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Creating and managing brand value Interbrand As seen in Business Week, July 2005 www.interbrand.com www.interbrand.com

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Page 1: brand value Interbrand - KUIS 仲野ゼミkandaseminar.cocolog-nifty.com/nakano/files/best_global...advertising out, we can," Rudy says. "We call the shots with ad- data, projected

Creating and managing brand value Interbrand As seen in Business Week, July 2005

www.interbrand.comwww.interbrand.com

Page 2: brand value Interbrand - KUIS 仲野ゼミkandaseminar.cocolog-nifty.com/nakano/files/best_global...advertising out, we can," Rudy says. "We call the shots with ad- data, projected

Interbrand

As seen in Business Week, July 2005

Page 3: brand value Interbrand - KUIS 仲野ゼミkandaseminar.cocolog-nifty.com/nakano/files/best_global...advertising out, we can," Rudy says. "We call the shots with ad- data, projected

Interbrand

As seen in Business Week, July 2005

Page 4: brand value Interbrand - KUIS 仲野ゼミkandaseminar.cocolog-nifty.com/nakano/files/best_global...advertising out, we can," Rudy says. "We call the shots with ad- data, projected

Interbrand

As seen in Business Week, July 2005

Page 5: brand value Interbrand - KUIS 仲野ゼミkandaseminar.cocolog-nifty.com/nakano/files/best_global...advertising out, we can," Rudy says. "We call the shots with ad- data, projected

Interbrand

As seen in Business Week, July 2005

Page 6: brand value Interbrand - KUIS 仲野ゼミkandaseminar.cocolog-nifty.com/nakano/files/best_global...advertising out, we can," Rudy says. "We call the shots with ad- data, projected

Interbrand

As seen in Business Week, July 2005

Page 7: brand value Interbrand - KUIS 仲野ゼミkandaseminar.cocolog-nifty.com/nakano/files/best_global...advertising out, we can," Rudy says. "We call the shots with ad- data, projected

Interbrand

As seen in Business Week, July 2005

Page 8: brand value Interbrand - KUIS 仲野ゼミkandaseminar.cocolog-nifty.com/nakano/files/best_global...advertising out, we can," Rudy says. "We call the shots with ad- data, projected

Interbrand

As seen in Business Week, July 2005