CONTACT

Address

Hygiene of Swedenbangårdsgatan 19261 35 LandskronaSweden

Online

Email: info@hygieneofsweden.comWebsite: www.hygieneofsweden.com

BRAND MANUAL

Hygiene of SwedenCorporate Brand Guidelines

THE GUIDE

TABLE OF CONTENTS

HYGIENE OF SWEDEN

DESIGN ANDBRAND GUIDELINES

SECTION 3 | CORPORATE TYPOGRAPHY

SECTION 4 | CORPORATE COLOR SYSTEM

SECTION 5 | POCKET SPRAY OF SWEDEN BRAND GUIDELINES

SECTION 2 | CORPORATE LOGO

SECTION 1 | INTRODUCTION

PAGE 8

PAGE 13

PAGE 16

PAGE 6

PAGE 4

SECTION 1INTRODUCTION

WELCOME &INTRO-DUCTION

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THE COMPANY AND CORPORATEDESIGN GUIDELINES

THE DESIGN GUIDELINES

These guidelines describe the visual and verbal elements that represent Hygiene of Sweden corporate identity. This includes our name, logo and other elements such as color, type and graphics.

Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company.

These guidelines reflect Hygiene of Sweden’s commitment to quality, consitency and style.

The Hygiene of Sweden brand, including the logo, name, colors and identifying elements, are valuable company assets.

Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the Hygiene of Sweden name and marks.

SECTION 2CORPORATE LOGOThe Logo IntroductionThe Logo ApplicationThe Logo Elements

LOGO INTRODUCTIONOur Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the the symbol itself and our company

name – they have a fixed relationship that should never be changed in any way.

THE FULL LOGOTYPE

The Hygiene of Sweden Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence.

It has a particular relationship with the Hygiene of Sweden name.

The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters.

The corporate logo is presented through the use of colour as well as shape and form. The two corporate colours are Midnight Blue, Burlywood and Dark Cyan. It is a fresh and appealing blend of colours chosen for their strong combination - modern - classic - timeless.

The Colours have been selected according to international standards as shown below and are easily implemented.

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THE LOGOTYPE

THE LOGOTYPE ON DARK BAKGROUND

Recommended formats are:.eps | .ai | .png | .jpg | .tiff

Attention:Use of any stylized, animated, hand drawn or other versions of a inofficial logo is not permitted. This undermines the logo system and brand consistency. Please consult with Hygiene of Sweden Trademark Licensing if you have any questions or need further help.

The Logo SymbolConsists of a powerful element evoking the culture of Hygiene of Sweden.

Carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters in burlywood tone of the chosen corporate color.

SECTION 3CORPORATE TYPOGRAPHYThe Corporate FontsPrimary FontSecondary FontFont Hierachy

THE CORPORATE FONTSAND TYPOGRAPHY

THE CORPORATE TYPOGRAPHY02Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Hygiene of Sweden communications. We

have selected Montserrat and Source Sans Pro, which helps inject energy and enthusiasm into the entire Hygiene of Sweden communications, as the primary and secondary corporate typefaces.

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PRIMARY CORPORATE FONT

PRIMARY FONTMONTSERRAT

DESIGNER : JULIETA ULANOVSKY

- THE FONTThe old posters and signs in the traditional neighborhood of Buenos Aires called Montserrat inspired me to design a typeface that rescues the beauty of urban typography from the first half of the twentieth century. The goal is to rescue what is in Montserrat and set it free, under a free, libre and open source license, the SIL Open Font License.

TYPE EXAMPLESMONTSERRAT

M O N T S E R R ATBold

Regular

A B C D E F G H I J K L MN O P Q R S T U V W X Y Za b c d e f g h i j k l mn o p q r s t u v w x y z

A B C D E F G H I J K L MN O P Q R S T U V W X Y Za b c d e f g h i j k l mn o p q r s t u v w x y z

Figures 0 1 2 3 4 5 6 7 8 9 0

Special Characters

! “ § $ % & / ( ) = ? ` ; :¡ “ ¶ ¢ [ ] | { } ≠ ¿ ‘« ∑ € ® † Ω ¨ ⁄ ø π • ± ‘æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç√ ~ µ ∞ … – ≤ < > ≥ ˘ › ‹ ◊

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SECTION 3CORPORATE TYPOGRAPHYThe Corporate FontsPrimary FontSecondary FontFont Hierachy

PRIMARY FONTSOURCE SANS PRO

DESIGNER : PAUL D. HUNT

- THE FONTSource Sans Pro is a sans serif typeface created by Paul D. Hunt for Adobe Systems. It is the first open source font family from Adobe, distributed under the SIL Open Font License.

The typeface is inspired by the forms of the American Type Founders’ gothics by Morris Fuller Benton with both a larger x-height and character width. It is available in six weights (Regular, ExtraLight, Light, Semibold, Bold, Black) in upright and italic styles.

TYPE EXAMPLESMONTSERRAT

SOURCE SANS PROBold

Regular

A B C D E F G H I J K L MN O P Q R S T U V W X Y Za b c d e f g h i j k l mn o p q r s t u v w x y z

A B C D E F G H I J K L MN O P Q R S T U V W X Y Za b c d e f g h i j k l m

n o p q r s t u v w x y z

Figures 0 1 2 3 4 5 6 7 8 9 0

Special Characters

! “ § $ % & / ( ) = ? ` ; :¡ “ ¶ ¢ [ ] | { } ≠ ¿ ‘« ∑ € ® † Ω ¨ ⁄ ø π • ± ‘æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç√ ~ µ ∞ … – ≤ < > ≥ ˘ › ‹ ◊

SECONDARY CORPORATE FONT

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Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for key information. Typographic

hierarchy creates contrast between elements. There are a variety of ways you can create a sense of hierarchy. Here are some of the most common techniques for Hygiene of Sweden layouts.

TYPOGRAPHY AND TEXT HIERARCHY

CONTEXT TEXTAND INNER HEADLINES

HEADLINES AND TYPOBREAKS

Caption Text

Copy Text

Headlines Copytext

Sublines Sections

Hygiene of Sweden Typo

-

Source Sans Pro Regular

6 pt Type / 9 pt Leading

Hygiene of Sweden Typo- Source Sans Pro Regular 8 pt Type / 11 pt Leading

HYGIENE OF SWEDEN- Montserrat Bold - Capital Letters 10pt Type / 10pt Leading

HYGIENE OF SWEDEN - Montserrat Bold - Capital Letters 34pt Type / 30 pt Leading

HYGIENE OF SWEDEN- Montserrat Bold - Capital Letters 16pt Type / 16pt Leading

Big Headlines and Title

SECTION 4CORPORATE COLOR SYSTEMThe Corporate ColorsPrimary Color SystemSecondary Color System

THE PRIMARY COLOR SYSTEM AND COLOR CODES

THE COLOR SYSTEM

Color plays an important role in Hygiene of Sweden corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the “One Voice” color scheme. Consistent use of these colors will contribute to the cohesive and harmonious look of the Hygiene of

Sweden brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will be always be consistent.

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PRIMARY COLORMIDNIGHT BLUE

-

COLOR CODESCMYK : C100 M076 Y032 K016Pantone : 287C RGB : R011 G070 B113 Web : #0b4671

PRIMARY COLORBURLYWOOD

-

COLOR CODESCMYK : C008 M023 Y058 K000Pantone : 141C RGB : R235 G196 B107 Web : #ebc46b

PRIMARY COLOR SYSTEM

-Explanation: Hygiene of Sweden has two official colors: Midnight Blue and Burlywood.

Usage:Use them as the dominant color palette for all internal and external visual presentations of the company.

COLOR TONES

COLOR TONES

100 %

100 %

60 %

60 %

80 %

80 %

40 %

40 %

20 %

20 %

Tones

COLOR CODESCMYK : C070 M019 Y000 K006Pantone : 298C RGB : R072 G194 B240Web : #48c2f0

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SECTION 4CORPORATE COLOR SYSTEMThe Corporate ColorsPrimary Color SystemSecondary Color System

THE SECONDARY COLOR SYSTEM AND COLOR CODES

SECONDARY COLOR SYSTEM

-Explanation: The Secondary colors are complementary to our official colors, but are not recognizable identifiers for Hygiene of Sweden company. Secondary colors should be used sparingly, that is, in less than 10 percent of the palette in one piece.

Usage:Use them to accent and support the primary color palette.

Tones

Tones

Tones

COLOR CODESCMYK : C086 M044 Y017 K001Pantone : 2143C RGB : R035 G141 B210Web : #238dd2

COLOR CODESCMYK : C001 M036 Y084 K000Pantone : 1375C RGB : R252 G163 B041 Web : #fca329

COLOR CODESCMYK : C029 M000 Y067 K023Pantone : 2276C RGB : R139 G196 B065 Web : #8bc441

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THE LOGOTYPE

THE LOGOTYPE ON DARK BAKGROUND

Recommended formats are:.eps | .ai | .png | .jpg | .tiff

Attention:Use of any stylized, animated, hand drawn or other versions of a inofficial logo is not permitted. This undermines the logo system and brand consistency. Please consult with Pocket Spray of Sweden Trademark Licensing if you have any questions or need further help.

The Logo SymbolConsists of a powerful element evoking the culture of Pocket Spray of Sweden.

Carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters in burlywood tone of the chosen corporate color.

SECTION 5POCKET SPRAY OF SWEDENThe Logo IntroductionPrimary Color System and Color CodesSecondary Color System and Color Codes

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PRIMARY COLORMIDNIGHT BLUE

-

COLOR CODESCMYK : C100 M076 Y032 K016Pantone : 287C RGB : R011 G070 B113 Web : #0b4671

PRIMARY COLORBURLYWOOD

-

COLOR CODESCMYK : C008 M023 Y058 K000Pantone : 141C RGB : R235 G196 B107 Web : #ebc46b

PRIMARY COLOR SYSTEM

-Explanation: Pocket Spray of Sweden has two official colors: Midnight Blue and Burlywood.

Usage:Use them as the dominant color palette for all internal and external visual presentations of the company.

COLOR TONES

COLOR TONES

100 %

100 %

60 %

60 %

80 %

80 %

40 %

40 %

20 %

20 %

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SECTION 5BIOPOCKETThe Corporate ColorsPrimary Color SystemSecondary Color System

Tones

COLOR CODESCMYK : C070 M019 Y000 K006Pantone : 298C RGB : R072 G194 B240Web : #48c2f0

THE SECONDARY COLOR SYSTEM AND COLOR CODES

SECONDARY COLOR SYSTEM

-Explanation: The Secondary colors are complementary to our official colors, but are not recognizable identifiers for Hygiene of Sweden company. Secondary colors should be used sparingly, that is, in less than 10 percent of the palette in one piece.

Usage:Use them to accent and support the primary color palette.

Tones

Tones

Tones

COLOR CODESCMYK : C086 M044 Y017 K001Pantone : 2143C RGB : R035 G141 B210Web : #238dd2

COLOR CODESCMYK : C001 M036 Y084 K000Pantone : 1375C RGB : R252 G163 B041 Web : #fca329

COLOR CODESCMYK : C029 M000 Y067 K023Pantone : 2276C RGB : R139 G196 B065 Web : #8bc441

Hygiene of Sweden Corporate Brand Guidelines

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Hygiene of SwedenCorporate Brand Guidelines

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