Brand YOUBy: Karla Hernandez DeCuir

Executive Director – UHV Katy

Objectives:

• Understand the importance of personal branding• What does your brand mean to you?• What does your brand mean to others?• Understand the value

What Do You Know About Branding?

Creating a name

IdentifierDifferentiator

A promise to your customers How you are perceived

Everything communicates your brand

1. Learn About YourselfTop Behavioral Assessments

1. Myers-Briggs – Identifies if you’re an extrovert or an introvert and describes 16 distinctive personality traits.

2. Emergenetics Profile – Measures how people think and behave. Helpful to develop personal strategies.

3. DiSC Profile – Measures attitudes, strengths, and weaknesses. Great for team collaboration assessment.

4. Big Five – Divided into five personality traits: Openness, conscientiousness, extraversion, agreeableness and neuroticism. Ideal for identifying learning style as well as work preferences.

5. Predictive Index (PI) – Predicts primary personality characteristics. It helps identify your strongest workplace behaviors and determines your management and influence styles.

2. Do Your Research

• Learn the needs, habits and opportunities of your current position.• Get a grip on what your true strengths and areas of opportunity are.• Write down your brand messaging – What is the key message that

you want to represent.• Integrate your brand – Make sure that everything that you do aligns,

from the way that you engage with peers, how you entertain the “cooler talk”, how you respond to difficult situations, and how you deal with conflict.

• Create a “voice” within your sponsors to speak for you when you are not around.

• BE TRUE TO YOUR BRAND – How do you react when no one is looking.

• BE CONSISTENT!

3. Focus On Brand Equity• Consistency - Strategic brand leads to a strong brand equity• Adds value to companies and organizations• Perceived quality or emotional attachment• Brand recognition – How do people identify you from the group?• Value – Build and protect your value!

Brand Equity

Self-Awareness

Recognition

Stand OutGain Sponsors

Pay It Forward

What’s YOUR Brand?How Do You Stand Out?

Where Are You Now?

“You attract what you feel.” Denzel Washington

“You have the freedom to pull that superstar out of yourself that you were born to be. We are all born superstars.”

Lady Gaga

“I wrote myself a $10 Million dollar check and dated it Thanksgiving 1995… Just before Thanksgiving 1995 I found out that I was going to make $10 Million dollars on Dumb & Dumber…”

Jim Carrey

“Just DECIDE what it’s gonna be, who you’re gonna be, how you’re gonna do it. Just DECIDE. And then from that point, the Universe is gonna get out your way.”

Will Smith

“Basically, it all begins with HOW WE CHOOSE TO THINK.AS YOU THINK, SO SHALL YOU BE”

Dr. Wayne Dyer

Powerful Quotes

What’s Your Role?

Journey Back In Time….

Can you think back to your first days in college? Trying to speak with someone to help you?

Did You Know?

What Is Your Brand Now?

Think about YOUR impact on so many STUDENTS…

Assess

• Self-assessment of your strengths & Opportunities• Understand how they align with your current role

Recognize

• Recognize how your strengths can help you• Recognize the areas that may need more focus/attention

Stand Out

• Identify ways to highlight your skills & BE CONSISTENT!• Pull your chair to the table & contribute

Gain Sponsors

• Build valuable connections with like-minded peers• Find ways to help one another

Pay It Forward

• Your position allows you to pay it forward daily• Find other ways to share your knowledge & experience

Let’s Review Our Personal Branding

“The Effect That You Have On Others Is The Most Currency There Is.”

Jim Carrey

Questions?