 0 9 8 7 7 1 1

The member’s card is a unique piece of “art” which is given to a member.

The card is made of metal which is cut-out which forms a globe and node configuration representing blockchain. The engraved logo of Satoshi’s Lounge is the central component of the piece.

The back of the card consists of the hand-engraved portrait of the owner, name, serial number, symbol of Satoshi’s Lounge and a QR code displaying the members attributes.

4 .3 | MEMBER’S CARD


5.5 cm

9 cm

Roboto Condensed REGULAR | 8 pt

Roboto Condensed BOLD | 11 pt

Roboto Condensed REGULAR | 7 pt

The privacy of our members is very important. The mask is a high-end symbol, crafted by artists, which represents our commitment to the privacy of those joining our exclusive club.

4.4 | SATOSHI ’S LOUNGE MASK


W W W . S A T O S H I S L O U N G E . C O M

B R A N D I D E N T I T Y G U I D E L I N E S

G E R O N I M O P R O J E C T | A P R I L 2 0 1 9

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