Page 1
Leading global excellence in procurement and supply
Brand Procurement & Supply Cath Hill Group Marketing and Membership Director South Wales Branch Event – November 2015
Page 2
Leading global excellence in procurement and supply
2
A Real Competitive Advantage
• Economic • Societal • Environmental
• “Brand
Procurement and Supply”
• Selling the profession and the individual
• Depth and breadth of skill set
• Continuous professional development
“Raise your game”
Influence business leaders to demonstrate that P&SM gives a real competitive advantage
“Raise your voice”
The Profession Comes of Age
Licensing the Profession
Page 3
Leading global excellence in procurement and supply
3
RAISE YOUR GAME
Raise Your Game
Page 4
Leading global excellence in procurement and supply
4
Raise Your Voice
Page 5
Leading global excellence in procurement and supply
5
What is a Brand
Page 6
Leading global excellence in procurement and supply
6
So what does that really mean?
want
Page 7
Leading global excellence in procurement and supply
7
How does that relate to Procurement and Supply?
Page 8
Leading global excellence in procurement and supply
8
Building Brand Procurement and Supply
USP
%
Page 9
Leading global excellence in procurement and supply
9
What can I do and where do I start?
C M Y K
…
Page 10
Leading global excellence in procurement and supply
10
Representation of Procurement
Page 11
Leading global excellence in procurement and supply
11
Representation of Marketing
Page 12
Leading global excellence in procurement and supply
12
Be More Human
Page 13
Leading global excellence in procurement and supply
13
… Persuading and Influencing
Page 14
Leading global excellence in procurement and supply
14
USP
Build Relationships
…
Page 15
Leading global excellence in procurement and supply
15
Fact Find
Page 16
Leading global excellence in procurement and supply
16
Be a Code Breaker
…
Page 17
Leading global excellence in procurement and supply
17
Talk About Your Successes
Page 18
Leading global excellence in procurement and supply
18
Measure Your Impact
10% Burn
Page 19
Leading global excellence in procurement and supply
19
Pitfalls
72%
Page 20
Leading global excellence in procurement and supply
20
10 Top Tips for Building Influence
Establish your
credibility Be a
trusted adviser
Learn and
engage Understand the
business
goals
Know your
audience
Have
self belief Be
brave Get user
buy-in Have a clear
message Be passionate &
confident
Page 21
Leading global excellence in procurement and supply
21
And if you can’t remember all that:
Be more
strategic Be more
creative Be more
human
Page 22
Leading global excellence in procurement and supply
22
And if you can’t remember all that:
Be more than
just procurement
Page 23
Leading global excellence in procurement and supply
Thank you Cath Hill Group Marketing and Membership Director South Wales Branch Event – November 2015