brand // marca - the lakota group · kid˚friendly˜sites family friendly˜people the˜waves...

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celebrate THE LAKE DIVERSITY & CULTURE LAS PERSONAS COMUNIDAD LATINA ECONOMIC/CLASS DIVERSITY LA COMIDA AUTÉNTICA THE CONNECTED COMMUNITY THAT WORKS TOGETHER ACCESS TO L AND METRA TREE-LINED STREETS AFFORDABLE EATS REAL NEIGHBORHOODS, REAL PEOPLE INCLUSION AND SOCIAL ACTION THE ARTS GREAT ARCHITECTURE PROXIMITY MY NEIGHBORS KID-FRIENDLY SITES FAMILY FRIENDLY PEOPLE THE WAVES THE ANIMALS AND THE PEOPLE WALKING TO THINGS INSTEAD OF DRIVING we RP BRAND / / MARCA concept a // concepto a This concept draws on the existing “Celebrate Clark Street” banners and creates a brand inspired by its patterns and colors (shown bottom leſt). The bold type can be used on its own, as can the colorful hand drawn elements. Este concepto est á inspirado en las banderas existentes "Celebrate Clark Street" y crea una marca que está inspirada en sus patrones y colores (abajo a la izquierda). El fuente en negrita se puede utilizar por sí mismo, al igual que los elementos de coloridos dibujados a mano. CLARK STREET 2 MIN WALK MORSE STATION DIVVY STATION #22 BUS STOP 15 MIN WALK 5 MIN WALK 5 MIN WALK

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Page 1: BRAND // MARCA - The Lakota Group · KID˚FRIENDLY˜SITES FAMILY FRIENDLY˜PEOPLE THE˜WAVES THE˜ANIMALS˜AND˜THE˜PEOPLE WALKING˜TO˜THINGS˜INSTEAD˜OF˜DRIVING we RP BRAND

celebrate

THE LAKE

DIVERSITY & CULTURE

LAS PERSONASCOMUNIDAD LATINA

ECONOMIC/CLASS DIVERSITY

LA COMIDA AUTÉNTICA

THE CONNECTED COMMUNITY THAT WORKS TOGETHER

ACCESS TO L AND METRA

TREE-LINED STREETS

AFFORDABLEEATS

REAL NEIGHBORHOODS, REAL PEOPLE

INCLUSION ANDSOCIAL ACTION

THE ART SGREAT

ARCHITECTURE

PROXIMITYMY NEIGHBORS

KID-FRIENDLY SITES

FAMILY

FRIENDLY PEOPLE

THE WAVES

THE ANIMALS AND THE PEOPLE

WALKING TO THINGS INSTEAD OF DRIVING

we RP

BRAND // MARCAconcept a // concepto a

This concept draws on the existing “Celebrate Clark Street” banners and creates a brand inspired by its patterns and colors (shown bottom le�). The bold type can be used on its own, as can the colorful hand drawn elements.

Este concepto está inspirado en las banderas existentes "Celebrate Clark Street" y crea una marca que está inspirada en sus patrones y colores (abajo a la izquierda). El fuente en negrita se puede utilizar por sí mismo, al igual que los elementos de coloridos dibujados a mano.

CLARK STREET2 MIN WALK

MORSE STATION

DIVVY STATION

#22 BUS STOP

15 MIN WALK

5 MIN WALK

5 MIN WALK

Page 2: BRAND // MARCA - The Lakota Group · KID˚FRIENDLY˜SITES FAMILY FRIENDLY˜PEOPLE THE˜WAVES THE˜ANIMALS˜AND˜THE˜PEOPLE WALKING˜TO˜THINGS˜INSTEAD˜OF˜DRIVING we RP BRAND

BRAND // MARCAconcept b // concepto b

This concept is inspired by a mural spotted near the Loyola Red Line station. The design’s bright colors and organic elements celebrate the vibrancy of Rogers Park.

Este concepto está inspirado en un mural que está cerca de la estación Loyola Red Line. Los colores brillantes y los elementos orgánicos del diseño celebran la vitalidad de Rogers Park.

CLARK STREET2 MIN WALK

MORSE STATION

DIVVY STATION

#22 BUS STOP

15 MIN WALK

5 MIN WALK

5 MIN WALK