brand visual identity guide grey goose

Grey Goose Brand Visual Identity Guide | 2

B R A N D V I S UA L I D E N T I T Y G U I D E L I N E S2 0 1 1

TABLE OF CONTENTS

BRAND VISUAL IDENTITY GUIDELINESThe GREY GOOSE® Story 7

BRAND EQUITIESOverview 10

The Logo 11

Primary Stacked Logo 12

Primary Stacked Logo Treatments 13

Alternate Logo Options 14

The Primary Logo 15

Lone Goose Lockup Rules 16

One Color Primary Logo 17

Simplified One Color Primary Logo 18

Primary Logo Sizing and Placement 19

The Primary Stacked Logo Sizing and Placement 20

Secondary Logo 21

One Color Secondary Logo 22

Simplified One Color Secondary Logo 23

Flavor Logos | La Poire 24

Flavor Logos | L'Orange 25

Flavor Logos | Le Citron 26

Entertainment Logo 27

Entertainment Secondary Logo 28

Logo Guidelines 29

The Lone Goose Icon 30

The Lone Goose Icon Guidelines 31

Color Palette 33

Color Palette | La Poire 34

Color Palette | L'Orange 35

Color Palette | Le Citron 36

Color Usage Example Print 37

Primary Typography 38

Secondary Typography 39

Digital Typography Options 40

Typography Examples Print 41

Typography Examples Print 42

Typography Examples Web 43

Typography Examples Ipad 44

Photography 45

Photography Usage Rights 46

COPY AND LEGAL LINESCopy Guidelines 57

Trademark Usage Rules 58

Standard Mandatory Legal Lines 59

US Specific Mandatory Legal Lines 60

Legal Line Guidelines 61

APPLICATION GUIDELINESTexture and Materials 64

BRAND APPLICATIONSPromotional Books 68

Step and Repeat 69

Cocktail List 70

Invitation 71

Power Point Presentations 72

Bars 73

Travel Retail 74

Frames 75

Gift Packs 76

Event Uniform 77

Glassware 78

Bar Accessories 79

Bar Accessories 80

BRAND AESTHETICAesthetic Imagery 82


THE GREY GOOSE® STORYGREY GOOSE® has an inspiring story to tell that differentiates it from other super

premium spirits.

It begins in the Cognac region in the West of France... From field to bottle, every

aspect of the creation of GREY GOOSE® is focused on crafting the World’s Best

Tasting Vodka. François Thibault created GREY GOOSE® vodka and still today

serves as the GREY GOOSE® Maître De Chai (Cellar Master), a role that combines the

knowledge and skills of a master distiller and master blender.

The Maître De Chai and his team oversee every detail of the creation of GREY GOOSE®

in order to ensure exceptional taste and consistency in every batch. This is achieved

by selecting the very best ingredients and using a process designed to bring out the

naturally superior characteristics of those ingredients.

For more information, please reference GREY GOOSE® Distilled.

Every bottle of GREY GOOSE® is proof of these uncompromising standards.


B R A N D E Q U I T I E S


BRAND EQUITIES | OVERVIEW

There are six Brand Equities that are at the very heart of our brand theme. They can be

used individually or collectively. Whenever they are used, they should be applied carefully

following these guidelines, to maintain the integrity of our brand.

THE LOGO THE LONE GOOSE COLOR

TYPOGRAPHY PHOTOGRAPHY THE BOTTLE

GG_AspenPeak_Holiday.indd 2-3 10/28/10 3:11 PM


BRAND EQUITIES | THE LOGO

PRIMARY STACKED LOGO

ONE COLOR PRIMARY LOGO ONE COLOR SECONDARY LOGO

SIMPLIFIED PRIMARY LOGO SIMPLIFIED SECONDARY LOGO FLAVORS REVERSED

SECONDARY LOGO

PRIMARY LOGO

FLAVORS LOGOS


BRAND EQUITIES | PRIMARY STACKED LOGO

When space permits, the primary stacked logo should be used. See examples on pages

43, 65, 74, 75 and 77.

THE PRIMARY STACKED LOGO

The primary stacked logo combines the lone goose and the tricolor. The preferred positioning of this logo is in the lower right or lower central area of the principal graphic area.

PRIMARY STACKED LOGO REVERSE

The primary logo reverse option is to be used when the logo appears against our blue background.


BRAND EQUITIES | PRIMARY LOGO TREATMENTS

As the GREY GOOSE® logo is our ultimate brand endorsement, the way it is printed

is very important.

The blue of the GREY GOOSE® type in the logo should be embossed, leaving the red drop shadow and the line ‘World’s Best Tasting Vodka’ unembossed.

Where possible, the logo should always be printed using the Pantone color references. CMYK can be used where Pantone is unavailable.

In production processes where Pantone or CMYK references are not applicable, Pantone references should be supplied as a ‘match to’.

This logo must be used as shown, with no variation of color, configuration, elements or proportion.

“GREY GOOSE®” and “World’s Best Tasting Vodka” should NOT be translated from English to another language.

This logo must NOT be used in conjunction with any of the GREY GOOSE® Flavored vodkas.

PMS 293 Blue is ONLY to be used in the GREY GOOSE® primary and secondary logos.

The ‘brand color’ for GREY GOOSE® is PMS 301 and should be used in all other applications.

Black CMYK 100 57 0 2

Pantone 293 CMYK 100 57 0 2

Pantone 200 CMYK 0 100 63 12


BRAND EQUITIES | ALTERNATE LOGO OPTIONS

The primary stacked logo may be used without the lone goose (with French flag only)

when a lone goose appears somewhere else in the document or when limited space will

not allow the primary stacked logo to be legible.

A T O A S T

T O N E A R E S T

T O D E A R E S T

T O T H E C R E W

T O C A H O O T S

T O T H E O N E S W H O ’ V E B E E N T H E R E

T O T H E O N E S W H O ’ L L B E T H E R E

T O D R O P P I N G E V E R Y T H I N G

T O S AY I N G A N Y T H I N G

T O N O J U D G E M E N T S

T O N O D O U B T S

T O L OYA LT Y

T O T R U S T

T O FAV O R S

T O L I F E L O N G S

T O B E E N T O O L O N G

T O N O T H I N G ’ S C H A N G E D

T O H AV I N G H I S T O R Y

T O H AV I N G YO U R B A C K

T O M O V I N G AWAY

T O N E V E R T O O FA R

T O G R O W I N G U P

T O S E T T L I N G D O W N

T O YO U R S E C O N D FA M I LY

T O F R I E N D S

TO L IV ING I N GOOD COM PANY

G R E Y G O O S E . C O M

©20

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I N G R E D I E N T S

2 parts GREY GOOSE® Vodka½ part NOILLY PRAT® Original French Dry VermouthDash of orange bitters (optional)

I N S T R U C T I O N S

Fill a shaker with ice. Add NOILLY

PRAT® Original French Dry Vermouth.

Stir to coat ice and strain out. Add

GREY GOOSE® Vodka and bitters, if

desired, and stir well . Strain into a

chilled martini glass. Present

with an olive or lemon twist.

T i p s

Feel free to experiment with garnishes.

Mix olives and lemon twists or use a

fresh bay leaf instead. These additions

will give subtle yet unique changes to

the cocktail .

CLASSIC MARTINI

Sip Responsibly. IMPORTED BY GREY GOOSE IMPORTING COMPANY, CORAL GABLES, FL. VODKA - 40% ALC. BY VOL. DISTILLED FROM GRAIN.

COCKTAIL CARD EXAMPLE

In this example the lone goose is used to accent the cocktail title. The primary stacked logo would look redundant in this example so the logo is shown with the French flag only.

TOAST AD EXAMPLE

In the toast ad the lone goose is used to accent the toast. The primary stacked logo would look redundant in this example so the logo is shown with the French flag only.

Pantone 301

Logo with French flag only


BRAND EQUITIES | THE PRIMARY LOGO

THE GREY GOOSE® LOGO IS OUR ULTIMATE BRAND ENDORSEMENT.

It provides a formal assurance that a product or a communication is genuine. It is

recommended to include the “World’s Best Tasting Vodka” message on all materials,

subject to prior check with national/local regulations.




PRIMARY LOGO REVERSE

The primary logo reverse option is to be used when the logo appears against our blue background.

“GREY GOOSE®” and “World’s Best Tasting Vodka” should NOT be translated from English to another language.

This logo must NOT be used in conjunction with any of the GREY GOOSE® Flavored vodkas.

PMS 293 Blue is ONLY to be used in the GREY GOOSE® primary and secondary logos.

The ‘brand color’ for GREY GOOSE® is PMS 301 and should be used in all other applications.



Pantone 200 CMYK 0 100 63 12


BRAND EQUITIES | LONE GOOSE LOCKUP RULES

Whenever possible use the primary stacked logo. There are two exceptions to this rule:

1. Do not use the primary stacked logo if the lone goose is already used in the creative

(see example 1).

2. Do not use the primary stacked logo if there is a horizontal area that needs to be

filled completely with the GREY GOOSE® logo (see example 2).

DON'TDO

DO

DON'T

Example 1 Example 2


BRAND EQUITIES | ONE COLOR PRIMARY LOGO

The primary logo is available in three additional versions. This logo uses the lone goose

as a lockup and is our primary recommend. All lone goose lockup rules apply.

THE ONE COLOR LOGO

The one color logo should only be used when reproduction is limited to a single spot color such as newspaper advertising.

COLOR USAGE

The one color logo may appear in PMS 293 Blue, PMS 8400, white or black. The one color logo may also appear as spot varnished, embossed or foil stamped.

GOOSE GUIDELINES

Do not use the primary stacked logo if the lone goose is already used in the creative (see example 1 on page 16).

Do not use the primary stacked logo if there is a horizontal area that needs to be filled completely with the GREY GOOSE® logo (see example 2 on page 16).


BRAND EQUITIES | SIMPLIFIED ONE COLOR PRIMARY LOGO

The simplified logo is provided for special circumstances. It should only be used when

printing limitations absolutely require it. This logo uses the lone goose as a lockup and is

our primary recommend. All lone goose lockup rules apply.

SIMPLIFIED LOGO

Use this logo ONLY in instances where the drop shadow will not reproduce.

THE SIMPLIFIED LOGO

Use this logo ONLY in instances when the drop shadow will not reproduce:

Embroidery – Madeira thread color 1076 should be used as an equivalent color to PMS 293 Blue.

Printing on extremely porous substrates, such as cocktail napkins.

Printing in very small sizes (below 1” or 2.54cm wide).

Molding or embossing small items made from plastic or metal, such as stir rods.


BRAND EQUITIES | PRIMARY LOGO SIZING AND PLACEMENT

14Brand Equities: Th e Primary Logo

Exclusion zone

To maintain the integrity of the primary logo, other graphic elements should not be placed too close to it. As a general rule, maintain a clear area around it equal to the dimensions of the cap ‘G’ (including the drop shadow).

1”/25.4mm (Minimum)

Th e minimum width for the full logo, including the drop shadow and tag line, is 1” or 2.54cm.

Th e registration symbol should always appear large enough to remain legible, at minimum 4pt.

Minimum Size


Exclusion zone





Minimum Size

EXCLUSION ZONE


MINIMUM SIZE

The minimum width for the full logo, including the drop shadow and tag line, is 1” or 2.54cm. The registration symbol should always appear large enough to remain legible, at minimum 4pt (including the drop shadow).


BRAND EQUITIES | PRIMARY STACKED LOGO SIZING & PLACEMENT


Exclusion zone





Minimum Size

PRIMARY STACKED LOGO RULES

The primary stacked logo should not be altered in any way. This chart shows the basic dimensions and distance of lone goose and flag. The lone goose at top and the French flag at bottom are centered and of equal distance (an upper case G at 90 degrees).

MINIMUM SIZE

The minimum width for the primary stacked logo, including the drop shadow and tag line, is 1” or 2.54cm. The registration symbol should always appear large enough to remain legible, at minimum 4pt.(including the drop shadow).v


BRAND EQUITIES | THE SECONDARY LOGO

The GREY GOOSE® logo is available with the line “Vodka”. This should only be used when

markets dictate that ‘World’s Best Tasting Vodka’ is prohibited. The line “Vodka” can be

deleted in some cases where space is limited, but this may only be used as a decorative

element where the primary logo has already been used. An example of this would be gift

wrapping ribbon. The word "Vodka" should not be replaced with other words or phrases.



This mark must be used as shown, with no variation of color, configuration, elements or proportion. “GREY GOOSE” and “Vodka” should NOT be translated from English to another language.

SECONDARY LOGO REVERSE

When the logo appears against our blue background or simple photographic backgrounds, use the reverse logo shown.

When multiple vodkas are featured i.e. Original and the flavors range, this logo should be used, unless restricted by law.PMS 293 Blue is ONLY to be used in the GREY GOOSE primary, secondary and entertainment logos.

The ‘brand color’ for GREY GOOSE is PMS 301 and should be used in all other applications.

This logo should only be used when markets dictate that 'Worlds Best Tasting Vodka' is prohibited.



Pantone 200 CMYK 0 100 63 12


BRAND EQUITIES | ONE COLOR SECONDARY LOGO

The secondary logo is available in three additional versions.

THE ONE COLOR LOGO

The one color logo should only be used when reproduction is limited to a single spot color such as newspaper advertising.

THE ONE COLOR LOGO

The one color logo may appear in PMS 293 Blue, PMS 8400, white or black.

The Single Color Logo may also appear as spot varnished or embossed.

GOOSE GUIDELINES

Do not use the secondary logo if the lone goose is already used in the creative (see example 1 on page 16).



BRAND EQUITIES | SIMPLIFIED ONE COLOR SECONDARY LOGO

The simplified secondary logo is provided for special circumstances. It should only be

used when printing limitations absolutely require it.

SIMPLIFIED LOGO

Use this logo ONLY in instances where the drop shadow will not reproduce.

THE SIMPLIFIED LOGO

Use this logo ONLY in instances when the drop shadow will not reproduce:

Embroidery – Madeira thread color 1076 should be used as an equivalent color to PMS 293 Blue.

Printing on extremely porous substrates, such as cocktail napkins.

Printing in very small sizes (below 1” or 2.54cm wide).

Molding or embossing small items made from plastic or metal, such as stir rods.

GOOSE GUIDELINES

Do not use the primary stacked logo if the lone goose is already used in the creative (see example 1 on page 16).



BRAND EQUITIES | FLAVOR LOGOS | LA POIRE

When designing a GREY GOOSE® La Poire element, the balance of colors should always

reflect the balance of colors on the bottle. When looking at a finished piece or event

décor, one should be left with a ‘feeling’ of the bottle.




Where multiple flavors are featured, the secondary ‘GREY GOOSE® vodka’ logo should be used, unless restricted by law.

LA POIRE LOGO REVERSE

When the logo appears against a dark background, use the reverse logo shown.

SINGLE COLOR LA POIRE


Pantone 377 CMYK 45 0 100 24


BRAND EQUITIES | FLAVOR LOGOS | L'ORANGE

When designing a GREY GOOSE® L’Orange element, the balance of colors should always







L’ORANGE LOGO REVERSE


SINGLE COLOR L’ORANGE




BRAND EQUITIES | FLAVOR LOGOS | LE CITRON

When designing a GREY GOOSE® Le Citron element, the balance of colors should always







LE CITRON LOGO REVERSE


SINGLE COLOR LE CITRON




BRAND EQUITIES | ENTERTAINMENT LOGO

The GREY GOOSE® Entertainment logo is available for GREY GOOSE® Entertainment

events only in the US. It has been designed to reflect the GREY GOOSE® brand and uses

only colors from the brand color palette. The logo should not be altered in any way and

all GREY GOOSE® logo rules apply.



Pantone 200 CMYK 0 100 63 12

Pantone 301 CMYK 100 45 0 18

LOGO REVERSE





PMS 293 Blue is ONLY to be used in the GREY GOOSE primary, secondary and entertainment logos.




PMS 293 Blue is ONLY to be used in the GREY GOOSE primary, secondary and entertainment logos.



BRAND EQUITIES | ENTERTAINMENT SECONDARY LOGO

The GREY GOOSE® Entertainment secondary logo is available for GREY GOOSE®

Entertainment events only in the US. It should only be used in situations that have

limited space and the entire GREY GOOSE® Entertainment primary logo will not fit.



Pantone 200 CMYK 0 100 63 12

Pantone 301 CMYK 100 45 0 18

SECONDARY LOGO REVERSE






BRAND EQUITIES | LOGO GUIDELINES

DO NOT alter the color, configuration, elements or proportions of the logo in any way.

“GREY GOOSE®” and “World’s Best Tasting Vodka” should NOT be translated from English

to another language.

The logo should not be altered proportionally.

The logo should not be cropped. The logo cannot be altered in any way. Do not create additional logos. i.e. flavors range or for specific event initiatives.

Do not place the logo on texture or images where the logo is not legible.

Do not use the logo without the secondary line as a primary logo. It can be used as an additional decorative item such as a ribbon.

The logo should not be rotated.

FLAVORS


BRAND EQUITIES | THE LONE GOOSE ICON

The lone goose icon is the symbol of the brand. As a visual shorthand it enables us to

communicate our presence in a distinctive yet discreet way, which is appropriate for a

super premium brand.

USAGE

The lone goose can be used as the sole identifier for the brand in instances where the brand is well established, or within an environment where there are sufficient examples of full brand identity and therefore the symbol will be easily recognized.

It can be reproduced in the following colors only: PMS 301, white, black (single color and flavors) and grey.

You may use a varnish and a variety of finishes: blind embossed, debossed and etched.

The lone goose must never be repeated in a monogram pattern.

The lone goose must never be larger than the logo.

The size of the goose is generally determined by the size of the logo. The primary stacked logo is a good example of size/proportion.

LONE GOOSE NORTH AMERICA

In North America: Please note that a TM symbol must be used with the lone goose. This must be no smaller than 5pt. For more information please contact the North America legal department.

Pantone 301 CMYK 100 45 0 18


White CMYK 0 0 0 0

THE BLACK LONE GOOSE

Only use black lone goose on flavored vodka campaigns.


BRAND EQUITIES | THE LONE GOOSE ICON GUIDELINES

LONE GOOSE USAGE

To maintain the integrity of the lone goose, other graphic elements (e.g. the flock of geese) should not be placed near it. As a general rule, maintain a clear area around it equal to half the height of the lone goose itself. It works best on

its own within an expanse of space. By having it centred, it allows for a more traditional look within the composition.


½ X

X

SPECIAL CIRCUMSTANCES

A black single color lone goose is available for single color ads or where you are unable to print a special color or four color process or when used with flavors logos or advertisement.

Pantone 301 CMYK 100 45 0 18


BRAND EQUITIES | THE LONE GOOSE ICON USAGE

©20

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A T O A S T

T O N E A R E S T

T O D E A R E S T

T O T H E C R E W

T O C A H O O T S






T O N O D O U B T S

T O L OYA LT Y

T O T R U S T

T O FAV O R S











T O F R I E N D S

T O C E L E B R A T I N G T H E H O L I D A Y S

W I T H T H O S E W H O M AT T E R M O S T

LONE GOOSE USAGE

The goose icon works best alone with plenty of space around it. The goose can be white on GREY GOOSE® blue or vice versa. The goose is used alone in certain instances such as on barware, glassware or gifts.

The lone goose should be used as an icon in designs (not as logo). As a design element, the lone goose must neither compete with nor substitute the approved brand logos.

Use only PMS 301 blue, percentages of 301, black, white, spot varnish, emboss or foil stamp.

Do not rotate or angle the lone goose. It must always face right. The lone goose should be in proportion to the space in which it is being used. The lone goose should have a trademark for usage in North America. The minimum size of the TM on the logo is 4.5 pt, regardless of the size of the lone goose.

The lone goose icon may be used as header to punctuate the typography.


BRAND EQUITIES | COLOR PALETTE

Blue should be used as a highlight with copy in grey. Alternatively, blue can be used as

the dominant color with everything else in white. This is all dependent on the execution

and piece of creative.

Grey 70% CMYK 0 0 0 70RGB: 0 110 113INDEX: #6d6e71

WhiteCMYK 0 0 0 0RGB: 255 255 255INDEX: #FFFFFF

Pantone 301 CMYK: 100 45 0 18RGB: 0 101 164INDEX: #0065a4

COLOR GUIDELINES

The brand color for GREY GOOSE® is PMS 301 blue. It should be used the same way it is used on the bottle: prominent but not dominant. Use these colors for all communications, packaging and collateral unless specifically promoting one of the GREY GOOSE® flavors.

Although it is not used in the logos, PMS 301 blue is considered the “brand

color” for GREY GOOSE®. It is shown in all applications except the primary and secondary logos.

Note: PMS 293 Blue has been specifically chosen for use in the GREY GOOSE® logo only. It is shown in the primary and secondary logos. Pantone 200 (red) should only be used as part of the primary logo, secondary logo and French flag. It should not be incorporated into any other design elements.

COLOR USAGE

Where possible, colors should always be printed using the Pantone color references. CMYK can be used where Pantone is unavailable.



BRAND EQUITIES | LA POIRE COLOR PALETTE

COLOR GUIDELINES

The brand color for GREY GOOSE® La Poire is PMS 377. It should be used the same way it is used on the bottle: prominent but not dominant. Use these colors for all communications, packaging and collateral unless specifically promoting one of the other GREY GOOSE® flavors or the original GREY GOOSE® vodka.

COLOR USAGE



BLACK

Black is used with the flavors color palette to provide a more balanced aesthetic. The lone goose should always be black when paired with flavor campaigns.


BlackCMYK 0 0 0 100RGB: 0 0 0INDEX: #000000

Pantone 377CMYK 45 0 100 24RGB: 120 162 47INDEX: #78a22f


BRAND EQUITIES | L'ORANGE COLOR PALETTE

COLOR USAGE



BLACK

Black is used with the flavors color palette to provide a more balanced aesthetic. The lone goose should always be black when paired with flavor campaigns.

COLOR GUIDELINES

The brand color for GREY GOOSE® L'Orange is PMS 151. It should be used the same way it is used on the bottle: prominent but not dominant. Use these colors for all communications, packaging and collateral unless specifically promoting one of the other GREY GOOSE® flavors or the original GREY GOOSE® vodka.



Pantone 377CMYK: 0 48 95 0RGB: 248 151 40INDEX: #f89728


BRAND EQUITIES | LE CITRON COLOR PALETTE

COLOR USAGE



BLACK

Black is used with the flavors color palette to provide a more balanced aesthetic. The lone goose should always be black when paired with flavor campaings.

COLOR GUIDELINES

The brand color for GREY GOOSE® Le Citron is PMS 116. It should be used the same way it is used on the bottle: prominent but not dominant. Use these colors for all communications, packaging and collateral unless specifically promoting one of the other GREY GOOSE® flavors or the original GREY GOOSE® vodka.



Pantone 377CMYK: 0 16 100 0RGB: 255 210 0INDEX: #ffd200


BRAND EQUITIES | COLOR USAGE EXAMPLE PRINT

NEWSPAPER EXAMPLE

Three colors are used in our print ads. Pantone 301, Grey 70% and White. This example from the New York Times shows how the colors are balanced.

Grey 70% CMYK 0 0 0 70

White CMYK 0 0 0 0

Pantone 301 CMYK 100 45 0 18

Sip Responsibly ©2010 GREY GOOSE, THE GREY GOOSE BOTTLE DESIGNS AND THE GEESE DEVICES ARE TRADEMARKS AND/OR REGISTERED TRADEMARKS. IMPORTED BY GREY GOOSE IMPORTING COMPANY, CORAL GABLES, FL. VODKA 40% ALC. BY VOL. -DISTILLED FROM GRAIN.

A TOAST

TO N E A R E ST

TO D E A R E ST

TO T H E C R E W

TO C A H O OTS

TO T H E O N E S W H O ’ V E B E E N T H E R E

TO T H E O N E S W H O ’ L L B E T H E R E

TO D R O P P I N G E V E RY T H I N G

TO SAY I N G A N Y T H I N G

TO N O J U D G E M E N TS

TO N O D O U BTS

TO LOYA LT Y

TO T R U ST

TO FAVO R S

TO L I F E LO N G S

TO B E E N TO O LO N G

TO N OT H I N G ’ S C H A N G E D

TO H AV I N G H I STO RY

TO H AV I N G YO U R B AC K

TO M OV I N G AWAY

TO N E V E R TO O FA R

TO G R OW I N G U P

TO S E T T L I N G D OW N

TO YO U R S E CO N D FA M I LY

TO F R I E N DS

TO CELEBRAT ING THE HOL IDAYS WITH THOSE WHO MATTER MOST

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simus, corum et, oditate ratia vel et odiciati cum aut maximpelit essimodiam recus el il id et lam, simos modisci libus.Tia incimol orectur andam qui-bus similiquam con reicto dol-lace ssinver epudic toriam quam harit, vendebit, corepeditati om-nis vendebis alist rehendae re dem. Ut as dolore quiate aut om-moluptam, od quidelibus, solup-tat autent exceptas aut labo. Ut invente venihit atiatae nit velec-tati velic toreiunt qui ut abo. Es et omnisquo torit, cuptatu repu-dae provitas et fuga. Hil eum, sit qui ut es estia venihici nis ni doluptas essit quam rererovid magnimus soloratumquo blat aliquaeptat volenis a et voluptur reius earum dolessi corest, cupi-ent, que nullaut aspiet, cum, te vellaborum endanducium sum que eos simillestrum nonse nul-labo riatquam, coria dolescitat aut as plaut peritatias experum quasped que estotatur aperum sime modis ma quam et quia do-lessitas sin elibus et ulles autas con none porem ipsame volore-nit dolupiendi ommo everorep-ero qui dolorporest, offici nime-tur aci ipis doluptam eiciusam, et idicabo. Pudam que voluptat eaquiasit rerias maximporum laut ulparum sint eum atempos-tios a voloriae consentias ese plis mo od eveni cumquos reria volleni hiliqui dolor solecabore solore labore, culpa dolorem volum sunt ut acepelessi omnis earchictem lam aut ipsaecepe niatet ut quos eatibus eos soles maxima simagnihit ma solupta netur, quidus alicid qui conem-porenim quist, iliquidit repudit magnis esentem restiosapiet lacerum fugiatistium voloribus autem nimaioritem am earum eveliste nes dus, core volupta natusam iundisque et ut maio. Acestio everfer oresendi adior-rumqui a pos dolupti aestios elli-qua sperias aut endem re quas et liquam et dellendae. Nem accus escimo corrovid et faciis dolendi gniaspe diatur?Ur aborest, essi blabore pudan-dit in nust quiditi apel maximus iliquid ipidebit incia nis doluptas apit, que volorio nserae volora nus aborio volore veliquam rem volo is sitiureium, quae eiur si que ilibus aligent rernatis dolut as sametur, quam reperum eatis sequi dolupta consequ amendam ipsae volliscia deruntem con nonseri scienienis siminul leni-met quassimus.Lenit, iur min cus. Otatur res re, conetus auda conserro dus elitas acestio rectibus sint alitaque of-ficit velendi invenimus abores sin nobitatem iunt asincien-tiam restia dem istem sinus adi

quature henimolentes voluptatas as eos doluptatur?Beribus re, temporrum dolore-prae nem quod quatusam, quas et que volorum nusapis ped quoditectasi aut reprovid quo et, con poreribus estiam sequid et exceate molorrorenda dolutem percitium sitis reri offictem que officat pre rem est, ipit ex ex et renest que nulpa doluptas ere-prov itatium iligeni dite aligen-tio. Moluptatem sint.Ommolupid magni suntis nam quiaturessi idemporit mod ut vel eos volupta nost voluptae. Utem am, quod quates magniet mod que cupta in ratiumquo corumque imodis a ipitateceati core, ullupta sam reped et rerun-dae apidipsam, officiis consequi quo berore de modi in prepere nosseque eaquiaepudis nobis eum nis eosam quam dellore, et officae sendion sequid et et ut la nonsentibus, eum, am quiam exerfero blaut rendusanis dolec-tur? Olore volupta tescius inum rerum laboritem. Et exeri conet erum elibeaque esequae prepuda cum inctur ad et exped quae et ma voluptatur, offic te eati un-tem venti autassitem hictecta et experer iosam, omnis quam fac-cus, sit aut dolum quiae est, quid expernam, as pore, que porione stiberi saercid estrum dolo od erem ut volesti autem iminctem

et ut ad et enissi dolut por mod maionse sit, eum dolorio. Epere velesti untionet apereria si del ipis ma vente dolorerrori corum dipsam que non nonsequatus ad que evel is parum quae cuptae quuntur seriorit ut prae as vent ilit et offictur apic tent.Idusapid quodignihit dollaud iscimol orrorepudit, in re vo-luptistiis erum fugia el molupta spellab inihitius expliant quo-santur am cusdam re net, te velectat.Sum fuga. Et ex erro volum ide ressin plaboru ptaturit, natio-nem digenis quatem. Neque non parum earit et ad que estios acea as explige niatur? Uptasimil invent, officto tatusci piendent moloria venimin rempel iunt lam sit officia tumquati ut lata poritio dolupta dem estisimos perio ea quis idendis rerion non-sectat.Untem expliquia seque labo. Ihiliquam quam ut ulles dolup-tur?Nimoditas dus ut aut ut aceaquam, omnia dolorem ip-susci enessita nossin rehenda ecature, coribusam ullanih icaborepudi que volorro ducit eturibus dolorecera con plibus aut voluptati dis pos dolores tianiscidi quia dolorporum nullit ipient eos es soles moles nonet ommodis ratiae lique doluptati consectum volut il magnamus suntem faccum labo. Xerchil ide nonsedit aut faccust ese volesti sit haruntia cullabore volorem poriberi alitamus eatur?Ro ipsam fugitatquam qui odit, occusam, eatur rest rem velias et milicatur? Antet odios cum iur aut laborro explict orrores verchicidi coreped everumen-tior seque remquos atur? Aque esequist, odit alias dolenitatem re corro maioresto bearuptatur rehenit velia aliquae. Tinci beres et poresti velectus.Rae eatiatem voloren ducitat.Ebiti im aut latenimus volup-tatur, eatento tatusda ntotame nempori onsequi voluptium fu-gite magnias esto ipieniam volo-ri tetur? Udanditia veroribearum reicius est eossi berissumque labores elluptat elit quid milibus antiant estia venietur?One quatempore poresed eosa-menda veribus eaquide lestibusa quasin repre nos endia dolecti-bus, samusae. Acilias perspedis apidebitem sam, simet ut fugit lationet endunt labo. Isitatibus-am aut laborem porerch ilitate voluptur sum dolupta quidelliat inum natectus alignamus rehe-niatur?Alitem. Totae reratisit quiatem nonesed que abore, totatem derfern ationse quatum ventota

speribus, ipsant.Evenis est voluptatia volorum vel exeriae ctotatia voluptas untiatur aut aut faccupta eosa delecti alitias et, il ipsunt quam, od quas repedignis rehenihicil et re sedionsed et laborpo repelic iliciantecum rero omnis nonem. Nequid que idel ius imi, num in cum ea as dunt ut lam, solorem aut faccabo. Et prehent abore pos sunt fugianto officiet acearum faceped quo expliti occuptate cum rempores ese doluptat et lat etus ex et odis doluptaqui aut quia nonsequia cullatquo molut venis am, et dist venimpe rferitis siniendit alit faccusani odipsa-mus ea nimusciis nonem ren-daest, commodi tatibus aut es-eribusam qui dic te perum eum eum ipid que omnitib usapele ssenimenitas atempores elestiis quia nectur adio dolum quae la-bore plam demporestium ad es nest accus voluptae ipienimaio volectae. Ut faccupt atiasimi, utem quasim dolore, offic tem con pa sit a pore ni ut eostibus pariam, nem int faccusda sed magnis mi, officae vel imagnam re es experum fugia quia dolupic tet ipiendi psanda doluptatquos voluptures aut debis nempos mi, earchiciam ditibusam nat.Epedi to blabo. Ficto optatia ne soluptae posam ea peri oditi-ist a vel excerfe rerchit ut estet

mo est laborentur repe veliqui sam voloris pa vendand icaerci dundeseque corporeribus a qui-dus quid et, nobit laborro mil-lignimodi atias voluptatest ab in etus, sit unt libus ne verianis et, cum quidebi tassum reria dipsume nemquas aliquosant exernam, , sinum ea dolendic tore, quiam, totati nonet que prendendi sequam invelit, tendi debis sum velicto expla suscil incti dellacid quide omnimili-ate in eaque nonsequibus dolessi ntenis maximolentum latquis excesti dit haruptias aperis ad undae por sit facest verum vidi simodig nitasinctota consequo quiatis ut occus voluptam il int ommoluptur, officiis sanis rep-reicat.Obit repelestotae cus ut atia int venda quae vent adipsusa dis min niatio custio dolorer oreris di qui vid essimus aliquam nus, sapisquatet unt voluptati cupta-tum volenem im quis maximpos min eium alicipi tatectate evele-cus eumque que lab inis autam hitia velit re nonsent la doluptas doluptium faceri beatend andan-di tinctur re volorem porerionet enda dolorunt im quid quia san-diosant optas vita est libus ven-tiatiur sae aut volluptatias reped quiam, cusam qui opta corem fuga. Uptas non consendi ut vit velicitibus.In ea quam, optat utem fugia nonsed qui te quas de prerfero exerit explisc iissimpor siminc-tatis est dolupta epudam quasper ferio. Ratusam cus.Apientorem dentia sam, nos ad utemporio. Onsequos sum-quodic te num fugia non recus aut enisquo que volori reribus dolent porporum int aut aut quibus as repe sum ut esenis-sum reperrundi blacipsam, sam explitat esequae doluptur sam nonsequi con perit estempore laborporro et velitae rspidus in-tion consequatiam res nullor sae autem dolest ad minvellectia de-nia consedi gnatio. Et volore ve-lestia aceperum, eos dolorpore esectia pliquaecum quunt escil-laborum fugitem. Agnis experch illabor eperum coris ipsandi tes-sum ipsunt eatur? Officip sapiet atecate commodi non recatur ereped est exceped mil minvent rempor ressit hillaceatium quo odis non nihiciassi rem nuscim cus ditest aliquas autet vero ver-um, ne estium et fugitisin prest, vendis volore ma ducimpersped quuntot aestiassi comniendam ideria que volor acestiaes aut qui cor ab iducipsam accumqui doleserit, inctem faces dolum sendiscienet eum a sus am, ut verita vid ut qui ditemqui non rem fugiae voluptatque inusdae

min corposa quidiorem harum fugia dipicto doluptatis velectis ut estiur, cus, sum veniendandi dolut facerum nobis adis maxi-mus apicim quas mosa que pore nulligniatur modi am velles du-cilitat.Endit, vendanis santius, volo temquo ex et atecteni cus ul-lationsed quam, omnimiliquis dolo exceris dolorepro dolorem quo quam impor aceariosa do-luptas sinumquo iligendus sap-erorectur am aut acium que re acepta que nem estibus et officit que lamet ent et rectotat labori dolupit, accusame aribusdame de non nus, idenditaturi imentius molorempedis magnis volupta quaspedis volorror am volupta-tis et eatius, con rentis ped qui volorest officiam ut ullaceaqui solupta quodiatatiis et et que pli-tatis atem endunt.Lesti aut moditas re sunt deli-catia comnimillit qui con es-tibusciis plitenem fugitat iun-duntem eiciet accullabor ad quaeprae simporibea veleniet autestis pratiora volluptatur re-hendelis autes simusdaes dolo que res ea nobisquam estrum dignimi, aut et hicilit iorion-seque net accus quia ius evenece ssusapis enis nam re mosam faccus versper spicaborro con-sequam apicae maxime nus, vol-orepe molumendaes nonestem quuntur sunti il min plique vo-lupti animolut omnihilissum id mil everitint aut volupit eo-storeiumet est volor mo eaque pos et ulparumquas dio idebist faccatu repellor aut volupta vo-luptis dem inci ipiet ide debitae prat etur aut aut ommo cum non-est, simporem quodisi dendisi-musam alictur iorposa eperrovi-tasi ut magni omnihitisque lanto offic tent quundel iquasitae que at quaerum vent, eatur seque pre vel maxim reritiatecus ad quat.Ullit alit audia ventibus im volest, tectur, oditinum evel et ea sim seque rene si dolupiciunt, sandiae. Fictur?Harum ex endunt. Sa consed unt isque cum int, ut faciisqui ut do-luptatur?Velibus, se repelique nul-parumquia cum est aut lat ut volum et laborero qui qui dis-quat ioresti aspient omnim id que pos derum et quo consequi aditatque et optatibusda audi vernatistiur maio corerferor sint enihill aborepe perum et porro-vit doluptatur arcitis nost autem ut ius, cus alicae nossuntibus, quos aci consed et ea nonsendi-tam qui testi omnissi acepratem nesto doloratum ventinus.Udaero dolorro cuptiis ipsa-pel listem fugiassit laborit do-loremporem hit ent dolestis quas quis doluptati bernam, sequia doluptatem dicilignam, sequat impore nonsecest, accusan di-tatus, quibuste sum facest aut quas vellupidi non et acerrum quibusdaepe est aut dolorepratin cuptibuscius ea quia precereicid moluptat eaquae odi nonsequo volupta andi aut ommolut aut eosaperi dendae vendi te nonsed quatemquae vel maio. Umquam, omnihic totatio nseque sit volore vel et as sinumqui voloribusam fugitas nobis in ratem repe vel molupta niscid que pra volut ommo maios es exeri assunt quam estes dollaut mod ma do-loreiur susant et repudip sumquis quiaecte velique odi volut qui dolupta sim quiasitatem faccus-aped que non nis quae volupta-tibus everest eatet quo inullabor sa si restior porionsed qui verum nonsequo ditiisi taturion cus, odit, cus ne lat voluptint utest, qui ne ommo eariti in estor sundi sinvellandae voluptiorias simin-tus et liquos perio. Aped molest que denit ese derit untem. Offici de quatenis es sed utem facerae. Atur recaerum, sus, te alitatem et ad qui consequo dolor re nis volupti oriatium rem aut odit aut vendellab int occuscimi, sole-stem incidunt eaquae velest ali-caborem aut quo quam quidem quam, ulparum seque core res es sam sed quatius ilit miliquos de sedipic aboreruntia soluptam il endi delignate et etures et, au-daect iasperferit ra quis as reritas event endaepr ovitatet aciis ex es sima ant haritiur asperunt lam et et ent dunt ea sus minis ma nis ad ut pratur serio velicil itatat

hici quaectat.Sanientiate parcimi, ut laceper chitaquidere vernam ipis volore, nonet eaquis modi quunt, tem-pos eos verepro officat umquis-qui as el im que porro dictectur, coribus anture, consed quibusa pedipsam, corem ventur ad quia sitatur, alis est explicati qui debitas volent iumque officit lat quam aliquate sundant aut omni-hillum as perruntis aut peri quat.Nobis eos dolorat emporru mquatio nestem que numquame nulpa ea volupta quatesto qui-dendae de providitas ant.Et officatis magnam haribus dolo cusantium fugiae nonse cusciliciis aut quidebit as assed ut harum lat offictemo blam nonsece runtus, nos eum verep-tae es est, velesequamet dolorep erspienda doluptam et, audis volut eserum verio doluptat eliaturibus dolo iunt eligniet aut fuga. Nequatium escim sumet laborer chicipiet aceperum ut ut quae eatibusandi ra sitasint, odis exerae nossi repellaccume pedio volut qui dent ut quis sant esciis deliquia dolum elit re-molor rovidel itibus dipist, con comnimusdam, cullore nonectur re di reruntiis magnima gnimu-sae lam aut aut aborunti conet pelia dolo ventus auta saped ex-plabo. Oreces dolupta tianis sed molupti bearcit ecusam volut et mo eostistis aut omnist reiur? Inciminia pel magnis verepeles et vel invelent.Icturit atecatus, cus res enimpo-rum eliquatem faceria parum, omnis aut officie ntistot atatus rernam ant, ut aut lignimi nimus.Idus dem autem ipidendebit adia autecte ra asitatusciis ut volo omnieni hilique voluptate corae inis aute netus aborerum vero offictorunt molore nihil et la ipsandi comni conesti venderi dem. Nam, cori dolut labor atis il mo magniendi doloratus, quis eaquatia as ea sedipsus et modia inullupta cullorion pedit, aut volut quias minum ut quiamFic-aborem ea conse reritem volupi-ent faccaepta estiandios aut qui ab ilitatio optatio ese re demquae plis nulpa cuptaque dolorib erib-erferum que qui volum hicaerr ovitiorio mil int aut antem eos dici si voluptiam, exceaquodi omnis aruntio vitatur?Officiunt pero optae nis corecus velist qui audio. Ant volupta tasit, nossitatem voluptint aut aliant as venti tem rectur maxim fugita ducitet el mo et a quas quid et expe pa vid magnis quos eiur, volor mintur? Raerae nobit, cum ut asitae. Nam quo blaccup-tas as ipicia vendam, nonsequo enditam hillab ipit odis aspelit quam quae et at.Expelitae numet ea con nus earum et aciliquam fugitem qui is ea doluptat maiosa dolupta pe-rati ommolec uptate verest, cul-lupt atenim a quiam atemquae. Et ide cus.Nam iur audi aborerum rero essim volupta tibusapient quis iunditi que pro tem repta praepro eaturia doles et esti simus vid magnate planihi llupta comnisi-tae pernam ex et inciis sum auta-tur, ni ipsam acere, tem. Ebit ea cum idest voluptiusam quiam, qui ut pa debis volesequo et ium, in rat maiore nulpa ab iunt exere pro illenim nonsendis adi offic te ium labo. Xeratectum dolum restrum quiasped unt, aborro quam con cor adit as enem et quiantibus sit utem ad entur, tem vit aut volupta consedis aut ea-tumqu untorumque nemoluptas accum ea si aut quat aut vendae nobit, offici doles aritia sitas do-lupti incti doloreius vellab ium as aliqui asimus evellentur auda doluptata id quodignam utem cus dent re consendae. Itature pudiorum laccus, commodi veri-tatiore vid mo qui autem et optas volore et lam et quasitem fugiti-beate ipsus, volores moluptas illia illab ium ad quost eos alit, is verumque volor apit pore mo-sandisi abo. Et laces qui de sam ut quo quia vendaep erepudit, sequi occatenias modit volecus eosam, etur?Lo officiis eossunt aspiciis etur? Qui doluptatur?Nullant, as aritatibus si aut il mo-lut omnihitatur, odi derum sit, officaborum et utaspic aborerum verum que latem fugitatur sum

ullaut et aborest runderio. Et de vollesti qui a sed que dolorrum in nis exceped mos aped quatus atecerum aligenitate natis cullat.Nectiat autas aut vel molupta vollorio. Harum, evel isquis-torest facerit dero ma inulpa dicipsu ntiaeperum illacernam, sa aliquod magnimus.Saescilit, simenis alis si com-moluptur molut qui sincid qui illaceriones voluptus cor mo-diaspiet labora a videnda nitaeri tionseq uibus, corro inis mi, undigendae pro omnihit, adi ad quis autem laborecto officia mu-sandem quo modia commodit, ulluptas et hitatem im volore-hent doluptatin ea quos dempo-restion ratur, quatque nonserf ercimet volupta tectotati cus.Fugiatus volute vidust ventur assitio exeris quid eosame non placeatur rerepta tectem et hici-end iscipid quamus ipid modi-gendunt ut expelic atemos ut hiliciatur? Quis eatus ulparum ellandita autaspi deliqua tectem is aut dit remquod quiaturia do-lore voluptatibea volume et fugit omniat estibusae derro tem ip-sunt mi, sus debis mi, versperae. Cupta porescim ipsantiundae dolupta tureptis esed eos ullaut quiandeles eos ut in ellacilla ei-catiasped quat litionsequo eaque core, idunt veris ne dolent, quiae dolupta tectore venihil idi dolum hiliqua ectecus dolor rae mo-lupta doluptate eos earcia sum, con estias eum rescientias exeri-aerum vel ipsa quis am, nectam que parci alicilibus, si tempore verum que volupta speribus etur modi occusci beribus, autam volo imolut dolendelenet eatian-dam rectis ni consequisto velis erchicae. Nem. Xerrum, alicipi-cipis aut aut alit ratus sapissum rem ligenimped que dolor maion pra cumque nonetur aut aute cul-lupt aepelent litias pos exceatin con non numendipsum fugia dolupta tiumeni doluptaepra peribearchil imet essed et ut ver-erum rest, quuntia si consequiati ut mos ut es cuptati usapide es-sinctur? Heni berit ea idebitis ut et aliasped eum ut quat.Lupidelendit doloreptatia simus et iduci isciam sed eumendi de porit aborerum et volore praerist, voloremporem fugi-tatque estiis es archit quatem es-sus, cum et ea dolorio doluptae molo exceatum qui ilibus vel in conecte quissedita di tenis as seque et ipicim eos mod ex eos quaeper spelenihilis quidest ut amus et, quianime nem volo om-nihit veritatque et veliqua ssenis magnist otationsequi aliqui dit aut laboritia cor solorerchit, int.Evenis maios etum aliquas ali-quaero eos sitatur suntio bea qui de ped ent es nullatusciis aped quo berfera quaepta tionseri se-quo vit volor suntiur? Qui repta-tia consed moluptae num ne sin-imus antur? Cea quis nus ature nullitate idersperem cusamus alias ut earcima gnimosam, ut voluptat volo et maiorrorem qui to et, adiam, cusaperem re ium num estrum quate natia nonsene lament poruptae offici am re ver-ciam quidiat iurepellore eos quis santus aliquat atemolum volen-dae et que volupta turepra volor-atur, ut rerum int, ommolorume perum volupta quatus, simpel identur, cullitius etur, as et qui conse optia quis acillor ehenis vollupt iistia volor animusciet videliaspel maio volutet atur alibus ma venimi, comni omnit apissimusa dolest, quias si utem necte sam il is et ellaut eos do-luptate ni reperrum qui dolendi nit officiet, qui dolendam dol-latur, volla cus dolupit atenis et laut optintur maximin es as res aut esti nestio. Et eos pra ver-nam, sequis et optia que et que et doloris volo min corenimped quo volorat essunda is simagnis acesserum autecae. At hariaer-fero odition ratis re sum quam laborer ruptat enia dit quiam nist arum, iumet volorporem est audior sequiatisquo et occae re rentibeaque porae optisqu ibust, tetus aut utescia quam, conseq-uis consernam harchiti volum quideruptas quodit labores ci-unt, in pernatur?Erunt. Cessim resecaeperum et ea cuptatur accaborrum, inctur sed utem sunt, core prest vernat pa volupta tiaeritatur, to dissum



21"

11.55"11.55"

White Pantone 301 Grey 70%


BRAND EQUITIES | PRIMARY TYPOGRAPHY

Gotham is the Primary typface of GREY GOOSE® vodka. Primary typography should be

chosen according to type size. The larger the typography the lighter the weight. Please

refer to notes and examples.

GOTHAM BOOK (when type size is under 14pt)

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9

GOTHAM LIGHT (when type size is over 14pt)


GOTHAM BOLD (should be used sparingly for callouts/subheads etc)

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9

GOTHAM MEDIUM (should be used sparingly for callouts/subheads etc)


Gotham available at Hoefler and Frere-Jones: http://www.typography.com/fonts/font_overview.php?productLineID=100008


BRAND EQUITIES | LEGAL/SECONDARY TYPOGRAPHY

Univers is the secondary typface for GREY GOOSE® vodka. Univers 47 Light condensed is

used for all legal lines. The remaining Univers typfaces should be used sparingly and are

provided for special circumstances where space or legibility are an issue.

UNIVERS 45 LIGHT

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z12 3 4 5 6 7 8 9

UNIVERS 47 LIGHT CONDENSED


UNIVERS 55 ROMAN


UNIVERS 57 CONDENSED



BRAND EQUITIES | DIGITAL TYPOGRAPHY OPTIONS

Arial is used digitally when only system fonts are available.

Arial Regular


Arial Bold



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A T O A S T

T O N E A R E S T

T O D E A R E S T

T O T H E C R E W

T O C A H O O T S






T O N O D O U B T S

T O L OYA LT Y

T O T R U S T

T O FAV O R S











T O F R I E N D S

T O C E L E B R A T I N G T H E H O L I D A Y S

W I T H T H O S E W H O M AT T E R M O S T

BRAND EQUITIES | TYPOGRAPHY EXAMPLES PRINT

Gotham Book7 ptTracking 220

Gotham Medium9 ptTracking 150

Gotham Medium 6 pt/15 ptTracking 200

Gotham Book Italic 6 ptTracking 120

Univers 45 Light 4.8 ptTracking 25

MAGAZINE PRINT EXAMPLE

All type sizes based on a magazine print ad at 8.5" x 11". All typography uses GREY GOOSE® brand colors. In this example we use Pantone 301 and grey 70%.

11"

8.5"8.5"

Grey 70% CMYK 0 0 0 70

White CMYK 0 0 0 0

Pantone 301 CMYK 100 45 0 18


A TOAST

TO POPPING THE CORK

TO SURPRISING THE PALATE

TO INDULGING THE FIVE SENSES

TO SAVOURING EVERY SIP

TO CELEBRATING EXCEPT IONAL TASTE

WITH THOSE W HO MATTER MOST

E N J O Y R E S P O N S I B L Y

©20

11 G

REY

GOOS

E, T

HE G

REY

GOOS

E BO

TTLE

DES

IGN

S AN

D TH

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ESE

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OOSE

IMPO

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S, F

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BRAND EQUITIES | TYPOGRAPHY ON PHOTOGRAPHY

Gotham Book7 ptTracking 220

Gotham Book 8 pt/15 ptTracking 200

Gotham Bold 8 pt/15 ptTracking 200

Univers 45 Light 4.8 ptTracking 25

MAGAZINE PRINT EXAMPLE

Photography should be dark enough to allow Gotham to be easily legible in white. Never place type over a busy or light backgound image. See magazine print example on this page.

11"

8.5"

Grey 70% CMYK 0 0 0 70

White CMYK 0 0 0 0

Pantone 301 CMYK 100 45 0 18


BRAND EQUITIES | TYPOGRAPHY EXAMPLES WEB

980 px

750 px

Gotham BookSize: 10 pxLetter Spacing 120Color: White, #FFFFFF

Gotham MediumSize: 13 pxLetter Spacing 300Color: White, #FFFFFF

Gotham BoldSize: 10 pxLetter Spacing 120 Color: White, #FFFFFF

Gotham BookSize: 10 pxLetter Spacing 50 Color: White, #FFFFFF

Gotham MediumSize: 42 pxLetter Spacing 75 Color: White, #FFFFFF

Gotham BookSize: 12 pxLine Spacing: 19Letter Spacing 20 Color: White, #FFFFFF

ArialSize: 10 pxLine Spacing: 13Letter Spacing 50 Color: White, #FFFFFF

Gotham LightSize: 8 pxLetter Spacing 20 Line Spacing: 9.5Color: #6d6e71 (this is the color used for grey type)

980 px

750 px

750 px


BRAND EQUITIES | TYPOGRAPHY EXAMPLES IPAD

IPAD AND TABLETS

This example shows how Arial (a system font) is substituted to allow for technical limitations.

1024 px

1024 px

768 px

768 px

Arial RegularSize: 15 pxLetter Spacing 120Color: White, #FFFFFF

Gotham BookSize: 28 pxLetter Spacing 100Color: White, #FFFFFF

Arial RegularSize: 13 pxLetter Spacing 200 Color: White, #FFFFFF

Arial RegularSize: 10 pxLetter Spacing: 50Line Spacing: 15 Color: White, #FFFFFF

Univers 47 Condensed LIghtUnivers 67 Bold CondesedSize: 7 pxLetter Spacing: 10 Color: White, #FFFFFF

Gotham MediumSize: 20 pxLetter Spacing: 80 Color: White, #FFFFFF


BRAND EQUITIES | PHOTOGRAPHY

Black and white photography is an integral part of the brand identity. For product

photography, the bottle is always represented with the key identity elements in color.

Black and white photography may be used for brand advertising, collateral and

invitations.

BLACK AND WHITE PHOTOGRAPHY


BRAND EQUITIES | PHOTOGRAPHY USAGE RIGHTS

Lifestyle Imagery

1 Hidden Gem

5 Multicultural

2 Golf 3 Late Night Dinner 4 Oysters

USAGE RIGHTS

Hidden Gem, Golf, Late Night Dinner, Oysters: Unlimited worldwide use in any and all print media, including electronic, until July 2011

Multicultural: Unlimited worldwide use in any and all print media, including electronic, until November 2012.



Bottle Imagery

1 Hidden Gem

5 Oysters 6 Tennis 7 US Cocktail Party

2 Golf 3 Late Night 4 Martini Cocktail (a.k.a Trade)

USAGE RIGHTS

Hidden Gem, Golf, Late Night Dinner, Martini Cocktail (a.k.a. Trade), Oysters, Tennis: Unlimited worldwise use in any and all print media, including electronic, until July 2011.

US Cocktail Party: Unlimited worldwide use in any and all print media, including electronic, until November 2012.



Living In Good Company Bottle Imagery

1 On Premise Martini

5 Outdoor Hiball 6 Holiday Cranberry 7 Holiday Rocks 8 Le Presse

2 On Premise Multi 3 On Premise Rocks 4 Outdoor Rocks

USAGE RIGHTS

On premise and luxury outdoor. 2 Years unlimited worldwide all media from first use of image. Holiday: 2 Years all media worldwide until November 2011.



Living In Good Company Bottle Imagery

9 Home Entertainment Horizontal 10 Home Entertainment Multi 11 Home Entertainment Rocks

USAGE RIGHTS

Home Entertaining. 2 Years unlimited worldwide all media until October 2012



Flavors Imagery

1 La Poire 3 Le Citron

USAGE RIGHTS

Flavors: 2 Years unlimited worldwide all media until May 2011

2 L'Orange



Intrinsic Photography

1 Cognac 2 Maítre de Chai

USAGE RIGHTS

Cognac and Maître de Chai François Thibault Unlimited worldwide use in any and all print media, including electronic, until July 2012.



A selection of GREY GOOSE® cocktail imagery is available to download from the

Connections website: www.bgbconnections.com.

GREY GOOSE ® Classic Martini GREY GOOSE ® La Poiretini GREY GOOSE ® L’Orange Cosmopolitan GREY GOOSE ® Le Citron Caipiroska

USAGE RIGHTS

Unlimited use/unrestricted worldwide in perpetuity



Our iconic bottle is one of our strongest brand equities. The cool, frosted etching of

the bottle creates an understated elegance that is unquestionably best in class, whilst

the clear area on the front of the bottle creates a window into a magical world. These

understated, elegant bottle images are intended for use on both printed and digital

promotional material.

USAGE RIGHTS




With fruit

USAGE RIGHTS



C O P Y A N D L E G A L L I N E S


BRAND APPLICATIONS | COPY GUIDELINES

Using the brand name within text

When using the brand name within text, it is important to use a consistent tone of voice

and expression. The brand name should always appear in caps and with the registered

mark after it. Always establish the integrity of the brand name by not allowing a line

break between Grey and Goose.

Never reference a flavor name without preceding it by GREY GOOSE® (i.e.

GREY GOOSE® La Poire is correct; simply La Poire is not correct).

The correct name for the mother brand is GREY GOOSE® vodka. It is not, and should

not, be referred to in printed pieces as “L’Original”.

When using French text, always use the relevant accents on the characters

(i.e. Maître de Chai; François Thibault).


BRAND APPLICATIONS | TRADEMARK USAGE RULES

Trademark usage rules

Always distinguish the word mark in relation to other words in a phrase or

sentence, i.e. by using caps or bold or italics. For example, ‘The GREY GOOSE®

logo is our ultimate brand endorsement.’

MARTINI® is one of the Bacardi brands for vermouth and sparkling wines and,

under all circumstances, it must be distinguished from the martini cocktail.

When referring to a martini cocktail, you must refer to its full description. For

example, GREY GOOSE®classic martini cocktail. In our marketing materials, we

must never refer to ‘the martini’ (alone) but always to ‘martini cocktail’, both words

in lower case.


STANDARD MANDATORY

Enjoy Responsibly. WWW.GREYGOOSE.COM

© 2011 GREY GOOSE, THE GREY GOOSE BOTTLE DESIGNS AND THE GEESE DEVICES

ARE TRADEMARKS. VODKA AND FLAVORED VODKAS EACH 40% ALC. BY VOL. - DISTILLED FROM GRAIN.

maximum type size is 7 pt

minimum type size is 5 pt

BRAND APPLICATIONS | STANDARD MANDATORY LEGAL LINE

This line must appear on any and all materials printed or produced for GREY GOOSE®. It

must be clear and legible and must not be hidden, covered or obscured in any way.

POSITIONING

Preferred position is in the lower center, right or left corner of the principal graphic area. Print ads that use a large or full page image are an exeption (see next page). These ads have a vertically placed legal line.

MODERATION STATEMENT

Moderation statement varies depending on geographic location. An alternate moderation statement (that is used in the UK and US) is "Sip Responsibly".

NOTE

The word vodka should always appear in lower case. i.e. GREY GOOSE® vodka.


BRAND APPLICATIONS | US SPECIFIC MANDATORY LEGAL LINES



U.S. SPECIFIC MANDATORY - VODKA

U.S. SPECIFIC MANDATORY - FLAVORED VODKAS

Sip Responsibly. WWW.GREYGOOSE.COM

©2011 GREY GOOSE, THE GREY GOOSE BOTTLE DESIGNS AND THE GEESE DEVICES ARE TRADEMARKS

AND/OR REGISTERED TRADEMARKS. IMPORTED BY GREY GOOSE IMPORTING COMPANY, CORAL

GABLES, FL. VODKA 40 % ALC. BY VOL.; FLAVORED VODKAS EACH

40% ALC. BY VOL. - DISTILLED FROM GRAIN.

Sip Responsibly. WWW.GREYGOOSE.COM

©2011 GREY GOOSE, THE GREY GOOSE BOTTLE DESIGNS AND THE GEESE DEVICES ARE TRADEMARKS

AND/OR REGISTERED TRADEMARKS. IMPORTED BY GREY GOOSE IMPORTING COMPANY,

CORAL GABLES, FL. VODKA 40 % ALC. BY VOL.; FLAVORED VODKAS EACH 40% ALC. BY VOL. -

DISTILLED FROM GRAIN.





POSITIONING

Preferred position is in the lower center, right or left corner of the principal graphic area. Print ads that use a large or full page image are an exeption (see next page). These ads have a vertically placed legal line.


Moderation statement varies depending on geographic location. An alternate moderation statement is "Enjoy Responsibly".

NOTE

The word vodka should always appear in lower case. i.e. GREY GOOSE® vodka.


BRAND APPLICATIONS | LEGAL LINES GUIDELINES



LEGAL

Preferred position is vertically in an area that does not impose on the composition. It should also be legible at 5pts.

WEB ADDRESS

Should run parallel to the bottom of the page.


Moderation statement varies depending on geographic location. An alternate moderation statement is "Enjoy Responsibly".


A P P L I C AT I O N G U I D E L I N E S


APPLICATION GUIDELINES | TEXTURE AND MATERIALS

The use of texture and materials adds warmth and sophistication to our visual identity.

They also bring intrigue and form part of our sensorial journey. The examples below

complement and enhance our visual identity.

RIGID MATERIALS SOFT MATERIALS

TRANSLUCENT & TRANSPARENT

Frosted & clear glass or acrylic.

SOLID & OPAQUE

When element construction requires the use of acrylic, laminates or painted metal, PMS 301 should be matched. Matte finishes should be used where possible.

VELLUM PAPER & COLORLESS FLEXIBLE FROSTED PLASTICS

Translucent Vellum Paper Stock Glama Natural Clear Plastic – 10 mil clear m/m vinyl printed with a percentage of white to create frosted appearance.

COATED & UNCOATED PAPER

Classic Linen Avon Paper

McCoy Silk Satin or silk aqueous coating is recommended to enhance tactile quality of dull coated paper.

Cougar White Opaque

Fibermark Touche in 301 Blue or Cool Grey 2. Note that these colors are only available as a custom dye and may need to be ordered in bulk to meet minimum quantity requirements.

Senzo in 301 Blue or Cool Grey 2 Note that these colors are only available as a custom dye and may need to be ordered in bulk to meet minimum quantity requirements.

C h r o m e o r F r o s t e d M e t a l


APPLICATION GUIDELINES | TEXTURE AND MATERIALS

The use of texture and materials adds warmth and sophistication to our visual identity.

They also bring intrigue and form part of our sensorial journey. The examples below

complement and enhance our visual identity.

PAPER STOCK

Mohawk Super Fine - Brilliant White 100lb Cover (80lb also)

DO

Emboss lone goose when possible. Blind embossing preferred.

Create invitations using only the GREY GOOSE® approved fonts.

Use only the GREY GOOSE® approved color palette.

Keep the language simple, gracious and without personal flourish.

Engrave and letterpress.

Use superior paper stock.

Send hand-written thank you notes.

Use heavyweight, high-quality matte paper stocks.

Make sure all packaging is beautifully constructed and designed.

Use a custom ribbon.

Use typography elegantly and sparingly.

SAMPLE ENVELOPE SAMPLE INVITATION

DON’T

Use plastic or glossy paper stocks.

Use flimsy lightweight paper stocks.

Name a gift on the outside of a box as though it were a product in a store.


B R A N D A P P L I C AT I O N S


BRAND APPLICATIONS | PROMOTIONAL BOOKS

To create a super premium feel on items such as a cocktail book, utilize full bleed

photography and use the GREY GOOSE® blue as a highlight.

XERI L L AORT I E FEUGUERI T UT E T I N I T ACCUM QUAT. UT NONU

L L AM VENI B H ET, SE M I N VEL I R I L LUT ET UE D I AM I R I L I UAM

I N H ENI AT AUGAI T I N VEL I QUAT AL I SL D O D OLOB OR S I M AL I

QUAM AUT E FACCUM AL I T, QUAT. UT UL PUT L AN H ENI M VE

VENUS WILLIAMS+WYCLEF JEAN

VENUS WILLIAMS The first thing you should know about me

boy at heart. I grew up on a farm in Alsace where my mother

and grandmother taught me to eat and cook according to the

seasons. It was there I fell in love with food—fresh herbs and

vegetables and the warmth of our local Franco-German flavor

Though I’ve been living an urban life since 1973, I’m still mo

st at home in the country.

Since my departure from Alsace, I’ve lived, trained, and cook

ed all over France, in Bangkok, Singapore, Hong Kong, Boston,

and New York. Now, I’m rooted in New York, in my little tiny

Perry Street neighborhood and in the hills of Westchester

County. But I also feel at home in my other restaurants arou

nd the world.Wherever I go, I always want to cook both glo

bally and locally. If you’ve been to my restaurants, you’ve

probably guessed that I love Asian flavors. My first trip to

the open-air market in Bangkok remains one of my most

influential culinarys.

If you’ve been to my restaurants, you’ve probably guessed

that I love Asian flavors. My first trip to the open-air market

Bangkok remains one of my most influential culinarys.

WYCLEF JEAN Since my departure from Alsace, I’ve lived,

ed all over France, in Bangkok, Singapore, Hong Kong, Boston,

and New York. Now, I’m rooted in New York, in my little tiny

Perry Street neighborhood and in the hills of Westchester

County. But I also feel at home in my other restaurants arou

nd the world.Wherever I go, I always want to cook both glo

bally and locally. If you’ve been to my restaurants, you’ve

probably guessed that I love Asian flavors. My first trip to

the open-air market in Bangkok remains one of my most

influential culinarys.

If you’ve been to my restaurants, you’ve probably guessed

that I love Asian flavors. My first trip to the open-air market

Bangkok remains one of my most influential culinarys.

The first thing you should know about me is that I’m a country

boy at heart. I grew up on a farm in Alsace where my mother

and grandmother taught me to eat and cook according to the

seasons. It was there I fell in love with food—fresh herbs and

vegetables and the warmth of our local Franco-German flavor

Though I’ve been living an urban life since 1973, I’m still mo

st at home in the country.


BRAND APPLICATIONS | STEP AND REPEAT


grey goosecognac, france

est. 1980

ingredients

32 parts tomato juice1 part fresh lemon juice

1 part fresh lime juice4 teaspoons tabasco

2 heaping tablespoons prepared horseradish1 tablespoon Worcestershire sauce

1 heaping teaspoon celery salt(plus extra for rimming the glasses, see beloW)

1 teaspoon ground black pepper1/2 teaspoon salt

1 teaspoon smoked paprika2 tablespoons celery salt for rimming glasses

1 lemon or lime Wedge for rimming glasses

instructions

When ready to serve, pour the celery salt onto a small plate. rub the juicy side of

a lemon or lime Wedge along the outer edge of the lip of each rocks

glass—not along the inside of the rim. holding each glass at an angle, roll the outer

edge of the rim in the salt until it is fully coated. fill With ice. in the glass portion of a

cocktail shaker squeeze the lemon and lime and drop them in. add remaining ingredients and

fill With ice. pour the drink several times betWeen the glass portion of the

shaker and the metal portion of the shaker. then strain into prepared glass.

tips

feel free to experiment With garnishes. mix olives and lemon tWists or use a

fresh bay leaf instead. these Will give subtle yet unique changes to the cocktail.

blushing dutchess

30

- gRey gooSe -

17

- gRey gooSe -

created under the guidance of maitre de chai, francois thibault, grey goose follows the centuries old traditions of the cognac region.

deVoted to the subtlest nuances of taste in spirit making, thibault has expertly crafted a spirit that is soft and smooth on the palette with a lingering sublime finish.

ingredients

32 parts tomato juice1 part fresh lemon juice

1 part fresh lime juice4 teaspoons tabasco

2 heaping tablespoons prepared horseradish1 tablespoon Worcestershire sauce

1 heaping teaspoon celery salt(plus extra for rimming the glasses, see beloW)

1 teaspoon ground black pepper1/2 teaspoon salt

1 teaspoon smoked paprika2 tablespoons celery salt for rimming glasses

1 lemon or lime Wedge for rimming glasses

instructions

When ready to serve, pour the celery salt onto a small plate. rub the juicy side of

a lemon or lime Wedge along the outer edge of the lip of each rocks

glass—not along the inside of the rim. holding each glass at an angle, roll the outer

edge of the rim in the salt until it is fully coated. fill With ice. in the glass portion of a

cocktail shaker squeeze the lemon and lime and drop them in. add remaining ingredients and

fill With ice. pour the drink several times betWeen the glass portion of the

shaker and the metal portion of the shaker. then strain into prepared glass.

tips

feel free to experiment With garnishes. mix olives and lemon tWists or use a

fresh bay leaf instead. these Will give subtle yet unique changes to the cocktail.

asian summer

33

- gRey gooSe -

BRAND APPLICATIONS | COCKTAIL LIST

To create a super premium feel on items such as a cocktail list, use full bleed

photography. Design should utilize white with GREY GOOSE® blue as highlight (lone

goose and cocktail names in blue with subcopy in grey). Prefered paper is Mohawk

Super Fine - Brilliant White 100lb Cover (80lb also). Refer to paper section for other

recommendations (page 59 and 60).


BRAND APPLICATIONS | INVITATION

To create a luxury feel on items such as invitations, utilize full bleed photography and

use the GREY GOOSE® blue as a highlight.

SATURDAY AT 8PM

COCKTAILS ON THE TERRACE

E D B U R N S C O R D I A L LY I N V I T E S Y O U T O A N E V E N I N G O F

SATURDAY EVENING AT 8PM

COCKTAILS ON THE TERRACE

E D B U R N S C O R D I A L LY I N V I T E S Y O U T O A N E V E N I N G O F


BRAND APPLICATIONS | POWERPOINT PRESENTATIONS

A PowerPoint template is available to download on the Connections website at www.

bgbconnections.com. As Adobe Garamond is not a widely available system, Arial has

been used for headlines and body text.


BRAND APPLICATIONS | BARS


BRAND APPLICATIONS | TRAVEL RETAIL

Concept 2

Each shelf has LED lighting along it’s back edge which will light the back panel of the unit

Metal shelving with wood detail

5Client : Bacardi Job Name : Grey Goose Retail Guidelines Designer : Sheridan Creative Date : March 01, 2011Copyright Michael Sheridan and Company Limited 2008


BRAND APPLICATIONS | FRAMES

As with all GREY GOOSE® brand applications the frames should be simple, clean and

modern. We recommend brushed chrome as an elegant choice that maintains the

brand color scheme.


BRAND APPLICATIONS | GIFT PACKS


BRAND APPLICATIONS | EVENT UNIFORM

Event uniforms should reflect the brand aesthetic and maintain a simple, clean

look. Only GREY GOOSE® brand colors should be used and high quality fabrics are

a necessity. Always avoid cheap materials (spandex, nylon etc) as well as elaborate

patterns and stripes.

DO

Wear hair up or down, so long as it is clean and tidy. Wear natural makeup rather than dramatic evening makeup. When provided please wear GREY GOOSE® lapel pin.

DON'T

Wear elaborate hairdos. Wear personal jewelry.


BRAND APPLICATIONS | GLASSWARE

All glassware should have clean lines and use a thinner, more elegant glass (we

recommend Riedel). Always use high-end cocktail glasses that incorporate a minimal

design with simple, sculptural lines.

GLASSWARE

The lone goose icon works best on glassware alone with plenty of space around it. The lone goose can be white or GREY GOOSE® grey. It may also be etched or frosted.

All recommended glassware is available globally.


BRAND APPLICATIONS | BAR ACCESSORIES

ICE BUCKET SET

CARAFE

FOUR BOTTLE ICE BUCKET

Available for purchase at: www.bacardiposwebshop.com


BRAND APPLICATIONS | BAR ACCESSORIES

BOTTLE TO TABLE KITS L.S.A. CARAFES

Available for purchase at: www.bacardiposwebshop.com


B R A N D A E S T H E T I C

I N V I T I N G


M I N I M A L Y E T WA R M


C L E A N , M O D E R N , S I M P L E


W E L L C R A F T E D


C H I C


25


U N D E R S TAT E D, Y E T L U X U R I O U S


A P P R OAC H A B L E S O P H I S T I C AT I O N


U N I Q U E R AT H E R T H A N C O M M O N P L AC E

brand visual identity guide grey goose

Documents