Jean-Noël Kapferer. 7. KAPFERER'S BRAND IDENTITY PRISM Aspects of Brand Identity Prism 1. Physique is the set of the brand's physical features, which are evoked in people's minds when the brand name is mentioned.

In his so-called Brand Identity Prism, Jean-Noël Kapferer identifies six aspects of brand identity: (1) physique, (2) personality, (3) culture, (4) relationship, (5) reflection and (6) self-image. These six aspects are divided over two dimen- sions: a

Branding is a concept that extends far beyond the marketing of “brand name” designer jeans and other products. A company's brand represents their market identity—who they are, what they do, what kind of quality they provide, their reputation for trustworthiness, and more

The brand identity prism applies human traits to a brand to recognize what consumers actually think of the brand. It is a prism with 6 different traits at each end o

Branding is a concept that extends far beyond the marketing of “brand name” designer jeans and other products. A company's brand represents their market identity—who they are, what they do, what kind of quality they provide, their reputation for trustworthiness, and more. Definition: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products . An effective brand

If you answered any of the above, then you're looking at branding the wrong way. The items I mentioned are all marketing tools and strategies, and they onl

Learn the brand marketing trends for 2013 that can open significant opportunities or create big challenges. Is your brand ready?