typeface creation

WHAT HAPPENS NOWADAYS

MARKET DEMAND

gathers all knowledge,

decision-making and resources

no option to give feedback

type designer

type designer + employees

type designer + client

end user

PRODUCTION

FEEDBACK

FINALPRODUCT

Top-down, centralized process

All knowledge, resources and decision makingconcentraded in one or two type designers

No room for user feedback and engagement

typeface industry

Few designers have time and access to knowledge and resources to develop their ideas into full typefaces so a lot of fresh and creative ideas are simply wasted.

An online platform aiming to decentralize typeface production by bringing graphic designers to work togetherAn online platform aiming to decentralize typeface production by bringing graphic designers to work together

Giving them access to knowledge, tools and network that will help them make their ideas come to lifeGiving them access to knowledge, tools and network that will help them make their ideas come to life

ROUGH IDEA

FORMING A TEAM

WORKING ON IT

INITIAL RESULT

ONLINE COMMUNITY

BETA VERSION

THE TESTER THE SPECIALIST

FINAL PRODUCT

T

We believe that top-down, centralized systems are no longer effective. We believe that great design is collaborative and open

A process of constant iterarion and refinement, that adapts to the environment and evolves

We believe in sharing the process to create a stronger community, a community able to come together and challenge what has been done before

We believe in sharing the process to create a stronger community, a community able to come together and challenge what has been done before

Online tool for collaboration in graphic design projects in general.It lets you sync your files among the team and control workflow.

Stil in early stages.It only works for already established teams.

PIXELAPSE

Type foundry that recently launched a online space where you can post initial ideas and they and others users can help create it.

Problems:Confusing interfaceFocus on anyone creating the letters they want, getting paid for theletters they make

Misses the feeling and importance of being involved in a team,in a project and coming up with a final result that you feel proud ofand can put on your portfolio.

FONT YOU

Worlds largest open source community.

Sharing and developing softwares.

GITHUB

full-time graphic designer

has this type idea in his head doesnt have the time and enough technical skills

tired of the design agency routine

lives in Williamsburglistens to The Black Keys, The Neighbourhood and JungleiOS person

wouldnt wear Abercrombie & Fitch

JOHN 26 NEW YORK CITY

self taught graphic designer

knows something about type and wants to explore it

PETER 18 NEW ZEALAND

designs his own skateboard deckslistens to Gil-Scott Heron, Childish Gambinoand Kanye Westandroid personwears stssy and huf

wouldnt be a lawyer

fashion designer

feels that the typefaces she buys are to generic

doesnt want to produce one, but wants to buyone that feels her own

ROSA 23 ARGENTINA

works with organic fabriclistens to Chet Faker, Banks and Jack Johnsondog personbuys Shinola and Vianel

wouldnt have a hotmail account

happy

young

entrepreneurial

open

respectful

aware

collaborative

connected

inspirational

light

quality

quick

technologicaltransparent

attentive

fluid

proud

curious

creative

independent

Being open is more than being transparent. It is a bold decision that exposes you and let other people interfere. But we believe that only through this interference great ideas come to life and grow.

There is no good work on typography without attention to every detail. And we need to show that our typefaces have as quality as established foundries out there.

The process may not rely on a classical approach to typeface-making but that does not make our typefaces less qualified or relevant.

We focus on fresh ideas coming from young minds, not on market demands.

Only through exploration we can create something new and authentic.

IndieType Alternate Glyph

Counter form

White space

Indie Ampersand

Lorem Ipsum

Ligature

IndieLigature

Indie Ampersand

Carries a lot of meaning in itself

Independency

Going against the mainstream

Relates to typographic knowledge

Character

Fun

Indie Ampersand

INDIEAMPERSAND&

INDIEAMPERSAND&

INDIEAMPERSAND& INDIEAMPERSAND&

INDIEAMPERSAND&INDIEAMPERSAND&

INDIEAMPERSAND

INDIEAMPERSAND

Each time a new typeface is approved, its ampersand goes to the database to be used in the logo

This reinforces the sense of community engagement and pride

INDIEAMPERSAND

& how it works what we believe in our teamabout login/sign upINITIAL IDEAS COMMUNITY FEEDBACK TEST SHOP

& how it works what we believe in about login/sign upINITIAL IDEAS COMMUNITY FEEDBACK TEST SHOP

ABCDEFGHI JKLMNOPQRSTUVWXYZ

& how it works what we believe in about login/sign upINITIAL IDEAS COMMUNITY FEEDBACK TEST SHOP

ABCDEFGHI JKLMNOPQRSTUVWXYZ

We would reach out to them or they would reach out to us and we would analyze their experience and portfolio

Each would different backgrounds and years of experience in the field

They would be able to share/sell classes, mentor teams and give special feedbacks

Partnership with type hunting blogs and instagram accounts profiles on instagram and tumblrs to provide initial inspiration

INDIEAMPERSAND&

3D printed ampersands sent to professors, specialists and graphic designers with certain influence online, to encourage them, their classrooms and followers to use the platform

they would come with a link to a video explaining the service

graphic designers

specialists

professors

Partnership with software companies to provide cheaper or for free licences

& how it works what we believe in our teamabout login/sign upPARTNERS