SOURCE comScore Mult iplat form 12-month average ending September 2019, MRI Spring 2019; Social as of October 2019

Family HandymanPublished 8x per year

Circulation 1.2MMAudience 4.8MM

Ultimate SeriesFamily Handyman Ultimate

Series features projects that reveal amazing transformations

including Shed and Garage

Tablet EditionAvailable on iPad • Amazon Kindle

B&N Nook • Google Play • Zinio Texture • Magzter

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BUILD IT. FIX IT. LIVE IT!®

PLUS: PROTECT YOUR FURNACE | SMART BULBS | RESTORE YOUR LAWN

OUTDOOR

ROOM!living

*SLEEK STORAGE BENCH

*BUILD THIS FIREPLACE IN 1 DAY!

*EASY DIY DECK

FIX

TOILET LEAKS

37HOME HACKSINSIDE

59400_Cover_May19.indd 1 3/11/19 3:00 PM

EDITORIAL SERIES

PRINT

Brand Map

NewslettersFH Daily Hints & TipsMonthly Circulation 800K+

Stuff We LoveMonthly Circulation 335K+

Social MediaFacebook 944K+ fansPinterest 1.2MM+ followers #1 for engagement or actions per post among all measured magazines

Instagram 57K+ followersTwitter 21K+ followers

VideoBranded and custom videos on FamilyHandyman.com

DIY UniversityOn-demand courses taught by the pros to sharpen your home repair DIY skills

DIGITAL

FamilyHandyman.comTrusted source providing advice and step-by-step instructions for DIYers to improve their homes, gardens and moreMonthly Unique Visitors 6.4MM

FamilyHandyman.com Trusted source providing advice and

step-by-step instructions for DIYers to improve their homes, gardens and more.

54%Men

53Median Age

46%Women

$91kMedian HHI

6.4mm Monthly Unique Visitors

Digital Overview

SOURCE comScore Mult iplat form 12-month average ending September 2019

Print PowerhouseFamily Handyman is #1 in circulation and is the only magazine

to raise its rate base TWICE over the last three years.

Audience (000) Comp(%) Total 4,818 Men 3,144 65 Women 1,674 35

Age 18-49 1,730 36 35-54 1,730 36 30+ 4,576 95 Median Age 56.2

SOURCE AAM 2017-2019; MRI Spring 2019, Starch 2018

Education (000) Comp(%) Graduated College + 1,529 32 Attended/Graduated College + 3,122 65

Occupation Employed Full Time 2,393 50 Professional/Managerial 979 20 Construction/Trade 700 15

Engagement 43 minutes spent reading an issue 54% read 3 of 4 issues 48% When I am going to make a purchase, the ads in this publication help me make my decision

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1,200,000

1,000,000

800,000

600,000

400,000

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8X FREQUENCY 8X FREQUENCY (2018)6X FREQUENCY

9X FREQUENCY (2017)6X FREQUENCY

6X FREQUENCY (2017)4X FREQUENCY

9X FREQUENCY (2017)4X FREQUENCY

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Home Starts Here

SOURCE: The Modern Family; Trusted Media Brands/ Kantar Consult ing Custom Study; MRI Spring 2019

Family Handyman's mission is to empower families to maintain

and improve their homes with inspiring projects, expert advice

and clear instructions. We continue to help readers achieve their

goals by extending our editorial voice with the following sections...

67% agree

“My family tends to have a home improvement

project going at all times”

$79kMedian

HHI

Tech

82%Own

Home

40%Home Value

$250k

$245k+Median

Home Value

90% agree

“We are always seeking to improve

our home”

74% agree

“We are adapting our home as our

family structure changes”Storage +

Organization

Maintenance + Repair

Health Work Wheels

2020 Edit Calendar

EDITORIAL CONTENT SUBJECT TO CHANGE

MARBuy, Sell, StayFeatures• Sidewalk Makeover• Replacing & Adding Garden

Window Shutters

Ad Close: 12.13.19 Materials Due: 12.20.19On Sale: 2.18.20

APRTools & GearFeatures• Buyers Guide to a Table Saw• Pro Tips What's in a

Carpenter's Tool Belt?

Ad Close: 1.13.20 Materials Due: 1.21.20On Sale: 3.17.20

MAYUltimate BackyardFeatures• How to Keep Your Lawn

Chemical Free• Upgrade Your Stoop in

5 Easy Ways

Ad Close: 2.24.20 Materials Due: 3.3.20On Sale: 4.21.20

JUNBefore You Call...Features• 10 Things to Know Before

Hiring an Electrician• Guide to Hiring a Real

Estate Agent

Ad Close: 3.23.20 Materials Due: 3.30.20On Sale: 5.19.20

JUL/AUGUltimate CamperFeatures• Get Vehicle Ready for a Road

Trip• Cordless Gear for Camping

Ad Close: 4.17.20 Materials Due: 4.24.20On Sale: 6.16.20

SEPTUltimate GarageFeatures• Brilliant Ways to Organize

Your Garage• Pro Tips for Planning Your

Dream Garage

Ad Close: 6.15.20 Materials Due: 6.22.20On Sale: 8.18.20

OCT/NOVKitchen & Bath RemodelFeatures• Energy Saving Appliances• 10 Ways to Save During

a Bathroom Remodel

Ad Close: 7.27.20 Materials Due: 8.4.20On Sale: 9.22.20

WINTERUltimate Smart HomeFeatures• Safest Smart Technology for

Your Home• Solar Smart Home Products

That Will Lower Your Bills

Ad Close: 9.28.20 Materials Due: 10.6.20On Sale: 11.24.20

DIY UniversityFamily Handyman DIY University offers online courses that

are based on the best of home repair professional expertise, but explained in a way that's easy to understand. From quick

classes to premium workshops, there is a course for any level!

74%Avg. renewal rate for subscription members

30%of quick class

purchasers are repeat

50Minute avg. of

quick classes student engagement

2.6Hours spent by premium course

students engaging with content online

Press BuzzDIY University

featured in The New York Times!

Marketing Opportunities

• Course Sponsorship• Content/

Development/ Licensing

• Product Placement

Throughout the year, Family Handyman editors show DIYers how to create ultimate transformations in an exclusive editorial franchise across key print, digital and social channels.

The Series Currently Includes• May Issue Backyard Transformation• July/August Issue Ultimate Camper• September Issue Garage Makeover• Winter Issue Smart Home Living

Marketing Opportunities• Print Editorial integration within

step-by-step guides• Digital Destination featuring downloadable

plans, videos & extra tips• Promotion Co-branded banners,

social media and e-newsletters

Ultimate Series

GarageMore than 8/10 Agree If I were to update my garage, I would consider using the products & brands shown in the article

Shed9/10 Trust Family Handyman when it comes to projects like this

Magazine Bleed Size Live Area Trim Size

Spread 15.25" x 10.75" 14.5" x 10" 15" x 10.5"

Full Page 7.75" x 10.75" 7" x 10" 7.5" x 10.5"

1/2 Horizontal 7.75" x 5.375" 7" x 4.625" 7.5" x 5.125"

1/2 Vertical 3.875" x 10.75" 3.125" x 10" 3.625" x 10.5"

1/3 Vertical 2.75" x 10.75" 2" x 10" 2.5" x 10.5"

1/3 Square — 4.375" x 4.625" 4.375" x 4.625"

2/3 Vertical 5" x 10.75" 4.25" x 10" 4.75" x 10.5"

Ad Portal Informationhttps://tmbi.sendmyad.com• Create an account or log in if an account

is already established• Select “Send Files”• Select - Publication (i.e. Family Handyman)• Select - Issue (i.e. March 2020)** Do not use dashes, underscores or apostrophes

when typing the name of your ad

Digital File Requirements• The required file format is PDF/X-1a 2001 (vector) 300 dpi.• All supplied PDF/X-1a files must be CMYK. No spot colors.

All fonts and images should be embedded. Do not apply style attributes to basic fonts.

• For instructions on how to create a PDF/X-1a go to – https://tmbi.sendmyad.com – under HOME - select DASHBOARD – select VIEW FAQs.

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For more information or production questions, please contact: Leslie Kogan Senior Production Manager T 914.244.5433 E Leslie.Kogan@TrustedMediaBrands.com

NOTE For Bleed Sizes, keep all non-bleed material 1/4" from trim

Print Ad Specs

Issue Ad Close Materials Due On Sale MARCH 12.13.19 12.20.19 2.18.20

APRIL 1.13.20 1.21.20 3.17.20

MAY 2.24.20 3.3.20 4.21.20

JUNE 3.23.20 3.30.20 5.19.20

JULY/AUGUST 4.17.20 4.24.20 6.16.20

SEPTEMBER 6.15.20 6.22.20 8.18.20

OCTOBER/NOVEMBER 7.27.20 8.4.20 9.22.20

WINTER 9.28.20 10.6.20 11.24.20

Production Schedule

Advertising Rates • Rate Base: 1,200,000

Production Dates & Rates

4-Color Gross Rate Full Page $85,460

2/3 Page $68,710

1/2 Page $53,410

1/3 Page $38,070

1/6 Page $21,070

B&W Gross Rate Full Page $72,640

2/3 Page $58,400

1/2 Page $45,400

1/3 Page $32,360

1/6 Page $17,910

2-Color Gross Rate Full Page $76,910

2/3 Page $61,840

1/2 Page $48,070

1/3 Page $34,260

1/6 Page $18,960

Gross Rate Cover 2 $102,550

Cover 3 $98,280

Cover 4 $111,100

Covers

All rates are gross. SPLIT RUNS Closing is one week pr ior to normal close dates. (addit ional mechanical charge incurred depending on specif ications of the copy spl i t .) Area copy spl i ts, copy tests, dealer l ist ings and regional rates are avai lable upon request. AGENCY COMISSION 15%. Net 30 days.

CHANGES IN RATES Announcement of any change in rates wil l be made at least 30 days pr ior to the publication date of the f i rst issue to be af fected by such new rates. GENERAL CONDITIONS All orders are accepted subject to the publisher's general condit ions. Rates and dates subject to change.

Contact your account manager for more details or

John Dyckman VP, Integrated Sales

T 646.518.4263 E John.Dyckman@TrustedMediaBrands.com

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