Brand Positioning

In a Story

Imagine you are hiking in the woods

You stop to admire something

When you look up, you are alone

Imagine you are hiking in the wilds All alone – and LOST!

Lost. No map, no compass, no water

You walk for hours

And hours

And hours

Finally, tired and thirsty and hungry

Out of the woods and over the hill,

You find an apple orchard

And one tree in particular

Do you choose THESE apples?

And you happen to have $5

Sue Hines http://AspectsGalore.com