brand media kit 2017 - bauer media advertising · 2019-11-26 · web page impressions – google...
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brand media kit 2017NWONLINE.COM.AU
NW is the OMG of celebrity weeklies, giving readers an escape into the
crazy lives of Hollywood’s hottest stars – cheeky, unfiltered and unashamed!
From the best oh-no-they-didn’t pics and insider goss to all that’s buzzing
in entertainment and reality TV, as well as celeb fashion, beauty and
diet secrets to steal – NW is the ultimate celebrity bible.
“Hey, they’re just like us – only crazier!” - Mark Brandon, Editor, NW
KELSEY FERENCAKBEAUTY EDITOR
Kelsey’s career spans over six years, across seven of Australia’s leading magazine titles and global brands in a range of editorial roles. Currently Beauty Editor at OK! and NW magazines, she has a vast expertise of all things lifestyle having written across multiple categories – everything from homes and fashion to money and pets, and has also interviewed major celebrities like Elsa Pataky and home-grown stars such as Jesinta Campbell. Kelsey is all about understanding women and what make them tick, educating and informing them, but most of all, making them feel good.
MARK BRANDONEDITOR
Mark Brandon joined Bauer Media in May 2014 as editor of NW, Australia’s favourite celebrity gossip title. Having started his magazine career as a sub-editor and writer at NW back in 2004, Mark has since held senior roles at several of Australia’s biggest-selling weekly magazines, including Woman’s Day, OK! and most recently as deputy editor at New Idea. Mark brings with him a passion for celebrity news and the NW brand, with the title showing encouraging growth as the only weekly in Australia to post a circulation increase in the June 2016 audit.
LATTITIA TAYLORFASHION EDITOR
After graduating with a double degree in Journalism and Business from the University of South Australia, Lattitia Taylor established herself as a passionate stylist in London, assisting at UK InStyle and Star magazines. Having previously held the role of fashion stylist at Girlfriend, Lattitia is currently fashion editor at NW. She has also worked on the other side of the camera, appearing in multiple TV segments and styling for Australia’s Next Top Model, Myer spring fashion, not to mention international and local celebrities. With a career spanning seven years, Lattitia believes fashion is what you buy; style is what you do with it.
HILARY BLOOMFIELDDEPUTY EDITOR
Hilary Bloomfield joined Bauer Media in 2010. Over the six years she has been with the company, she has worked across several of the weekly titles. In a market where photos have always driven the stories, her background as a photo editor makes her a strong asset to the NW team.Having worked in the industry for more than 20 years, cutting her teeth on the newspapers of London before moving to Sydney in 1999, Hilary brings a wealth of experience in fast-paced, weekly celebrity journalism.
editorial profiles
• Reaches five million Australians a month on Social
• Highest household income within
the weeklies category
• NW readers are quality fashion shoppers
with 78 per cent agreeing quality is more important
than price and 60 per cent enjoying shopping
engagement
The total number of likes, comments, shares, link clicks, video plays and image views on posts made during the month. Web page Impressions – Google Analytics, Oct 2016. Source: Social followings as of 9/5/17
Source: Circ – ABC (Weekly, Apr-Jun 16); Readership – Roy Morgan, Sept 2016.
READERSHIP: 152,000 FREQUENCY: WEEKLY
INSTAGRAM: 24,510 TWITTER: 11,687 FACEBOOK: 282,477
WEBSITE: 182,449 page views | 40,317 unique browsers
With a hit of Hollywood on every page, NW magazine
is your VIP pass inside the hottest A-list events. It’s bright, brash and
guaranteed to ‘go there’!
the goss entertainment& reality tv
lols, man candy & OMG moments
editorial pillarsHook-ups, break-ups and shake-
ups - NW’s has also the juiciest celebrity gossip every week!
the glamThe fashion, the fame, the inspo! NW
style stalks the stars, helping readers get the hottest outfits and beauty looks - in
time for the weekend!
All the latest and hottest releases in cinema, TV, music and home entertainment - with a
healthy dose of Reality TV on the side!
body blitzWant the secret to a hot celeb bod? NW’s got all their diet and workout tips - every week!
We love our celebrities, but let’s face it – we also love it when they’re not at their best! Celebrity moments that will make you
laugh, cringe and have you hot under the collar.
FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DECJAN
JANUARY New Year Body & Beauty
Australia DayNW Man Candy CalendarSummer Festival Fashion
Horoscope SpecialGOLDEN GLOBES
FEBRUARY Valentines Day
International Fashion WeeksThe SAG & BAFTA’s
GRAMMYS
MARCH VAMFF - Melbourne Fashion Week
International Fashion MonthAutumn Style and Beauty
OSCARS
APRIL Mother’s Day Gift Guide
EASTER body Blitz
MAY Mother’s Day
WINTER Special Beauty & FashionMBWFA (Australian Fashion Week)
LOGIESMET GALA
Billboard Music Awards
JUNE WINTER FASHION & BEAUTY Special
Fragrance SpecialCANNES Film Festival
JULY Nail Beauty Special
Mum’s and Bubs SpecialWinter Fashion Shoot
AUGUST Online Shopping Special
Father’s Day Gift GuideTeen Choice Awards
SEPTEMBER SPRING Fashion & Beauty
Spring Fashion ShootSpring Clean Your Beauty Regime
International Fashion WeekEMMY’s
OCTOBER Spring Racing Special
Halloween SpecialNail Beauty Special
NW Tan Choice Awards
NOVEMBER Party Season Special
SUMMER BEAUTYSwim Special
Tanning/Sunscreen SpecialMTV Awards & AMA’s
DECEMBER XMAS Gift Guide
HOLIDAY FASHION & BEAUTY Special
2017 calendar
sponsorship opportunities & special executions
FLIP COVERIn 2017 we will be offering our key advertising clients the opportunity to own bespoke editorial content with an exclusive flip book sponsorship.
This unique print execution will provide your brand with market cut-through against competitors.
MAN CANDY CALENDAREach year, NW delivers its readers the hottest celebrity men of the year in the Man Candy calendar.
Your brand has the opportunity to have naming rights of this collectable, pull-out calendar and will receive exclusive editorial integration and support.
BODY BLITZEach week, NW delivers its readers exclusive health and fitness content with Body Blitz!
This popular, celebrity-focused lifestyle feature highlights your brand with integrated branded mentions and editorial support across print, digital and social platforms.
Issue No. On Sale Material Deadline
Added Value Deadline
NEW1725 12/06/17 05/06/17 29/05/17
NEW1726 19/06/17 09/06/17 02/06/17
NEW1727 09/01/17 19/06/17 12/06/17
NEW1728 03/07/17 26/06/17 19/06/17
NEW1729 10/07/17 03/07/17 26/06/17
NEW1730 17/07/17 10/07/17 03/07/17
NEW1731 24/07/17 17/07/17 10/07/17
NEW1732 31/07/17 24/07/17 17/07/17
NEW1733 07/08/17 31/07/17 24/07/17
NEW1734 14/08/17 07/08/17 31/07/17
NEW1735 21/08/17 14/08/17 07/08/17
NEW1736 28/08/17 21/08/17 14/08/17
NEW1737 04/09/17 28/08/17 21/08/17
NEW1738 11/09/17 04/09/17 28/08/17
NEW1739 18/09/17 11/09/17 04/09/17
NEW1740 25/09/17 18/09/17 11/09/17
NEW1741 02/10/17 25/09/17 18/09/17
NEW1742 09/10/17 29/09/17 22/09/17
NEW1743 16/10/17 09/10/17 02/10/17
NEW1744 23/10/17 16/10/17 09/10/17
NEW1745 30/10/17 23/10/17 16/10/17
NEW1746 06/11/17 30/10/17 23/10/17
NEW1747 13/11/17 06/11/17 30/10/17
NEW1748 20/11/17 13/11/17 06/11/17
NEW1749 27/11/17 20/11/17 13/11/17
NEW1750 04/12/17 27/11/17 20/11/17
NEW1751 11/12/17 04/12/17 27/11/17
material deadlines
NAME POSITION PHONE EMAIL
Jane Serember Director of Brands and Categories +61 (02) 9282 8727 [email protected]
Jordan Livesey Brand Manager +61 (02) 8268 4639 [email protected]
Veronica Pasternatsky Brand Executive +61 (02) 9282 8823 [email protected]
Annie Qian Production Executive +61 (02) 8114 6021 [email protected]
Jaclyn Clements VIC Sales Director +61 (03) 9823 6341 [email protected]
Judy Taylor QLD Sales Director +61 (07) 3101 6636 [email protected]
Jo Moroney SA Sales Manager +61 (08) 8267 5032 [email protected]
Chris Eyres WA Sales Manager +61 (08) 6160 8964 [email protected]
Brigitte Guerin Head of Direct Sales, NSW +61 (02) 9282 8249 [email protected]
Christine Lester Head of Direct Sales, VIC +61 (03) 9823 6482 [email protected]
Peter Manten Digital Strategy & Commercial Director +61 (03) 9282 8470 [email protected]
contact us today