brand identity manual for very special arts singapore

very special arts singaporevsaBrand Identity Manual

contents

This is a guide to all the basic elements that make up Very Special Arts Singapore. Please treat our identity with dignity and grace.

05 Introduction

Our Identity 09 Symbol11 Our Typeface12 Logotype13 Relationship 1 15 Relationship 217 Relationship 319 Printing in Small Areas21 Colour Usage23 Colour Backgrounds25 Incorrect Uses

Applications 29 Business Card30 Letterhead32 Envelope 33 Website Interface35 Newsletter36 Corporate Video

“Art and disability is about building an inclusive society.

Inclusion teaches us that all means all. Everybody. No exceptions.”

introduction

Very Special Arts Singapore, VSA, is a charity launched in September 1993 to provide people with disabilities with opportunities to access the arts for rehabilitation and social integration.

=LY`�:WLJPHS�(Y[Z�:PUNHWVYL�3[K�PZ�H�UVU�WYVÄ[�JOHYP[`�HɉSPH[LK�SVJHSS`�[V�5H[PVUHS�Council of Social Service and internationally to Very Special Arts, an international arts organisation. In Singapore, it was launched by our Patron, Professor Tommy Koh on 27 September 1996.

We run Visual and Performing Arts programmes for children, youths and adults with disabilities; as well as special education teachers, trainers, volunteers and parents of these special people.

Our programmes range from Handicraft workshops, Saori Handweaving fashion show, Art Seminars, Children’s Arts Camp, Art and Handicraft Exhibitions, public performances to dance therapy sessions, overseas arts exchanges and artist attachments.

5

Our Mission

To provide every individual with disability the opportunities to access the Arts for the purposes of Rehabilitation and Social Integration.

Objectives

;V�WYVTV[L�[OL�LK\JH[PVUHS��YLOHIPSP[H[P]L�HUK�[OLYHWL\[PJ�ILULÄ[Z�VM�=PZ\HS�HUK�Performing Arts.

To integrate individuals with disabilities into mainstream society through the Arts.

;V�HZZPZ[�PUKP]PK\HSZ�^P[O�KPZHIPSP[PLZ�VI[HPU�ÄUHUJPHS�HZZPZ[HUJL�PUKLWLUKLUJL�[OYV\NO�Arts-Making.

6

our identity

the symbol

I am round and red, passionate and energetic!

9

This symbol is constructed by four calligraphic brush strokes. Symbolically, it represents the Arts, which is often depicted by the fours components – painting, dance, drama and music.

(Z�H�TLS[PUN�WV[�VM�KPɈLYLU[�J\S[\YLZ��[OLZL�MV\Y�IY\ZO�Z[YVRLZ�HSZV�Z`TIVSPZL�[OL�MV\Y�KPɈLYLU[�YHJLZ�PU�:PUNHWVYL��;OL�IY\ZO�Z[YVRLZ�LU]LSVWLZ�VUL�HUV[OLY��WYV]PKPUN�LHJO�V[OLY�^P[O�WYV[LJ[PVU�HUK�Z\WWVY[��;VNL[OLY��[OL`�MVYT�H�\UP[LK�^OVSL�JVTT\UP[ �̀�([�VSA, we emphasize the importance of our community and that art is for all.

This quiet form radiates outwards in a circular manner, like the sun. Similarly, we are energetic and strive to overcome whatever challenges that come our way.

x

x

10

our typeface

We use the Helvetica Neue family for our corporate typeface.

/LS]L[PJH�5L\L�OHZ�Z[Y\J[\YHSS`�\UPÄLK�OLPNO[Z�HUK�^PK[OZ�HTVUN�P[Z�JOHYHJ[LYZ��0[�also has improved legibility, increased spacing in numbers, and heavier punctuation marks. Its neutrality makes it very adaptable for various design collaterals. You will also be spoilt for choice with the wide range of weights avaiable in the Helvetica Neue family!

Aa AaHelvetica Neue Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVWXYZ!@#$%&*()-+=:;”’,./?\

Helvetica Neue Light

ABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVWXYZ!@#$%&*()-+=:;”’,./?\

11

logotype

very special arts singapore

very special arts singapore

I am regular

I am lightWe are set in lower-case as people say that we are friendly and approachable

I am light too!

Unlike letters ‘v’ and ‘s’, I am red. I am told that I am special as ‘a’

stands for Arts and the names of our programmes also begin with a letter ‘a’.

vsa12

relationship 1

13

1.5x12x

x

7x

This is the horizontal logo. As its name suggests, it is to be applied on horizontal applications such as pens.

This logo is also the primary logo we adopt.

14

relationship 2

very special arts vsa

singapore

15

In this logo, the symbol and the logotype have equal balance. Hence, it should be used or applied on square surfaces such as mugs.

17x

7x

2x

2x

16

relationship 3

17

This is the vertical logo. It is to be applied on long vertical surfaces such as standing banners.

17x

2x

7x

x

18

The minimum size of the symbol is 5 mm in print, measuring the height of the symbol from dimple to dimple as shown. Allow minimum clear space as shown when applying the logo.

Relationship 1

printing in small areas

5 mm

aa

aa

19

Relationship 2

Relationship 3

5 mm

aa

a

very special arts vsa

singapore

5 mm

aa

aa

a 20

colour usage

Red is our primary colour. It is bright and bold, energetic and young.

90M 85Y239R 65G 54BWeb #ef4136

Black is used as it provides great contrast when placed together with red.

100K35R 31G 32BWeb #231f20

Grey is used as a secondary colour.

40K167R 169G 172BWeb #a7a9ac

21

Neutral Colours

Dynamic Colours

The system

The red, black and grey are our main corporate colours. However, the palette is expanded to include the neutral as well as the dynamic colours. A combination of dynamic and neutral colours can be used simultaneous and not necessarily within its own colour group as long as the integrity of the brand is not diminished.

;V�OLSW�`V\�NL[�Z[HY[LK��^L�OH]L�KLÄULK�H�JVYL�ZL[�VM�JVSVYZ��+V�UV[�MLLS�SPTP[LK�[V�only the colors shown above. So be creative!

90M 85Y

10M 100Y

55C 100K

50M 100Y

55C 5Y

35C 100Y

65C 100M

100k 40K 5C5M5Y

20K 40C45M55Y10K

50C54M65Y30K

20C20M20Y

22

colour backgrounds

>VUKLY�^OLU�[OL�SVNV�ZOV\SK�IL�PU]LY[LK�YL]LYZLK�[V�^OP[L&�(�ZPTWSL�Y\SL�PZ�[V�KV�ZV�when the value of black (key) is above 50. Otherwise, the logo in full colour should be used at all times.

10K 100K

30K 60K

20K 80K

40K 50K

vsa very special arts singapore vsa very

special arts singapore







23

When applying the logo onto a light or pale background, you may use the original logo without making any changes to it.

vsa very special arts singaporevsa very


vsa very special arts singaporevsa very


24

Do not stretch or condense the logo.

Do not alter the logo.

Do not rotate the logo.

Do not add drop shadows.

incorrect uses

vsa very special arts singapore

Do not alter the VSA logo in any way. Do not animate, color, rotate, skew, or applyLɈLJ[Z�[V�[OL�SVNV��+V�UV[�ZLWHYH[L�[OL�LSLTLU[Z��5L]LY�H[[LTW[�[V�JYLH[L�[OL�SVNVyourself, change the font, or alter the size or proportions.

25

Never place the logo on a visually cluttered or patterned background.

Do not separate and rearrange the elements in the logo.

Do not apply the logo on a dark background or onto a colour which is very close to the signature red.

26

applications

business card

Empowering creativity

FrontFront

Dimension: 54 x 86 mm

Back

Yeow Shin Shin, ChristopherPBM, M Sc, C Eng, MI Prod EExecutive Director

M +65 9100 6892E [email protected]

Very Special Arts Singapore LtdBlk 133 Bedok North Ave 3 #01-138 Singapore 460133T +65 6448 6275 F +65 6441 6403E [email protected] W http://www.vsa.org.sg


in people with disabilities

29

letterhead

Master Page

in people with disabilitiesEmpowering creativity

Very Special Arts Singapore LtdBlk 133 Bedok North Ave 3 #01-138 Singapore 460133T +65 6448 6275 F +65 6441 6403 E [email protected] W http://www.vsa.org.sg

3 April 2012

Kwek Siew Jin170 Ghim Moh Road#01-02 Singapore 279621

Dear Mr Kwek,

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio.

Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat.





Very Special Arts Singapore Ltdprovides opportunities for people with disabilities to access the Arts for the purpose of rehabilitation and social integration. VSA Singapore is affiliated to the National Council of Social Services and VSA International and her network in over 53 countries.

PatronProfessor Tommy KohAmbassador-at-large Republic of Singapore


Body text: 9 pt Helvetica Neue Regular

This red dash serves as a folding line, helping

you to fold the letter into 3 equal parts.

The salutation shoud sit above the folding line.

30

Continuation Page






Yours sincerely,Yeow Shih Shin ChristopherExecutive Director

Body text: 9 pt Helvetica Neue Regular

31

Front

Back


Christopher Robbins3434 Bifford Drive

London SE1 4SS UK

in people with disabilitiesEmpowering creativity

If undelivered, please return to:Very Special Arts Singapore Ltd Blk 133 Bedok North Ave 3 #01-138 Singapore 460133

envelope

Address:12 pt Helvetica Neue Regular

32

website

33

Home Page

34

newsletter

35

corporate video

36

Empowering creativity in people with disabilities

brand identity manual for very special arts singapore

Documents

arts programmes

pzhshukperformin arts

overseas arts exchanges

childrens arts camp

special people

helvetica neue family

special education teachers

social integration