brand india
TRANSCRIPT
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BRAND INDIA
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GROUP MEMBERS
• VISHAL MEHTA • KOMAL MAHESHWARI• TAMBRUES DON• SUNIL PATEL• DEVANG VARSANI• DHARAK MODI• ARTI SHARMA
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FLOW OF PRESENTATION
• What do you understand by the word brand india?
• What is brand india?• How india is actually branded?• SWOT analysis• Conclusion
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General perception about Brand India
• Gandhiji• Spirituality• Bollywood• Power • Cricket• Next superpower• Corrupt politicians• Patriotism
As per BBC survey 2010 4
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What does brand mean?
• Trust, confidence, loyalty
• Differentiation
• Business ,marketing, advertising
www.businessdictionary.com 5
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What is brand India?
• Unlike branding a product, branding a nation is much more dynamic with different stake holders in different points in time
• Brand India means signifying deeper aspects of India other than business such as values, ideals and images
6www.economictimes.com
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How India is actually branded?
• Tourism
• Business
• Culture and tradition
• Bollywood
• Values
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Tourism
1. India ranks 68th among 139 countries
2. Tourism promoted through
campaigns like Incredible India,
Bharat Nirman
3. Advantage of cultural diversitywww.firstspot.com 8
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Tourism is segregated on the basis of different segments like
• Rural tourism• Eco tourism• Attractions• Religious places/Spirituality
9www.incredibleindia.com
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Business
• Liberalization
• Privatization
• FDI
• Export
10http://www.indiainbusiness.nic.in
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Brand India Campaign
• Leading organizations working on building Brand India
• Done to attract business• Portrayal of an emerging destination for
business• Showcases India as a huge market for products
as well as services
11www.brandindiacampaign.com
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Culture and Tradition
• Yoga• Hospitality• Joint Family system• Festivals• Art• Cultural Heritage
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Values
• Atithi devo bhava
• Aadar
• Saahita
13www.incredibleindia.org
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Bollywood
• How Bollywood promotes India
• Madame tussauds museum
• Celebrities portraying themselves abroad
14www..madametussauds.com
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SWOT ANALYSIS
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Strength
• Strong Election System• Strong Youth Force• Entrepreneurial Class• Strong Judiciary• Rich in Natural and Living Resources
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Weakness
• Lack of trained workforce• Increasing population• Migration of specialized professionals• “Chalta hai” attitude of Indians• Poverty
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Opportunity
• Big potential market in education sector• One of the largest consuming market• Research and development capability• Rise in tourism• Rural economy development and social
transformation
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Threat
• A feeling of unstable government
• Corruption
• High competition from foreign players
• Fast changing technologies and innovations
• Regional, religious, caste, culture conflicts
• Terrorism
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Conclusion
• Have an aura in the world• Consistency is a key aspect of successful
branding • Nation branding • Differs in culture, heritage, etc.• India as an amazing destination
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Thank you
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Webliography
• http://articles.economictimes.indiatimes.com/keyword/brand-india
• www.incredibleindia.com• www.madametussauds.com