BRAND IMAGE – HOW OUR ARTIST IMAGE CONNECTS TO A WIDER AUDIENCE.

HOW MIGHT THEIR IMAGE HELP TO CONNECT TO A WIDER AUDIENCE?There are many ways our artists image can ensure a stronger engagement with a broader audience. One of the main ways is through costume……

THROUGH COSTUME: Our artist has a very urban, trendy and fashion forward sense of style therefore instantly making her a hit with individuals who are style conscious. This is due to the fact that any fashion conscious individual is likely to seek inspiration from public figures who provide a concept as to what is fashionable, trendy and current. This is something we believe our artist has.

IMAGE STILL FITS CONVENTIONS OF A POP ARTIST:Another way we believe our artists image can help us to connect with a wider audience is purely due to the fact that our artist image still fits the typical conventions of a pop act. For example, the costumes, make up etc. The costume of our artist is very trendy and revealing therefore following typical conventions which will then result is a mass audience fan base. This is because there is a broad amount of people who love the pop music genre so therefore will be captivated by our artist as they fit rather than break conventions of a pop act.

ARTIST IMAGE:

• Black Leather jacket, black high waist jeans, crop top & skull scarf

• Black long cardigan, plain white top and cut out blue jeans.

• Short black casual dress

• Oversized denim jacket, black crop top & black high waist jeans.