brand launch
DESCRIPTION
brand launch final projectTRANSCRIPT
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SIP ME!!! FLAVOURED STRAWS
Group Members:
Iqra Tariq
Hubba Ijaz
Sumbal Anjum
Nida Akram
Fahad Saeed
PICK A STRAW, PAIR A FRIEND!
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Introduction to the Idea
Flavored straws called “SIP ME” Unique Being Introduced for the First Time in
Pakistan Adds variety to regular drinks No Side Effects
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Mission Statement
“SIP ME” is intended to bring a change in your regular drinks to give you a
refreshing new experience. Our vision is being best in quality and satisfying our
customers is our primary goal.
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Setting Target Market
“Our primary targets will be children and teenagers” –Sip Me.
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Market Segmentation
Dividing the consumers into groups
Division is done on different basis
Sip Me uses two basis for segmentation: Demographic
Behavioral Aspects
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Market Segmentation
Demographic Segmentation: Children and teenagers
No gender segmentation
Aimed to all classes of society
Behavioral Segmentation: Taste
Quality
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Product Differenciation
Product is something that satisfies our needs and wants
It is the basic element on which the company relies.
Products can be classified according to their usage, attributes, benefits and its users
Our company relies on its only product, “Sip Me”
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Product Differenciation
Providing quality and different products
Providing value for money
“Sip Me” is an innovative product
Innovation helps in product differentiation
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SIP ME!
Now in your locality!
So what are you waiting for go get it fast!
Pick a straw, Pair a friend
Pack of 100 straws for just RS: 350
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S.W.O.T Analysis
Strengths:
Unique Product
No core competitors
Attractions for kids
Value for money
Certified quality product
Health Friendly
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Weaknesses:
Low market share
Lack of experience
No customer base
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S.W.O.T Analysis
Opportunities:
New product with no direct rivalry so there are chances to lead the market
Easy availability
Expansion in product range
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Threats
Indirect competition with the flavored milk manufacturers who are giants in the market with huge customer base
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Corporate social responsibility Health friendly products
Certified from medical associations
Plans of creating many employment opportunities at the time of expansion
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THANKYOU FOR PICKING A STRAW AND PAIRING A FRIEND!