Brand Loyalty Questionnaire Sample:

Name:                       ____________________

Address:            ____________________

Phone Number:   ____________________

Email id:            ____________________

What is the proportion of branded to unbranded products in your house?

a)   20 : 80

b)   50 : 50

c)   60 : 40

d)   Other _______________________

Do you experiment with different brands?

a)   Yes

b)   No

c)   Sometimes

You trust our brand

a)   Strongly disagree

b)   Disagree

c)   Neither agree not disagree

d)   Agree

e)   Strongly Agree

The price of our brand

a)   Is as per your expectations

b)   Is more than your expectations

c)   Is less than your expectations

d)   Can’t say

What is the quantity of the product you use in a month?

_________________________________________________________________

Which brand of Body spray did you purchase last time?

_______________________________________________________________________

Why do you want to buy this brand? (please choose maximum 3)

 Brand

 Price

 Performance

 Quality

 Design

 Value

 Get used to /Habit

 Reputation

 Services

How is your satisfaction with your current Body spray?

Very Dissatisfied

Dissatisfied

Fair

Satisfied

Very Satisfied

How many brands do you know in the Body spray?

1

2

3

more than 3

How often have you bought the brands in the past?

Not at all

Quite Infrequently

Fair

Quite Frequently

Very Frequently

Based on your own experience, how would you rate your satisfaction with the brand of your Body spray?

Very Dissatisfied

Dissatisfied

Fair

Satisfied

Very Satisfied

Do you agree with "I rely on the brand" ?

Very Disagree

Disagree

Fair

Agree

Very Agree

Do you agree with "I trust the brand" ?

Very Disagree

Disagree

Fair

Agree

Very Agree

How important do you think a brand is when you purchase a Body spray?

Very Unimportant

Unimportant

Fair

Important

Very Important

Does brand name influence your decison making in purchasing?

Yes

No

Will you upgrade your Body spray to the latest available fragrances of the same brand?

Yes

No

I am not sure

What will you do if the brand of Body spray you wish to purchase is out of stock?

Purchase a different brand

Purchase other body spray from the same brand

Delay purchase till next time

Will you switch to other alternative brands if they offer a similar but cheaper Body spray?

Very Unlikely

Unlikely

Fair

Likely

Very Likely

.Does the Body spray which you are using now match your need?

Yes

No

Do you satisfy with your current Body spray?

Very Dissatisfied

Dissatisfied

Fair

Satisfied

Very Satisfied

Do you think the image of a brand can influence the buying behaviours?

Yes

No

Which one you consider as the most important point when purchase a Body spray?

High-quality

Lower price

When you plan to purchase a new Body spray, will you try a new fragrance?

Yes

No

Do you think you are loyal to any brands of Body spray? and Why?(eg: i do, because it makes me feel more fashion than others)

___________________________________________________________________________