brand of steel: how great ux makes brands unbreakable
TRANSCRIPT
Brand of Steel:How Great UX Makes Brands
Unbreakable
Presented by Eli Silva@elisymeon
About Eli Silva:Favorite Color:GreenTwitter:@elisymeonExperience:UX Designer/ArchitectLinkedIn:linkedin.com/in/elisymeon
Lesson 1:
So, what’s UX?Lesson 2:
Branding, UX, and UI, Oh My!Lesson 3:
Building a Brand of Steel
Lesson 1:
So, what’s UX?Lesson 2:
Branding, UX, and UI, Oh My!Lesson 3:
Building a Brand of Steel
Let’s Look at Unicorns
So, What is UX?
UX is not UI!
The Common Impression
The Job Description
The Reality
Forget the Unicorns
No Unicorns?!
Collaboration across disciplines is a
better practice than a few people who
can do it all.
The Reality
VS
UX Designers are in the business of assembling Voltron, not being
unicorns.
Collaboration is the Differentiating Factor:
So, What is UX?
Technology
Business Design
UX
UX applies anywhere and everywhere a human meets your brand. Digital or not,UX is happening.
UX is about strategy, research and
design working together to put users
front and center
Defining UX:
Service Product Interface
What does User Experience Touch?
UI or GUI
Product InterfaceService
What does User Experience Touch?
How?
EMPATHY!
UX helps a brand find and delivera strategy related to their goals,
and the goals of their users.
Let’s Define UX:
Truth:The Experience is the Product
Lesson 1:
So, what’s UX?Lesson 2:
Branding, UX, and UI, Oh My!Lesson 3:
Building a Brand of Steel
Lesson 1:
So, what’s UX?Lesson 2:
Branding, UX, and UI, Oh My!Lesson 3:
Building a Brand of SteelWhy is UX so Important?
What about UI?
UI helps a brand convey a unique look
and feel for their users that delivers visually on the brand's
promise.
Let’s Define UI:
“In order to avoid losing its place atop organizations, design must
deliver results. Designers must also accept that if they don’t, they’re
not actually designing well…”
-Mills Baker, Facebook
Outdated Creative Delivery Model:
Outdated Creative Delivery Model:
UX Visually Defined:
An Example of Outdated Creative Delivery:
UX has a Plan:
An Example of Updated Creative Delivery:
UX in action is a lot more powerful
than pretty-making. It’s advanced, empathetic problem
solving.
UX helps companies turn toward users & away from traditions
that stand alone. It's data driven and research based.
UX brings the customer into the boardroom at the C level, and
helps customers shape the products they use
Building a User Centered Brand:
Truth:“Good” design is not enough.
Lesson 1:
So, what’s UX?Lesson 2:
Branding, UX, and UI, Oh My!Lesson 3:
Building a Brand of Steel
Lesson 1:
So, what’s UX?Lesson 2:
Branding, UX, and UI, Oh My!Lesson 3:
Building a Brand of SteelHow to Build UX Maturity
UX helps brands resonate with customers by collecting
feedback and integrating it into overall product strategy
Let’s Plan for Greatness:
UX takes customer focus, and wraps development, and design
around that focus, so brands achieve more
A user’s interactions with yourpromises determines your brand.
Websites are a promise that you and your services are accessible, relevant, and available to your customers on their schedule.
Time for a redesign?!
Not so Fast...
We can’t really afford UX...
There's still a big gap for many companies out there, and the UX
maturity is still set to grow
Truth:Good Brands Redesign, Great Brands Realign
About Eli Silva:Website:elisilva.comTwitter:@elisymeonSlides:http://goo.gl/PEv01oLinkedIn:linkedin.com/in/elisymeon