brand story - ben & jerry's
DESCRIPTION
An M-School project where I had to choose a brand with a good brand story and lead a discussion on it with the class.TRANSCRIPT
BEN & JERRY’S
BY OLIVIA DUNCAN
FIRST THINGS FIRST…
jerry– last friday!
ben – yesterday!
BIRTHDAYS!!!
HISTORY
1978
2 grateful dead fans (deadheads) +
1 dream =
= VERMONT’S FINEST, BEN & JERRY’S
3
BEN…
OTHER COOL HISTORY STUFF
1984 – vermont only public stock
1985 – 7.5% of earnings to b&j’s foundation
1986 – cowmobile
OTHER COOL HISTORY STUFF
1984 – vermont only public stock
1985 – 7.5% of earnings to b&j’s foundation
1986 – cowmobile
OTHER COOL HISTORY STUFF
1984 – vermont only public stock
1985 – 7.5% of earnings to b&j’s foundation
1986 – cowmobile
1989 – no rBGH
VALUES!
product mission
make fantastic ice cream
economic mission
manage company for sustainable
financial growth
social mission
use company in innovative ways to make
the world a better place
NOW THE
FUN STUFF
FLAVORS
FLAVORS
FLAVORS
FLAVORS
FLAVORS
OMG!
NOW THE
RELEVANT
STUFF
PEACE
LOVE
ICECREAM
TUMBLR
TUMBLR
TUMBLR
DISCUSSION
1. Do you think Ben & Jerry’s
being social aware contributes to
the company’s success?
2. Do you think the integration of
pop culture benefits a company?
3. Do you think it’s worth being
nice & community-oriented if it
doesn’t maximize profits?