brand story through packaging
TRANSCRIPT
By: Uflex Ltd
• Brand storytelling has emerged as one of the most effective marketing techniques • Packaging too can play an extremely crucial role as it is the last point of contact at the
PoS where consumers make a decision regarding their purchase• The brand story can be related to visual and verbal designs on the package. • Opportunity should be leveraged to bring on board a potential first-time buyer, or a
brand loyalist who may want to learn more about the brand at the shelf rather than at home
• Consumers are attracted to brands they can relate with not only logically but also at an emotional level.
LET YOUR PACKAGE TELL YOUR STORY
BENEFITS OF BRAND STORYTELLING THROUGH PACKAGING
CUT THROUGH THE CLUTTER
The tangible and intangible assets of a
brand including packaging, when
effectively used help cut throughthe clutter.
This reinforces the brand values and
paves way for easy mind recall by
establishing the much needed connect
BENEFITS OF BRAND STORYTELLING THROUGH PACKAGING
ENHANCE USER EXPERIENCE
Packaging should not only be treated as a functional tool but also as a medium to discernibly enhance customer
experience
PACKAGING INNOVATIONS can bring immense value for the consumers through
better functionalities
In a nutshell, packaging is inalienable to overall product experience
BENEFITS OF BRAND STORYTELLING THROUGH PACKAGING
BRAND LOYALTY It is often said that sometimes packaging is more
important than the product itself
In a store it is the packaging that virtually shouts out loud from the shelf
“PICK ME UP”Physical in- store experience can go a long way in
promoting brand loyalty
FLEXIBLE PACKAGING:CHAMPION OF THE SHELF
• Flexible packaging offers a variety of exciting marketing opportunities to the manufacturer without increasing the cost of production
• The packaging can be well tailored to suit the merchandising requirements
• Flexible style of packaging can be customized into practically any shape or size
• A variety of colors and styles can be incorporated with much ease
• Flexible packaging helps businesses and brands gain recognition.
UFLEX LTD: PIONEER OF INNOVATIONS
Uflex Ltd., India’s largest global flexible packaging solution company has been a pioneer in setting benchmarks for delivering innovative end-to-end
packaging solutions along with ensuring the safety and viability of the packaged product throughout its life cycle
The company has demonstrated ever innovative superior technological skills in the field of flexible packaging
Bringing all these factors inextricably into play, Uflex further fine-tunes the story and helps the brands deliver it with utmost finesse
Uflex Limited, India’s largest global flexible packaging company is a fully integrated flexible packaging solution provider to a range of clients across industries both in India and overseas. It enjoys a formidable market presence in more than 140 countries.
About Uflex Ltd.
Uflex Website