Brand Protection Solutions

Holograms -Powered by WaxSeal™

This is an advanced hologram with additional technology provided by WaxSeal™, which has the ability to switch between transparent and coloured states almost instantly simply by using small, widely available UV torches. Fade-back to transparent takes under a minute and activation can be done thousands of times, with the effect remaining for several years.

Product ApplicationPressure sensitive label forapplication to hang tags andpackaging.

Covert: No

Implementation cost:Implementation difficulty:

Level of Security:

Available in a range of colours,this interactive transparent sticker combined with 3D imagery offers a very high level of brand protection together with unique brand enhancement.

Traceless ThermalTransfer Ribbon

This is a specially formulated thermal transfer ribbon which contains forensically undetectable markers, unless a proprietary handheld machine is used.

The discreet scanners are programmed to detect the bespoke markers embeded within the printed label text.

Counterfeiters can’t remove or copy what they can’t see, so this solution provides a veryhigh level of field authenticationand brand security.

Product ApplicationPrinted fabric labelsCovert: Yes

Implementation cost:Implementation difficulty:

Level of Security:

OUR BRAND PROTECTION SOLUTIONS

Introduction

ITL can support brands in protecting their products with a broad range of anti-counterfeit solutions including holograms, track and trace, security inks and yarns and a brand new DNA product that provides the ultimate proof of authenticity.

The following pages show our full range of brand protection solutions, starting with the cheapest and easiest to implement, and going right through to the most sophisticated solutions that offer very high levels of security.

Whatever your budget or your required level of protection and authentication, we have a solution to meet your needs.

OUR BRAND PROTECTION SOLUTIONS

The cost of counterfeiting to the global apparel industry is now estimated at $1.8 TRILLION - roughly 2% of global economic output.

According to recent studies, fake goods now account for 10% of all global trade and in addition to lost revenue, are also responsible for the loss of 2.5 MILLION jobs worldwide.

„

Artwork Change

This is by far the easiest and most cost-effective way to introduce an element of protection to your products.

A small but deliberate mistake is made to the text or logo, intended to be overlooked and automatically corrected by the counterfeiters.

In this example you can see a spelling mistake, but it can also be something that looks like a small weaving fault or print error.

Product Application:Woven labels, Heat Transfers,Care labels, HangtagsCovert: No

Implementation costImplementation difficulty

Level of security

Product ApplicationWoven labels, Heat transfers,Care labels, Hang tags

Covert: No

Implementation cost:Implementation difficulty:

Level of Security:

Artwork Change

This is by far the easiest and most cost-effective way to introduce an element of protection to your products.

A small but deliberate mistake is made to the text or logo, intended to be overlooked and automatically corrected by the counterfeiters.

In this example you can see a spelling mistake, but it can also be something that looks like a small weaving fault or print error.

Concealed SupplierInformation On Label

Another very simple but effective solution is to print or weave a specific code number at the end of a label, to be sewn into the garment seam and out of plain sight.

For added security this code can be a combination of a given label supplier ID reference and an alpha-numeric code that is changed periodically and issued out to suppliers by the retailer.

Product ApplicationWoven labels, Care labelsCovert: No

Implementation cost:Implementation difficulty:

Level of Security:

Concealed Supplier Information On Label

Another very simple but effective solution is to print or weave a specific code number at the end of a label, to be sewn into the garment seam and out of plain sight.

For added security this code can be a combination of a given label supplier ID reference and an alpha-numeric code that is changed periodically and issued out to suppliers by the retailer.

Product Application:Woven labels, Care labelsCovert: No

Implementation costImplementation difficulty

Level of security

UV Fluorescing Agent

For this solution, a UV fluorescing agent is added to a yarn or ink and either printed onto or woven into a label. Under a UV light source, the yarns or inks with the additive fluoresce vividly. Under standard light conditions the yarns or inks appear to be completely normal.

UV Fluorescing Agent

For this solution, a UV fluorescing agent is added to a yarn or ink and either printed onto or woven into a label. Under a UV light source, the yarns or inks with the additive fluoresce vividly. Under standard light conditions the yarns or inks appear to be completely normal.

Normal light (daylight/office light) UV light source

Product ApplicationWoven labels, Care labels,Hang tagsCovert: Yes

Implementation cost:Implementation difficulty:

Level of Security:

Holograms

A hang tag sticker with a 3 dimensional image which is very difficult and expensive to replicate without the master hologram template. Sequential numbering can be added to these OVD’s (optically variable devices) to increase the effectiveness of the solution further.

Due to the striking visual appeal of holograms, they can be viewed as a form of brand enhancement as well as a security measure. Customers also perceive holograms as a form of product authentication, giving reassurance and confidence when purchasing.

Product ApplicationHang tagsCovert: No

Implementation cost:Implementation difficulty:

Level of Security:

UV Fluorescing Agent

For this solution, a UV fluorescing agent is added to a yarn or ink and either printed onto or woven into a label. Under a UV light source, the yarns or inks with the additive fluoresce vividly. Under standard light conditions the yarns or inks appear to be completely normal.

Normal light (daylight/office light) UV light source

Product ApplicationWoven labels, Care labels,Hang tagsCovert: Yes

Implementation cost:Implementation difficulty:

Level of Security:

Holograms

A hang tag sticker with a 3 dimensional image which is very difficult and expensive to replicate without the master hologram template. Sequential numbering can be added to these OVD’s (optically variable devices) to increase the effectiveness of the solution further.

Due to the striking visual appeal of holograms, they can be viewed as a form of brand enhancement as well as a security measure. Customers also perceive holograms as a form of product authentication, giving reassurance and confidence when purchasing.

Product ApplicationHang tagsCovert: No

Implementation cost:Implementation difficulty:

Level of Security:

Normal light (daylight/office light) UV light source

Product Application:Woven labels, Care labels, HangtagsCovert: Yes

Implementation costImplementation difficulty

Level of security

Holograms

A hangtag sticker with a 3 dimensional image which is very difficult and expensive to replicate without the master hologram template. Sequential numbering can be added to these OVD’s (optically variable devices) to increase the effectiveness of the solution further.

Due to the striking visual appeal of holograms, they can be viewed as a form of brand enhancement as well as a security measure. Customers also perceive holograms as a form of product authentication, giving reassurance and confidence when purchasing.

UV Fluorescing Agent

For this solution, a UV fluorescing agent is added to a yarn or ink and either printed onto or woven into a label. Under a UV light source, the yarns or inks with the additive fluoresce vividly. Under standard light conditions the yarns or inks appear to be completely normal.

Normal light (daylight/office light) UV light source

Product ApplicationWoven labels, Care labels,Hang tagsCovert: Yes

Implementation cost:Implementation difficulty:

Level of Security:

Holograms

A hang tag sticker with a 3 dimensional image which is very difficult and expensive to replicate without the master hologram template. Sequential numbering can be added to these OVD’s (optically variable devices) to increase the effectiveness of the solution further.

Due to the striking visual appeal of holograms, they can be viewed as a form of brand enhancement as well as a security measure. Customers also perceive holograms as a form of product authentication, giving reassurance and confidence when purchasing.

Product ApplicationHang tagsCovert: No

Implementation cost:Implementation difficulty:

Level of Security:

Product Application:HangtagsCovert: No

Implementation costImplementation difficulty

Level of security

Infrared Fluorescent Pigment

An infrared fluorescent pigment is added to yarn or ink to create a unique security feature which requires a proprietary instrument to read. Available across multiple label formats: woven labels, printed labels, hangtags and heat transfers.

This solution gives high levels of security because the pigment can only be detected by using the special reading devices, which are distributed by ITL and matched to the pigments we use in the labeling.

Infrared FluorescentPigment

An infrared fluorescent pigment is added to yarn or ink to create a unique security feature which requires a proprietary instrument to read. Available across multiple label formats: woven labels, printed labels, hang tags and heat transfers.

Product ApplicationWoven labels, Care labels,Hang tags, Heat transfersCovert: Yes

Implementation cost:Implementation difficulty:

Level of Security:

This solution gives high levels of security because the pigment can only be detected by using the special reading devices, which are distributed by ITL and matched to the pigments we use in the labelling.

Micro EngravedMetallic Thread

These special flat threads are the same kind you see used inbanknotes and passport paper. Production and distribution of the thread is carefully controlled, making it hard for a counterfeiter to get a thread copied.

Product ApplicationWoven labels, Care labelsCovert: No

Implementation cost:Implementation difficulty:

Level of Security:

Text, code numbers or simple logos are micro printed onto the thread, which is then incorp-orated into a woven label or care label substrate to provide instant and easy verification.

Product Application:Woven labels, Care labels, Hangtags, Heat transfersCovert: Yes

Implementation costImplementation difficulty

Level of security

Micro Engraved Metallic Thread

These special flat threads are the same kind you see used in banknotes and passport paper. Production and distribution of the thread is carefully controlled, making it hard for a counterfeiter to get a thread copied.

Text, code numbers or simple logos are micro printed onto the thread, which is then incorporated into a woven label or care label substrate to provide instant and easy verification.

Infrared FluorescentPigment

An infrared fluorescent pigment is added to yarn or ink to create a unique security feature which requires a proprietary instrument to read. Available across multiple label formats: woven labels, printed labels, hang tags and heat transfers.

Product ApplicationWoven labels, Care labels,Hang tags, Heat transfersCovert: Yes

Implementation cost:Implementation difficulty:

Level of Security:

This solution gives high levels of security because the pigment can only be detected by using the special reading devices, which are distributed by ITL and matched to the pigments we use in the labelling.

Micro EngravedMetallic Thread

These special flat threads are the same kind you see used inbanknotes and passport paper. Production and distribution of the thread is carefully controlled, making it hard for a counterfeiter to get a thread copied.

Product ApplicationWoven labels, Care labelsCovert: No

Implementation cost:Implementation difficulty:

Level of Security:

Text, code numbers or simple logos are micro printed onto the thread, which is then incorp-orated into a woven label or care label substrate to provide instant and easy verification.

Product Application:Woven labels, Care labels Covert: No

Implementation costImplementation difficulty

Level of security

Traceless Thermal Transfer Ribbon

This is a specially formulated thermal transfer ribbon which contains forensically undetectable markers, unless a proprietary handheld machine is used.

Holograms -Powered by WaxSeal™

This is an advanced hologram with additional technology provided by WaxSeal™, which has the ability to switch between transparent and coloured states almost instantly simply by using small, widely available UV torches. Fade-back to transparent takes under a minute and activation can be done thousands of times, with the effect remaining for several years.

Product ApplicationPressure sensitive label forapplication to hang tags andpackaging.

Covert: No

Implementation cost:Implementation difficulty:

Level of Security:

Available in a range of colours,this interactive transparent sticker combined with 3D imagery offers a very high level of brand protection together with unique brand enhancement.

Traceless ThermalTransfer Ribbon

This is a specially formulated thermal transfer ribbon which contains forensically undetectable markers, unless a proprietary handheld machine is used.

The discreet scanners are programmed to detect the bespoke markers embeded within the printed label text.

Counterfeiters can’t remove or copy what they can’t see, so this solution provides a veryhigh level of field authenticationand brand security.

Product ApplicationPrinted fabric labelsCovert: Yes

Implementation cost:Implementation difficulty:

Level of Security:

The discreet scanners are programmed to detect the bespoke markers embedded within the printed label text.

Counterfeiters can’t remove or copy what they can’t see, so this solution provides a very high level of field authentication and brand security.

Product Application:Printed fabric labelsCovert: Yes

Implementation costImplementation difficulty

Level of security

DNA Taggant

A two-pronged approach to combating counterfeiting in the garment industry, together in one label.

The trace in the ink is matched to the secret and bespoke chemical composition in the swab to give quick and fully secure ‘lock & key’ authentication in the field.

1) Beacon™ • A rapid-read trace in the ink on a label • Invisible to the naked eye • Safe to use: non-hazardous • Provides quick and easy authentication of goods ‘in the field’ • Bespoke chemical compositions make it completely secure • A special cotton swab and a small UV torch are all that’s needed • Only takes seconds to validate

DNA Taggant

A two-pronged approach to combatting counterfeiting in the garment industry, together in one label.

1) Beacon™ • A rapid-read trace in the ink on a label • Invisible to the naked eye • Safe to use: non-hazardous • Provides quick and easy authentication of goods ‘in the field’ • Bespoke chemical compositions make it completely secure • A special cotton swab and a small UV torch are all that’s needed • Only takes seconds to validate

The trace in the ink is matched to the secret and bespoke chemical composition in the

swab to give quick and fully secure ‘lock & key’ authentication in the field

A unique DNA marker underpins the Beacon™ technology withindisputable, laboratory-level verification...

Product ApplicationCare labelsCovert: Yes

Implementation cost:Implementation difficulty:

Level of Security:

DNA Taggant

2) Signature DNA • DNA marker is contained within the Beacon™ trace in the ink • Completely robust and impossible to copy or imitate • Only our labs can unlock and verify its presence • Created from naturally occurring plant, or botanical DNA • Chemically segmented and re-shuffled into a unique code • Requires a specific combination of enzymes to unlock the code

®

DNA Taggant

A two-pronged approach to combatting counterfeiting in the garment industry, together in one label.

1) Beacon™ • A rapid-read trace in the ink on a label • Invisible to the naked eye • Safe to use: non-hazardous • Provides quick and easy authentication of goods ‘in the field’ • Bespoke chemical compositions make it completely secure • A special cotton swab and a small UV torch are all that’s needed • Only takes seconds to validate

The trace in the ink is matched to the secret and bespoke chemical composition in the

swab to give quick and fully secure ‘lock & key’ authentication in the field

A unique DNA marker underpins the Beacon™ technology withindisputable, laboratory-level verification...

Product ApplicationCare labelsCovert: Yes

Implementation cost:Implementation difficulty:

Level of Security:

DNA Taggant

2) Signature DNA • DNA marker is contained within the Beacon™ trace in the ink • Completely robust and impossible to copy or imitate • Only our labs can unlock and verify its presence • Created from naturally occurring plant, or botanical DNA • Chemically segmented and re-shuffled into a unique code • Requires a specific combination of enzymes to unlock the code

®

A unique DNA marker underpins the Beacon™ technology with indisputable, laboratory-level verification...

DNA Taggant

2) Signature® DNA • DNA marker is contained within the Beacon™ trace in the ink • Completely robust and impossible to copy or imitate • Only our labs can unlock and verify its presence • Created from naturally occurring plant, or botanical DNA • Chemically segmented and re-shuffled into a unique code • Requires a specific combination of enzymes to unlock the code

DNA Taggant

A two-pronged approach to combatting counterfeiting in the garment industry, together in one label.

1) Beacon™ • A rapid-read trace in the ink on a label • Invisible to the naked eye • Safe to use: non-hazardous • Provides quick and easy authentication of goods ‘in the field’ • Bespoke chemical compositions make it completely secure • A special cotton swab and a small UV torch are all that’s needed • Only takes seconds to validate

The trace in the ink is matched to the secret and bespoke chemical composition in the

swab to give quick and fully secure ‘lock & key’ authentication in the field

A unique DNA marker underpins the Beacon™ technology withindisputable, laboratory-level verification...

Product ApplicationCare labelsCovert: Yes

Implementation cost:Implementation difficulty:

Level of Security:

DNA Taggant

2) Signature DNA • DNA marker is contained within the Beacon™ trace in the ink • Completely robust and impossible to copy or imitate • Only our labs can unlock and verify its presence • Created from naturally occurring plant, or botanical DNA • Chemically segmented and re-shuffled into a unique code • Requires a specific combination of enzymes to unlock the code

®

DNA Taggant

A two-pronged approach to combatting counterfeiting in the garment industry, together in one label.

1) Beacon™ • A rapid-read trace in the ink on a label • Invisible to the naked eye • Safe to use: non-hazardous • Provides quick and easy authentication of goods ‘in the field’ • Bespoke chemical compositions make it completely secure • A special cotton swab and a small UV torch are all that’s needed • Only takes seconds to validate

The trace in the ink is matched to the secret and bespoke chemical composition in the

swab to give quick and fully secure ‘lock & key’ authentication in the field

A unique DNA marker underpins the Beacon™ technology withindisputable, laboratory-level verification...

Product ApplicationCare labelsCovert: Yes

Implementation cost:Implementation difficulty:

Level of Security:

DNA Taggant

2) Signature DNA • DNA marker is contained within the Beacon™ trace in the ink • Completely robust and impossible to copy or imitate • Only our labs can unlock and verify its presence • Created from naturally occurring plant, or botanical DNA • Chemically segmented and re-shuffled into a unique code • Requires a specific combination of enzymes to unlock the code

®

Product Application:Care labelsCovert: Yes

Implementation costImplementation difficulty

Level of security

About ITL

ITL is a global provider of apparel label solutions, supporting brands, retailers and manufacturers all around the world with a comprehensive range of products and services aimed at optimizing brand identity and supply chain performance.

The group owns widespread weaving and printing operations across a number of key needlepoint locations, all of which are connected by ITL’s proprietary supply chain application platform, LabelVantage™.

With over 40 years of experience in our sector, we have an established record of supporting many of the best-known names in our industry with a wide variety of apparel labeling solutions.

OUR PRODUCTS

• Woven Labels• Printed Fabric Labels• Heat Transfers• Hangtags• Packaging• Variable Data Labels• Specialized Labels

OUR SOLUTIONS

• RFID• Trends and Insights• Concept and Development• Product Guides• Product Engineering• Brand Protection• LabelVantage™

SALES AND MARKETING OFFICEEuropeNottingham, UKUnit 7 Redwing Court, Willow Farm Business Park, Castle Donington, Derby, DE74 2UH, UK

Bochum, DEUDirshauer Str. 10, 44789, Bochum, Germany

North AmericaToronto, CAN600 Alden Road, Suite 102, Markham, Ontario, L3R 0E7, Canada

New York City, USA21 West 46th Street, Suite 1102, New York, NY 10036, USA

South Africa35, 9th Ave, Maitland, Cape Town, 7405, South Africa

www.itl-group.com