BRAND MEDIA KIT 2017www.facebook.com/recipesplusmag

The recipes+ mantra is “saving

you money@the checkout”.

We encourage our readers to

be thrifty cooks while teaching

them how to be creative through

flavours and presentation. Every

month, recipes+ delivers easy-to-

use recipes developed around

seasonal easy-to-find ingredients

that are budget friendly.

As Editor of recipes+ I continue the evolving

recipes+ story of showcasing fast, easy-to-prepare,

budget-driven recipes that will give our readers

something to cook, share and talk about!Amanda Lennon, Editor

recipes+ was first published in 2003

as a quarterly publication, printing

around 5,000 copies. It quickly grew

to a bi-monthly publication and then,

in 2008 recipes+ became a monthly

publication. That same year, recipes+

extended its audience and was

published in New Zealand.

Dinner with 5 friends, kitchen mixer, knife set & juicers WIN ON

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FABULOUSRECIPES & IDEAS

206

New pastarecipes

& foolprooffavourites

Vegetarian meals even meat-lovers will enjoy!Sensational desserts (They’re simple, too)Classic lamb dishesmade easyQuick dinners on a budget

PLUS! How to...✚ Whip up a cake

with 5 ingredients✚ Make delicious

mayonnaise – fast!✚ Serve asparagus

Italian style✚ Cook easy Onion

Marmalade

july 2008

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New Zealand

issueMonthly

Bi-monthlyQuarterly

REBECCA BALKIN, RECIPE

COORDINATOR

I’ve worked at Bauer Media on recipes+ magazine for just over two years, and The Australian Women’s Weekly FOOD magazine since June 2016. I love working in the publishing industry and have a passion for all things food. I’ve been lucky enough to work with some of the most creative, intelligent, inspiring and experienced professionals in the industry, whose passion constantly excites me.

GEMMA HARLAND, RECIPE ASSISTANT

I grew up in a family that loved to celebrate with food and, at the age of 15, started working in a bakery, where my role was to assemble and decorate thousands of gingerbread houses. In 2013, I did a week of work experience with the recipes+ team – and fell in love with the business. I learnt how food was tested, plated and photographed, and even had my recipe published in the magazine! Three years later, I now work on recipes+ two days a week, while studying a Bachelor of Nutrition and Food Science at university.

LY N J UST IC E , C H I E F S U B -E D I T O R

An experienced copy editor, I’m a “foodie” who loves cooking and trying new flavours. I’ve edited a number of Australian Women’s Weekly cookbooks. I’m a former Chief Sub-Editor on Australia’s favourite magazine, The Australian Women’s Weekly and am also currently Chief Sub-Editor of the AWW FOOD magazine. My love of food editing began when, as a cadet journalist on my home town paper, I compiled the “Guest Hostess” column, where local identities shared their favourite recipes. Now, I edit recipes of beautifully photographed food that is enjoyed by thousands of readers right across Australia.

MENG KOACH, ART DESIGNER

I have over 10 years’ experience in publishing. I’ve worked on a wide variety of magazine and book titles, both in Australia and New Zealand, ranging from fashion, lifestyle, travel and food. I currently oversee the design and look of recipes+ and AWW FOOD magazine. Originally from New Zealand, I moved to Sydney for the surf and sun.

AMANDA LENNON, EDITOR My connection with food began over 30 years

ago when, after a week of boarding school

food, on weekends I would escape to my

mother’s kitchen and bake for the family. I

continued my journey by completing my chef

apprenticeship and travelling and working

with food for several years across the globe.

When I returned to Australia, I was lucky

enough to start employment with ACP, in The

Australian Women’s Weekly Test Kitchen. I

have been extremely fortunate to work in the

publishing industry, guided by the most

amazing mentors, whose sound advice and

encouragement constantly inspires and helps

propel my journey forward.

EDITORIAL PROFILESExpert editorial team

“When creating content for recipes +, I draw on

three main pillars in my life. My mother, whose

spice rack only contains ground cinnamon but

my mum can cook an awesome slow-cooked

corn beef; my sister, who is a confident cook,

although extremely time poor with three

ever-growing sons; and, my husband, who

is adventurous with flavours and rules the

barbecue grill! To me, the recipes + reader

is all of us! I not only speak to our readership –

I am the readership, being a working mum and

someone who loves a bargain. I aim to only

ever deliver content that shows readers how

to be thrifty with money and inspirational in the

kitchen. All ingredients used in the magazine

are easy to find and affordable.”

Amanda Lennon, Editor

READER PROFILE

ENGAGEMENTDI D YOU K NOW?• recipes+ is now part of the Food To Love website• Social Buzz - readers get to showcase what they cooked from

recipes+ and upload photos of their creations to recipes+ Facebook page with the best appearing each month in the magazine.

recipes+ R E A DE R S A R E E NGAG E D A N D ACT!• They spend, on average, 51 minutes reading each issue,

with 1 in 4 readers spending over an hour.

• Readers look to Recipe+ for easy to cook meal ideas and inspiration, without spending a lot of money on the ingredients and for the magazine

• 92% often/occasionally cook a recipe from the magazine

• Readers look to Recipes+ for easy to cook meal ideas and inspiration without spending a lot of money on the ingredients, and for the magazine.

READERSHIP: 424,000

FREQUENCY: MONTHLY

FACEBOOK: 6,308Source: Roy Morgan March 2017, social media handles as of 26.4.17

Source: Readership - Roy Morgan March 2017

FAMILY Features include cooking for 2, family mains, family budget, kids, sides and baking. All the recipes showcase how easy it is to cook wholesome, inspiring meals the family will devour.

IN SEASON We show how you can truly save money when you make sure you buy and cook with in-season produce that is at its peak and full of flavour.

BUDGET WEEKDAY MEALS The pull-out-and-keep guide features 4 weeks of meals that are on the table in 30 minutes or less, all with nutrition counts and costing under $3.50 a serve.

HEALTH Cooking on a budget doesn’t mean it has to be unhealthy. In this section we feature recipes for special diets such as gluten-free as well has meat-free meals for a vegetarian diet. All recipes in this section feature nutrition counts.

HERE TO HELP Instructional recipes and techniques, teaching anyone from the beginner to the true foodie. Features include step-by-step and freezer recipes, plus Cake of the Month.

EDITORIAL PILLARS

JANUARY 2017On Sale:

26 Dec 2016

Holidays, BBQs, Australia Day &

Kids, Party issue

APRIL 2017On Sale:

27 Mar 2017

Easter & Fun step-by-step

JULY 2017On Sale:

26 Jun 2017

Freezer special

OCTOBER 2017On Sale:

25 Sep 2017

Cook the classics

FEBRUARY 2017On Sale:

23 Jan 2017

Fast & Chinese New Year

MAY 2017On Sale:

24 Apr 2017

Mother’s Day & How to issue

AUGUST 2017On Sale:

24 Jul 2017

Indulgent & cosy

NOVEMBER 2017On Sale:

23 Oct 2017

Entertaining and make- ahead

Christmas

MARCH 2017On Sale:

27 Feb 2017

Bumper Budget Issue – everything

under $3 a serve

JUNE 2017On Sale:

22 May 2017

Ready for Winter – Best Family Winter

recipes

SEPTEMBER 2017On Sale:

21 Aug 2017

Spring clean your diet

DECEMBER 2017On Sale:

27 Nov 2017

Christmas

YEAR-ROUND SPONSORSHIP OPPORTUNITIES

FRONT COVERA unique opportunity that ensures the sponsor

brand will be prominent at front-of-store

checkouts in major supermarkets nationally. This

package unlocks the front cover of recipes+ in a

campaign that includes recipe creation using a

sponsor’s product as the key ingredient.

FLIP COVER SECTIONSLet the experts at recipes+ create a story for

your brand and products and have it stand out

by appearing as a 7-page flip section that

delivers high-levels of engagement with

readers.

BUDGET WEEKNIGHT MEALSConnecting sponsors with Australian women

who plan and shop. With 66% of recipes+

readers saying they cook from the planner, this

package will ensure, sponsors product is on

their shopping list.

BEST-EVER RECIPE COMPETITIONAn opportunity to connect sponsors with

Australian women who love to cook. The Best

Ever recipe competition will engage with

recipes+ readers who want to share their most

loved recipes and receive praise and

recognition. The Best Ever recipe competition

will invite readers to send us their favourite

recipe integrating your brand and ingredients to

be judged by the expert team at recipes+ and

appear in the magazine.

RECIPE FEATURES An opportunity to unlock the recipe pages of

recipes+ and include product and ingredient

integration and editorially curated branded

recipe content.

CONTENT SERIES Whether it’s baking, roasting, barbecuing or a

cuisine such as Asian or Italian, recipes+ can

create a content series for sponsorship.

Sponsor’s products and branding would be

integrated throughout the series, and content

available for amplification across their own

platforms.

EXECUTIONS

IGA BOOKLET

FLIP SECTIONS

ISSUE BUY-OUT

CONTENT SERIES

Christmas and summer recipes with15

Deliciously

EntertainingEasy

With more than 1400 independently owned stores across Australia and a focus on fresh local produce, no matter where or how you celebrate life you’ll find

everything you need for easy entertaining this summer at your local IGA.

Each store has its own unique character, from the products sold through to the in-store team. Sitting at the heart of the local community, they source the best products from local producers and farmers. And because they’re run by families who live in the area, the decisions on which products to stock are

more likely to be made at home than in a boardroom.

So as you travel around our great land this summer, we invite you to come and discover the IGA difference. You’ll find stores run by friendly retailers, with a passion for great food, who are truly part of their local community, genuinely

valuing their relationships with their customers and their suppliers.

Entertaining is Easywith

Simply scatter mixed leaves and flowers down the centre of your dining

table then dress with fun Christmas decorations like baubles and stars.

Christmas Table Runner

Even though I’m super-busy in the lead-up to Christmas, I still make time to gather with family and friends. And I entertain A LOT. But even for me entertaining can sometimes seem, well, just too hard and too expensive.

That’s why I’ve partnered with the fresh food expertise of Australia’s largest network of independent supermarkets, IGA, to create the 15 beautiful 4 Ingredients recipes featured in this booklet.

So when time is of the essence – and it usually is – give these easy entertaining ideas a try. They’ll help you put on an impressive spread over Christmas and throughout summer, without breaking the bank!

With love and gratitude,

Founder and Author, 4 Ingredients iga.com.au/christmas

welcome toIGA/4 Ingredients

The 4-minute

Kim McCosker

Kim McCosker and IGA Store Owner Roz White

PRINT DEADLINESISSUE ON SALE BOOKING CANCELLATION MATERIAL

Feb 2017 30/01/2017 05/01/2017 09/12/2016 09/01/2017

Mar 2017 27/02/2017 31/01/2017 06/01/2017 03/02/2017

Apr 2017 27/03/2017 28/02/2017 03/02/2017 03/03/2017

May 2017 24/04/2017 28/03/2017 03/03/2017 31/03/2017

Jun 2017 22/05/2017 21/04/2017 31/03/2017 24/04/2017

Jul 2017 26/06/2017 30/05/2017 05/05/2017 02/06/2017

Aug 2017 24/07/2017 23/06/2017 02/06/2017 27/06/2017

Sep 2017 21/08/2017 19/07/2017 30/06/2017 24/07/2017

Oct 2017 25/09/2017 29/08/2017 04/08/2017 01/09/2017

Nov 2017 23/10/2017 26/09/2017 01/09/2017 29/09/2017

Dec 2017 27/11/2017 31/10/2017 06/10/2017 03/11/2017

Jan 2018 25/12/2017 28/11/2017 03/11/2017 01/12/2017

PRINT RATESRATE CARD CASUAL LEVEL 1 LEVEL 2 LEVEL 3 LEVEL 4 LEVEL 5

Full Page $9,283 $9,051 $8,819 $8,587 $8,354 $8,123

Double Page spread $18,104 $17,651 $17,199 $16,747 $16,295 $15,841

Half Page $5,448 $5,312 $5,175 $5,040 $4,904 $4,767

Third Page $3,692 $3,600 $3,507 $3,415 $3,323 $3,230

Double Page Strip $7,957 $4,656 $4,517 $4,417 $4,297 $4,178

COVERS

Inside Front Cover DPS (15% loading) $20,819

Inside Front Cover (20% loading) $11,139

Inside Back Cover (15% loading) $12,067

Outside Back Cover (30% loading) $10,675

BOUND AND LOOSE INSERTS

CPM2PP 4PP 8PP 12PP 16PP

$133.9 $200.9 $281.2 $365.7 $438.8

Other loadings: Guaranteed positioning 10%

PRINT SPECSINSERTION BLEED (H X W) TRIM (H X W) TYPE (H X W)

Full Page 285 x 220 mm 275 x 210 mm 243 x 185 mm

Double Page Spread 285 x 220 mm 275 x 210 mm 243 x 185 mm

Half Page Vertical 285 x 110 mm 275 x 100 mm 243 x 80 mm

Half Page Horizontal 145 x 220 mm 135 x 210 mm 117 x 185 mm

Half Page Horizontal Spread 145 x 220 mm 135 x 210 mm 117 x 185 mm

Third Page Vertical 285 x 78 mm 275 x 68 mm 243 x 48 mm

Third Page Horizontal 103 x 220 mm 93 x 210 mm 79 x 185 mm

Third Page Horizontal Spread 103 x 220 mm 93 x 210 mm 79 x 185 mm

2.5 cm strip 35 x 220 mm 25 x 210 mm 15 x 185 mm

2.5 cm strip Spread 35 x 220 mm 25 x 210 mm 15 x 185 mm

Outside Back Cover (NOTE: only if Front Cover Gatefold is booked)

285 x 216 mm 275 x 206 mm 243 x 182 mm

NAME POSITION PHONE NUMBER EMAIL

Lauren Sharpe Group Brand Manager, Mass +61 (02) 8268 6290 lsharpe@bauer-media.com.au

Jane Serember Director of Brands & Categories +61 (02) 9282 8727 JSerember@bauer-media.com.au

Jane Purves Brand Manager +61 (02) 9282 8353 jpurves@bauer-media.com.au

Emily Whelan Brand Executive +61 (02) 8268 6293 ewhelan@bauer-media.com.au

Jaclyn Clements VIC Sales Director +61 (03) 9823 6341 jclements@bauer-media.com.au

Judy Taylor QLD Head of Sales +61 (07) 3101 6630 jtaylor@bauer-media.com.au

Joanne Moroney SA Sales Manager +61 (08) 8267 5032 jmoroney@bauer-media.com.au

Chris Eyres WA Sales Manager +61 (08) 6160 8964 ceyers@bauer-media.com.au

Brigitte Guerin Head of Direct Sales, NSW +61 (02) 9282 8249 bguerin@bauer-media.com.au

Christine Lester Head of Direct Sales, VIC +61 (03) 9823 6382 clester@bauer-media.com.au

Peter Manten Digital Strategy & Commercial Director +61 (02) 9282 8470 pmanten@bauer-media.com.au

Dominic Roy Advertising Material co-ordinator +61 (02) 9282 8691 droy@bauer-media.com.au

Ian Henn Production Controller +61 (02) 9282 8333 ihenn@bauer-media.com.au

Kate Bergseng Ad Production Executive +61 (02) 8114 6021 kbergseng@bauer-media.com.au

CONTACTS