Narendra Modi

Integrating From #NaMo4PM to #PMOIndia

AKASH PATIL CMBA4

Situation Analysis

Internet & Youth

Falling Congres

s

Importance of Digital Marketing

Campaign Objectives

Congress Free IndiaPosition #BrandModi among IndiansReflect the achievements in GujaratA ray of hope

Communication Objectives

Optimum use of Social MediaCreate social media advocatesExcessive content publishingEstablishing a clean image

Digi-Print, Brand Modi

Facebook

NaMo Official: 16M+ Likes

Fb.com/iSupportNamo: 3.6M+ Likes

Fb.com/iWantModi: 99K+ Likes

Fb.com/NamoforPM: 1.7M+ Likes

Twitter

NaMo Official:4.64M+ Followers

Google +

+Narendra Modi1,378,877 followers104,777,706 views

Narendra Modi Official Website:

6188th most visited website in the world.269th most visited website in India.

YouTube

Narendra Modi Official Channel1,63,348 subscribers19,293,207 views

Strategies

Create the desired imageDirect interaction with the PublicFlush negative content from Search EnginesDigital space creation

Execution

Result

Historic 282 LS Seats

76K congratulation Tweets

320K tweets using @narendraModi

India’s most retweeted Tweet

64,919 RTs, 40,246 Favourites