brand. post. source: jump start your job in 15 minutes [webcast]
TRANSCRIPT
Brand | Post | Source: Jumpstart your Job in 15 Minutes
Cory Welsh
Customer Success
LinkedIn – San Francisco
What we’ll cover in the next 30 minutes
The Linkedin landscape and Where your Jobs Appear
Job descriptions: Help yours Stand out to Passive talent
Four critical elements of an effective job post
1
2
3
4 Let’s Dive In: The job seeker’s experience and how you can influence it
©2015 LinkedIn Corporation. All Rights Reserved.
4 ©2015 LinkedIn Corporation. All Rights Reserved.
Know your Audience
380M+ Global
members
80% passive
candidates
Who’s on LinkedIn… and why?
82% of talent has
experience working
at a SMB
The talent you want is on LinkedIn
84% of talent would
consider working at
a SMB
Over 380M Members
7
The professional profile of
record
Connect all of the world's
professionals
Identity Networks Knowledge
The definitive professional
publishing platform
Who’s on LinkedIn… and why?
Morning E-mail
LinkedIn finds and engages your future
employees throughout the day
ACME Systems
Laura Taylor
500+ Connections
2nd
Sr. Engineer
Meet Laura, your ideal candidate:
• Has the skills and seniority to fill your
Sr. Engineering opening
• Very familiar with your company
• Several of her friends work at your company
• Hasn’t really thought about working at your company
• She’s about to apply for your job opening, she just
doesn’t know it yet…
On the Go
At Home
At Work
9 ©2015 LinkedIn Corporation. All Rights Reserved.
Jumpstart your Job
Title Title Title
10
Geo Geo Geo
Industry Industry Industry
Keyword Keyword Keyword
Experience Experience Experience
LinkedIn jobs are served up to members!
Cater to the LinkedIn network
Optimize your Job Post for your Audience
1
2
©2015 LinkedIn Corporation. All Rights Reserved.
Compel Passive Talent
Creative and concise will compel high-quality talent
Create an Irresistible Job Description
1. Promote culture and your employer brand
2. Highlight impact and be specific
3. Use a conversational tone
Don’t forget to share!
15
Let’s Dive In
Next steps to Jumpstart your Job
Reach out to your Relationship Manager
and Customer Success Rep at LinkedIn
Run a search and understand the
Industries and Functions of your target
talent pools
Post your jobs and build a posting strategy
before 2016 arrives!
©2015 LinkedIn Corporation. All Rights Reserved.
©2014 LinkedIn Corporation. All Rights Reserved. 17