brand innovators future of media la 06 05 2014

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Hello and...

Marc SternbergCo-Founder

Brandon Gutman Co-Founder

Visit our news site www.brand-innovators.com for the latest trends in marketing innovation.


Brandon Gutman Co-Founder

Welcome to Brand Innovators Future of Media hosted by Columbia Records at Sony Music in Beverly Hills!

Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. And, consumers demand it 24/7, on every screen, device, and platform that they engage with throughout the day.

As a result, brands are relying more and more on new technology and new media formats to stay in front of and connected with their consumers. How is the digital transformation of the marketing and media industries impacting brand marketing? How are brand marketers adapting to this paradigm shift and using technology to build loyalty and long term relationships with their consumers? Where is technology and consumer engagement going?

Brand Innovators Future of Media will provide brand marketers from Fortune 500 and other leading brands with an important forum to share and discuss how they are leveraging the evolution of the media industry to reach and engage with their consumers more efficiently and effectively than ever. Thank you to all of our speakers, attendees, and partners who contributed to today’s program. We invite all of you to participate in the discussion, and to share ideas with your fellow brand marketers in the Brand Innovators community, both during and after today’s event. We would also like to thank and acknowledge our friends at Columbia Records for hosting Brand Innovators Future of Media at Sony Music in Beverly Hills. Enjoy the show and we look forward to seeing you, again, at our next event in Los Angeles!

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What’s Inside

Brandon GutmanCo-Founder


Ted RubinActing Chief Marketing Officer

Jared HopferHead of Business Development

Paula ParisiEditorial Director

Alexander KanishBusiness Development Manager

Dylan RubyCommunity Manager

Gene NechHead of CRM and Direct Marketing

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Brand Innovators Team

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VICE PRESIDENT, CREATIVE AGENCY, COLUMBIA RECORDS @BNolan45

Brian Nolan is the Vice President of the Creative Agency for Columbia Records. He oversees all front line licensing for the label as well as co-managing the agency’s platform development arm. He co-created Culinary Beats, the CITI-branded digital series that is currently in its 2nd season of production. Nolan began his career at

Columbia Records as Associate Director of Promotion, focusing on rhythm and mix-shows before being promoted to Senior Director in 2009. In 2010, Nolan was named to Billboard’s list of “Power Players: 30 Under 30,” and was the only Sony Music employee to make the list.

BRIAN NOLAN

Co-Host

TONI WALLACE

SENIOR DIRECTOR, STRATEGIC MARKETING, COLUMBIA RECORDS CREATIVE AGENCY

Toni Wallace is the Senior Director of Strategic Marketing at Columbia Records Creative Agency. She is responsible

for brand partnerships and platform development initiatives for the west coast. Toni has spent the last ten years of her career in marketing and new business development in technology, entertainment, and new media. Prior to joining Columbia, Toni worked for a number of leaders in the industry including Warner Music, Beats by Dr. Dre, Billboard Magazine, and Microsoft.

Co-Host


PRINCIPAL ANALYST, ALTIMETER GROUP, AUTHOR, BLOGGER, KEYNOTE SPEAKER @BrianSolis

Brian Solis is a principal analyst at Altimeter Group. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. His research and his books focus on understanding the relationship between the evolution of

technology and its impact on business and society. As a result of his work, Solis also helps leading brands, celebrities, and startups develop new digital transformation and new media strategies and that enable businesses to adapt to new connected markets from the inside out. His latest book, What’s the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships.

BRIAN SOLIS

Keynote Speakers

EXECUTIVE VICE PRESIDENT, ADCONION DIRECT

Ben Fox is a seasoned executive with more than a decade of experience in digital media and technology. As the Executive Vice President of Adconion Direct, a cross channel digital advertising platform spanning display, video, mobile, email and social media,

he oversees marketing, strategy and innovation for the company. Fox has proven himself as an accomplished leader that has fostered dozens of agency relationships. Fox brought to Adconion product management and marketing skills from Yahoo!/Overture, where for nearly four years he launched products on the Yahoo! Search and Yahoo! Publisher Network. Fox launched several search, contextual, behavioral, and RSS-based advertising products as well as supported corporate development with the analysis of several acquisitions in the emerging areas of social media advertising..

BEN FOX


9:00 am BREAKFAST

9:15 am WELCOME Brandon Gutman, Co-Founder, Brand InnovatorsMarc Sternberg, Co-Founder, Brand InnovatorsCo-Chair: Brian Nolan, Vice President, Creative Agency, Columbia Records Co-Chair: Toni Wallace, Sr. Director, Strategic Marketing, Columbia Records

9:20 am THE FUTURE OF MEDIA AND CONSUMER ENGAGEMENT

Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media media industries impacting brand marketing?

Moderator: Jeffrey Pabst, Vice President, West, ShareThis

Cheryl Gresham, Director of Media, Taco BellKirk Heinlein, Director – Marketing Communications, Global Markets Advertising, AT&TBrian Nolan, Vice President, Creative Agency, Columbia Records

10:00 am KEYNOTE—FUTURE OF ADTECH

Ben Fox, Executive Vice President, Adconion Direct

We live in a fragmented, cross channel world of increasing complexity. The application of cross channel data will transform the way we fundamentally think about the future of marketing and the role of television. This presentation will inspire and challenge marketers to think more critically about extending their digital video buys to Connected TV and how the consumer data can be a driver of campaign performance. By exploring the evolution of consumer media consumption habits and diving into examples of how applying cross channel insights increases results for advertisers, attendees will look at TV in a whole new light.

FUTURE OF MEDIA — LOS ANGELESTHURSDAY, JUNE 5, 2014

Agenda

11www.Brand-Innovators.com

10:25 am MULTI-SCREEN ADVERTISING: FROM SILO TO STACKS

Brand marketers today are challenged to measure return on ad spend like never before, as digital has set a new bar for measurement. With the emergence of new screens and ways for consumers to access content, Marketers are looking for ways to evaluate media seamlessly across Broadcast and Digital. Each new screen and cookie-less device adds for complexity and frustration in measuring attribution. The year of mobile has already happened, some of us missed it. Learn from leading brand marketers who have found ways to successfully build multi-screen campaigns, uncover potential pitfalls and identify some of the new technologies that allow for extension of campaigns across screens. Move from separated and siloed media plans to integrated layered ones.

Moderator: Lance Wolder, VP Client Strategy and Solutions, Collective

Dina Marovich, Senior Vice President, Media & Interactive Marketing – Paramount Home Media DistributionJaap Tuinman, Senior Director, Campaign Strategy & Media Planning, Electornic ArtsDavid Yeom, Vice President, Marketing, The Honest Company

11:00 am NETWORKING BREAK

11:20 am DIGITAL VIDEO EXPLOSION

Digital video consumption is growing faster than you can say fast forward, and digital video advertising is following suit. According to eMarketer, digital video advertising in the United States is growing 30% annually and is poised to surpass $5.5 billion in 2014. And, the industry is expected to balloon to over $10 billion by 2018. What’s working in digital video and how can brand marketers profit from this new format? How are brands using video to tell stories and create emotional experiences with their consumers? What’s the ROI on a successful viral video? Share this.

Moderator: Chip Russo, Head of Media Solutions, ZEFR

Keenan Beasley, former VP Marketing, Garnier, L’OrealAdam Weber, VP of Consumer Marketing, Dollar Shave ClubLauren Cambell, Wonka Global Development, Nestle USA

CONTINUED ON PAGE 12

Agenda


AgendaCONTINUED FROM PAGE 11

12:05 pm KEYNOTE—WHAT APPLE’S ACQUISITION OF BEATS MEANS TO THE FUTURE OF MEDIA (AND APPLE)

Brian Solis, Principal Analyst, Altimeter Group, Author, Keynote SpeakerIs Apple’s acquisition of Beats a sign that the company has lost its magic, and represents the death of music as we know it, or is something else in play that signals the future of media? Digital analyst and anthropologist Brian Solis dug in and sorted through everything to offer his thoughts on what it means…and what it means for us.

12:30 pm LUNCH — HOSTED BY COLUMBIA RECORDS

1:30 pm KEYNOTE — PLEASE DON’T STOP THE MUSIC: WHAT 30,000 MUSIC FANS HAVE TO SAY

Toni Wallace, Sr. Director, Strategic Marketing, Columbia Records

2:00 pm THE EVOLVING ROLE OF THE CMOWhile technology has changed how brands interact with their consumers, it has also redefined the role of the CMO. Marketing today is less about brand awareness and more about consumer engagement, personalization, and empowerment. Data and analytics seem to be driving almost every aspect of the marketing process. Hear firsthand how today’s marketing leaders are embracing technology to do their jobs more effectively and efficiently.

Dave Beveridge, SVP of Marketing, ShoeDazzleElizabeth Brooks, Vice President, Live Nation Digital, Head of Marketing, Live Nation Labs, Live Nation Worldwide, Inc.Evan Greene, Chief Marketing Officer, The Recording Academy/The GRAMMY Awards

2:40 pm SUCCESS STORY— PRINGLES + STAR WARS: LEVERAGING THE POWER OF EXPONENTIAL CREATIVITY

Liza Sperling, VP Strategic Business Development, Tongal When Pringles decided to partner with Star Wars, they wanted to get “outside their four walls” and come up with a truly unique way to actively engage with their consumers. They turned to the Tongal community to figure out how to market the partnership across their various channels and create relevant content around this partnership for an extended social campaign. The results were out of this galaxy!


Agenda

3:00 pm NETWORKING BREAK

3:20 pm SUCCESS STORY — CAPTURING ATTENTION AND DRIVING ENGAGEMENT THROUGH IMAGES

Tony Winders, SVP of Marketing, GumGum

Consumers are interacting with images more than ever and publishers are incorporating them into more visually compelling cross-platform site designs. So it’s no surprise that in-image advertising is emerging as a brand-safe way to reach consumers in-line with relevant content where they are actively engaged. GumGum SVP of Marketing Tony Winders provides an overview of in-image advertising and explains how brand marketers are using it to target and engage audiences at scale.

3:40 pm Social Media and the Age of Influence Social media is certainly one of the most exciting and important byproducts of the digital era. For the first time ever, consumers have a voice and a platform to publicly share how they feel — good and bad — about the brands that they interact with. It has also enabled brands to identify and engage with their consumers on a 1:1 basis, 24/7. In addition, Social has provided brands with the ability to turn their most loyal and avid fans into advocates and brand ambassadors. Has social media made brands more vulnerable? How are successful brand marketers using social media to build rapport and relationships with their consumers, rather than letting social media take control of their brands? Learn how to harness the power of social media to build your brand.

Moderator: Ajay Ramachandran, SVP Corporate Development, Dynamic Signal

Marco Antonio Gonzales, Senior Director, Corporate Communications, North America Herbalife InternationalElizabeth Lin, Senior Marketing Manager – Consumer Campaigns, Intel CorporationDanielle Wolfson, Senior Manager, Global Digital & Social Media Marketing, Activision

CONTINUED ON PAGE 14


4:20 pm CREATING VALUE & BUILDING TRUST WITH CONTENT MARKETING

As consumers become immune to traditional advertising and ad clutter, and fragmentation limits ad effectiveness, content will become a powerful way to connect to consumers.” — Mary Beth Kemp, former VP and Principal Analyst, Marketing and Strategy, Forrester Research

The Internet has put the world’s information at our fingertips. True, but, who would have thought that Fortune 500 brands would become among the most important publishers of original trusted content on the worldwide web? By investing in thoughtful, insightful and engaging content, leading brands are becoming key players in the online ecosystem, educating consumers about just about everything and anything that they are interested in. As a result, brands are connecting with audiences in more authentic and meaningful ways than ever, positioning themselves as leading authorities and industry experts. Content marketing is quickly becoming one of the most essential pieces of the attribution funnel, and a crucial tactic for every leading brand. Find out why owned media is the one of the fastest growing segments of the marketing and media industries and how you, too, can benefit from this mega-trend.Moderator: Rick Liebling,

Moderator: Brandon Bergmark, Head of Sales, West, Outbrain

Murphy Gilson, Creative Director/SVP of Creative Services and Branding at Participant MediaTim Scully, former VP, Director – Digital, Lucky Brand JeansToni Wallace, Sr. Director, Strategic Marketing, Columbia RecordsPamela Naumes, Director, Brand Engagement, Bolthouse Farms

5:00 pm BRAND INNOVATORS COCKTAIL RECEPTION

Agenda

CONTINUED FROM PAGE 13


Speakers

Dave Beveridge brings more than a decade of marketing and advertising experience to ShoeDazzle, with a breadth of success in developing strategic partnerships, content, and increased customer acquisition. Prior to being tapped as ShoeDazzle’s VP of Marketing, Beveridge served as Chief of Staff of Digital for BermanBraun, where he managed operations for leading content properties Wonderwall.com and Glo.com both in partnership with Microsoft. He has also lead marketing efforts for SportNet and Letstalk.com, and holds an MBA from St. Mary’s College and a BA from Saint Lawrence University.

Keenan Beasley has extensive experience managing some of the most iconic and fastest growing global brands at the nation’s top CPG companies. He was most recently a VP at L’Oreal, responsible for leading the Garnier Fructis brand. Before jumping into Beauty, he oversaw Lysol and the Food Division for Reckitt Benckiser. Keenan began his career at Procter and Gamble, where he managed iconic brands such as Tide, launching Tide w/ Febreze and the Olympic campaign, before moving over to lead emerging market development and expansion for Gillette in Brazil and CEMEA. Keenan received his BA from the United States Military Academy at West Point with a degree in Systems Engineering and Law.

KEENAN BEASLEY FORMER VP MARKETING, GARNIER, L’OREAL @KBeasley97

Liza Sperling is VP Strategic Business Development At Tongal, a social content co-creation platform that connects the world’s largest and most imaginative brands with a global creative community. Prior to joining Tongal, Liza lead business development at ClearSlide and held sales and marketing leadership roles at three Bay Area social enterprise startups: Buddy Media (acquired by Salesforce), Seesmic (acquired by HootSuite), and Scout Labs (acquired by Lithium Technologies). Before moving to the Bay Area, Liza worked on Wall Street at Maverick Capital and Morgan Stanley.

LIZA SPERLING VP, CORPORATE DEVELOPMENT, TONGAL @lizasperling

DAVE BEVERIDGE SVP OF MARKETING, SHOEDAZZLE

Elizabeth Brooks is Head of Marketing at Live Nation Labs, charged with all digital and social marketing for the world’s largest live entertainment company and developing the Fortune 500 company’s consumer-facing brand. Elizabeth began her professional career as a music industry marketing and A&R executive. She left Sony Music in 1999 to join the fledgling Napster, Inc., as VP, Marketing, managing all aspects of the Napster brand from under one million to over 70 million registered users, executing strategic partnerships and helping to lead the road show that secured Napster’s $13M B-round financing.

ELIZABETH BROOKS VP, LIVE NATION DIGITAL, HEAD OF MARKETING, LIVE NATION LABS, LIVE NATION WORLDWIDE, INC. @elizabrooks


Speakers

Murphy Gilson is the Emmy-winning SVP of Creative and Brand for Pivot, Participant Media’s television network dedicated to entertainment that inspires social change. He was also the Creative Director behind the launch of Audience, Directv’s original content channel. Prior to that Gilson spent 10 years at FOX Broadcasting working on campaigns for series like American Idol, 24, Glee. He’s written or directed for clients such as the TLC, NFL Network, ABC Family, PBS, TBS, and Food Network. With a background in live-action directing, Gilson has written and directed several award-winning short films.

MURPHY GILSON CREATIVE DIRECTOR/SVP OF CREATIVE SERVICES AND BRANDING, PARTICIPANT MEDIA

Marco Antonio Gonzáles is responsible for all social media and media relations for general and Latino markets in the U.S., as well as Canada, Jamaica and Puerto Rico. He joined Herbalife International as Director of Corporate Communications, Latin Markets in 2005. In this capacity, Marco was responsible for all media relations, employee communications and executive Spanish communications for all Latin markets, including U.S. Hispanic, Mexico, Central and South America for the company. Prior to his position at Herbalife, Marco was National Publicity Manager for Univision Music Group.

MARCO ANTONIO GONZÁLES SENIOR DIRECTOR, CORPORATE COMMUNICATIONS, NORTH AMERICA HERBALIFE INTERNATIONAL

Lauren Campbell has worked across multiple brands during her 15 years in marketing at Nestle USA. In her role as Wonka Global Development, Lauren oversees all product innovation, strategic partnerships, and marketing, including digital and social marketing, for WONKA confections in markets outside the U.S., including Canada, Mexico, Colombia, Brazil and Philippines. She holds a Bachelor’s degree in Political Economics from U.C. Berkely and an MBA in Marketing and Finance from The University of Chicago Booth School of Business.

LAUREN CAMPBELL WONKA GLOBAL DEVELOPMENT, NESTLE USA

EVAN GREENE CHIEF MARKETING OFFICER, THE RECORDING ACADEMY/THE GRAMMY AWARDS @hopeandchange

As The Recording Academy’s Chief Marketing Officer, Evan Greene is responsible for marketing, sponsorship, PR and digital strategy for the biggest brand in the history of music – the GRAMMY. Evan’s objective for the 50-year old icon has been to enhance promotion of the GRAMMY telecast, expand brand reach and consistency, strengthen presence throughout the year, establish dynamic partnerships and increase revenue. With extensive experience in advertising, branding, corporate identity, and promotions, he has been building partnerships and developing innovative marketing solutions for many years.


Speakers

CHERYL GRESHAM DIRECTOR OF MEDIA, TACO BELL

Cheryl Gresham is the Director of Media for Taco Bell Corp. Since joining the team in March 2011, Cheryl has played a crucial role in the brand’s relevance by encouraging increased focus on digital media, moving the company from a small player to a digital media leader. Cheryl has also grown overall national media efforts to a multichannel strategy including audio, Hispanic and cinema. With experience across a variety of industries, including retail, auto, consumer electronics and QSR, Cheryl leads media strategy for best-selling Doritos Locos Tacos and the Taco Bell Breakfast Menu.

Since receiving his BS in Marketing from Washington University in St. Louis, Kirk Heinlein has effortlessly circumnavigated a variety of seemingly different worlds – global advertising agencies and global Fortune 500 clients; communications and strategy; and traditional advertising and leading-edge social/digital interactions. Now, as Director of Advertising for the Global Marketing Organization within AT&T, Kirk brings it all together – along with his extensive technology and telecom experience with clients such as NEC, Macromedia GTE (now Verizon), Sprint, Qwest and Samsung Mobile – to build deep customer engagement for AT&T Business Solutions.

KIRK HEINLEIN DIRECTOR – MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T @kheinlein

In her 13 years at Intel, Elizabeth Lin has built breakthrough campaigns in Asia, Latin America, and North America. She develops integrated marketing plans across media, creative, social, sponsorships, and events. A pioneer, Elizabeth spearheaded audience strategies for youth/Millenials and led numerous first-to-markets for mobile, social, and tablet marketing. Her many innovations include the company’s first iAd, designed with an immersive and engaging experience. She also drove a never-before-done integration with Microsoft XBOX Kinect, creating the very first interactive film on the XBOX.

ELIZABETH LIN SENIOR MARKETING MANAGER – CONSUMER CAMPAIGNS, INTEL CORPORATION @MsLin8

As Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content, tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. Brandon is an expert blogger whose contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, he held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry.

BRANDON GUTMANCO-FOUNDER, BRAND INNOVATORS@BrandonGutman


Speakers

Pamela Naumes is Director, Brand Engagement at Campbell Soup’s Bolthouse Farms, a nearly century-old natural food and beverage firm. She is a 15 year digital business & communications marketer with agency & brand side experience with global retail, hospitality, and CPG brands, among them Pinkberry Ventures, Inc, The Cheesecake Factory, Hilton Worldwide (Doubletree & Hilton brand. She was educated at the University of Massachusetts, Amherst.

PAMELA NAUMES DIRECTOR, BRAND ENGAGEMENT, BOLTHOUSE FARMS @pamelaanastasia

Jeff Pabst is Vice President of Sales at ShareThis, the company that uses large-scale social data to deliver breakthrough insights, audience building and advertising solutions across mobile and desktop environments. He helped launch the ShareThis advertising platform in 2010 and has seen revenue grow by more than 4,000% as brands, such as Toyota, AT&T, Disney and Honda expand their use of sharing/social data. His team has developed innovative ways to implement carefully calibrated cross-channel marketing strategies.

JEFF PABST VICE PRESIDENT, SALES, SHARETHIS

Dina Marovich is an analytical yet creative marketing executive, Dina Marovich has a history of success in innovation, leveraging a team-based model of excellence to attain goals, develop synergy and deliver ROI. Dina’s achievements include optimizing resources to maximize revenue and deliver results through an integrated marketing approach utilizing traditional media and interactive marketing. Since 2006, she has provided strategic vision and led marketing execution at Paramount Pictures, with a focus on physical and electronic media. Her scope of responsibility also includes marketing for Paramount VOD (video-on-demand) movie rentals and PPV.

DINA MAROVICH SENIOR VICE PRESIDENT, MEDIA & INTERACTIVE MARKETING, PARAMOUNT HOME MEDIA DISTRIBUTION @DinaMarovich

CHIP RUSSO HEAD OF MEDIA SOLUTIONS, ZEFR

As Head of Media Solutions for the Americas at ZEFR, Chip Russo oversees all aspects of Sales, Advertising Operations and Sales Marketing, tasked with developing direct ad sales and channel partners while expanding ZEFR’s relationships with global agencies and brands.Previously, Chip served as Senior Vice President at Collective, leading the creative technology division of Collective called Ensemble. Earlier in his career Chip established the west coast offices of PointRoll Inc. A rich media veteran, Chip also served as Director, Western Region, of Eyeblaster where he launched the company in the west and the southwest regions.


JAAP TUINMANSENIOR DIRECTOR, CAMPAIGN STRATEGY & MEDIA PLANNING, ELECTORNIC ARTS@crackedactor

Jaap Tuinman is responsible for the strategy, planning, and execution of end-to-end media investments for Electronic Arts’ top tier console and PC-based gaming products, including Battlefield, Mass Effect, Need for Speed, The Sims, Bejeweled, and Plants v. Zombies. He oversees a marketing and media channel mix that spans programmatic and fixed strategy across online (mobile, social, video, search, display, console) and offline channels (television, OOH). He joined EA in 2001 and prior to that was in Manager of Internet strategies at 7th Floor Media.

Tim Scully served as the VP and Creative Director for Lucky Brand Jeans through 2013, overseeing creative for the public presentation of the brand and the company’s $36 million e-commerce site. Prior to Lucky he was VP and Creative Director at HSN.com. Throughout his career he has successfully balanced strategic brand programs, developing both the creative framework and business blueprint. His experience exhibits a distinct and award winning track record in user friendly results driven business in the fashion, lifestyle and beauty industry.

TIM SCULLY FORMER VICE PRESIDENT, DIRECTOR - DIGITAL, LUCKY BRAND JEANS

As VP of Consumer Marketing Adam Weber is leading the marketing and rapid growth of Dollar Shave Club, the rocketing men’s lifestyle brand and e-commerce company on a mission to change the way men address their shaving and grooming needs. Adam previously led marketing for women’s division at Gilt Groupe. Spent 6-plus years in Brand Management at P&G’s Beauty & Grooming division, including leading marketing for the acquisition of The Art of Shaving.

ADAM WEBER VP OF CONSUMER MARKETING, DOLLAR SHAVE CLUB @aweb44

MARC STERNBERGCO-FOUNDER, BRAND INNOVATORS@marcsternberg1

Marc Sternberg is co-founder of Brand Innovators, a leading producer of conferences for the marketing and emerging technology industries. Marc was President and COO of AlwaysOn, from 2007-2011, producing over 20 annual conferences in the digital media, clean technology and cloud computing sectors. Earlier in his career he was the Vice President of Advertising sales for The Hollywood Reporter, driving revenue through the roof from 1989-2007. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.

Speakers


Speakers

DANIELLE WOLFSON SENIOR MANAGER, GLOBAL DIGITAL & SOCIAL MEDIA MARKETING, ACTIVISION @daniellewolfson

Danielle Wolfson is the strategic leader and manager of all global digital, mobile and social marketing brand initiatives for the Call of Duty entertainment gaming franchise. In that capacity she developed the first-ever retail e-commerce store featuring Call of Duty branded merchandise and orchestrated worldwide digital media and creative for the biggest entertainment launch of the year — $500 million-plus in first-day sales and $1 billion in worldwide retail sales in just 15 days. Prior to joining Activision in February 2012, Danielle was Manager of Digital & Social Media Marketing at Taco Bell.

As Senior Vice President of Marketing, Tony Winders leads GumGum’s positioning strategy, product marketing and communications. Prior to GumGum, Tony operated independently, providing strategic marketing consulting services to digital media and technology companies such as Rocket Fuel, Causecast, Fanzila, Momentfeed and LuxeYard. From 2003 to 2010, Tony served as Vice President of Marketing at ValueClick Media, where he helped grow the flagship division of ValueClick Inc. into one of the most successful display advertising networks in the world.

TONY WINDERS SENIOR VICE PRESIDENT MARKETING, GUMGUM @TonyWinders

Brandon Bergmark oversees brand marketer partnerships in the west coast for Outbrain, the largest content discovery platform on web and mobile. In his role, he collaborates with brands as diverse as Wells Fargo, Yahoo!, Intel, and Red Bull on strategies to drive qualified audiences to their digital content. Brandon’s previous leadership roles include sales, marketing and business development positions at AOL, NBC Digital, Fox Interactive Media, and appssavvy.

BRANDON BERGMARK HEAD OF SALES, WEST, OUTBRAIN @bergmarkb

LANCE WOLDER VICE PRESIDENT, CLIENT STRATEGY & SOLUTIONS, COLLECCTIVE

Lance Wolder comes to Collective as a digital veteran with more than 14 years of digital experience, supporting some of the world’s most loved brands through Media, Technology, and Creative solutions. In his role at Collective, Lance is responsible for helping to drive innovative data driven, multiscreen solutions for big brand advertisers. Lance most recently held the position of Ad Experience Architect at AOL where he connected product innovation to client needs. Prior to AOL he held senior roles with Pictela, Evolve Media, and MediaMind.


Advisory Board

LASTON CHARRIEZSVP MARKETING, WESTERN UNION

CHARLIE COLECEO,THE LINE

CHRIS CHESEBROASST. VP, US MEDIA INVESTMENTS,L’OREAL USA

B. BONIN BOUGHVP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL

IAN GOMARPRESIDENT,SHAQUILLE O’NEIL ENTERPRISES

JORGE FONTANEZVP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE

MARC FONZETTIDIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS

MADHUR AGGARWAL VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP

KIRK HEINLEINDIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T

SCOTT HUDLERVICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS


ADAM KMIECSENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS

VICTOR LEEVP DIGITAL BRAND MARKETING, HASBRO

JOHN KOLLERVP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)

ELLIOT LUMVP STRATEGIC MARKETING,COLUMBIA RECORDS

JASON JOHNVP ONLINE, MOBILE, SOCIAL MARKETING,GILT GROUP

LIAM MCCARTENHEAD OF DIGITAL & INNOVATION - NORTH AMERICA AT RECKITT BENCKISER

Advisory Board

MERYL TRUFFELMAN MACUNEVICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTÉE LAUDER

PAUL MARCUMHEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA

ANDREW MARKOWITZ DIRECTOR, GLOBAL DIGITAL STRATEGY, GE

ASHWIN NATHANMARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO


Advisory Board

DAVID RUBINMARKETING BP HAIR US, UNILEVER

JONATHAN STEPHENHEAD OF MOBILE & EMERGING TECH,JETBLUE AIRWAYS

CHAD STUBBSSR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO

WINSTON WANGGLOBAL DIRECTOR OF STRATEGIC INNOVATIONSFOR MARKETING TECHNOLOGY,ANHEUSER-BUSCH INBEV

COLLIN T. WESTCOTT-PITTVP MARKETING, HEINEKEN AT HEINEKEN USA

MARC PATRICKSENIOR BRAND DIRECTOR,NIKE EAST

CHRISTINE VERMESDIRECTOR, BRAND MARKETING, INTEL

GREGG WEISSVP/BUSINESS LEADER, SOCIAL MEDIA,US DIGITAL MARKETING,MASTERCARD WORLDWIDE

MASON NELDERDIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON

CHRIS THORNE GLOBAL VICE PRESIDENT, MEDIA & MARKETING, ELECTRONIC ARTS


Marquee Sponsors

Columbia Records is one of the most iconic record labels in the music industry. It is home to acclaimed artists such as Adele, Beyonce, Daft Punk, Bruce Springsteen, David Bowie, Foster The People, John Legend, One Direction, Calvin Harris, and Pharrell Williams, to name a few. A divsiion of Sony Music Entertainment, Columbia Records celebrated its 125th anniversary last year. The Columbia Creative Agency is a division within Columbia that offers companies, clients and agencies an array of marketing programs and platforms developed around the labels internationally known artists and music. The agency’s primary focus is brand and agency partnerships, music licensing, and original IP development. @ColumbiaRecords

Tongal is an open innovation platform that produces and distributes social video content. Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America. @Tongal


Title Sponsors

Dstillery has built its foundation on helping marketers target prospects scientifically proven to most likely care about their brand. Our acquisition of EveryScreen Media, an early innovator in mobile media buying and targeting, allows us to capture a whole new level of insight about those prospects. Adding location and device data to browser and offline intelligence gives us the ingredients, tools and techniques to deliver value at a whole different level. All of that has evolved into Dstillery, where billions of consumer signals and billions of available impressions are distilled across all screens. @Dstillery

AOL Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solution. @AOL

Chango is a marketing technology company that puts marketers ahead of their competition. Our combination of proven technology, top industry talent and proprietary data provides solutions to marketers’ most complex problems. We are passionate about helping our clients become marketing rock stars. We excel in the new world of programmatic marketing, where vast quantities of data come together to find the right audience across all types of devices. We unify all that the marketer requires to achieve goals, with the first Programmatic Marketing Platform (PMP) – massive, scalable reach, robust data management and a team that helps you every step of the way. @Chango

Adconion Direct is a global provider of multi-channel digital advertising solutions delivering performance at scale for advertisers across display, mobile, email, video and social media. By combining Adconion Direct’s exclusive first-party data and cross channel insights with proprietary technology and predictive optimization algorithms, we are able to deliver quality results across multiple channels and devices. Adconion Direct is the standalone business powered by Adconion Media Group’s global technology platform, a proprietary audience profiling engine that tracks and analyzes over 40 billion audience events monthly. Currently, Adconion has 25 offices servicing 20 countries around the world. @Adconion_Direct


Premiere Sponsors

Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. With rich content marketing and social CRM features, brands can identify, engage and reward their advocates. Customers, fans, employees and influencers can create, share and promote relevant content through their social channels, resulting in a measurable increase in awareness, interest, purchase and loyalty. Our customers include top brands across entertainment and media, consumer packaged goods, and financial services. @dynamic_signal

Title Sponsors

With more than 400 million auctions per day, SpotXchange is the trusted video advertising platform for premium publishers, connecting them with advertisers, agencies, trading desks, DSPs and ad networks to ensure they achieve maximum revenue for their inventory. SpotXchange shows premium publishers and more than 1,000 world class advertisers that there is a better way to buy and sell digital video – with trusted solutions that guarantee total transparency, brand safety and real-time control in an open market or directly executed through the SpotXchange platform. Headquartered north of Denver, SpotXchange has offices in New York, London, and Sydney and is ranked 6th on comScore for video ads served, reaching over 200 million unique visitors in more than 80 countries each month. @SpotXchange

Disqus is the web’s community of communities. Online communities are where people go to connect with their passions. Disqus makes them better through more enjoyable discussions. And then links all those communities so it’s easier to discover and discuss new stuff worth talking about. Disqus reaches over 1 billion people a month, 2.5 million registered communities, and over 100M active commenter profiles. The service offers a networked comment system used to foster engagement and connect audiences from around the web. @disqus


Premiere Sponsors

PureMatter is one of Silicon Valley’s most energetically growing Social and Content Marketing Agencies in the country, with clients such as Pitney Bowes, IBM, Cisco, The CMO Club and CBIZ. Winning over 200 awards in the last 12 years, the agency most recently produced the 2013 “Content Marketing Campaign of the Year” chosen by the Content Marketing Institute and Disqus. As part of PureMatter Labs, their content resource center for brand marketers, the team produces webinars, eBooks, tools, podcasts and “Substance”, a thought leader interview series hosted by President @BryanKramer. @PureMatter

GumGum is a new kind of advertising platform, dedicated to delivering highly engaging brand campaigns inline with editorial content and photos where they are guaranteed to be seen. Known best for creating the in-image advertising category, GumGum now offers multiple display, mobile and video advertising options to help its agency partners reach more than 300 million unique visitors worldwide across more than 1,000 premium content sites. Our deep technical understanding of images at scale creates relevant and actionable insights that result in viewability, awareness and engagement metrics that far outperform industry averages. @GumGum

The premier mobile publisher platform, Kargo delivers innovative advertising experiences and integrated marketing opportunities across Kargo’s proprietary network of major media mobile web sites, native applications and messaging campaigns. Kargo leverages its relationships with carriers, App storefronts and handset manufacturers to accelerate the overall growth and monetization of its audience across its major media brand properties. In addition to being an OnMobile Top 100 winner for two consecutive years, Kargo is the recipient of multiple industry awards including the 2010 Mobi and DPAC awards for Best Mobile Website, the 2010 DPAC award for Best iPhone Application and the 2011 OMMA award for Best Mobile Marketing Campaign. @kargo

ShareThis uses large-scale social data to deliver breakthrough insights, audience building and advertising solutions across mobile and desktop environments. Every day millions of consumers use ShareThis to share content across multiple devices and more than 120 social channels including Facebook, Twitter, LinkedIn and Pinterest — giving the company unrivaled visibility into online social behavior. The company works with 50+ of Advertising Age’s 100 leading national advertisers and is based in Palo Alto, California. @sharethis

brand innovators future of media la 06 05 2014

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