brand manual
DESCRIPTION
The Brand Manual provides more detailed information on the strategic vision of the brand which is worked out on different levels. It is made for art directors, stylists, buyers, designers and advertising people.TRANSCRIPT
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Power to the peo-
ple.
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Keept it short and sweet.+ dont forget the dot. ...
It is all about per-spective. “We” be-lieve in Megalome-nia. We say yes to “We”, because in the world og Megalome-nia we are all one.
Enhancing adjectives.
Word repetitions.
Summary. Simplified sentence structure. Clear instructions.. Open and interac-tive.
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Models left: www.fuckingyoung.es
Models right: www.fmmodelagency.com
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TRIBE.
Our fashion requires cash: We produce high-fashion that is highly- specialised. Also, there are just twenty garments per gender per season. Therefore, our prod-ucts have a high value that costs.
Extravagance. Megalomania is for the excentrics only that are not afraid of the crazy, the exaggerated and the extreme.
Despite of having money into your pocket, as our fashion has high produc-tion costs, you need to have a strong affirnity for fashion and style in general as we provide fashion extreme. Style sensitive as you are, fashion to you is also a long-term investigation: Quality is a requirement to you and to us, too.
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Megalomania aims on the younger generation, aged between 20-30, because our look is casual and fresh. Our pieces are as unique as you are: With a quite small sortiment our private collection aims for the creative individual that looks for smth. inspiring and non-market produced. Your style is as comfortable as ours with a touch of extravagance. You have an interest in the latest technologies and are keen to find out more about it.
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LOGO.
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