brand name & logo brand promise state the problem
TRANSCRIPT
Brand name & logo
Brand promise
State the problem.
How do you know this problem is real?
How does your brand solve it?
• Say how: use graphics to explain your unique value proposition.
• Show how: models, renders, MVP, demo videos, product/service images (in use).
• If necessary, outline technical specifications.
Who does your brand speak to?
• Potential market size• Show areas of opportunity• Market changes: trends you are capitalizing on• Competitors: show your edge
What makes you unique?
• Show your team’s skills & experience• Show your track record
Traction
• Are consumers buying into your idea? Show evidence of market demand.
• How are you currently acquiring customers?• How fast are you acquiring them?• Show relevant milestones• Show third-party interest: media coverage,
investors, awards earned, partnerships sealed, large deals closed
What’s next?
• What’s your vision? • How will you get there? Any partnerships?• Why should your audience buy in? • Why should they buy in now (vs later)? • If appropriate, show entry and exit options for
investors and financial projections
Call to action
Contact information