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Brand Introduction to She Leads Africa
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She Leads Africa is a digital media company connecting smart young African women with brands and resources to
help them live their best professional lives
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Our Values
– We are committed to helping smart and ambitious young African women live their best lives
– We promote and uplift local talent by proactively identifying promising African experts and practitioners and providing them a platform to grow
– We deliver the best career and business content focused on our community
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Women control 70-80% of all consumer purchasing decisions and they are the most
active influencers on social media
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SheLeadsAfrica.org
We have an active community of more than 250,000 smart, ambitious
and upwardly mobile young women
30+ Countries represented
15% Average monthly
growth rate
4.5 Average feedback from
SLA events
6 # of countries we’ve hosted
events in 2016
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SheLeadsAfrica.org 6
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SheLeadsAfrica.org 7
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We have a direct reach of ~250k but our campaigns and hashtags have made up to 81.9mn impressions
Newsletter
Website
Monthly Pageviews
Followers
48.7k
61.2k
16.3k
58k
33k
Subscribers
#SheHiveJoburg 1.5mn impressions
#SheHiveNairobi 4mn impressions
#SheHiveLagos 7mn impressions
#SLAYFestival 81.9 mn impressions
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Our community is comprised of working age, middle to high income and trend seeking women
Average Age:
▪ 25-34 (57%)
▪ 35-44 (15%)
▪ 18-24 (20%)
Top Location:
▪ Nigeria
▪ Ghana
▪ South Africa
▪ United States
▪ United Kingdom
Top Interests:
▪ Business and news
▪ Politics and current events
▪ Technology
▪ Leadership
Source: Google Analytics, 2015 Survey, Twitter Analytics, Facebook Audience Insights
Occupation:
▪ Entrepreneur (40%)
▪ Student with entrepreneurial ambition (30%)
▪ Early-Mid stage career (30%)
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Experiential marketing is winning the hearts and minds of younger consumers
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Consumers are more interested in buying into an experience rather than a product
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If you want to reach smart and influential young African women, She Leads Africa is
the best place for you to do that
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What makes She Leads Africa different?
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Single AudienceOur target is clear so you won’t waste
valuable marketing spend reaching people you don’t want to connect to
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Target Demographic:- African woman between the ages of 18 - 35
- Our largest segment is the 27-34 age group- Works outside of the home or is looking to have a
business- Lives in an urban environment in Africa’s major cities- Has consistent access to the internet and is an active
social media user- At least a secondary school education- Looking for advice on products and services to help
her live a more balanced and productive life
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Brand Loyalty
Our audience loves us and trusts the advice and information we provide to
them
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Value Adding
We focus on providing information and resources that is more meaningful than the general entertainment and lifestyle
content found in the market
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Authentic Voice
Our voice is honest, real and resonates with young African women
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SheLeadsAfrica.org 23
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Skyscraper Content
Our content has longevity and can generate engagement weeks and
months after originally posted.
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Digital Content Experiential Events
- SheLeadsAfrica.org- Newsletter- Instagram- Twitter- Facebook- YouTube- Webseries
- SheHive bootcamps- SLAY Festival- Curated events- Accelerator
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Digital Content Experiential Events
- SheLeadsAfrica.org- Newsletter- Instagram- Twitter- Facebook- YouTube- Webseries
- SheHive bootcamps- SLAY Festival- Curated events- Accelerator
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Ways for your brand to engage:- Native advertising- Integrated campaigns- Talent recruitment
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Case Study: United Capital
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Case Study: Huawei
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Digital Content Experiential Events
- SheLeadsAfrica.org- Newsletter- Instagram- Twitter- Facebook- YouTube- Webseries
- SheHive bootcamps- SLAY Festival- Curated events- Accelerator
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She Hive: 4 day networking and learning bootcamp for women looking to break through, live their purpose and
get real results in their businesses & careers.
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Ways for your brand to engage:- Speaking opportunities- Venue branding- Market research - Corporate social responsibility
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The SLAY Festival: Putting African women at the centre of technology, innovation and creativity
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GOALS● Change mindsets. Change how the world
sees African women and how African women see themselves
● Highlight innovators on the continent and bring the latest innovations to the continent
● Showcase brands that take African women seriously as leaders, innovators and creators
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Ways for your brand to engage:- Event sponsorship- Venue branding- Product activation- Speaking opportunities
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A business accelerator program for young women looking to take their business to the next level
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OFFLINE
Highlights:- 4 month business accelerator program
supported by Oxfam and Venture Capital 4 Africa to encourage job creation among female entrepreneurs in Nigeria
- Cohorts to be held in Lagos Island, Lagos Mainland, Abuja, Kaduna and Port Harcourt
- Entrepreneurs get access to a SLA coach, monthly meetups, mentors and trainings
- Five entrepreneurs selected to pitch their business at the end of the program in front of business leaders and the media
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She Leads Africa is looking to work with brands who know
that young African women are key to their long term
commercial success
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A little bit about us
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Our team is uniquely positioned to deliver impact for this project…
Yasmin Belo-OsagieCo-Founder
Afua OseiCo-Founder
▪ Strategy▪ Business Development▪ Investments
▪ Content Development▪ Communications▪ Marketing
Rafeeat AliyuContent
Ellen HoustonProgrammes
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Our team is uniquely positioned to deliver impact for this project…
Osayomon Gaius ObasekiProgrammes
Caitlin CraigCommunity
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We were the first African startup (male or female led) to be invited to ring the bell at the New York Stock Exchange
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…and has already been recognized as pan-African leaders in the fields of women empowerment, leadership and business
She Leads Africa is set to become a staple of the African investment community with
VC funds already seeking access to its database of female entrepreneurs. It has
the potential to become the 500 Startups of Africa. ”- Forbes
“
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We were featured in a Microsoft / Windows advert that delivered 5x more ROI than any other ad in the industry