Trademark Registration; An important step in consolidating your Business

What is a trademark?

• It is the identity of your business. • It differentiates your brand and business from

those of others.• It protects the uniqueness of your brand from

infringement.

•Among the four IP streams, the Australian government has reported an increase in the demand for trademarks in 2015 which is likely to surge even more in the future.

• It is the best time to enhance your brand identity by working with a reputable trademark firm in Australia.

As your precious marketing tool, a trademark can be any of these or a combination of:

▪Letter ▪Word▪Phrase▪Logo ▪Number

▪Picture▪Sound▪Smell▪Shape

How can you register trademark?

Apply by filing a trademark application through an experienced IP consulting firm.

It is valid for a period of 10 years.

It is renewable once every 10 years with a fee.

How long is your trademark valid?

Points to remember before filing for a trademark:

•Check if your business is applicable for a trademark.

•Go through the trademark database to check if the chosen trademark is available.

•Hire the right consultant who can guide you through the process.

THANK YOU

http://www.shelstonip.com/services/trade-marks/