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India is the worlds most youthful nation.A nation with such youth power cannot dream small.Our youth must dream big, they should fulfill the vaccuum existing in the world.

-Narendra ModiHow the Brand NaMo Positioned?

BJP ran a 360 degree, full-fledged campaign that included mass media such as print, television, radio and outdoor, new media such as online and social media, and events and on-ground activities, traditionally categorized as below-the-line. These included rallies and other appearances, consumer touch points at tea stalls and much else. This helped Modi's transformation from a regional, right-wing politician to a decisive leader with a clear development agenda, the one best suited to take India forward is an extraordinary work of branding. Narendra Modis brand building revolves around development. He is known as the man of development.Narendra Modi has designed and promoted various campaigns in this aspect and has propagated them on social media platform to entice the youth. The objective of Vibrant Gujarat Summit 2013 summit was to make Gujarat a Global Business Hub Be Gujarats Brand Ambassador Gujarat TourismNarendra Modi's high profile Vibrant Gujarat campaign has made him a brand for rapid development and prosperity.

3Target Group YOUTHBUSINESSMEN AND ENTREPRENEURSFARMERSHINDUS,GUJARATISMINORITIES (POTENTIAL VOTERS)Expectations of VotersAims of NaMo for Digital Media Campaign

DIGITAL MARKETING STRATEGYNAMO, the social media strategy

Google+The first Indian politician to open an account in Google+, watched by millions of people across 160 nations.In four months more than 280,330 people had him in their circle.

TwitterThe Gujarat Chief Minister has a huge fan following on Twitter( 1.1 million as on 23rd October 2012 reached within a year of opening the account), though the credibility of these accounts are questionable.Narendra Modi Social Presence Brand Modi: Leading the Social Media

Web Presence

Use of search Engine optimization and social aggregators to fine tune the search results.

Regular updates on Online News channel (NaMo Gujarat Narendra Modis exclusive News channel in Gujarat)

Featuring on paid ads and articles on news sites (Firstpost.com)

Nomination in Mashable.com-Most famous politician on web.

Use of latest Technology Delivery of 3D speeches using holographic projection and propagation of the speech across 4 cities and digital media channels to get the maximum reach of the voters.3D Speeches

Brand Building

Narendra Modi brand revolves around development. Popularly known as the Man of Development.Narendra Modi has designed various campaigns in this aspect and has propagated them on social media platform to entice the youth.Vibrant Gujarat Summit 2013: Objective of this summit was to make Gujarat a Global Business Hub; Be Gujarats Brand Ambassador or Gujarat Tourism.Narendra Modis high profile Vibrant Gujarat campaign has made him a brand for rapid development and prosperity.

Man of Development Linking General Public through NaMo League

Namo and its competitorsNarendra Modi, Arvind Kejriwal and Rahul Gandhi are the 3 most talked politicians.Popularity of Narendra Modi is increasing while that of Arvind Kejriwal and Rahul Gandhi is declining Narendra Modi remains at the top of the politicians table. Arvind Kejriwal led AAP was in the limelight because of the resignation of Kejriwalas Delhi CM after the failure to pass Jan Lokpal Bill.

Namo and its competitors Contd.BJP scored the highest on social media followed by INC and AAP Despite scoring the highest on social media, BJP is among the least favoured political party while Congress is among the most favoured political party.

Congress Campaign Tea vendor

CM of Gujarat

Prime Ministerial candidate of BJPBJP campaignMISSION 272+ campaignMobile app & website on India272+

Modi for PM fund One note, one vote campaign

HISTORY OF NaMo

Social media buzz of politicians in the last three months

Social media buzz of political parties in the last three months