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Brand Strategy Innovation Strategic Acuity & Consistent Delivery September 25 & 26, 2014 Marriott Marquis Hotel, San Francisco

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Brand Strategy Innovation

Strategic Acuity & Consistent Delivery

September 25 & 26, 2014Marriott Marquis Hotel, San Francisco

Speakers 2

Confirmed Speakers• Brand Voice Lead, Chipotle Mexican Grill

• Director, Branding, Associated Press

• VP, Digital Media, NPR

• Chief Marketing Officer, Pandora

• Senior Director, Marriott

• VP, Brand, American Cancer Society

• VP, Brand Marketing, Comedy Central

• Global Brand Director, UPS

• VP Marketing, ChargePoint

• Senior Director, Brand Strategy, PBS

• Chief Marketing Officer, MundoFOX

• Brand Manager, Starbucks

• Brand Director, Huggies at Kimberly-Clark

• President, Pacific Rim, Siegel+Gale

Past Delegates Include• Strategy Lead, Global Business Strategy, Google• VP, Digital Strategy, AMEX • VP, Strategy, The Economist • VP, Strategy, Lego• VP, Brand Marketing, Bank of America Merrill Lynch• Global Digital Lead, BP

Who Will You Meet There is no question that IE. provides the gold standard events in the industry and will connect you with decision makers within the branding community. You will be meeting senior level execut ives from major corporations and innovative small to medium size companies.

Job Title Of Attendees

President/Principal

SVP/VP

C-Level

Snr. Director/Director

Global Head/ Head

Snr. Manager/Manager

Academic (1%)

78%

1000+ Employees300-999 Employees50-299 EmployeesLess than 49 Employees

Company Size Of Attendees

8%

11%

25%56% 81%Attendees are

companies with at least 300

employees

3%

21%

12%

42%

13%

8%

Attendees are at Director level or above

3

iiiii iiiiii .iiii

About The Summit Brand Strategy Innovation Summit brings together leaders from the world’s most recognized and valued brands for 2 days of open forum discussion covering all aspects of brand management. From re-brand implementation to brand equity and asset management, you will hear case studies and participate in panel

discussions that will provide a holistic overview of the challenges and opportunities branding and marketing professionals face today.

Join 150+ of the industry's top minds and share insights, innovations and strategies - register now!

Confirmed Speaker Information Simon Flemming WoodChief Marketing Officer Pandora

Previous to joining Pandora in 2011, Simon was the founding Vice President of Marketing at Pure Digital Technologies where he was responsible for the creation, development and introduction of the iconic Flip Video brand, which reinvented personal video and sold over 7 million cameras within three years. After the purchase of Pure Digital Technologies by Cisco in 2009, Simon held the position of Vice President of Marketing for the Cisco Consumer Products group. In that role, he oversaw the worldwide marketing organization for Cisco's consumer business, including the Linksys and Flip Video brands and led the development and execution of all integrated marketing efforts, including brand strategy, research, advertising and media, public relations, marketing partnerships, and ecommerce.

Now Playing: You. The Power of Pandora’s Personalization

Music is an inherently unique and emotional experience. While it can also be a social experience, one’s individual listening behaviors are distinctively personal. As the largest music streaming service in the United States, Pandora appeals to the masses through providing a uniquely personalized experience to drive engagement based on its massive musicological and user feedback data. Combining data from its Music Genome Project and individual user signals - thumbs up, thumbs down, and skips - Pandora learns and enhances custom radio experiences tailor-made for each user. Pandora's first brand ad campaign, “Now Playing. You.” was developed to encourage interaction from listeners by capturing nostalgic moments in music listening. In this session, Pandora CMO Simon Flemming-Wood shares the insights behind this campaign, the results and how personalization is part of Pandora’s DNA.

Mike Bowser Director, Branding & Creative ServicesThe Associated Press

Mike Bowser is a creative director and designer focused on user-centered design and creative team leadership. As Director of Branding and Creative Services at The Associated Press, Mike and his design team lead branding and experience design to enhance AP’s strategic marketing, products and brand narrative. Prior to joining AP, Mike led in-house agency creative teams in the NYC area. Mike lives in Jersey City, NJ with his wife and children.

How In-House Des ign Teams Create the Environment Where Innovation Can Occur

Mike will discuss how important in-house design teams are for the creation of an innovative environment. For an established brand such as The Associated Press, innovation can be a challenging area, but one that is integral for a successful strategy.

5 Previous Speaker Information Kelly ChmielewskiSenior Director, Brand Strategy PBS

Kelly Chmielewski is the Senior Director of National Brand Strategy and brand champion for PBS. Her team leads the charge to illuminate what makes PBS a one-of-a-kind and invaluable media organization. Her expertise spans consumer research and marketing, archetypal brand strategy and brand health, messaging strategy, brand architecture and creative campaign development. Kelly is the lead strategist for the award-winning "Be more" campaign. She spearheaded an unprecedented initiative to help people with the nationwide transition to DTV and pioneered a new system for network branding across alternate platforms. She has also played in the PBS KIDS sandbox, leading the advertising campaign for the record-breaking success of the Curious George series debut. Her work in telling the PBS brand story has been recognized with numerous national honors, including an EMMY® Award for best PSA. She serves as a pro bono brand strategist with the Taproot Foundation and served 3 years on the

Board of D i rectors for Women in Cab le Telecommunications. On a recent vacation, she traipsed through the markets of Paris, following in the footsteps of her favorite PBS icon, Julia Child.

The Relevancy Project

Fred Rogers, Julia Child, Ken Burns. PBS’ legacy is both a strenght and a weakness. Fond memories fuel positive brand association but can make that association feel like they are a thing of the past. How does a legacy brand like PBS stay relevant for new generations, especially as the foundations for the industry - technology and how consumers use technology - is shifting at breakneck speed? Hear how the PBS brand story is evolving to continue to win hearts and minds of audiences whose multifaceted lifestyles embrace countless brands every day.

Maintaining a Consistent Brand voice In A Changing Media Landscape

Within the context of the new social media landscape, advertising now has to compete with content for mindshare. With the success of Back to the Start (+8MM views and a bunch of awards), The Scarecrow iOS app and companion film (+600K downloads, +12MM views, and lots of awards), and Farmed and Dangerous (that when launched became one of Hulu’s most popular shows), Chipotle has found that creating content is the key to connecting to a broader audience. The iconic Chipotle brand voice is a true expression of the essence of the brand, organically generated and directed by a dedicated internal creative team since the very beginning. That foundation was key in growing beyond traditional advertising to creating content, and maintaining a consistent voice across the range. Come learn about the rationale and need for brands to create content as a means of connecting with consumers, the importance of internal brand stewardship, and power of values integration.

William is the driving force behind Chipotle's unique brand voice—irreverent   and cheeky yet generous and intelligent. William started with Chipotle 15 years ago when the company had fewer than 20 locations and has seen the company grow to more than 1600 restaurants and counting in the U.S. and abroad. For the first decade of his tenure he was the sole internal creative resource, responsible for concept, copy, design and production, on everything from outdoor billboards to custom gift cards. The voice of the Chipotle brand that he generated wasn’t the result of a calculated corporate strategy, but developed organically as William's personal expression of Chipotle's unique values and culture.

William Espey Brand Voice Lead Chipotle Mexican Grill

6 Confirmed Speaker Information Andy GoldsmithVP, Brand Marketing & CreativeAmerican Cancer Society

Andy Goldsmith is vice president, creative strategy for the American Cancer Society. His responsibilities include nationwide advertising, art direction, production services, and multimedia. Andy brings more than 30 years of professional experience to the American Cancer Society. Immediately prior, he provided independent marketing consulting in the branding and sales training disciplines. Before that, Andy spent 17 years in advertising agency account management at T.G. Madison in Atlanta. He headed the account management function and counseled clients such as MetLife, the LPGA and the America Cancer Society,

Creative Brand Building: Changing 100 Years of Preconceived Notions

One hundred years ago, the American Cancer Society began the fight of a lifetime - the fight against cancer. A lot has changed since then. Many cancers have gone from deadly to treatable, and from treatable to preventable: The progress we’ve made is remarkable. The American Cancer Society has been involved i nearly every major cancer breakthrough but few people really know all that we do. In 2008 we set out to blow the dust off our legacy brand, through insights based on a universal truth - that everyone loves birthdays, especially people with a cancer connection. Thus we became “The Official Sponsors of Birthdays”, a promise grounded in our history of saving lives. This is the story of the American Cancer Society as it marks its 100th birthday, and our determination to make this cancer’s last century.

Jessica FluggeSenior Director, Brand Consulting Marriott International

Jessica Flugge is a Senior Director in Marriott’s Global Brand Consulting group, where she leads operations and growth initiatives on behalf of Marriott’s nineteen brands. In her prior role with Marriott’s Global Business Analysis team, she led business cases and ROIs evaluating brand initatives for Ritz-Carlton, Marriott, and Courtyard hotels across the world. She has a background in corporate finance, investment banking and real-estate valuation, and holds an MBA from Georgetown University and an undergraduate degree from Princeton.

Leap of Faith: Strategic Decision-making and ROI Analysis

When do brand leads make decisions with their gut, and when do they go with the numbers? How do these two ways of thinking influence each other? Whether it is deciding to build three new edition hotels on company balance sheet or launching a new way of hosting meetings, Marriott International is intimately familiar with the challenges of making complex, data-driven business decisions that will resonate internally. These decisions must be informed by vigilant and thoughtful testing to meet the needs of new customers and new markets.

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Confirmed Speaker Information

Dimitrios joined ChargePoint from Virgin America where he spent more than five years helping build America’s coolest airline - running brand marketing, partnerships, sponsorships and advertising. Prior to Virgin America, Dimitrios worked at Gap, where he developed marketing plans and brand programs for the Gap brand. At Apple, Dimitrios helped roll out Apple’s retail stores and led the team responsible for the creation of the mac Genius Bar. Dimitrios holds a business degree from the University of Alberta and is happy to drive in stealth mode in his new C-Max Energi.

Dimitrios Papadogonas Vice President, Marketing ChargePoint Building a Brand Strategy for a Customer and

Market that Doesn’t Exist Yet

Dimitiros is the Vice President of Marketing for ChargePoint. In this presentation he will focus on how to succeed in an emerging market place, and how to build a brand strategy for a customer that does not yet exist.

Oswlad MendezChief Marketing Officer MundoFox

Increasing Brand Reach

Oswald will present experiences and case studies from his time at MundoFOX, focusing on how the brand increases its reach as it continues to grow.

Oswald is an expert in marketing and branding. He spearheaded the launch of MundoFOX (the newest broadcast television network form FOX international Channels and RCN) and developed the positioning and brand guidelines for the network. Oswald is ideally positioned to speak on the development of a new brand as t reaches and increasing audience.

Sandhya AndressBrand Manager Starbucks

Sandhya is a branding professional with experience in identifying and developing global strategies. She is currently the Brand manager for global tea at Starbucks.

Established Brands Expanding Into New Markets

Sandhya is brand Manager for for global tea at Starbucks. As the business expands into the milt-million dollar industry, there are many challenges faced by the branding team. How do well established brands diversify to maximize value in new market places? Sandhya will address some of the challenges in this area.

8 Confirmed Speaker Information Jason CieslakPresident, Pacific RimSiegel+Gale

As president, Pacific Rim, Jason is responsible for Siegel+Gale clients and operations in its Los Angeles, San Francisco, Beijing and Shanghai offices. Since joining the firm in 1996, Jason’s clients have included a wide range of multi-national companies such as Adobe, Disney, Dow, HP, Lexus, Microsoft, Nestle, San Disk, Sony PlayStation, Southwest Airlines and Yahoo!. Jason s a frequent speaker and writer and has featured in Fast Company and presented at CES, Conference Board and numerous other conferences. Additionally, he is on the advisory committee of Children’s Hospital Los Angeles’ Digital Philanthropy Committee.

Siegel+Gale: Building Iconic Brands by Unlocking the Power of Simplicity

At Siegel+Gale, we build iconic brands by unlocking the power of simplicity and combining the remarkably clear with the unexpectedly fresh. It results in elegant strategies that reveal the essential truths of an organization; dramatic stories that bring those strategies to life in breathtaking ways; meaningful experiences that build enduring relationships between brands and people.

The Information

For larger groups or special requests contact Ryan by calling +1 415 692 5514 or email [email protected] * Team discounts are applicable at the point of registration only.

Silver Pass

$1495Access to all sessions &

networking events7 days access to presentations from the

summit via ieOnDemand

$1295Early Bird Price(before July 25)

Diamond Pass

$2095Access to all sessions, networking

events, annual subscription to all content on the Big Data & Analytics channels via

ieOnDemand

$2095Early Bird Price(before July 25)

Gold Pass

$1795Access to all sessions, networking

events & unlimited access to presentations from the summit via

ieOnDemand

$1595Early Bird Price(before July 25)

Registration Pricing

Brand Strategy Innovation SummitDate: September 25 & 26, 2014City: San Francisco Venue & Accommodation: Marriott Marquis Hotel, 780 Mission Street, San Francisco, California, 94103Reservation Link: Please click here to make a reservation Reservations By Phone: +1 877 622 3056

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F TI L

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Ways to Register+1 415 692 5514 +1 323 446 7673 Register Online Here

1 Day Pass

$795Full access to the sessions to your chosen day of the summit, 7 days

access to presentations from the summit via ieOnDemand

7 day online access toevent materials

On-Demand Pass

$600Unlimited access to presentations from the summit via ieOnDemand,

including presentations, interviews & the ability to contact speakers

Unlimited access to summit presentations

via ieOnDemand

Group Discount Offers3 Silver Passes: $3000 ($1000 per attendee)5 Silver Passes: $4500 ($900 per attendee)3 Gold Passes: $3900 ($1300 per attendee)5 Gold Passes: $6000 ($1200 per attendee)3 Diamond Passes: $4500 ($1500 per attendee)5 Diamond Passes: $7000 ($1400 per attendee)

NAME OF EACH ATTENDEE

TITLE OF EACH ATTENDEE DEPARTMENT

COMPANY INDUSTRY

ADDRESS CITY

STATE/PROVINCE ZIP/POSTAL CODE COUNTRY

EMAIL OF EACH ATTENDEE BUSINESS PHONE NUMBER

1. Delegate Information...

2. Pass Types...

Early Bird Pass Options until August 2, 2013 Early Bird Silver: $1195 Attendees ____ Early Bird Gold: $1495 Attendees ____

Regular Pass Options after August 2, 2013 Silver Pass: $1395 Attendees ____ Gold Pass: $1695 Attendees ____

Group Discount Pass Options 3 Silver Passes $3000 ($1000 per attendee) 5 Silver Passes $4500 ($900 per attendee) 3 Gold Passes $3900 ($1300 per attendee) 5 Gold Passes $6000 ($1200 per attendee)

For larger groups or special requests contact Ryan by calling +1 415 692 5514 or email [email protected] * Team discounts are applicable at the point of registration only.

Check (Make checks payable to The Innovation Enterprise Ltd) Invoice me

Visa Mastercard American Express Diners Club Discover

CARD NUMBER EXPIRATION DATE SECURITY NO.

CARDHOLDERS NAME CARDHOLDER’S SIGNATURE

BILLING ADDRESS INDUSTRY

Prices are exclusive of VAT. Places are transferable without any charge to another Summit occurring within 12 months of the original purchase. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase in registration fee for the remaining group participants. Cancellations before August 11, 2014 incur an administrative charge of 50%. If you cancel your registration after August 11 2014 you will be charged the full fee. You must notify The Innovation Enterprise in writing of a cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.

Registration FormBrand Strategy Innovation SummitSeptember 25 & 26, 2014 | San Francisco | Marriott MarquisFor registration or more information on the program, please call Ryan on +1 415 692 5514 or email [email protected] or fax this registration form to +1 (323) 446 7673

3. Payment Options...

Other Pass Options 1 Day Pass: $695 Attendees ____ Live Stream & On-Demand: $795 Attendees ____

Access All Areas Full Access to Digital Marketing,

Digital Strategy, Digital Design & Brand Strategy Summits

$2095 Attendees ____

Schedule

Networking Drinks 17.00 - 19.00

September 26

Session One 08.30 - 10.00

Coffee Break 10.00 - 10.30

Session Two 10.30 - 12.00

Lunch 12.00 - 13.30

Session Three 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Four 15.30 - 17.00

Day Two

September 25Day One 08.30

10.00

10.30

12.00

13.30

15.00

15.30

17.00

19.00

08.30

10.00

10.30

12.00

13.30

15.00

15.30

17.00

Session Five 08.30 - 10.00

Coffee Break 10.00 - 10.30

Session Six 10.30 - 12.00

Lunch 12.00 - 13.30

Session Seven 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Eight 15.30 - 17.00

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JuneChief Innovation Officer SummitJune 18 & 19Santa Clara

IP Strategy Innovation SummitJune 18 & 19Santa Clara

Partnership Opportunities: Patrick Lewis | [email protected] | +1 415 992 7632Attendee Invitation: Sean Foreman | [email protected] | +1 415 692 5514

Flagship Summit

Expected Attendees

CXO

Social Media

Women

Digital

March Women in StrategySummitMarch 19 & 20New York

Digital Strategy Innovation SummitMarch 19 & 20New York

Chief Strategy Officer Summit March 25 & 26Hong Kong

AprilChief Strategy Officer SummitApril 29 & 30London

Chief Innovation Officer SummitApril 29 & 30London

DecemberChief Strategy Officer SummitDecember 3 & 4New York

Strategic Planning Innovation December 3 & 4New York

Chief Innovation Officer SummitDecember 3 & 4New York

MayChief Strategy Officer SummitMay 21 & 22San Francisco

Strategic Performance & Change Management SummitMay 21 & 22San Francisco

SeptemberChief Strategy Officer SummitSeptember 17 & 18Sydney

Digital Strategy InnovationSummitSeptember 18 & 19San Francisco

Digital Marketing Innovation SummitSeptember 18 & 19San Francisco

Brand Strategy Innovation SummitSeptember 18 & 19San Francisco

Content Strategy SummitSeptember 18 & 19San Francisco

OctoberDigital Strategy Innovation SummitOctober 22 & 23London

Strategic Planning Innovation October 22 & 23London

Chief Strategy Officer SummitOctober 22 & 23London

Chief Innovation Officer SummitOctober 22 & 23London

Chief Strategy Officer SummitOctober 23 & 24Shanghai

Branding

Strategy

IP

2014 Calendar