"The safest thing you can do is take risks. The riskiest thing you can do is play it safe."
ChangeAhead
is changing The world has changed
Change is imminent and essential to survival
Change is imminent and essential to survival
Incremental ideas
better! bigger! faster! smaller! thinner! ...
Owning products Accesing experiences
MP3
Disruptive Thinking
Changing the way you think about competition and the business you are in
What if?
Taking your product / service / business in a different direction
Winning not by doing it “better”, but winning by doing it differently
Design
Seth Godin
“Design is learning how to see.It’s figuring out where the opportunities really are. It’s seeing the gap and visualizing in advance what is going to work."
Retail
Product Design
The packaging should coexist in unison with the product.
It's all got to add up
Building on an existing idea and creating a new one
Be consistentwith the idea and follow through
Visual Design
Every interface between a product/brand and it’s public has got to look right, not dominate and contribute effortlessly to the experience.
Consider our emotional relationship with things and the value we give and get from them
Experience Design
Retail, websites, apps, packaging, events, etc
They are all spaces tobe designed in harmony to the products values
Retail, websites, apps, packaging, events, etc
They are all spaces tobe designed in harmony to the products values
Some of these spaces you can influence, and some may influence you
Create an added value to your product
Every project is an opportunity to create an experience, no matter how big or small
Convergence
DesignCreativityTechnology
What if?
2 final thoughts
Make Retail Design“experience design”
ChangeAhead
“If you don’t like change, you are going to like irrelevance even less.”General (Ret.) Eric Shinseki